Katherine Miracle Miracle Resources. Our Journey Relax slides will be e mailed to you!! Learn from best and worst Creation Capital Marketing Taking care

Secrets to a Successful Business

Katherine MiracleMiracle Resources

Our Journey Relax slides will be e mailed to you!!

Learn from best and worst CreationCapital MarketingTaking care of your greatest resource

Ask me what you can win tonight !!!! “3 most important people in an entrepreneurs

life GD L and A” ….Katherine Miracle

What is a leaders greatest tool?

What motivates you?Personal Goals?Know Yourself

Know your strengthsKnow your weaknessesKnow what you like to do… and what you don’t

Successful entrepreneurs Risk: Be willing to go outside of comfort zone,

but know when to lean on others

Who do I need to watch ?

What makes a business successful?

Why do most businesses fail?

“the three C’s” …Katherine Miracle

Technician vs. working on the business?

The best place to start

Step One

Play the game:

Where most people start:

Where you should start

Appreciative Inquiry

What is the real problem

What are the causes

Business Concept

Something New

Something Better

Underserved or New Market

New Delivery System or Distribution Channel

Increased Integration

Understanding the market

Is there enough demand?

Is the market ready?

Will they pay enough?

How to reach the customer?

Who is NOT your market

Develop a best and worst customer

Your industryIndustry Health and Trends

Segment Growing or Declining?

Economy Growing or Declining?

What factors affect your business?

The Competition Know Competition as well as self

Competitive Product/Service Competitive Company Objective Thorough Analysis

Customer Perception Factors Page 106

Internal Operational Factors Page 107

13K.Miracle

Why does your business exist? What is the value for clients?

Clear Strategic Position and Consistent Business Focus

How is your company different from others?

How do you maintain consistency with evolution?

How do you build trust & relationships with customers?

What is your vision? Mission?

Value Proposition Statement “For customers who value____ benefit and

____benefit company/brand___ provides_____more/better_____feature____+feature______& feature___ than competitive offering (general)”

example “For customers who value excellent service

and cost savings, Marriott provides larger rooms, indoor water park and spa facilities

Hypothesis

State the business idea (how will you make money)

Development the Hypothesis (why will it work)

Test the Hypothesis (Are your assumptions accurate)

Evaluate Data (is your analysis accurate)

Reevaluate hypothesis and idea (Did you cover the key factors)

Refine the idea and iterate (What have you learned)

Shark Tank VC

AI

Register

Minority owned business

Alliances

LeadershipCapable Management Experience

Realism

Flexibility

Ability to Work Well with People

Getting the best out of your staffAbility to Attract, Motivate and Retain

Employees

Objectives

Metrics

Feedback

Financial Control

Cash Flow Management: Ensuring you have enough cash in bank to pay bills

Costs: Fixed and Variable

Financial Metrics

Financial Statements Income Statement: Income/Expenses Balance Sheet: What you Own/What you Owe Cash Flow: How cash comes in and goes out

Long Term/ Sustainability Anticipating Change and Adaptability

Technological change

Sociological change

Competitive change

Company Values & IntegrityThe DBA myth

Define company values Internal External

Communicate Values Appropriately Customers Employees Vendors

Integrity

Power words / ROI

Power Statements

Attention grabbing statement using your ROI

Repetition/ do not let your guard down

Property of Katherine Miracle, Miracle Resources,LLC www.miracleresources.com www.katherinemiracle.com

Testimonials NEO's Positive Attitude Secret Weapon“

Human Linked In

Homework: 6 testimonials consider linked in


Why is it urgent that we have a meeting?”

Feature The actual work or service you perform that helps clients

Advantage The performance characteristic your clients receive from working with you

Benefit The benefit that your work provides for a client


Brand Integrity Consistent message

Homework: Your sales sheet consider cc

4 power words 1 testimonials Your FABS Your desired career and

employer What is your return on

investment


Katherine Miracle [email protected] or 330-777-2003 ext 100

Features: Educator, Speaker and Expert Marketer

Performance Characteristic: Increases Revenue and Awareness

Benefits to employer: Katherine cuts costs, creates solutions and streamlines processes

“During my job hunt, I had the opportunity to have my resume featured on a CNN segment. Katherine helped me make the absolute most of my four minutes of fame. She made herself available to me whenever I needed help and provided a fantastic personal branding strategy.

Without her help, I would not have been able to maximize the value of this opportunity. If you need an outstanding speaker with a dynamic personality and a great marketer, you need to give

Katherine a call.” Top qualities: Great Results , Personable , High Integrity

Robert Paczula hired Katherine as a Personal Marketing Consultant in 2009

Who Katherine can help: Hospitals, Colleges and Banks


mailto:[email protected]

Your virtual sales force KM overnight

Homework:

select your virtual sales force educate your sales force of your

brand Property of Katherine Miracle, Miracle Resources,LLC www.miracleresources.com www.katherinemiracle.com

Motivation Jot down 3 people in your life who you

admire, are positive and that you could discuss your motivation and happiness with:

SherosHeroes My oxygen list

The three keys to the secretThe three keys to the secret

What would you do if you knew you would not fail?

Self Respect Achieving Balance Asking for Help

©2010 Katherine Miracle – Miracle Resources LLC

Achieving BalanceTime is on your sideAchieving BalanceTime is on your side

17 x 7 = 119

Family = 41

MR = 60

Teaching = 6

Speaking = 3

• Innovation/Me = 2

• Faith = 2

• Civic = 1

• Fitness = 4



Typical CalendarTypical Calendar

Realistic CalendarRealistic Calendar


Hours per weekHours per week


Be Exceptional!Be Exceptional!

• Risk more than others think is safe

• Care more than others think is wise

• Dream more than others think is practical

• Expect more than others think is possible

- Claude T. Bissell


Documents

Katherine Miracle Miracle Resources. Our Journey Relax slides will be e mailed to you!! Learn from best and worst Creation Capital Marketing Taking care