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ENSATIONALIS

sensationalism comes in many forms.

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prejudged biases

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shock value in photo journalism

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even overexposed celebrities

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ENSATIONALISSEN SEY SHUH NL IZ UHM n.

1. Subject ma er, language, or style producingor designed to produce startling or thrillingimpressions, to excite and please vulgar taste.

2. e use of or interest in this subject maeror language: e cheap tabloids relied onsensationalism to increase their circulation.

3. Philosophy.a. the doctrine that the good is to be

judged only by the grati cation of the senses.

b. the doctrine that all ideas are derivedfrom and are essentially reducibleto sensations.

sensationalism

1. Subject matter, language, or style producing or designed to produce startling or thrilling impressions or to excite and please vulgar taste.

2. The use of or interest in this subject matter or language: The cheap tabloids relied on sensationalism to increase their circulation.

3. Philosophy.

a. the doctrine that the good is to be judged only by the gratication of the senses.

b. the doctrine that all ideas are derived from and are essentially reducible to sensations.

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SENSATIONALISM *

IS AN EDITORIAL BIAS INMEDIA WHERE EVENTSAND TOPICS IN NEWSARE OVER-HYPED TOINCREASE VIEWERSHIPOR READERSHIPNUMBERS. * Sensationalism is also a form of theatre.

sensationalism* is an editorial bias in media where events and topics in news are over-hyped to increase viewership or readershipnumbers. sensationalism is also a form of theatre.

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HERE ATKCTV,WE HAVEANSWERSFOR THIS THEATRE.

here at kctv, we have answers for this theatre.

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Fact Reporting by KCTV

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KCTV BELIEVES SENSATIONALISM INNEWS REPORTING TODAYSWAYS THE OPINIONS

OF VIEWERS.

kctv believes sensationalism in news reporting today sways the opinions of viewers.

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IN RESPONSE TO THIS,INSTEAD OF NEWSREPORTING, KCTV ISCOMMITTING ITSELF TO FACT REPORTING.

In response to this, instead of news reporting, kctv is committing itself to fact reporting

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WE WANT TO BRING THE

FACTS ONTHE TOPICSTHAT AFFECT ANDINTEREST OUR VIEWERSTO HELP THEM MAKE

INFORMED OPINIONSAND DECISIONSIN THEIR LIVES.

we want to bring the facts on the topics that a f ect and interest our viewers to helpthem make informed opinions and decisions in their lives.

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TRUSTWORTHY

NEUTRAL

FORWARD

CONCISE

ENERGIZED

We follow these attributes throughout every part of what we do to help us ght sensationalism.

trustworthy, neutral, forward, concise, and energized.

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5

We are no longer just on channel 5. We have other stations, and many other ways to get the facts to you besides television. kctv has always been our callletters, and kctv5 has been the name of our news program for the last twelve years. So were keeping kctv because of the history behind it, but were losingthe 5 to streamline and make us ever more concise.

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We are no longer just on channel 5. We have other stations, and many other ways to get the facts to you besides television. kctv has always been our callletters, and kctv5 has been the name of our news program for the last twelve years. So were keeping kctv because of the history behind it, but were losingthe 5 to streamline and make us ever more concise.

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However, kctv isn't the name of our program. Our program is now called Fact Reporting. This serves as both the name of our program and our tag line. Theattention shouldn't be on us, but on the facts. We are but a vehicle for the facts we bring to our viewers.

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WHITE BLACK pure white

pure black

kctv's colors are a striking and energized white and black occasionally with a shade of gray. The only time color ever comes into play in the system is inimagery. The color palette is strikingly energetic when used as stark black and white.

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COLOR BLOCKING

Our system hangs on the use of color blocking. Black and white are the only colors used except for full color imagery. Color blocking is simply that,rectangular blocks of black or white to help give our designs a base and a supporting element.

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e main typeface used in the new system is CondensedBlack, Medium, and Regular. It's a very concise and neutraltypeface that doesn't bring a ention to itself. It is always set inuppercase, never lowercase. For all body copy and any othercopy set pt or smaller is set in the Arno Pro font family. ArnoPro is in uenced by and century humanistic book typefaces that lends itself to feeling trustworthy.

ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678901?.,:;*-+~$%&ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678901?.,:;*-+~$%&ABCDEFGHIJKLMN

OPQRSTUVWXYZ12345678901?.,:;*-+~$%&

Condensed Medium

Condensed Black

Condensed Regular

Arno Pro Font Family

The main typeface used in the new system is din Condensed Black, Medium, and Regular. It's a very concise and neutral typeface that doesn't bring attentionto itself. It is always set in uppercase, never lowercase. For all body copy and any other copy set 18pt or smaller is set in the Arno Pro font family. Arno Prois inuenced by 15th and 16th century humanistic book typefaces that lends itself to feeling trustworthy.

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Primary Secondary

Primary

Our logotype is our brandmark. The kctv logotype is set very concisely in all caps.

KCTV and Fact Reporting are both set in all caps. Fact Reporting is bolder over KCTV because it is more important. The facts are always more importantthan us. Both of our logotypes are concise and neutral truths of who we are and what we do.

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Primary Lock Up

Secondary Lock Up

Primary Lock Up

Secondary Lock Up

Our signature lock up is concise and effective. When our names are put together, Fact Reporting should always be twice the height of kctv. Also, the word"by" should be added in front of kctv so the lock up reads like a statement, "Fact Reporting by kctv". The lock up should always be either black on white, orwhite on black.

As time goes on, we want to be known as the trustworthy facts station in Kansas city. We want our logo to become a "seal of approval". Anytime a viewersees it, they can automatically know the facts will be true and neutral.

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Primary Lock Up

Secondary Lock Up

Primary Lock Up

Secondary Lock Up

If our signature needs to exist on imagery or video, the signature gets a background. That way, the lock up still exists either as black on white, or white onblack.

The white on black versions should be used on top of light imagery, the black on white versions should be on top of dark imagery.

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Primary Lock Up

Secondary Lock Up

When our signature is put onto anything with other brand logos, or anything that isn't pertinent information about kctv, the space around the signatureshould at least equal the height of kctv.

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Imagery is the only place where color comes in. Imagery is information, and for us, information always takes precedent over everything else. Images shouldaccompany any facts addressed. But when imagery isnt fact specic, it should be shots of Kansas City.

Imagery should have minimal editing to it, let the photographs speak for themselves. We give unltered facts of what's going on around us, our photographyshould reect this value, as well.

When imagery is used in talking about a specic fact, there should be minimal intrusions on top of it obscuring the image's information. The only things thatshould ever be on fact specic imagery is our signature and a secondary, anchoring color block. However, when the imagery isn't fact specic, it's okay toput blocks of color and information on top of it so the imagery acts as secondary, supportive information

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IMAGERY

Imagery is the only place where color comes in. Imagery is information, and for us, information always takes precedent over everything else. Images shouldaccompany any facts addressed. But when imagery isnt fact specic, it should be shots of Kansas City.

Imagery should have minimal editing to it, let the photographs speak for themselves. We give unltered facts of what's going on around us, our photographyshould reect this value, as well.

When imagery is used in talking about a specic fact, there should be minimal intrusions on top of it obscuring the image's information. The only things thatshould ever be on fact specic imagery is our signature and a secondary, anchoring color block. However, when the imagery isn't fact specic, it's okay toput blocks of color and information on top of it so the imagery acts as secondary, supportive information

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collateral

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COLLATERAL

collateral

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Front

Back

Card

Everyone here has a kctv business card, and they all use them routinely as a means of communication for people outside of kctv. Because of this, ourbusiness card is bold among the world of business cards, while still concise and neutral.

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Front Back Front Back

Stationery

We send out letters and invoices daily to all different kinds of people with varying information in them. The structure of out letterheads need to be able toaccommodate that varying information while still staying concise.

The front has our pertinent information in the top left, and "Fact Reporting" set at the bottom, leaving the vast majority of the page open for personalizedcontent.

The back carries the color blocking over to help indicate where the letter should be folded, and highlights "Fact Reporting".

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Stationery

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Front

Back

Envelope

Our envelopes t right in line with our letterheads. We simplied the address information on the front to just the basic information for mailing purposes. Weput the black on the ap of the envelope as both a nice little surprise, and to leave the front open for any other information needed. Also, the inside of theenvelope is black as well to help the letter inside stand out.

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Front Back

Shirt

Our shirts aren't the usual collared shirt like you would expect. Just a simple shirt that carries our company's names. Each shirt is customized for theindividual with their name on the front in place of where kctv usually goes.

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Billboard

The Billboards we use are image heavy and brand light. They should highlight big goings-on here in Kansas City, rather than about kctv itself. Our logoshould always be in the lower left-hand corner of the billboard with a block of color on the left to anchor it.

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Website

Our website is all about getting the facts to you as directly and easily as possible. It's been simplied to top headlines on the main page. The navigation hasbeen moved to the left and restructured slightly. All of this has been done in search for a more concise design that makes our website even more user friendly.

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Van Graphics

Our news vans are seen all over Kansas City and all outer-lying cities and counties. Everyone has seen it at least once somewhere with or without knowingit. They work fabulous as moving advertising. Ours is concise, and when put along with all the other advertising we have out and about, it ts perfectly.People will know immediately who we are and what we do.

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