Kathleen S. Creason, MBA Executive Director

Osteopathic Physicians & Surgeons of California

Relatively small number of DOs

“Family” theme in AOA/OPSC communications

DOs in California were not aware of OPSC or our activities

Even some Board members!

Some DOs train allopathically and don’t have allegiance to osteopathic profession

Public Relations Committee and Membership Committee held brainstorming session

One member suggested “Come Home” theme

Big splashy intro mailer

Series of postcards with Quotes

Photos (diverse member representation)

Each postcard with area of focus

1181

1191

1176

1178

1180

1182

1184

1186

1188

1190

1192

2014-2015 2015-2016

Membership

470

561

420

440

460

480

500

520

540

560

580

2014 2015

Fall Conference registration

Fall Conference Registration $60,000

Membership $4,750

TOTAL $64,750

Initial mailer $5,300

Postcards (4) $10,400

TOTAL $15,700

Revenue $64,750

Expense $15,700

TOTAL $59,450

Communication is key

People like to see colleagues; and themselves

Reflect diversity

Immediate gains realized

Regular communication is key

THANK YOU