Embed Size (px)
Citation preview
Kay’s Cross Haunted Walkthrough
Information Packet
Halloween 2011
Information provided by Jeff Johnson
Page | 2
Table of Contents
Page 4. Kay’s Cross
A. Idea for Kay’s Cross
B. What is Kay’s Cross
C. Location for Kay’s Cross
5. Competitor Information
A. Haunted Hollow
B. Frightmares
C. Nightmare on 13th
6. General Questions and Answers
A. What will you do to ensure the East Wilderness will remain clean and well maintained?
B. What trails would you like to use for the walkthrough?
C. When will this take place?
D. When will Kay’s Cross open and what are the hours of operation?
E. What are the prices for admissions?
F. How long is the walkthrough from start to finish?
7. – General Questions and Answers Continued…
G. Will you be hiring employees or have volunteers?
H. Will you be using electricity or water?
I. What kinds of special effects will you be using?
J. How will you get funding for this project?
K. Do you plan on constructing any buildings or other types of structures?
L. What would you like Kaysville City to provide for this project?
M. When would you disassemble this project?
N. What about liability issues?
8. – General Questions and Answers Continued…
O. How will this entire project help Kaysville City?
P. Do you have information regarding restrooms, temporary fencing and storage?
Q. What kinds of props and decorations will you be using?
9. Safety and Security
A. Trail safety
B. Structure safety
C. Visitor safety
10. – Safety and Security Continued…
D. Staff safety
E. General safety and security
11. Estimated Visitors
A. Target goals by surrounding cities
Page | 3
Table of Contents Continued…
Page 12. Parking
A. Option A – East Wilderness Parking
B. Option B – Park-and-ride shuttle system
C. Parking lot procedures
D. Parking liability
13. Marketing and Advertising
A. Introduction to marketing and advertising
B. Highway 89 banners
C. Website creation and other website information
D. Facebook advertising
E. Radio advertising
F. Newspaper advertising
G. Coupons and deals
14. Trash Disposal and Procedures
A. Our commitment
B. Trash dumpster information
C. Staff responsibilities
D. Dumpster locks
15. Project Timeline and Project Goals
A. Timeline and goals (January to October 2011)
16. Project Timeline and Project Goals Continued…
17. Local Business Collaboration
A. Coupon information
B. Sample coupon
18. Kay’s Cross Trail Map Picture
Structural Drawings
19. Tower
20. Cabin
21. Werewolf House
Page | 4
Kay’s Cross
The idea for Kay’s Cross came about when I was hiking at the Kaysville East Wilderness trail. On
an afternoon in the middle of October I realized that this area had enormous potential for a spook alley
type attraction. Upon my arrival at home I began writing down ideas and talking amongst family and
friends about the possibility.
What is Kay’s Cross?
Kay’s Cross is a planned haunted walkthrough that will feature many spooky themes such as
demons, ghosts, werewolves, witches and the mysterious Kay’s Cross. Since not much is known about
the actual Kay’s Cross we will have plenty of room to create our own mystery.
My goal is to build a Halloween experience that will actually be realistic, professional,
memorable and scary. By using simple yet engaging content that is featured in a highly vegetated area, I
will provide visitors with an authentic experience. The Kaysville East Wilderness, still affectionately
known as the Vita Course, is the perfect location for this project.
1. The Vita Course already has many well established trails, lots of trees and other vegetation that
will enhance the walkthrough.
2. The location is right off of HW 89 and thus will be easily accessible.
3. Kaysville lies right in the middle of Salt Lake City, Bountiful, Layton and Ogden and will have the
potential to draw in thousands of visitors for the entire month of October.
Page | 5
Competitor Information
There are several haunted attractions located in the Salt Lake City valley and in the Ogden area. Here
are the ones that I feel I will be competing with directly. Note - the following information comes from
the businesses’ web sites.
• Haunted Hollow - Located at 1550 S. 1900 W., Ogden Utah
The Haunted Hollow is an indoor/outdoor haunted walkthrough that features trails that wind around
real trees and swamps. There are mines, dungeons, ghouls and demons to scare visitors.
� Ticket prices are $15 per person. No age limit. Kids 6 and below are free.
-$1 off coupons available on website.
-Group discounts – bring 25 people or more to get $3 off - Must be purchased online.
� Operating 25 days total
-Weekdays - 7:30PM to 10:00PM
-Weekends – 7:30PM to Midnight
-First day of operation was Thursday, September 17th
-Last day of operation was Saturday, October 30th
-Created by Tombstone Entertainment. Located on private land.
• Frightmares - Lagoon, Farmington Utah
Frightmares has numerous haunted and fun houses that are located indoors and outdoors.
� Admissions during Frightmares are $42.95. Rides are also included with ticket.
� Operating September 24th to October 30th
-Only open on weekends from September 24th to October 14th
-Various opening and closing times.
• Nightmare on 13th - 300 W. 1300 S., Salt Lake City Utah
The Nightmare on 13th
is a well established haunted house that features many animatronics and live
actors.
� $20 admission price per person
-VIP/Fast lane upgrade (no line waiting) for an additional $10
-Group rates – 20 people or more will purchase tickets for $12 per person
-$5 discount coupon available for being added to their e-mail listing
� Open 30 days total
-Weekdays 7:30PM to 10:00PM
-Weekends 7:30PM to Midnight
Page | 6
General Questions and Answers
What will you do to ensure the East Wilderness will remain clean and well
maintained?
1. No new trails will be created. The walkthrough will ONLY be using existing side trails.
2. No trees will be cut down and no bushes will be removed.
3. No nails, screws, tacks or adhesives will be put on any existing trees or shrubbery. If I need to
hang decorations or props I will bring in my own hardware, wood ect.
4. My plans are to build a haunted walkthrough that looks like it is a part of all the vegetation to
provide a more authentic experience without removing trees, bushes, ect.
5. All trash will be picked up and thrown away in proper garbage containers. Staff will do daily
clean ups of the entire area being used.
What trails would you like to use for the walkthrough? Only the upper third of the
vita course will be used (see page 18). The main access road will only be used to get visitors to and from
the haunted walkthrough. No permanent displays or decorations will be put on the main access trail so
that when the haunted walkthrough is not in operation the trail can still be accessed by others.
When will this take place? Preparations will begin immediately. Planning will take about 8
months to complete and to iron out any issues/problems that may arise. Estimated start of on-site
assembly would be about the middle of September. Please see project timeline on pages 15 and 16.
When will Kay’s Cross open and what are the hours of operation?
1. October 1st (Saturday) 2011 is when the official opening night is slated.
2. Kay’s Cross will be open Monday through Thursday from 7:00PM to 10:00PM
3. Friday and Saturday from 7:00PM to 11:00PM – Need counsel approval for later than 11:00PM
4. Last night of operation will be on October 31st (Monday) 2011.
What are the prices for admissions?
Competitors have their single admission prices set at $15 to $20 (see page 5). I feel that the $15 price is
very reasonable especially if coupons are available.
1. Estimated at $15 per admission.
2. Coupons are available on website (to be created) or at other businesses.
3. (Optional) - Have the ability to earn cash back depending on how you fair in the walkthrough.
How long is the walkthrough from start to finish? I have planned the haunted
walkthrough loop to last somewhere in the range of 40 to 55 minutes per group. Mostly depending on
scare events and walking speed of groups. The entire length of the walkthrough is three quarters of a
mile.
Page | 7
Will you be hiring employees or have volunteers? Yes. Depending on my needs and
budget I have plans to use about 30 to 50 people. Various positions for Kay’s Cross include cashiers,
parking lot attendants, walkthrough workers, security personal and supervisors.
� Background checks will be conducted on all employees/volunteers.
Will you be using electricity or water? Only electricity will be used at some points in the
walkthrough. I will be using electrical power for lights, decorations and other content to ensure a safe
and spooky experience. The power supply will come from batteries and generators.
� If generators are used I will make sure that there will be no fire hazard. I will dig out all weeds
and other surrounding vegetation (without removing trees and bushes) and lay rocks around the
generators.
� Generators will be placed near staff.
� I will require staff to check on generators a few times per hour.
What kinds of special effects will you be using? I would like to use black lights and fog
machines for some parts. Rope lights and lanterns (non-flame) for trail lighting will be purchased.
How will you get funding for this project?
1. From private and other contributions
2. NO funds will be asked from Kaysville City or its affiliates.
Do you plan on constructing any buildings or other types of structures? Yes. I
would like to build a few, very simple structures that will greatly enhance the experience. Please see
pages 19, 20 and 21 for sample designs.
� All structures will be inspected by Kaysville City.
What would you like Kaysville City to provide for this project? All that I ask is that I
could have use of parts of the East Wilderness for the last few weeks in September (for set-up and
rehearsal) and the month of October. Kaysville City will be given complete and generous compensation
- to be negotiated.
When would you disassemble this project? Tuesday November 1st 2011 will begin our
take-down of Kay’s Cross and all related aspects. Take-down will most likely last for a few days while we
disassemble structures, remove all decorations and finish cleaning and improvement of the Kaysville
East Wilderness, parking lots and all other areas utilized.
What about Liability issues? I will have waivers signed by each visitor to the haunted
walkthrough so that Kaysville City or any of its affiliates will not be liable for any incident, injury or
damages. This waiver can be crafted by Kaysville City.
� I will be purchasing general liability insurance.
Page | 8
How will this entire project help Kaysville City? First and foremost, Kaysville City will be
given a generous financial compensation for their permission in using parts of the Vita Course.
This project will bring business to Kaysville City through restaurants and other businesses. I would like
to create discount tickets and deals that can be received or redeemable at local Kaysville businesses (see
page 17 for sample).
Do you have information regarding restrooms, temporary fencing and
storage? In order to provide a safe and a secure environment, I have plans to use temporary fencing
in a few places. I will also rent a few portable restrooms and maybe even temporary storage if
necessary. Please see below for price quotes.
Quantity Unit Price Total Price
Restrooms
Deluxe Restroom 1 $70.00 $70.00 *per billing cycle
Delivery/Pickup 2 $10.00 $20.00 one time
Fencing
Temporary Fencing 6X12 1 $3.60 *per billing cycle
Delivery / Install 1 $9.60 one time
Pickup / Removal 1 $9.60 one time
Storage Bin
20 Feet 1 $69.00 *per billing cycle
40 Feet 1 $99.00 *per billing cycle
Delivery / Pickup 2 $99.00 $198.00 one time
*billing cycle is 28 days.
-Restroom rentals include
weekly service.
� Price quotes are from United Site Services located in Ogden.
What kinds of props and decorations will you be using? I want to purchase many
costumes for werewolves, famer attire, black cloaks, skeletons and grave yard scenes. In addition to
these I would also like to purchase pumpkins, corn stalks, rope lights, and other spooky decorations.
I also want to build a few false houses or run-down shacks that visitors will NOT be able to enter. These
structures will serve as decorations and landmarks.
Page | 9
Safety and Security
Safety and security are my main priorities when it comes to this endeavor.
Trail Safety
All of the trails that I want to use are located very closely to the main road. I would hope that no
incident would happen to any of our staff or visitors but if the need arises, the main road will be used to
bring in medical or other personal.
� There are several locations on the trail that have large rocks on them. I want to dig these rocks
up and move them so visitors will not be tripping and falling.
� Trails will be well lit and clear of any major obstacles (branches, rocks, ect.)
� I will have signs hung at the entrance to the haunted walkthrough that state the condition of the
trail. This will be necessary for liability purposes and as general FYI.
� I will personally walk the trails every night before the opening hour to make sure that each trail
is easily visible and that there are no obstructions or other issues.
Structure Safety
I will require that all structures will have locks put at entrances/exits so that no one, besides the staff,
will be able to access them outside of operation hours. I would like to erect temporary fencing around
our structures so that they may be safe and secure and keep people out during non-operating hours.
� All structures will be constructed using general construction guidelines so that they conform to
all specifications to make them safe and secure for people to walk through.
� Entrances and exits will be clearly marked and easily accessible.
� All structures will feature some kind of lighting effect so they are visible.
� Even though fires and fireworks are absolutely not allowed, we will have fire extinguishers just
in case of emergency.
Visitor Safety
Before visitors enter the haunted walkthrough, they will have to read and sign a waiver - this waiver can
be created by Kaysville City. I will have signs created and placed in several highly visible locations that
state the nature of the trail, walkthrough and other general information that will keep them safe.
� I will create a safety policy that ALL visitors will have to read and understand. We will let them
know that purchasing a ticket is the same as signing their name for this safety policy.
� I will emphasize that anyone caught outside of the trails will be dismissed from Kay’s Cross
� All staff will be responsible for making sure that no visitor goes off the trails.
� Anyone that is caught being rowdy or violating the safety policy will be dismissed from Kay’s
Cross and if necessary, the authorities will be notified.
Page | 10
Staff Safety
Keeping my staff safe is just as important as keeping my visitors safe.
� Staff must also comply with safety policy and procedures.
� All staff will understand personal responsibilities and job descriptions.
� Staff will be trained on what to do in emergency situations.
� All staff will know where nearest First-AID kits and fire extinguishers are located.
� Staff will report any safety or security incidents to their immediate supervisor who will then
report the incidents to management.
� All staff must have a flashlight with them at all times.
� Staff will be able to bring water and snacks to their respective work areas. These items must be
hidden from visitors and not consumed while visitors are present.
General Safety and Security
I would like to hire a security person to walk the trails during non-operating hours to make sure there is
no vandalism or other security/safety problems. If props or other content are not stored in structures
then I will have them stored in the portable POD/trailer during non-operating hours.
� All supervisors and managers will be given radios and have cell phones on them at ALL times.
� Supervisors must stay in their assigned locations during operating hours.
� ALL issues will be reported to supervisors and management.
� Major safety and security issues will be reported to local authorities.
� All incidents of safety and security will be recorded in a logbook.
� First AID kits will be distributed and placed in highly visible areas.
� Obviously, alcohol and smoking will be strictly prohibited.
� General Liability insurance will be purchased.
Page | 11
Estimated Monthly Visitors
Due to the central location of the Kaysville East Wilderness, I feel that 6,000 total monthly
visitors is an achievable goal for Kay’s Cross. Listed below are my target goals categorized by local cities.
The above statistics were created using 26 days of operation. Values rounded to whole numbers.
Obviously, our largest amount of visitors will be located within close range to Kay’s Cross. We
will target high school students, college students and even military personal by offering discount
coupons and other deals.
Kaysville City will provide the largest estimated percentage of visitors while Salt Lake City will
bring in the largest number of estimated monthly visitors.
Page | 12
Parking
Option A
The most likely location for parking would be the Kaysville East Wilderness parking lot. There is
enough room to park 45+ cars per hour (about 135 people per hour) and, if given permission, some
vehicles may be able to park alongside the road.
Option B
The park-and-ride close to the 200 N and HW 89 intersection could possibly be used for visitor
parking. There are 90 parking spots available which figures to about 270 people per hour. Kay’s Cross
would feature a free shuttle system that would travel up and down in 15 minute intervals. I would hire
local bus drivers to work a few hours each night. This option would keep traffic around the Kaysville
East Wilderness to a minimum. This option will most likely discourage some visitors from attending
Kay’s Cross. I would like to provide “free” donuts and hot chocolate for those who do choose to use the
free shuttle system.
Parking Lot Attendant Procedures
Parking lot attendants will be responsible for helping visitors find available parking and doing minor
security duties. Radios will be given to each attendant so that they can coordinate parking and if any
other issues arise they can contact managers and other staff.
1. Parking lot attendants will wear reflective vests so they will be noticeable.
2. Radios and flashlights will be given to each attendant for communication and safety purposes.
3. Traffic cones will be used to help guests navigate safely in the parking areas.
4. Parking lot attendants will watch and be responsible for looking after trash dumpster in parking
lot.
5. Parking lot attendants will not be allowed to wear costumes.
I will hang signs and make sure that all visitors know that the parking lot attendants, the
management, other employees/staff and Kaysville City are not responsible for lost and stolen items or
damage done to their personal vehicles.
Employees will not be allowed to park at the visitor parking spaces.
Page | 13
Marketing and Advertising
Kay’s Cross wants to target mostly Salt Lake, Davis and Weber counties. I will utilize radio,
newspapers, Facebook , websites and word of mouth to spread the news about Kay’s Cross. Creating
coupons for local Kaysville businesses will boost traffic to our great city.
To make the Kay’s Cross location more noticeable, I want to create several large color print banners
that can be staked into the ground and set up around the 200 N and HW 89 stop light. These banners
will have dates/times and other information printed on them. This location is excellent because
thousands of vehicles pass this location every day.
Please see below for a list of marketing and advertising ideas.
• Building a full feature spooky website – www.KaysCross.com is still available!
-Pictures and descriptions will be presented
-Information regarding times and dates of operation
-Prices and ticket information – have the ability to purchase/print tickets online
-Coupon and group information will be featured
-Reservations system (optional)
-Sponsors and partner information – (optional)
-FAQ section
-Website hosting costs about $25 to $50 per month
-Credit Card transaction fees are usually based off of a sales percentage
-From Draper to Ogden, there are about 1 million active Facebook users (source-
..Facebook)
-I will create Facebook ads that will target these 1 million users
-Fees are “pay per click”
-When someone clicks on our ad they will be directed to our business website
• Radio advertising
-Depending on our budget I will use radio advertising to draw in more visitors
- Will find creative ways to make advertisements interesting and memorable
• Newspaper advertising
-Depending on our budget I will uses newspaper advertising to draw in more visitors
• Coupons and Deals
-Create coupons for local businesses that can be redeemable at Kay’s Cross
-I will talk more about coupons later on in this information packet
Page | 14
Trash Disposal and Procedures
As part of our commitment to keep the Kaysville East Wilderness clean and maintained our
project will feature trash bins conveniently placed throughout the area in well lit locations. Note - I will
NOT allow food to be brought while attending unless it is for medical purposes or otherwise stated.
I will also be renting a trash dumpster from a local company to be placed in the parking lot of
the Kaysville East Wilderness, or at another location that is approved by Kaysville City.
All Kay’s Cross employees/volunteers will be responsible for doing daily cleanups of their
surrounding work areas including trails, structures and in the vegetation. Kay’s Cross management will
heavily emphasize that ALL employees/volunteers know that it is their responsibility to keep the
Kaysville East Wilderness clean and well maintained for every single day of set-up, operation and take-
down of this project. All trash found in the East Wilderness will be put in the trash dumpster.
Locks will be placed on garbage dumpster for safety and security purposes.
Page | 15
Project Timeline and Project Goals
January to March – Finalize architectural drawings for all structures.
1. Purchase webhosting for www.KaysCross.com
March – Have 75% of “scare events” planned out and finalized.
April –
1. Rent fog machines and generators and test fog in planned areas at Kaysville East Wilderness.
2. Purchase small amounts of black lights and other lighting effects. Test out lights at Kaysville East
Wilderness.
May –
1. Begin searching for staff, volunteers and management (will not hire until September).
2. Look for deals on costumes, props and wood; purchase if necessary. Begin to gather materials.
June –
1. If needed, apply for loan at Golden West Credit Union (preliminary application started).
2. Have 100% of “scare events” planned out and finalized.
3. Start bi-monthly meetings with management and other staff to plan budgets and finalize other
decisions. Create safety policy and procedures.
4. Create website.
July – Purchase costumes, props and wood.
August –
1. Construct smaller structures that can be moved on location in September.
2. Meet with local businesses to discuss collaboration on deals and coupons.
3. Create banners, posters, flyers and other advertising.
4. Begin interviewing volunteers and other staff.
August 8th –
1. Make arrangements to have a pod, restrooms, dumpster and temporary fences delivered in
September.
2. Pod must be delivered by September 14th.
3. Temporary fences must be delivered and installed by the 26th.
4. Restrooms must be delivered by September 28th.
5. Trash dumpster must be delivered by 29th.
Page | 16
September - Distribute all coupons/deals to businesses.
September 1st –
1. Begin marketing campaign on HW 89 – Hang “coming soon” banners.
2. Begin marketing on Facebook, newspapers, website and other places.
September 5th – Have first meeting with all staff and discuss all project aspects including
restrictions, safety and security, staff roles and other important info. Emergency training will begin.
September 14th –
1. Begin onsite construction and assembly of all structures.
2. Begin assembly of all other scare events.
3. Coordinate visitor parking and other parking procedures.
September 21st – All structures MUST be completed by this day. Building inspections will begin.
September 22nd – Coordinate staff roles with scare events and practice (on-site and non-
costume).
September 24th – Practice today in costume and make changes if necessary.
September 26th –
1. Practice today in costume and make changes if necessary.
2. Install all lights, fog machines and other special effects and conduct final tests.
3. Install all temporary fencing and make necessary adjustments.
4. Purchase corn stalks and pumpkins.
September 27th –
1. Practice today in costume and make changes if necessary. Have test group go through the
haunted walkthrough and submit feedback
2. Use test results to adjust content.
September 28th – Receive and set-up restrooms.
September 29th – Finish set up for all props and decorations.
September 30th -
1. Practice in costume with all props and decorations.
2. Have test group go through walkthrough and submit final feedback.
October 1st – Opening day – All employees report 2 hours early for preparations and final practice.
Page | 17
Local Business Collaboration
To increase visitors to Kay’s Cross and to encourage local business, I will approach local Kaysville
businesses to offer discount coupons that can be redeemed at Kay’s Cross. These coupons will be
created and printed from Kay’s Cross’ marketing budget.
Coupons will be redeemable onsite at Kay’s Cross and will feature times, dates, location,
discount info, a map to Kay’s Cross, website addresses and more. Please see below for a sample
coupon.
*Not actual coupon
Front design
Back design
Page | 18
Kay’s Cross Trail Map
The Kay’s Cross trail is outlined
in orange and will complete a ¾ mile
loop. There are two mild inclines and
one mild decline on the entire trail loop.
Page | 19
Tower
Page | 20
Cabin
Page | 21
Werewolf House
