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The Creator of coca colayJOHN PEMBERTON
INVENTED COKE IN
1886
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The coca cola companyy Headquarters: One
Coca-Cola Plaza Atlanta,
yEmployees: 71,000
y CEO: Neville Isdell
y Website:http://www.Coca-
Cola.com/
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y Coca-Cola is the world's leading beverage
company. The company is the world's leadingmanufacturer, marketer, and distributor of
nonalcoholic beverage concentrates used to
produce nearly 400 beverage brands. The
company makes and distributes waters, fruit
juice ,energy drinks.
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Theimage cannotbe displayed.Your computer may nothave enough memory toopen theimage, or theimagemay havebeen corrupted.Restart your computer,and then open thefile again.If thered x stillappears,you may haveto deletetheimage and then insertitagain.
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Coca-Cola Mainly preferred by the Youngster &
Kids.
Thums-Up Youngster
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y Limca Common Drink
y Fanta Basically Preferred by Ladies and KidsTheimage cannotbe displayed.Your computer may nothaveenough memory toopen theimage,or theimagemay havebeen corrupted.Restartyour computer,and then open thefileagain.If thered x stillappears,you may haveto deletetheimageand then insertitagain.
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KANDHARI BEVERAGES PRIVATE LIMITED.
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The Coca-Cola Company acquired soft drink brands likeThumps Up, Limca, Maaza, which were floated by Parle, asthese products had achieved a strong consumer base and
formed a strong brand image in Indian market during the re-entry of Coca-Cola in 1993. KANDHARI GROUP wasestablished in 1967 by Late Mr. Teja Singh Kandhari, ispresently a progressive business house in India..Kandhari
Beverages Ltd is among Coca-Cola India's top 4 franchiseebottlers.
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RED: A RIGHT EXECUTIONDAILYy RED (Right Execution Daily) is a measurable tool to
measure sales team and
ydistributors performance in the outlets with respect toall parameters of sales.
VISI COOLER
AVAILABILITY
ACTIVATION
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RED WORKSON 3 CATEGORIES1. Type of outlet2. volume of outlet3. consumer profile1. Type Of Outlet (Channel)(A )GROCERY STORE- Home Consumption. It includes all karyana
stores, departmental stores, supermarkets, provision stores etc
(B) EATING & DRINKING CHANNEL 2It includes
- Restaurants-Bars and Pubs-Dhabas
- Sweet shops- Quick service restaurantsCONVENIENCE CHANNEL
Pan/bidi shops (customer profile) : This segment includes PAN BIDDIoutlets that stock cigarettes, mint, confectionary. It covers STD/ISDphone booths, travel channel etc. Small outlets that mainly sell 200ml
or 300ml bottles. They may also sell 600ml.
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y 2. VOLUME OF OUTLETy
y
1. Diamondy 2.Goldy 3. Silvery 4. Bronze
y
Diamond: Those outlets which sells 800& above crates per year.y Gold: Those outlets which sells 500-799 crates per year.y Silver: Those outlets which sells 200-499 crates per year.y Bronze: Those outlets which sells
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y To study the availability of activation material inmarket.
y
To analyse red score on activation in Chandigarhmarket.
y To analyse the proper utilization of activationelements.
y To analyse warm display in market, since it reflects theavailability of product in market
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y TYPES OF DATA COLLECTION:
PRIMARY DATA.: Questionnaire, Personal interviews.
SECONDARY DATA: Internet
y SAMPLE SIZE: 100
y SAMPLE AREA: CHANDIGARH MARKET.
y SAMPLE DURATION: 6 WEEKS
y TYPE OF RESEARCH: Descriptive Research
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Does this outlet have Glow Sign
Board ?
y INTERPRETATION:- 50% outlets donot have glow signboard,20% outlets have glow sign board and 30% not applicable insilver and bronze outlets because they require flange. So glow sign
board not required in silver and bronze outlets.
yesno
not app.
OPTIONS OUTLETS
YES 20
NO 50
NOT APPLICABLE 30
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Does this outlet have Flex Board ?
y INTERPRETATION:- 30% outlets are having f lex board.50%outlets are not having f lex board and 20% not applicablebecause in silver and bronze outlets flex board is not
required.
OPTIONS OUTLETS
YES 30
NO 50
NOT APPLICABLE 20
yes
no
not app.
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Does this outlet have flange ?
y INTERPRETATION:--20% outlets yes and 60% outlets nothey donot have flange and 20% not applicable because ingold and diamond outlet flange is not required.It require in
silver and bronze outlets.
OPTIONS OUTLETS
YES 20
NO 60
NOT APPLICABLE 20
yes
no
not app.
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Does this outlet have price
communication ?
y INTERPRETATION:- 90% outlets have pricecommunication and just 10% outlets do not have pricecommunication and it is applicable in every outlet whether
DIAMOND,GOLD,SILVERand BRONZE.
OPTIONS OUTLETS
YES 90
NO 10
NOT APPLICABLE 0
yesno
not app.
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Does this outlet have shelf
display?
y INTERPRETATION:-50% outlets are having shelf displayand 30% outlets are not having shelf display and 20% notapplicable because shelf display is only required in E$D1 and
E$D2 channels and not in GROCERYchannel.
OPTIONS OUTLETS
YES 50
NO 30
NOT APPLICABLE 20
yes
no
not app.
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Does this outlet have cooler top ?
a) SSD
y INTERPRETATION:-60% outlets have sparkling soft drink(SSD)as cooler top display.20% outlets donot have cooler top display ofssd and 20% not applicable in case ofGROCERYchannel and
applicable in case ofE$D1 and E$D2 channel.
yes
no
not app.
OPTIONS OUTLETS
YES 60
NO 20
NOT APPLICABLE 20
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Does this outlet have cooler top ?
b) JUICE
y INTERPRETATION:-40% outlets are having cooler topdisplay of juice.50% outlets are npt having juice as cooler topdisplay and 10% not applicable in case ofGROCERYchannel
but applicable in E$D1 and E$D2 channel.
OPTIONS OUTLETS
YES 40
NO 50
NOT APPLICABLE 10
yesno
not app.
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y According to the study of activation material in the marketwe got data as under:-
y By July End, in RED Scoring Chandigarh is scoring 11.5marks out of 15, which in itself describes that the market
condition is good.y Flange ,flex board and glow sign board is available in the
market so there is proper utilization of activation elements.y Warm display in market was mostly seen in the form of
Shelf-Display. Though Pepsi gives scheme for the display,
for that reason they lead in warm-display.
Activation Outlets
GSB 20
FLEX BOARD 30
FLANGE 20
WARM DISPLAY 60
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y Overall chandigarh market have good display in market
but still certain improvements are requiredy Company can improve warm display by giving some
schemes in the market
y Shelf Display is also a concern area in the market
y Number of Glow Sign Board(GSB) in chandigarhmarket are less than as compared to the competitor
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y I have worked 45 days in Chandigarh Market andvisited many sectors where my concern area is to viewACTIVATION MATERIAL in the market.My reportshows that company has put lot of efforts but still hugescope of requirements is required. Company shouldprovide more schemes so that the warm display can be
improved. There should be increase in the glow signboards so that company can complete with othercompetitors.
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Websites Visited:
y http://www.thecoca-colacompany.com
y http://www.coca-cola.com
y http://www.ko.com
y
http://www.google.com
y http://www.wikipedia.org
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TO ANALYSE THE ACTIVATIONSTATUS
IN CHANDIGARH TERRITORY FORKBPL
OUTLET NAME. OUTLET ADDRESS..CATEGORY.. CHANNEL
Q1. Does this outlet have Glow Sign Board ? Yes No Not Applicable
Q2. Does this outlet have Flex Board ?
Yes No Not ApplicableQ3. Does this outlet have Flange?
Yes No Not ApplicableQ4. Does this outlet have Price Communication ?
Yes No Not ApplicableQ5. Does this outlet have Shelf Display?
Yes No Not Applicable
Q6. Does this outlet have Cooler Top?a) SSD
Yes No Not Applicableb) Juice
Yes No Not Applicable
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