KD Crowdspeaking How to Reach One Million Readers. For Free.s3.amazonaws.com/bookmarketingengine/KD...1.At the top of the page you’d have to support the cause via Facebook, Twitter

KD Crowdspeaking

How to Reach One Million Readers. For Free.

TABLE OF CONTENTS:

Introduction.

1: What is Thunderclap?

How Beyonce Set a World Record for the Largest Single Social Media Message in History.

2: How Does Thunderclap Work?

3: How can Thunderclap help you as an author?

4: How do I set up my Thunderclap?

5: How Do I Promote My Thunderclap Campaign.

6: Who is using Thunderclap?

7: Frequently Asked Questions about Thunderclap

8: How does Crowdspeaking help me reach new readers?

9: What if I don’t have a large social media following?

10: What if I don’t have famous friends with large social media followings?

11: How Much Does It Cost?

12: HeadTalker: CrowdSpeaking for Indies.

13: HeadTalker Giveaways.

14: Romance Authors Are Using HeadTalker to Dominate the Charts!

15: Case Study: BeWitched by 22 NYT & USA Today Bestsellers: 1,345,244 Reached.

16: The “21 Shades of Night”: 1,486,621 Reached.

17: Case Study: “Men Love Curves”: 1,073,714.

18: Case Study: How Author Reaches 990,941 Readers, 986,702 Readers, and 1,033,875 Readers on 3 Different Books

19: How do HeadTalker and Thunderclap compare?

19: How to Create Your HeadTalker Campaign:

Conclusion.

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Introduction.

If you're sick of struggling to drive traffic to your books...then this could change

everything for you.

In the KD Crowdspeaking course, you're about to learn a simple but powerful method

that will drive large amounts of traffic to any of your books. And at zero cost.

First though here's the challenge.

1. Over the last 12 months, book visibility has gotten more difficult than ever.

2. 41,000 new books crowd into the marketplace daily.

3. Bookbub's prices keep going up.

(While the odds of getting chosen keep going down.)

And other book promotion sites are slowing down in their efficacy.

If getting traffic to your books has you stressed out, you're not alone!

Let's face it.

Without traffic, your books are dead on arrival. And not just the new books your

back library as well.

A good traffic boost is critical for getting those algorithms to kick in and feature your

book in all the right places.




Without traffic, the most meticulous writing, like the best laid plans, will go terribly

awry.

Wasted. Leaving your perfectly good book languishing in obscurity. Struggling to

make up lost ground to the books that came out hard and fast.

So Is There a Silver Lining To All This?

The silver lining?

There's a method that some of the biggest agencies in the world have been using to

drive traffic. A select few indie authors have just discovered, reaching up to one

million readers for each book promotion.

Stunningly, at zero cost. That's the (very) good news.

The bad news?

Eventually, enough indie authors will eventually learn about this method.

But for now, the early bird gets the worm.

I'm about to show you how this method has opened up for indies.

Let’s get started.

Introducing: Crowdspeaking with Thunderclap.




1: What is Thunderclap?

Getting heard isn’t as easy as some people might like it to believe. Even though there

is a wide variety of social media websites out there, getting your word across can be

quite challenging. With this in mind, it’s important to rely on crowd speaking

platforms in order to promote your work easier and faster. Platforms such as

Thunderclap are here for you to do exactly this. Thunderclap is by far the first crowd

speaking platform which is intended to enable people to get their voice heard through

publishing.

Thunderclap allows people to post messages which are massively shared, much like a

flash mob. This allows the same message to go above and beyond the social network

and to be overheard by a vast majority of people. By intentionally spreading the same

signal at the same time, this particular platform enables a publisher to formulate an

action and amend it like never before.

You won’t need a lot of followers or fan base for a successful campaign on

Thunderclap




Basically, a user with as much as 200 friends on Facebook can go ahead and amplify

what he has to say better than one who has over 3,000 friends on Facebook.

Everything would depend on how engaging what you have to say is and whether or

not people would start sharing it. But, the good thing about this is that everything

depends on you. You’re the one who has to voice out a message which is unique,

interesting, engaging and eyecatching. If you manage to do this, you could reach out

millions of people and promote your publishing. There are a variety of successful

marketing campaigns led on Thunderclap and the majority of them could be checked

out on the homepage of the website.

You can use Thunderclap to:

● Build a team that would navigate your marketing campaign prior to the launch

of your book

● Promote sample chapters of your book so that you catch your reader’s

attention

● Share a book as a promotion in order to get reviews and get it going in

throughout the audience

● Get your message across millions of people, informing them about your

particular cause or charitable campaign, for instance.

It’s important to set out a minimum goal and to achieve it because if you fail to do so,

you won’t be able to launch your campaign.




How Beyonce Set a World Record for the Largest

Single Social Media Message in History.

1. Successful example: Largest social media message in history: Beyonce and the

UN World Humanitarian day: 1 Billion people reached!

The idea was rather simple. On the Humanitarian Day, the campaign wanted to

make a statement that wasn’t going to be ignored. The idea is to launch a

campaign with the slogan “I WAS HERE”. Each one who supported the idea

would commit to do something particularly good, regardless of his intentions,

purposes, location, and so on. Somewhere someone is going to do something good

for someone else. This was the main intention behind the campaign.




From major international operation involving humanitarian activities to simply

providing food to people who have no home, regardless of the size and impact of

the deed, people across the world would commit to do something good. However,

in order for people to commit and to understand the exact idea, they had to hear

the message. This message had to be spread out to everyone in order for them to

hear it loud and clear.

This is how the Thunderclap campaign started. People were given the opportunity

to join Beyonce as well as a variety of different global organizations and other

celebrities, for that matter, sharing one simple “I WAS HERE” Message.

Amazingly, this technology is now available to indie authors like you.

More on this in a bit.




2: How Does Thunderclap Work?

Well, in order to show your support and help reach the ambitious number of 1

billion people, all supporting one particular cause throughout one particular day

with one exact message, you’d have to sign up for this particular Thunderclap.

The steps are rather easy and clear.

1. At the top of the page you’d have to support the cause via Facebook, Twitter or

both and spread the message out towards your friends and followers. Make

sure to encourage them to do the same so that the message could reach a wider

audience.

2. When the day comes, which is the 19th of August, make sure to go ahead and do

what you’ve set out to do – something good for someone else. Abandon the

selfish ties and for a day become completely selfless.

3. Watch and enjoy as everyone else’s message is heard, spread and shared all at

the same time all around the world.




3: How can Thunderclap help you as an author?

Simply put Thunderclap amplifies your voice, by getting the crowd to speak for you,

all at once, at the same time, in one voice. It’s amazing.

Thunderclap has over 25,000 campaigns to its name.

Thunderclap allows you to:

● Announce a book preorder launch.

Some authors are using it to drive traffic to a book that hasn’t even been

published yet! (More on this in a bit. See my course the Book Catapult

Method if you haven’t yet started implementing this in your publishing

business.)

● Announce a new book launch.

This way you are providing your base with the opportunity to get personally

involved with the project, which would undeniably provide them with a great

sensation.

● Announce price reduction promotion.

You can use this to spread the message that you are planning a $0.99 cent

promotion campaign on Amazon. Even though this is widely used, it’s

incredibly effective. Allowing people to buy your books on a discounted price

would allow them to go through them and leave a review, which is the single

most important thing in every marketing strategy.

Marketing can be challenging but Thunderclap makes it a lot easier. Spreading the

word across a designated audience can’t be easy. However, with the right techniques

and implementations, you could just as well do it. Using a crowd speaking platform



https://warriorplus.com/o2/v/jx7kvc/0/crowdspeaking



such as Thunderclap is incredibly beneficial. This would allow you to spread a clear

message to the people you want.

The best thing about it is that you know your audience. You are a self publishing

author and you are well aware of the people that might be interested in reading your

books. After all, when you started, the first thing you’ve done is to identify your

potential market. You can do the same thing with Thunderclap. Use this platform to

power up you publications.

One of the best ways to do so is to come up with a message which targets your

particular audience. Speak to them as if you were writing a book. Understand what

they want to hear and the results would come. Not only would you reach a significant

amount of readers and get them engaged with your publications, you can use this

method to create a loyal fan base.

Build up that expectation in your readers and make them anxious about whenever

you come up with a statement. This will make them share it all over again which

would allow your voice to be heard from a lot of different people all over the world.

Sharing a sample page of your book could be the difference between a failed

marketing campaign and a bestselling book so make sure that you edge these things

out.




4: How do I set up my Thunderclap?

The first thing that you should keep in mind is that your message matters. It’s

the single most important thing which is essentially the core of your entire

campaign. When people see your message, they should quickly understand

your hopes to achieve something. However, they should also understand how

it’s going to help you if they go ahead and support your cause. It doesn’t matter

if you are raising awareness for a cause or you want to promote your

selfpublished book, your message should engage and make people want to

help you.

You have a 117 character limit. This is where the tricky part comes into the

picture. You can set up a thunderclap page, but your thunderclap message

can’t be longer than 117 characters. The idea is to create a slogan which is

short, comprehensive and powerful enough to make people want to assist you

with only a few words. After all, a successful author understands the power of

words and is well aware of how to use it.

You have to choose a particular deadline. For instance, you could set up the

deadline to be the date during which you plan to officially publish your book.

This is where your particular Thunderclap campaign is going to come to an

end. It is highly advisable that you plan a campaign for at least 3 weeks, or

even more, so that you have enough time to get the supporters that you need.

This is particularly important. Plan ahead and determine how much time

would it take you to reach the desirable number of people that you want to get

your message to.




5: How Do I Promote My Thunderclap

Campaign.

Come up with a plan. Once you’ve created your powerful and memorable

message and you’ve already set a deadline to your campaign it’s time to start

the actual recruit. While it may sound which requires a lot of hard work and

effort, it’s actually an activity which would require a few but consistent and

daily actions. Keep in mind that every single day counts and this

window of time is particularly important. Don’t wait until the

remaining 3 days to start promoting your message.

Some of the most important and incredibly popular promotion channels,

which are highly recommended include: Email. Website marketing, Facebook,

Twitter, Tumblr, YouTube and basically whatever you can think of so that you

can promote your message.

You’d have to set up a compelling and incredibly clear call to action. Make sure

to explain to your readers and to your audience that you want them to help

you. Make it clear that they are indeed joining a particularly helpful for you

virtual flash mob. This would also get you the support of others but people

have to understand it first. Make sure to make it crystal clear that they have to

click a button on the thunderclap page so that they can actually offer you their

support. Failing to back up your Thunderclap would result in a simple social

media marketing, resulting with a simple like or follow.

You can also explain what Thunderclap is in a few words so that they are well

aware of what they are actually doing. This would further motivate them to

help simply because they now understand the main idea.

You have to remain active and promoting at all times. Once you’ve leveraged

the available channels you have to keep on doing so frequently. Don’t be




spammy, but consistently engage your target audience from the first day of

your campaign to the last one of it. You should spread out your promotions

through different times of the day simply because people tend to check their

social media accounts and emails during different periods.

A few helpful tips:

It’s known that the presence of a celebrity name is incredibly advantageous when it

comes to marketing. This is why almost every product out there is tied to a name of a

famous actor or singer, for instance. In any case, let’s take a look at some

opportunities to give your campaign an additional kick.

● Announce that a particular celebrity has supported your Thunderclap. In the

case of selfpublishing, you could ask a famous author who’s working in the

same niche and your readers are familiar with him. This would surely give you

an edge.

● Regularly update your campaign. Announcing particular milestones is a great

idea. Let them know how many people support you in order to promote and

encourage more.

● Announce tipping points. For instance, letting people know that you only need

a few more supporters is incredibly encouraging.

● You could also promote current events which might encourage people to

support your particular campaign.

You don’t have to sound like a spammer, but make sure that you repeat yourself. The

golden rule in real estate is Location, Location, Location. Well, the golden rule in

advertising is Repetition, Repetition, Repetition. Get a statement that lasts, that’s

catchy enough and you will quickly start to see the results. In any case, you have to be

well aware of your audience and reader base in order to get out the right message. If

you fail to do so your entire campaign will be deemed to fail since day one. Targeting

the proper people with the appropriate message is the core of this entire crowd

speaking platform. Failing to do so won’t yield any results and that’s for sure.




6: Who is using Thunderclap?

In order to believe that this platform does indeed work, you’d might want to take a

look at some of the people who are using it.

1. Guy Kawasaki and Peg Fitzpatrick

Well known names in the publishing business. They have a Thunderclap page

promoting the launch of a book which is called The Art of Social Media: Power Tips

for Power Users. They want you to start spreading the world through your social

media network by saying YES to this particular Thunderclap and let more people

know about the upcoming launch.

You are probably well aware of the fact that the former chief evangelist for Apple as

well as one of the most successful and innovative business bloggers, tweeters and

social media marketer. Guy Kawasaki has teamed up with Peg Fitzpatrick in

combining forces to come up with a particularly helpful book.

You can see how their Thunderclap page is set up and you can follow up their

footsteps. The book that they are promoting is being marketed particularly well. They




manage to get the audience’s attention by revealing only the title and some of the

skills that you’re going to develop. By letting their reader base know that they could

earn money, save time and effort at the same time, they’ve already caught up their

attention. This is what a successful Thunderclap looks like.

2. TD Jakes

TD Jakes is a bishop, an inspiring communicator, a great philanthropist as well as a

successful and multidimensional business owner. He is the CEO of TDJ Enterprises

and he has successfully published and printed more than 30 books. His films have

managed to net him about $100 million in revenue and he gets crowds of more than

800,000 people to listen to his speeches.

TD Jakes uses Thunderclap to get his message out loud and clear. He uses powerful

words to encourage people to stop existing and to actually start living. As you can see,

this is a wellknown statement and it’s incredibly commonly used in crowds which are

focused in life improvement. Life coaches use this very common just because it’s

particularly powerful.




TD Jakes manages to deliver what he has to say successfully by identifying his

particular target audience – people who’d like to make a change in their lives. This is

why he uses a reference so powerful – stop existing and start living. By implying that

people are merely existing, he gets them to think. He provokes a complex thought

process which encourages people to step up and actually take action. This would also

make them spread the world to others. The reason for this is that TDJ has made it

pretty clear that he wants to help everyone. By sharing your message you help him

achieve this. He’s also set a particular deadline – the 6th of May. TD Jakes wants to

help you unleash your inner drive to change the world all by yourself. Of course, he

means your world, your individual environment. In any case, by getting this message

to as many people as it’s humanly possible, you can actually make a change which

matters to the entire world. This is why his Thunderclap is so powerful.




3. Tim Ferriss

It’s definitely going to be an understatement if we simply said that Tim Ferris is

fearless. He’s an author as well as an entrepreneur and it’s safe to say that he’s used

Thunderclap to its fullest potential. Tim is known as the host of The Tim Ferriss Show

Podcast and he’s also the author of “The 4Hour Workweek”. He used Thunderclap to

promote a show which he planned on airing. During the 13 episodes of the show, he

attempts to learn absolutely everything there is ranging from playing professional

poker to learning how to parkour.

Once he got the digital author rights to the Tim Ferriss Experiment, which was

essentially his show idea, he promoted is as the single most important project of his

for the last few years. This is a powerful statement which makes people appreciate

how important it is for him that his show actually meets the viewership that he’d

hoped for.

By creating a Thunderclap campaign, Tim gave his target audience an easy way to

announce the particular time during which the series were going to get launched. He

managed to spread the word about this particular campaign by reaching out to his




most valuable possession – the email list. Having one of more than 1 million people,

he managed to promote the event outstandingly.

At the date of the launch, his supporters unleashed the series and managed to reach

over 7 million people. The campaign intended to direct people to a page in which they

could watch the show. During this particular week of the launch, his show was the

most downloaded thing on iTunes, beating even Game of Thrones. All of that thanks

to a successful Thunderclap campaign.

4. Joel Comm

Joel Comm is the author of Twitter Power, which is an eBook sold on Amazon. As of

now, it’s currently the topselling book on the particular subject of Twitter. By going

through his Thunderclap page you’d notice few very interesting and particularly

helpful things. Right of the bat he has set the supporter bar rather low by claiming to

need 100 supporters. Of course, he’s outreached this by getting 218 of them. His

social reach was significant – over 7 million people.




However, the overall page formation is very interesting. His Thunderclap page offers

the audience exactly what it’s looking for – value. It describes the exact things which

a reader is expected to receive from the book. Outlining the most important aspects

creates a hype. He simply claims that the book is going to grow the follower numbers

and it’s going to increase the user’s engagement. He also claims that after you are

through reading it you’d know how to make your twitter content viral and learn how

to optimize your marketing strategy.

By outlining these things, Joel has managed to do something particularly powerful –

a demand. People want to buy his book because they could potentially learn

something which is crucial in the world of internet marketing. He then throws in

some extra value by offering his supporters a bonus edition called Social Poetry 2,

which is also a brand new book. As you can probably imagine, the campaign was

incredibly successful because its author managed to spark the interest in his

audience. Reaching the significant 7 million people was incredibly effective and the

book quickly became the topselling one in its respective category.

5. Aliza Licht: 8.4 million reached.




This is another Thunderclap publishing campaign which has managed to accomplish

a social reach of 8,473,146 people. The author got 254 out of 100 supporters which

got her a success ratio of 254%. As you may imagine, that’s quite impressive.

In any case, the techniques used by Aliza are quite similar to others. She’s using

powerful words in order to get people to go through her book called LEAVE YOUR

MARK. She is directly promoting a purchase right in her message which is rather

brave but in this case particularly successful.

6. Dan Norris, Content Machine

Dan used the platform to successfully promote his book which is called Content

Machine. His Thunderclap was a part of a bigger plan and Dan had the exact idea on

how to properly execute it. It’s also worth noting that Dan decided to promote the

launch of his book and give it away for free on the first day.

However, Dan used a variety of different social media tools in order to properly

market his product. He grew a substantial email list and he also managed to create a

very successful facebook group of people who were interested in content marketing.




He created challenges for people to accomplish based on lessons from the book itself.

It turned out to be so successful that the people promoting Dan’s book the most were

the same people from the group itself.

As you can see, there are quite a few things to consider if you want to launch a

successful marketing campaign. While Thunderclap can be the perfect platform for

you to go on, you’d also have to stay proactive and hold your end of the bargain. If

you think that you’re just going to shout something out and it’s going to spread like

wildfire, you can’t be more wrong. Marketing through social media and crowd

speaking platforms is essentially different but they both require a lot of effort.

Through Thunderclap you’re only going to have to do a few things such as

consistently provide your audience with something to go on. At the same time you’d

have to regularly update and market your campaign further. However, you should

also keep in mind that there is a huge difference between social media marketing and

advertising through a crowd speaking platform. Let’s take a look.

Social Media Marketing could just as well be the approach your business needs to

further expand its reach. While it’s true that implementing this particular technique

might not be that easy doing so would definitely generate a considerable traffic

towards your business. Staying updated with the latest trends and following relevant

industry news could help you speed up the process and successfully expand your

business through this kind of marketing.




7: Frequently Asked Questions about

Thunderclap

Thunderclap is relatively young crowd speaking platform and this is why there are a

lot of questions associated with its usage. With this in mind, the following is going to

take into consideration some of the most important questions and would reveal the

most effective and helpful answers to those questions. Starting right now.

1. What is Thunderclap?

Thunderclap is a tool. That’s one of the most important things for you to know. It’s

not a solution, it’s a tool. You can use it to promote your business but you’d still have

to use it. It’s not something that you pay for and it gets the job done all by itself.

Thunderclap would provide you with a large platform to voice out your message, but

you’d still have to make a compelling argument.

2. What happens when I authorize my Facebook and Twitter profiles?

Once you do so, you are allowing Thunderclap to share messages on your behalf. OF

course, this is only in case you click on the Thunderclap button to support a particular

page. By doing so, Thunderclap would be allowed to share the message on your news

feed or wall.

Keep in mind that Thunderclap would be only allowed to post to your news feed and

it won’t be allowed to spam your friends.

3. Why does Thunderclap need authorization to your friends list?

The main purpose behind this authorization is for us to be able to calculate the social

reach. Basically this is done by taking into consideration your friends because once

you post on your wall, they can all see it. This is how we determine the social reach

which every single campaign gets.




4. Can I delete my account?

Yes, an account can be fully deleted. You just have to go to your settings and choose

the My Account tab. Once you are there, navigate to Profile and click the Delete

Account button and it’s as if your Thunderclap registration never even happened.

5. What if I no longer want to support a campaign?

If that’s the case, you can simply go to the campaign page and unfollow it and it

would trigger the desired effect. We fully understand that things are subjected to a

change and certain alteration might make you feel twice about a particular cause.

6. How much does it take to approve a Thunderclap campaign?

Typically, there is between 2 and three day approval period. You can of course speed

things up by selecting an advanced Lightning, Storm or Pro plan. This is mainly due

to the fact that you might need your campaign to be launched immediately due to

your limited amount of promoting time. We understand that and this is why we offer

the chance to skip the regular waiting periods.




8: How does Crowdspeaking help me reach new

readers?

As explained before, there are a few possible ways for you to attract new readers.

Right off the bat you should understand that this is a marketing tool. The more you

manage to expand your reach the more people are going to likely be interested in your

book. However, as any other marketing method, crowd speaking does not guarantee

100% success and millions of customers. You are given the opportunity to spread the

word to your readers but you’d also have to make sure that you offer them a product

worth buying. You can do this on Thunderclap with a variety of marketing

techniques, but the most commonly used are two in particular.

1. Use it to promote a new or existing book that is free for a limited

time.

One of the most successful techniques that you could do is to follow what Dan did

with his book Content Machine (look it up a few pages above for reference). Allowing

your reader base to get a free copy of your book for a limited amount of time could

achieve a number of things for you.

First off, you are going to attract a huge amount of people which are going to be there

when you launch the book. This is because they’d want to get the free copy and save

up some money. It’s advisable that you limit this free period to one day and make it

the day of the launch. This is also the day which marks the ending of your

Thunderclap campaign.

Second, you are going to be able to enjoy a lot of authentic reviews. If you are

planning to sell your book on platforms like Amazon, for instance, this is going to be

determining when it comes to the rating of your product. Having a lot of positive

authentic reviews is only possible if you have enough people who have already bought

the book, read it and posted a comment. Well, by offering your book for free you are

going to greatly simplify this process and allow the reader a chance to freely go over it

and post an honest review.




2. Use it to announce a book launch with bonuses included, when

people buy the $0.99 book.

Now, there are many reasons for which you should consider placing a $0.99 price on

your eBook. First off, you are potentially targeting hundreds of thousands of people

and when you do the math, the price isn’t that low at all. However, it’s also important

to know that websites like Amazon are going to pay the best royalty percentage for

this particular price range. You’d get substantially more money because you are

within this category.

It’s also worth noting that this is the so called impulse buy limit. People won’t care

much about spending $0.99 on something that they can potentially get a lot of value

from. In any case, the thought process is that even if they don’t get the value they

need, it’s only a dollar.

Throwing in an additional price can be a great incentive. The bonus can range. Right

off the bat, you can provide a free copy of another book. This is going to have the

same benefit on the bonus book as if you were marketing it as well. You are basically

getting a two for one promotion by taking advantage of this smart marketing move.

You are promoting the first book directly and the second one indirectly but you are

essentially achieving great results for both. Not only would this be a great incentive

for your potential customers, but it’s also going to properly market the product which

you throw in as a bonus. Of course, you should make it clear that the second product

is normally paid for. This way the clients are going to be thrown in a conclusion which

stipulates that they are indeed getting additional value for their $0.99.




9: What if I don’t have a large social media

following?

This is one of the main advantages behind the Thunderclap platform. You really don’t

need large and extensive social media presence to make it successful. All you need to

do is convince the right people that your cause is worth supporting or that your

product is worth getting.

Once you do that, the message is going to start spreading through their particular

social media feeds. As you can imagine, this could spread like wildfire, provided

you’ve managed to come up with the right statement.

You need to know that your message is going to start appearing on the social feed of

your supporters. As explained in the FAQ section, once someone clicks on the support

button, he has already agreed upon with the terms and conditions which allow the

Thunderclap to be automatically posted on his feed.

Once this is done, all his friends and contacts are going to have direct access to your

Thunderclap. If your message is compelling enough, you’d be able to gain more

supporters. The possibilities are pretty endless.




10: What if I don’t have famous friends with

large social media followings?

Once again, social media following isn’t what’s important for your Thunderclap. The

most important thing is to deliver a clear message. Of course, if you are marketing a

product, your product has to come at a convenient price. Use the techniques which

were described in the above sections to know how to price your eBooks properly.

In any case, your product has to provide value to the reader. This way you can rest

assured that it’s going to be desired. However, having a large social media following

isn’t that important, simply because Thunderclap relies on a completely different

basis. The individual presence isn’t important – the mutual is. As explained in the

previous section, your message can spread like wildfire, provided you get the proper

supporters, which has nothing to do with your social media.




11: How Much Does It Cost?

Now, it’s important to note that Thunderclap has five different options, all of which

are specifically designated to target different clients. And so, the prices are varying a

lot.

The Spark

The spark choice is suitable for students and individuals who want to promote or get

a word going through this platform. It’s completely free of charge and it allows you

an unlimited number of potential supporters such as any other Thunderclap option

out there.

You are going to get approved within 3 business days from Monday to Friday. Apart

from this and the embeddable widget, you don’t get anything else from this option.




While Thunderclap might be a great crowd speaking platform that could just as well

enable you to establish millions of people in your social reach, you still have to pay for

every campaign.

Yes, there is a free option, but it’s rather limiting when it comes to possibilities. The

cheapest one for you to go would still cost you $45 and this could be considered

somehow a lot for the regular internet user.

This is why it’s important to look for alternatives. And in searching for an alternative

to Thunderclap, if found the Gold Mine for indie authors.

HeadTalker.




12: HeadTalker: CrowdSpeaking for Indies.




HeadTalker is another crowd speaking platform, but it’s absolutely free to use.

Headtalker is a platform which would offer you a considerable boost when it comes to

kicking things off. It is incredibly important that your Head Talker gig has an early

success.

One of the biggest advantages to HeadTalker, off the bat, is that they allow you to take

advantage of their own social reach, which amounts to 500,000 people.

That’s right. You are going to get 500,000 social reach just by creating

your campaign! And you won’t be charged a dime throughout the entire

time.

Much like other gig websites, you are allowed to create a product on their network

and sell it for a certain amount of money. There are people selling books, tips, tricks,

different techniques and basically whatever you can think of.

Right off the bat, HeadTalker offers its customers a way to deliver their messages

loud and clear throughout different social media. You are capable of joining the

platform and immediately send out your message to the world, without paying a

dime.

HeadTalker allows creators to launch and manage their own marketing campaigns.

People who have social media accounts are capable of supporting them, provided that

they like and feel for the product or message that the creator sends out.




Once you support a certain campaign you automatically agree to share the message

and the link to your social media account. Once the campaign ends, all of the

messages and the links are shared simultaneously. This allows the word to be spread

out to as many people as possible

Social reach is determined by adding all of the friends and followers of the supporters

of a particular campaign. As you can imagine, the platform is based on a basis which

is the exact same like Thunderclap with the sole difference that it’s free.

However, there is a very special feature which is available on this particular platform.

The creators of campaigns are allowed to put aside money from their own pockets.

This money is then awarded to particular supporters on a random basis. As you can

probably imagine, money is definitely the greatest incentive. This means that even if

your message fails to deliver a message which is very compelling, you can compensate

for that if you are willing to put aside some cash.

HeadTalker is also going to request authorization to your friends list. However, you

should worry, this doesn’t mean that you are giving the platform a permission to

automatically post the message on your friend’s feed. This is only needed to

ultimately calculate the social reach. The platform is never going to interact with the

accounts of your friends and it won’t store their information or post anything on their

behalf and that’s disclosed in the website.

In any case, you are going to be required to authorize your account so that

HeadTalker can share the message on your behalf. As described above, this is one of

the main ideas of the platform.




13: HeadTalker Giveaways.

All HeadTalker campaigns are approved within the first 24 hours. Gotta love that.

There are a lot of tips and tricks available on the HeadTalker Academy which would

enable you to learn a lot on how to properly market your campaign. There are

comprehensive strategies which are easy to follow and you could just as well replicate

the success of their creators.

You can also embed the widget on your own website by copying the iframe code and

putting it on your own page. You can get this code by clicking on the “Embed” button.

Headtalker also offers the possibility to fund your campaign by creating a giveaway.

Basically you put up your own money which is then awarded to supporters on

random basis. This campaign would be added in the Giveaway section which is the

most visited place on the website. On top of everything else, you’re be given another

100,000 social reach for simply doing the giveaway.

You are free to add a Youtube video on your campaign. In order to do so you have to

go to the video and click share. After this you want to click Embed and copy the code

and paste it on “The Story” section of your HeadTalker. You can also easily edit your

campaign from your Account page. Another advantage of HeadTalker is that it

automatically shortens the URL and you won’t have to post those annoyingly lengthy

links on your social feed.




Achieving a larger goal could be considered a significant accomplishment. However,

you should know that it’s advisable to start small in order to get that momentum

going. This is why you should start with a goal of 50 to 100 supporters. You can

always increase that later in the campaign as long as you meet your current goal.

If you want to host a Giveaway, you’d be subjected to a 10% service fee which is paid

through an invoice in PayPal. Keep in mind that there are plenty of advantages of a

giveaway, which are described above.

The HeadTalker Marketplace

Headtalker has a marketplace where you can become a seller and sell support or

social reach. You can sell your services through a gig at a price you decide. There is a

service fee which is described. The buyers pay the amount and the sellers receive it

under the obligation to provide the service or support. You can order a gig by simply

going to the market section and selecting one which seems appropriate for your

campaign.

Keep in mind that buying a gig doesn’t obligate the seller to support your campaign,

unless this is the service they are selling. If this is the case and the seller refuses to

support your campaign, notify the site and you will receive a refund. If your gig is

pending review this means that it waits to get approved by the HeadTalker team.

Keep in mind that you are not obligated to support every message and a refund

would be issued on your behalf if you decide not to.




If you want to become a seller all you have to do is to create a gig. There’s nothing

more to it. You have to pay your seller through the HeadTalker platform for security

matters. If you are asked to surpass the platform, make sure to contact the support

team and report the issue and the gig will get deleted.

You can withdraw money and the process takes between 1 and 5 business days.

Sellers are set to earn 70% commission for their sales and there are unlimited

numbers of sales. You can only withdraw when you reach $25 in earnings and you

can’t ask the buyer to pay you off the HeadTalker market.




14: Romance Authors Are Using HeadTalker to

Dominate the Charts!

The screenshot below shows how a single promotion can reach over one million

people for just a few days.




15: Case Study: BeWitched by 22 NYT & USA

Today Bestsellers: 1,345,244 Reached.

Be Witched: A Paranormal Romance Boxed Set of Witches & Magic

Here’s the HeadTalker campaign. Notice that they didn’t use

Thunderclap. They opted for HeadTalker.

● 116 of 25 supporters.



https://www.amazon.com/Be-Witched-Paranormal-Romance-Witches-ebook/dp/B01BLW3OPS


● Social reach of 1,345,244 people on social media.

And the results?

Okay. Think these are just runofthemill everyday indie authors, throwing stuff at

the wall to see what sticks?

Let’s see who was behind this particular campaign.




Now Let’s Look & See Who Was Involved in This Boxed Set:

And more.

This simply goes to show you. If it’s working for New York Times Bestsellers, USA

Today Bestsellers, Harlequin Bestsellers, and more... it should work for you.




16: The “21 Shades of Night”: 1,486,621 Reached.

21 Shades of Night: TwentyOne Steamy Paranormal and Urban Fantasy

Novels.

They are actually sending traffic to the Barnes & Noble (Nook) listing of their boxed

set. Not the Amazon one! Why would they do that???

Well, observe on Barnes & Noble, that the campaign has been launched a full month

prior to the book being available to read. THIS IS A PREORDER CAMPAIGN!

(See more on how to run those, in the book catapult method.)

As you’ll recall from the Book Catapult Method, while Amazon does not accumulate

preorder sales to your Day 1 tally, other book marketplaces generally do.

So using a Crowdspeaking campaign to drive up your preorder sales numbers, will

lead to an EXPLOSION OF SALES on day one and a meteoric rise up the charts!



http://www.barnesandnoble.com/w/21-shades-of-night-rebecca-hamilton/1123667217

http://www.barnesandnoble.com/w/21-shades-of-night-rebecca-hamilton/1123667217






Here’s the same preorder listing, Amazon.com. Even though they’re trying the

preorder arrangement on Amazon, it’s no surprise that their traffic generation

efforts aren’t going to Amazon. It’s a waste of sales in terms of rankings.




17: Case Study: “Men Love Curves”: 1,073,714.

This campaign was used to promote an 11book boxed set in the romance genre the most competitive genre in fiction.

The book was published on Amazon.com on May 1st.

The HeadTalker campaign sent traffic on May 7th. So this is how they launched the book!

You’ll see from the Bestseller rank 3 days after launch... #2,576 in the entire paid Kindle

store… that the campaign had some success in a very crowded genre.




The Results?




18: Case Study: How Author Reaches 990,941

Readers, 986,702 Readers, and 1,033,875

Readers on 3 Different Books

This one author, Rob Alex, is actively using HeadTalker to promote his books.

And as you can see, he’s getting AMAZING REACH for each book!

This author hasn’t stopped at just creating 3 HeadTalker campaigns.

No he’s actually created 74! Think he’s liking his results from HeadTalker?




Not very many authors are using this Crowdspeaking method, thus far.

But for those that do the results are stunning.




19: How do HeadTalker and Thunderclap compare?







Every single feature in HeadTalker is free. This includes campaign analytics,

supporters list, campaign updates, embeddable videos, and custom goals.

If you wanted to enhance your campaign with the same things on the Thunderclap

platform, you’d have to pay somewhere between $45 and $500 per campaign.

It’s also worth noting that HeadTalker is going to get your campaign approved in no

more than 24 hours for free, while the approval period for the only Thunderclap free

option ranges between one and three business days. The differences are significant.

HeadTalker also supports LinkedIn as a social network, while

Thunderclap doesn’t.

Despite being the free option, it offers the customer with a lot more value. Sweet!




19: How to Create Your HeadTalker Campaign:

HeadTalker is the ultimate way for you to take advantage of the immense power of

the crowd and to get your message spread loud and clear. You’d have to go through

the following steps:

1. Create a Headtalker

In order to do so you’d first have to come up with a message. Make sure that it’s

compelling, engaging and most importantly – a maximum of 140 characters. This is

the limit which the platform allows, much like other social media.

2. Set a supporter goal

This is basically the number of people that you want to support you. It’s your vision

for what you see as an accomplishment and target. You can choose between 1 and 500

people. Lower is better, so you can guarantee the campaign will launch. There’s no

penalty for exceeding your target goal. So if you target 25 supporters, and get 125…

more power to you! But if you target 50 supporters, and only get 47, the campaign

will not launch.

3. Set an End Date

This is incredibly important. The campaign can go on for a maximum of 59 days. The

last day is the day during which the message and the links to your HeadTalker are

going to be posted simultaneously.

4. Message Link

This is what you want people to click on when you share your Message.

5. Title

Make sure you come up with a catchy and engaging HeadTalker title.

6. Feature a Photo




Photos are incredibly helpful as they help people to visually comprehend the power of

the message.

7. Edit the Story

You can give information as to why you’ve created this particular campaign.

8. Background image

This is a powerful tool to increase the visual responsiveness of your HeadTalker.

9. Email

We need the email to let you know when your HeadTalker is published and when it’s

trending.

10. Optional Giveaway

The option offers you with the chance to put up money as an incentive for your

supporters (see above pages for references).

Promotion

You should make sure to always be promoting your HeadTalker. Consistency is

incredibly important. Make sure to regularly spread out your message so that it could

read a considerable amount of people. The more you do this, the better results you’re

going to have. However, make sure that you aren’t spamming in any way as this is

going to create the opposite effect.

Tips and Tricks

There are a lot of things that you can effectively do to increase the chances for success

of your campaign.

Talk to everyone you know. This would allow you to get the news going and it

could just as well spread like wildfire.




Facebook commenting. Commenting other HeadTalker campaigns and leaving

a link to yours can be incredibly successful. First you show people that you

support them and after that you politely ask them for their support – they are

likely to give it.

Tweet to Creators. Tweet a creator that you’ve joined his Headtalker and

politely as him to join yours.

HeadTalker Facebook Group. This way you can connect with people who

already use the platform. They can give you insightful tips and strategies for

you to implement.

Embed the widget on your website.

Use Email marketing. This is selfexplanatory. Send in as many emails as you

can and let people know about your campaign.

Reddit. This is a huge forum, offering a wide range of potential supporters.

Make sure to get the appropriate message going through there and your

success is guaranteed.

Use the local epress.

Update Your Supporters

This is incredibly important. Keep your supporters up to date with everything that

goes on during your campaign so that you can raise more awareness. Inform them of

important events that have happened.

After It’s Over

You can always keep the momentum going by getting in touch with the supporters

that have decided to share your HeadTalker. You can also retweet the messages, post

them again and basically engage in social media activity to further promote your

eBooks.




Conclusion.

Congratulations!

You’re now equipped with everything you need to kick off your first Crowdspeaking

Campaign.

Thanks to the examples you’ve seen, you know that this works every day, for indie

authors like you. Now it’s up to you. Let’s make this happen. I’m rooting for you.

Need Additional Help?

1. Need Help Figuring Out How to Launch Big With Every Book?

2. Write Better. Finish Faster. And Slay Writer’s Block Permanently.

3. Trying to overcome overwhelm in your author business?

4. Sick of book launches that go flat?

5. Tired of struggling to get the 1st 10 reviews for every book?

6. At your wits’ end with not having a healthy and growing readers list?

7. Tired of spending so much time on book marketing?

8. Frustrated with stalled book reviews on your books?

Here’s to your success!

Bolaji O.



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Documents

KD Crowdspeaking How to Reach One Million Readers. For Free.s3.amazonaws.com/bookmarketingengine/KD...1.At the top of the page you’d have to support the cause via Facebook, Twitter