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Kathleen Egan
Programmes & Capacity Manager
Age UK London Coordinating Digital Literacy
for Older Londoners
1. AUKL Background - Digital Literacy
2. Gaps & Research
3. Approaches
4. Partnerships
5. Current Digital Activities
6. AUKL Proposed Activities
Format
Successful Mi Community Programme - particularly important in supporting those who are most vulnerable / isolated
Delivered with local Age UKs across LondonStrategic and local links across all 33 boroughs -
Older Peoples’ Forums and 400+ Older Peoples’ organisations via ‘Fit 4 Purpose programme’
1. Background
Intergenerational digital inclusion project funded GLA’s Team London Programme/ Reuben Foundation.
Aim - use intergenerational volunteering to build stronger sense of community/connectedness between young volunteers & older people - bridging differences in age, ethnicity and culture and challenging negative stereotypes
Young people (aged 16-24) share information technology skills with older people (aged 60+) the majority of whom had no IT skills.
Skills transfer will occur between the generations
Mi Community
1324 people volunteered help older people learn IT skills
1450 older people directly benefited from their help
3 Apprenticeship Academies (133 Apprentices)
39 schools
6911 volunteering hours were delivered
279 Corporates engaged in the project
Older learners came from 26 London Boroughs and 18 different ethnic backgrounds
A third were aged over 75 years
70 % of older participants were female
24% of older participants reported having a disability
Mi Community
Evaluation of Mi Community stressed:
1:1 trusted relationship as key success factor
Learner-led model most successful including with younger people acting as mentors – intergenerational benefits
Need for confidence building to overcome fear
Pre existing relationship key
WEALTH OF THE WEB: Broadening Horizons online – Report
Gaps & Research
Lack of interest – resent being forced online, negative early experiences, feel internet ‘isn’t for them’.
Marketing of computers, design products / jargon
Fears of making a mistake
Financial cost
Fears of safety and privacy and financial abuse
Lack of training and support
Physical or cognitive impairment
Personal attitudes/beliefs including anxiety,loneliness.
Obstacles
Curiosity and an appetite to learn
Specific interests and hobbies –motivational ‘hook’ linked with existing interest encouraged to go online.
Family support.
Independence and inclusion
Work Experience and Studying
Group and Club Membership.
Personal attitudes and beliefs
Drivers
Blending technology into a range of communication methods to face personal challenges and life transition
Increasing / nurturing eco systems and networks that promote Digital Literacy
Recognising increasing Importance of tablets and smart phones not laptops / computers
Trusted relationships local Age UKs and hence pre-existing service users
Trusted relationships enhance safeguarding e.g. financial abuse concerns
3. Approaches
Digital literacy not just digital inclusion NB might not be the individual getting
online could be carer / family member / advocate
Co design with Older People using real scenarios
Changing health service delivery Accessing public services
3. Approaches
Techie Tea Parties - Corporate and Public Sector partners including ‘Everything Everywhere’ (T-Mobile & Orange) – held at EE HQ, Paddington. Now their Call Centres connect with Age UKs & local Older Peoples organisations and are now ‘go ON UK’ champion
DWP fund Age UK London - London Regional forum on Ageing (PAiL)
Community 10,000 programme = DWPs internal Volunteer programme - run Techie Tea Parties at their offices & at local borough Age UKs
Member of Age Action Alliance (AAA) – Digital Inclusion group and AAA Loneliness and Isolation Group
London Minority Ethnic Elders project
Greater London Forum - linked with Age UK London
4. Partnerships
Introduction to Social Media Workshops
Facebook as a Website Workshops
Free online resources Workshops
Wide range of Corporate Links including:
- Delivery of Techie Tea parties
- Social Media Champions
- 1:1 Guided Support
- Skill sharing
- Free resources e.g. venues, catering & technology
5. Current Digital Activities
Digital Literacy support - Linking to local existing Befriending programmes via lcoal Age UKs and other Older People organisations
Lead Age UKs acting as sub-regional Digital Inclusion Hubs across London coordinating resources/tools/events in their area –
Training Befrienders as Digital Champions – build bespoke module into existing Age UK training - 1:1 training at home and ‘safe online’1:1 & group training using volunteers/Corporate Volunteers
6. Proposed Activities coordinated by AUKL
Hubs as repository of information/tools/training/case studies and free resources
Train the Trainers
Focus on Tablets in response to demand for access to (survival skills)
Services e.g. Accessing government & public services / online banking etc.
Shopping
Email/contact friends
AUKL Planned Activities
Build on existing resources but tailor for older Londoners e.g. Digital Unite Guides
Linking Digital Inclusion to Information and Advice Benefits Checks and ‘Know Your Rights’ campaign
Targeted support to older unemployed women
Targeted support via Age UK London Minority Ethnic Elders
Links to local Age Uks
Health and Wellbeing programmes e.g. cooking on line
Building on Fit as a Fiddle programme relationships
Planned Activities
Thank you
Any questions?