Kaushal Final

8/8/2019 Kaushal Final

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Executive Summary

My project is related with telecom service in reliance communication. The primaryobjective of my project is to analyze consumer satisfaction about services of reliance

offered in Jaipur. Secondary objectives were to find out the most preferred connection in

this industry particularly in jaipur only. Primary objective is to analyze the importance of

visibility in personal telecom market in Jaipur, to find out the strategies followed by

competitors, to find out the ways to improve the visibility Reliance communication.

To achieve my study objectives I have collected data from two sources Primary &

secondary source. The primary data has been collected from analysis is based on

observation the important & necessary information has been collected through personal

meeting and questionnaire. Secondary data for this project has been collected from the

past records and internet. The sampling of primary data is done on convenience basis.

During my project all the respondent were not taking interest but I convinced him and tell

him the importance of my project.

This project used Descriptive design which includes 150 sample size. It was totally for

my convenience. It include maximum closed question which was very easy for

respondent like Do you have mobile connection? Whetheryou are using pot paid or pre

paid? Are you satisfied with service that Reliance Communication offering to you?

Which is most effective media which influence you to purchase the Reliance

communication? Which ty pe of scaling would you like to give regarding service of

Reliance Communication? What is competitor of reliance in your mind?

This project gives some beautiful finding like most of the respondent like prepaid

connection. While asking question I interact user and try my best

That whether they satisfied services that offering Reliance communication. Apart from

that I also try to know competitor service which they are offering to consumer to create

Extra image in the consumer mind.


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During my project what I believe that many of users are using Airtel followed by

Reliance however people prefer good network coverage which is the crucial factor while

taking new connection. In this project people generally prefer television to know about

the Reliance communication.

Finally this project gives me good experience about telecommunication sector and gives

me ample opportunities to interact the user of Reliance communication. It also give me

the primary data which help me lot to pursued my summer entrepreneurship.


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CHAPTER-1

INTRODUCTION


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INTRODUCTION

A DREAM COME TRUE

The Late Dhirubhai Ambani dreamt of a digital India an India where the common man

would have access to affordable means of information and communication. Dhirubhai,

who single-handedly built Indias largest private sector company virtually from scratch,

had stated as early as 1999: Make the tools of information and communication available

to people at an affordable cost. Theywill overcome the handicaps of illiteracy and lack of

mobility.

It was with this belief in mind that Reliance Communications (formerly Reliance

Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.

This backbone was commissioned on 28 December 2002, the auspicious occasion of

Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and

wireline) and convergent (voice, data and video) digital network. It is capable of

delivering a range of services spanning the entire infocomm (information and

communication) value chain, including infrastructure and services for enterprises aswell as individuals, applications, and consulting.

Today, Reliance Communications is revolutionizing the way India communicates and

networks, truly bringing about a new way of life.


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INDIA S LEADING INTEGRATED TELECOM COMPANY

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group

(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock

Exchange, it is Indias leading integrated telecommunication company with over 80

million customers.

Our business encompasses a complete range of telecom services covering mobile and

fixed line telephony. It includes broadband, national and international long distance

services and data services along with an exhaustive range of value-added services and

applications. Our constant Endeavour is to achieve customer delight by enhancing the

productivity of the enterprises and individuals we serve.

Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,

coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was

among the initial initiatives of Reliance Communications. It marked the auspicious

beginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we

can proudly claim that we were instrumental in harnessing the true power of information

and communication, by bestowing it in the hands of the common man at affordable rates.

We endeavor to further extend our efforts beyond the traditional value chain by

developing and deploying complete telecom solutions for the entire spectrum of society.


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LOOKING BACK, LOOKING FORWARD

Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by

Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector

business houses in terms of net worth. The group has business interests that range from

telecommunications (Reliance Communications Limited) to financial services (Reliance

Capital Ltd) and the generation and distribution of power (Reliance Infrastructure

Limited).

Reliance ADA Groups flagship company, Reliance Communications, is India's largest

private sector information and communications company, with over 80 million

subscribers. It has established a pan-India, high-capacity, integrated (wireless and

wireline), convergent (voice, data and video) digital network, to offer services spanning

the entire infocomm value chain.

Other major group companies Reliance Capital and Reliance Infrastructure are

widely acknowledged as the market leaders in their respective areas of operation.

ABOUT SH. DHIRUBHAI AMBANI

Few men in history have made as dramatic a contribution to their countrys economic

fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left

behind a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the true

genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,

the leader of men, the architect of Indias capital markets, the champion of shareholder

interest.

But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth creator.

In one lifetime, he built, starting from the proverbial scratch, Indias largest private sector

enterprise.


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When Dhirubhai embarked on his first business venture, he had a seed capital of barely

US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this

fledgling enterprise into a Rs 60,000 crore colossusan achievement which earned

Reliance a place on the global Fortune 500 list, the first ever Indian private company to

do so.

Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when

Reliance Textile Industries Limited first went public, the Indian stock market was a place

patronised by a small club of elite investors which dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail investors

to participate in the unfolding Reliance story and put their hard-earned money in the

Reliance Textile IPO, promising them, in exchange for their trust, substantial return on

their investments. It was to be the start of one of great stories of mutual respect and

reciprocal gain in the Indian markets.

Under Dhirubhais extraordinary vision and leadership, Reliance scripted one of the

greatest growth stories in corporate history anywhere in the world, and went on to

become Indias largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the ordinary

shareholder uppermost in mind, in the process making millionaires out of many of the

initial investors in the Reliance stock, and creating one of the worlds largest shareholder

families.


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CHAIRMAN'S PROFILE

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D

Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural

Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of

Information and Communication Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director of Reliance

Industries Limited (RIL), Indias largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally

involved in every aspect of the companys management over the next 22years.

He is credited with having pioneered a number of path-breaking financial innovations in

the Indian capital markets. He spearheaded the countrys first forays into the overseas

capital markets with international public offerings of global depositary receipts,

convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to

raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the

company in January 1997.


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OBJECTIVE OF STUDY

To find out the consumer satisfaction of Reliance communication.

To know about competitor of Reliance communication.

To identify the motivating factor which impels consumer to buy?

To find out the availability of product in accordance with consumer convenience.


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NEED OF STUDY

The need of the study arises because of the reason that a trainee must understand the

company, its achievements and tasks, products and services and also to collect

information about its competitors, its products and services offered. So that, after

understanding and collecting information about the organization and its competitors, a

trainee will be able to work well for the organization.

SCOPE :

Research was limited for the certain parts of India only. .

Research emphasis was only on finding customers priority on purchasing their

products for Reliance Infocomm and other competitive products. It includes finding

position of Reliance Infocomm in respect to other competitors. And necessity to

formulate marketing mix of the company if any.


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ASSUMPTIONS & LIMITATIONS

y Because of time constraint it is not possible to survey all the area.

y

The time duration of this survey was 60 days only.y The survey was restricted to selected areas in Jaipur City only

y Sometime it may happen that respondent are not in a proper mood, so they dont

give proper answer which may affect the final result of the survey.

y Sometime it may happen that dealers keep his brand at peak in all attribute and

give wrong answer. So it may also affect the final result of the survey.

y Because of small sample size it may happen that we cannot get exact result.

y Not all the respondents show their willingness to give feedback.


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CHAPTER-2

COMPANY PROFILE


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COMPANY PROFILE

RELIANCE COMMUNICATIONS'

His marketing strategy has made millions of Indians happy, they got the best mobile

tariffs in the world-local call costs at 15 paisa/minute, and STD call at 40 paise/minute

NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals

from the telecom field, met in Delhi in June to choose the Telecom Person of the Year

2007, the five-hour selection process was steamy.

The reason was obvious: The telecom sector is growing faster than any other segment and

naturally their CEOs have a lot to crow about. The jury had to select one from three

CEOs, who had made it to the final list through nominations from the industry and the

initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury

decided that he should come back next year to try and win the coveted award. The list

now had two names-both CEOs of two well-known companies. The pivotal difference

between the two: one is an entrepreneur and the other is not so popular, as his credit is

shared among a number of his big daddies.

Following a five-hour closely held, hotly debated discussion, the name was announced:

Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined

Reliance Industries (currently promoted by his brotherMukesh Ambani, following their

split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the

World's Richest People in 2006. The Ambani family faced criticism when it announced

its ambitious plans to build a countrywide telecom network, as its prior expertise lay in

commodities-textiles and petrochemicals-business only. Apart from that telecom needs a

service-oriented mindset, critics felt. What they did not remember was how the family

had served its millions of shareholders.

Policies in India are made in line with Ambani's vision, says an industry expert. His

business acumen and closeness to politicians assisted him in making it to the Rajya Sabha

in June 2004, as an independent member. Ambani chose to resign voluntarily on March

25, 2006.


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The same association with politicos gave him negative returns too when the Mayawati

Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre

SEZ.

Media sees his aggression when he announces financial results for the Reliance ADA

group of companies, and when he attends the annual general meetings and faces

questions from shareholders. When he meets the press, he has answers to all their

questions. He also remembers to call select journalists by name.

To merchant bankers he, who has already contributed immensely to the financial reforms

of the country, is one of the financial wizards of the world. May be because of his

expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up

the valuation. His negotiations with the Qualcomm chief are also a folk theory now.

How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What

are his personal and organizational achievements in the recent past?

His path-breaking marketing strategy that was put in by the strongest team of telecom

professionals the country has ever seen has made millions of Indians happy as they got

the best mobile tariffs in the world. The aggression resulted to adding to his already

swollen kitty. Every hour India will be adding around 20,000 new mobile customers and

Reliance Communications over 4,000. When mobile telephony first began in India, a

local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute.

With Reliance Communications pioneering price initiative, a local call now costs a mere

15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute.

The presence of Reliance Communications is making the competition in India panicky.

Global telecom forces will also shortly start feeling the heat. Ambani has also recently

announced his Rs 1,200 crore buyout of Yipes Holdings.

Achiever's Pride

Undertook financial restructuring of Reliance communications

To spend Rs 16,000 crores to expand and strengthen network coverage


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After expansion, Reliance Communications will have the single largest wireless network

in the world Launched the lowest-cost classic brand handset at Rs 777

y Subscriber base grew to over28 mn during last fiscal, registering 60% growth

y Total Revenue shot up to Rs 14,468 crores, an increase of34%

y Net Profit rises to Rs 3,163 crores, an increase of over 600%

y Revenues of the wireless business increased by46% to Rs 10,728 crores.

y Broadband achieved revenue growth of 123% to Rs 1,144 crores.

yMarket capitalization crossed Rs 100,000 crores.

y Will add 23,000 more towers

y Telecom services will be available in over23,000 towns and 600,000 villages

y Next generation DTH network will be launched before end of the year

Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal,

registering a 60% growth. This makes it one of the top two wireless operators in India.

"Economic growth in the future will be indexed to connectivity of millions of enterprise

and individual customers. Over the next few years, we will have over 100 million

customers, making us one of the top 5 telecom players in the world. In fouryears, we put

up a total of 14,000 towers across the country. This year alone we will add 23,000 more

towers. Our wireless network is currently available in 10,000 towns. By the end of this

year, it will be available in over23,000 towns and 600,000 villages," Anil Ambani said at

the first annual general meeting of Reliance Communications since the re-organization of

the Reliance Group in June 2005.

"In fouryears of operations, we invested around Rs 32,000 crores. This year alone we

will invest over Rs 20,000 crores. At the end of this year, we will have covered over 90%


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of our population. If Version 1.0 of the Indian telecom story was all about affordability,

Version 2.0 will be about reach. Our

Network expansion will give us the power to drive the market and stay ahead of the

curve," Ambani adds.

According to Ambani, the financial restructuring of Reliance Communications is the

biggest turnaround story in the history of corporate India. The inherited ownership

structure of Reliance Communications was complex. The reorganization has yielded a

simple, fair, and transparent ownership structure, and given Reliance Communications

100% ownership of all operational and associate companies.

Reliance Communications is now among the three most valuable private sectorcompanies in India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and

strengthen its network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the advantages

derived from this impressive financial platform to explore and pursue any significant

Opportunities available in the telecommunications sector. "We are currently evaluating a

number of inorganic opportunities in select international markets to further expand our

footprint," Ambani said.

Reliance Communications One India, One Tariff plan allowed millions to connect across

India at just one rupee a minute. The company was the first one to break the Rs 1,000

entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777.

As per its expansion plan, Reliance Communications will have the single largest wireless

network in the world, covering over 900 mn Indians or more than 15% of the global

population. It will cover23,000 towns or every single Indian habitation with a population

of over 1,000. Reliance Communications will cover almost 100% of all rail routes,

providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters

every day. It will also cover almost 100% of all national highways, and 84% of all state


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highways, giving millions of users the power to talk, text, surf, play, chat or simply stay

in touch across nearly the entire length of India's 2,00,000-km-long road network.

Having achieved tremendous growth, the main challenge for Reliance Communications is

to improve quality of service and ARPU. Its enterprise business is also not in a position

to compete with the global majors. Stock market valuations may boost the fortunes of an

entrepreneur, but Ambani needs to address the issues faced by the growing mobile

customer base, especially in India, where bureaucracy takes pride in checking the

businessman.


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ORGANIZATIONAL SET UP

CHAIRMAN

PRESIDENT PRESIDENT PRESIDENT

(PRESONAL BUSINESS) (ENTERPRISES BUSINESS) (HOME BUSINESS)

SENIOUR V.P

V.P

GM

DGM

AGM

SENIOURMANAGER

MANAGER

DUPTY MANAGER

ASST. MANAGER

MANAGEMENT TRAININ


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PRODUCTS AND SERVICES

MOBILE

Reliance Base Phone

Reliance Mobile

Reliance Data Card

Reliance Voucher, E-Recharge

Reliance PCO

Reliance Broad Band

RELIANCE MOBILE HAND-SET

MOBILE CUSTOMER PRICE RETAILAR PRICE

RD LG 3000 1199/- 1165/-

RD LG 3500 1299/- 1265/-

RD LG 3600 1799/- 1690/-

RD LG 6100 2699/- 2540/-


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OTHER MAJOR KEY PLAYERS IN JAIPUR IN TELECOMM SECTOR

INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation

Limited) is a public sector communications company in India. It is the India's largest

telecommunication company with 25.14% market share as on December31, 2007. Its

headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New

Delhi. It has the status of Mini-ratna - a status assigned to reputed Public Sector

companies in India.

Bharti Airtel Limited

Established in 1995 by Sunil Mittal as a Public Limited Company, Airtel is the largest

telecom service provider in Indian telecom sector. With market capitalization of over Rs.

1,360 billion, Airtel has 31% of total market share of GSM service providers. Providing

GSM services in all the 23 circles, Airtel was the first private player in telecom sector to

connect all states of India. Also, Airtel is the first mobile service provider to introduce thelifetime prepaid services and electronic recharge systems.

After establishing itself in the domestic market, Airtel is now spreading its wings in US

by providing its mobile service under the name 'CALLHOME' to the NRIs.


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Hutchison Essar Limited

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison

Whampoa undertaking, is one of the leading cellular service providers. Having its

services in five continents, Hutch was among the companies that started cellular services

in India. Hutch has now spread its wings all over the country, with its punch line

"wherever you go, our network follows".

Hutch provides both postpaid and prepaid cellular services with lots of value added

services to its customer base. With a total market share of22%, Hutch's customer base

amounts to 2.44 crore subscribers. Essar Group has a turnover of over US$ 2.2 billion

and the enterprise value of US$ 15 billion.

Idea Cellular Limited

Established by AT&T, Aditya Birla Group and Tata Group as joint venture, Idea

Cellular, is a part of Aditya Birla Nuvo, a flagship company of the Aditya Birla Group,

Idea is growing its network in 11 circles. Idea offers both prepaid and post paid services

in the GSM network. Having 13% market share, Idea has a base of2.3 crores subscribers

all over the country. A three-year contract was signed between Idea cellular and Ericsson

for GSM expansion. The network will now cover Maharashtra, Gujarat, Rajasthan,Madhya Pradesh and Himachal Pradesh telecom circles (operator-licensed areas). Idea is

also in the process of setting up new networks to provide wider coverage area to its

subscribers. It also keeps on announcing attractive discount schemes for the value added

services.


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Tata Indicom is part of the INR 64,350 Crores (US$14.3 billion) Tata

Group, that has over 90 companies, over210,000 employees and more than 2.16 million

shareholders. With an investment of over INR 9,000 Crores (US$ 2 billion) in Telecom,

the Group has a formidable presence across the telecom value chain. The Tata Group

plans an additional investment of around INR 900/- Crores (US$ 2 billion) in this sector

in the next two years.


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CHAPTER-3

LITERATURE REVIEW


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LITERATURE REVIEW

The field of Telecom sector has taken a giant leap at the threshold of Twentieth Firstcentury. Communication has become an integral part of life of man all over the globe.

The proverb Need is the mother of invention is proving equally correct in case of

Communication.

Telecom Sector has already had a considerable impact on many aspects of our society.

This survey Project on RELIANCE COMMUNICATION deals with the automation of

various activities done in Telecom Sector like how the Telecom companies doing there

business and what is the feature of Telecom Industries.

This project report tends to give a sharp picture of the telecom industry.

I hope, this study can be of some help to the telecom industry of his product and service

.

Indian Telecom sector, like any other industrial sector in the country, has gone through

many phases of growth and diversification. Starting from telegraphic and telephonicsystems in the 19th century, the field of telephonic communication has now expanded to

make use of advanced technologies like GSM, CDMA, and WLL to the great 3G

Technology in mobile phones. Day by day, both the Public Players and the Private

Players are putting in their resources and efforts to improve the telecommunication

technology so as to give the maximum to their customers


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Mobile:

CDMA

Prepaid

Post paid

Load it forget it Discover the power of prepaid. No more headaches of paying monthly

rents, or the shock of running up huge bills. Our prepaid plans are specifically designed

to suit each and every budget. We offer a wide choice of plans with economical tariff

rates.:

GSM

India's best tariff plan...

Reliance Mobile is the only operator in the country with CDMA and GSM dual

technology. Our next generation GSM network lets you enjoy seamless coverage across

India and unleashes a world of endless possibilities. Beyond calling and messaging, it lets

you e-mail, MMS, download videos, get live cricket scores, listen to music of your

choice, blog and even surf the Net. All this made vey simple, flexible and convenient to

meet your every demand.

BLACK BERRY

It's smart and stylish!

BlackBerry from Reliance Mobile is empowered with a smart CDMA technology that

allows faster downloads of emails and attachments, faster internet browsing, instantchats, and much more. Whetheryou are a working executive, a student, a professional or

a businessman operating on your own, BlackBerry from Reliance helps you

communicate better and stay connected, always

Easy communication with colleagues, friends and family:


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Experience clarity and reach on through the Reliance network across 15, 000 towns and 4

lakh villages as well as key national highways and major railway routes in India on

BlackBerry .

Sending/receiving e-mails:

With the BlackBerry from Reliance Mobile , you can easily send/receive pop3 enabled

e-mails from whereveryou are

Text & Multimedia Messaging

Communicate with your colleagues through an easy mode of SMS & MMS

Instant messaging

You shouldn't have to quit chatting just because you're away from your computer. now,

you can stay in touch with all your Im contacts just about anytime on yahoo!Messenger

and googletalk from whereveryou choose. On your BlackBerryfrom Reliance Mobile

smartphone you'll find many of the same desktop instant messaging features you already

know and love.

Organize work efficiently:

You can organize your work and schedule your activities easily with a BlackBerry

device from Reliance Mobile.the BlackBerry is packed with applications, which include:

calendar

address book

task list

memo pad

calculator


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3G TECHNOLOGIES

3G or Third Generation technology is a convergence of various Second Generation

telecommunication systems. The technology is intended for SMARTPHONES -

multimedia cell phones. Video broadcasting and other e-commerce services such as,

stock transactions and e-learning will now be made possible much faster. It offers 3Mbps

speed for downloading, which is very high as compared to that of the 2G technology. The

3G technology provides for internet surfing, downloading, e-mail attachment

downloading, audio-video conferencing, fax services and many other broadband

applications.

EXISTENCE OF 3G TECHNOLOGIES

3G Technology was implemented in Japan for the first time in the world. Today the

technology is serving 25 countries over more than 60 networks having its existence in

Asia, Europe and USA. Video conferencing has been a major factor in the success of the

technology.

3G TECHNOLOGY & HUMAN RESOURCES

Not only the media and entertainment but the business sector too has started utilizing the

3G applications worldwide. Video conferencing allows two individuals at a distance to

interact in the same way as they could have done in person. The technology is being

implemented at various functional level of the business such as, marketing, humanresources,etc


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Mobile Interview

In today's global scenario, the 3G technology will enable organizations and qualified

candidates to have a telephonic interview in a modern way through video conferencing.

Traditional telephonic interview and personal interviews may be replaced by3G voice

and video conferencing. This will reduce the cost and save the time of both the

organizations and the candidates.

Conferences

3G technology provides for video conferencing which can help the Human Resource

Department interact with their seniors at the time of urgency without wasting other

resources. This can be very much helpful when the concerned person is out of state or

country.

File Transfer

With the advent of video and audio multimedia and a faster rate of downloading e-mail

attachments, employees in an organization can request any urgent file or report they need

to present to the clients. This will again reduce the burden on organization's resources and

increase, employee, effectiveness.


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E-learning & M-learning

3G technology provides for internet browsing that will help the employees to surf and

learn using their 3G cell phones while traveling (m-learning) or from home. The

organizations can schedule training modules for the employees of other branches through

video conferences.

Telecommunication sector as we know that it is booming sector and it has great future as

far as its business is concerned. Reliance communication has create huge image in their

Loyal customer but still much work to be done to become the best in their field.

Todaywhere there is a scope of3rdGeneration in

Telecommunication so every player try to implement this technology and take maximum

profit. In this regard Reliance communication are in a process to implement as soon as

Possible. Blackberry also played good role to enhance their customer for Reliance

communication.


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CHAPTER-4

RESEARCH METHODLODGY


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RESEARCH METHODLODGY

TYPE OF RESEARCH-

To Study the Market Survey of Reliance Communication cellular network in Jaipur. I

have gone through various news papers, magazines, websites and collected information

and data. This study is descriptive in nature because I am not going to give any

suggestion or recommendation.

Research methodology is the process which helps in selecting the tools to achieve the

objectives. Methodology used in this research is the survey of the customers of the who

require Ferro alloys for mixing in their product.

The methodology consists of:

y Need and objective of research

y Collecting the facts/data

y Analysis of the data.

y Conclusion and solution.

Data collection:-

(Primary Data)

Collect information through the person of Jaipur

(Secondary data)

In data collection method we shall collect the secondary data from the followingsources.

News paper

Magazine

Internet

Other sources for Information.


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RESEARCH DESIGN

After identifying problems and sources of data the next step is to prepare a research

design. It facilitates research to be efficient as possible yielding maximum information

Descriptive Design: It is such ty pe of design under which lot of variable things come

which cannot be controlled but it play very important role in any project.

Research approach:

Survey method was used to collect data. List of existing customers were provided by the

company. Approach used was to take prior appointment of customers and then meet them

or in some cases meet the customers directly without appointment and then fill up the

questionnaire.

Research instrument:

It is a tool used to collect data from sample.

A structured questionnaire was used as research instrument in this project. A

questionnaire consists of both close ended and open ended question to make analysis easy

and respondent to feel free to answer the questions.

Sampling design:

A definite plan developed to obtain a sample from a given population is called sampling

plan.


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Sampling procedure:

Convenience sampling of all the customers as per the list provided by the company was

covered from various parts of Jaipur

Sampling size:

For customers: 150 customers

Sampling units:

Sampling units were geographical.

Geographical areas visited:Jaipur

An industry and its employee were considered as sampling unit.


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CHAPTER-5

DATA ANALYSIS

&

INTERPRETATION


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1. Do you have any cellular connection?

Table no.1

cellular connection Response Response

Yes 150 100%

No 0 0

GRAPH NO.1

INTERPRETATION

There were all the respondent had mobile connection.

0

20

40

60

80

100

120

140160

yes no

yes

no


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. 2. Which type of connection you rare using?

TABLE NO.2

Connection ty pe Response % of Response

Postpaid 05 4%

prepaid 145 96%

GRAPH NO.2

INTERPRETATION

Only 5 respondent had postpaid service where all 145 respondent had prepaid connection.

0

20

40

60

0

100

120

140

160

postpaid prepaid

postpaid

prepaid


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3. Which cellular network you are using?

TABLE NO.3

Networks Response %of response

Idea 44 30%

BSNL 27 19%

Reliance 35 24%

Airtel 23 16%

Vodaphone 16 11%

GRAPH NO.3

INTERPRETATION

Through interpretation of data it is found that there were 44 people using idea connection

27 BSNL 35 Reliance 23 Airtel and only 16 people had vodaphone connection

0

5

10

15

20

25

30

35

40

45

Idea Bsnl Reliance Airtel Vodaphone


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4. If reliance then identify the key reason, which impelled you to by this

connection.

TABLE NO.4

Reasons Response

Price 5

Network 10

Plans 20

Availability 0

GRAPH NO.4

INTERPRETATION

Data shows that people prefer reliance mostly due to its wonderful and economic plans.

Wide and un interrupted network coverage where also matter but price having negligible

factor to choose this subscriber.

0

2

4

68

10

12

14

16

18

20

price network plans availability


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. 5. If you have other connection then please specifies the important factor for

using this?

INTERPRETATION

In the answer of this question many of the idea user said that I traveled heather and

thither like villages remote areas where, its provide me good network coverage. the

airetel user were talking about the plans like friends card and something. The vodaphone

users having something different answer like I was the user of hutch earlier so I dont

want to change my number.

Thus it was very difficult to interpret the answer of this question because of lot of reason.


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6. Rate your satisfaction level with reliance customer care!

TABLE NO.5

Rating scale Response % of response

Excellent 5 14.25

Good 12 34

Average 10 29

Worst 8 22.75

CHART NO.1

INTERPRETATION

there were 14.25% who said that the customer care services of reliance communication is

excellent where 34 % said that is good 29 % added ok and 22.75 % having very bad

word of mouth that is worst.

excellent

goodaverage

worst


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7. Rate your satisfaction level with pricing strategy followed by reliance

communication!

TABLE NO.6


Excellent 25 71.5

Good 8 22.25

Average 2 5.25

Worst 0 0

CHART NO.2

INTERPRETATION

It was appreciable to see that there were 71.25 %consumers are satisfied and mention that

the pricing strategy of rcom is excellent. Where 22.25 % noted good and the very few

consumer that is 5 % marked in the box of average.

excellent

good

average worst


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8. What is your opinion regarding network coverage?

TABLE NO.7


Excellent 5 14,25

Good 17 48.5

Average 12 34.25

Worst 1 3

CHART NO.3

INTERPRETATION

Out of35 consumers only 5 said that the network coverage of reliance is excellent

where17 rated good 12 rated average and only one said that worst.

excellent

good

average

worst


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9. Have you used other subscriber earlier?

TABLE NO.-8

Other subscriber Response % of response

yes 33 94%

no 2 06%

GRAPH NO.-8

INTERPRETATION

Data shows that there were 33 people have used other connection too.

0

5

10

15

0

5

30

35

yes no


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10.If yes then compare it with reliance communication service!

TABLE NO.-9


Excellent 10 28.75

Good 19 54.25

Average 6 17.25

Worst 0 0

GRAPH NO.-9

INTERPRETATION

In the comparison with others, user of r com rated it excellent 28.7 % good 54.25% and

average 17.25%. Where no one is there who mention worst.

excellent

good

average

worst


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11.Do you get your recharging voucher and top up easily at your nearest retail

store?

Table no-10

Availability of complimentary items Response

yes 33

no 2

Graph no-10

INTERPRETATION

There were 33 consumer said that yes the complementary items i.e. recharging voucher

and top up are available at the nearest reaching point .only2 people said that no.

0

5

10

15

20

25

30

35

yes no


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12. Does dealer make you understand all the new arrivals in offers when its asked?

TABLE NO.-11

option Response

yes 30

Some time 5

Never 0

GRAPH NO.-11

INTERPRETATION

30 consumers added that yes the dealer make us understand about all the new arrivals in

the services, where 5 people said some time and no one had said about never.

0

5

10

15

20

25

30

yes some time never


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13. Which is the most effective media to communicate you?

TABLE NO.-12

Media Response % of response

television 128 85.33

Newspaper 20 13.33

Hoardings 0 0

Posters at dealer outlet 2 1.34

GRAPH NO.-12

INTERPRETATION

The most preferred media to communicate the brand has been suggested by the consumer

is television.

television

Newspaper

Hoardings

Posters at dealer

outlet


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CHAPTER-6

CONCLUSION


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Findings

y In the analysis of data its found that all the respondent had cellular

connection.(See graph no.1)

y Mostly respondent prefer prepaid connection. (See graph no.2)

y It was really appreciable to see that reliance communication got 2nd position by

the acceptance of35 customers in the sample of 150. major competitor of reliance

communication is idea and airtel.(See graph no.3)

y There were 20 consumers who prefer reliance for its imagining plans the 10

consumer prefer it for its un interrupted and wide coverage where only least

consumer prefer it for price.(See graph no.4)

y During data analysis its found that the acceptance of any subscriber depends

upon the few features like coverage of network pricing plans and a updated and

integrated customer care. (See graph no.5)

y In the inquiry of satisfaction of customer care more then 75% consumer were

found satisfied.(See graph no.6)

y It was really mile stone for the company that more then 70% consumer had

positive word of mouth regarding price.(See graph no.7)

y By seeing analysis of data here we found that approximately 50% consumer

having good word of mouth about network coverage.(See graph no.8)

y There were 30 respondents who have had other connection earlier. (See graph

no.9)

y More then 80% consumer who have had other connection mention for the

comparison question that the satisfaction of r com is better then earliersubscriber.(See graph no.10)

y In question of availability of reliance vouchers and top-up 33 response were in

the favor ofyes.(See graph no.11)


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y It is also found that 30 respondent have mention that yes dealer aware us while

any new arrivals came in service.(See graph no.12)

y Respondent also mention that television is the best media to communicate with

the consumer of this industry.(See graph no.13)


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Conclusion

y Idea cellular service is the market leader of this industry in jaipur because

of the wide and remote area coverage of its network. While the reliance is

on the second position because of the market coverage of BSNL. It also

having the access of remote network coverage. While vodaphone is on the

5th position.

y The data guide this conclusion that network and the pricing plan of

reliance communication is two strong pillars on which it can perform

better by giving cut thought competition to its rivals.

y It is the industrywhere only that player survives who having better

network coverage wide and UN interrupted, with alluring plans and better

customer care services.

y It is good that more then 70% of consumer having good word of mouth

about customer care and they are satisfy but still its huge percentage that

22.75 % consumer had worst experience which might be cause of

consumer retrenchment.

y All the customer were satisfied with the pricing strategy followed by the

reliance communication

y The data analyses also guide this conclusion that the users who lived in the

urban area have positive response about coverage of network and they are

satisfy only3 consumer who lives in rural area had the problem with

network.

y Those who have used other cellular connection earlier also have good

word of mouth about the services of R com because of it services which

are found up to mark as compare to the rivals in the market.

y The availability of complementary of the service is good. Its shows the

strongest channel of distribution of company.

y The best way to communicating customer is television and newspaper.


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Recommendation

On the basis of extensive study and research, here are some recommendation and

suggestion which may help the company to market the product and service more

profitability and increase its share in the Telecom market.

y The company expands the budget allocation for promotional campaign in center

of jaipur.

y The company should have to improve and adopt integrated mechanism to provide

broad network coverage to consumer because in this industry connectivity meters.

y The company should also improve the customer care service because we have

seen a big percentage of consumers rated it the word like worst.

y Company should also concentrate to grab the attention of rural area consumer by

providing them better network coverage.

y As I observed that some of the consumer having problem with processing charge

when I was interacted with those one. They were talking about that other

subscriber doesnt cut the processing charge. So company should have to also

resolve this problem as soon as it is possible.

y Reliance communication should also focus promotion campaign through

television which not only remind the user but also enhance its revenue.

y Company should also keep in mind about frequency of seasonal offer that play

vital role against their competitor.

y Reliance communications have a potential to become number one player in the

market.


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CHAPTER-7

BIBLOGRAPHY


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BIBLOGRAPHY

WEBSOURCES

www.googles.co.on

www.reliance.com

www.weenkypedia.com

BOOKS

RESEARCH METHODLOGY;- C.R KOTHARI

MARKETING MANAGEMENT;- PHILIP KOTLER


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CHPATER-8


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Questionnaire

1. Do you have any cellular connection?

(a) Yes (b) no

2. Which type of connection you rare using?

(a) Postpaid (b) prepaid

3. which cellular networkyou are using?

(a) Idea(b)Bsnl

(c)Reliance

(d)Airtel

(e)Vodaphone

4. if reliance then identify the key measure which influenced you to buy this

connection.

a. price

b. network

c. plans

d. availability

e. advertisement

5. ifyou have other connection then please specify the important factor for using this?

..!


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6. Rate your satisfaction level with reliance customer care!

(a) Excellent (b) Good

(c) Average (d) Worst

7. Rate your satisfaction level with pricing strategy followed by reliance communication!



8. What is your opinion regarding network coverage?



9. Have you used other subscriber earlier?

(a) Yes (b) no

10. ifyes then compare it with reliance communication service!



11. Do you get your recharging voucher and top easily at your nearest retail store?

(a) Yes (b) no


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12. Does dealer make you understand all the new arrivals in offers when its asked?

(a) Yes (b) Some time

(c) Never

13. Which is the most effective media to communicate you?

(a) television

(b)newspaper

(c)hoardings

(d)posters

14.Any suggestion.

..!


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ABBREVIATION

LTV Life Time Validity

CAF Customer Application form

GSK Get started Kit

FWP Fix Wireless Phone

STV Special Tariff voucher

OTAF Over The Air Fulfillment

FRC First Recharge Coupon

GSM Global System ofMobility

CDMA Code Dual Module Assessment


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EXHIBITS

HANDSET WITH RELIANCE

Black and White Handsets

Current handset models -

Old handset models


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Color Handset

Current handset models-

Documents

Kaushal Final