MODULES ANDCOURSE SCHEDULE
In phase 2, the selected 250 participants would be eligible to
attend a 4-week long online workshop and their recipes will be
uploaded in www.maggi.in
This 4-week long workshop will consist of 8 to 10 online modules
in total.
2 to 3 modules will be conducted per week for the 4 weeks and
each of these modules will be 1 hour long.
The timing of these online classes will be available in the
microsite www.deshkeliye.maggi.in and will be shared over SMS.
Weekly course work will be assigned to the participants based on
these online classes. A participant has to attend all the modules
and also complete all the course work to proceed to round 3. At the
end of the 4-week workshop, participants who have completed all the
modules will be required to take part in an online test.
In this phase, the participants will have to ask their friends
and family to vote for their recipes in www.maggi.in
20 participants will be selected for round 3 basis their score
in the online test, successful completion of all the online modules
and the number of votes they get for their recipes.
In this round, the selected 20 participants will have to present
a business case to a panel of experts from the industry, IFN and
MAGGI.
Basis the robustness of the business case, 10 participants will
be declared the final winners – 5 for each category.
1
2
3
4
5
6
7
8
9
10
MAGGI Home Chef Sahayta Program has 4 stages to it
STAGE-1
Call for entry stage
10,000 entries will be solicited
Submission of entry in the defined format in
www.deshkeliye.maggi.in
1. Exclusive ‘Food Business Guides’ to all valid entries
2. Access to online training material of phase 2 in the
future
SMS*
Stages Details
Eligibility
Rewards
Call-outs
STAGE-2
Mentorship & training stage
250 entries will be selected from the 10,000 Entries will be
selected basis the following criteria:
1. Business idea
2. Is the recipe convenient?
3. Is the recipe creative?
4. Is the recipe healthy?
1. Month long mentorship and training on how to launch a
successful food business with industry experts
2. Recipes featured in www.maggi.in
SMS*
Stages Details
Eligibility
Rewards
Call-outs
STAGE-3
Building a business plan stage
20 participants will be selected from the 250 Participants will
be selected basis the following criteria:
1. Successful completion of all modules
2. Online test performance
3. Votes for recipes in www.maggi.in Personal mentorship and
support in developing a business plan
SMS*
Stages Details
Eligibility
Rewards
Call-outs
STAGE-4
Business presentation and winners
10 winners (5 per category) will be selected from the 20
participants Participants will be selected basis the robustness of
the presentation 1. Financial support of 5 lakh to each winner
to launch their business
2. Kitchen and home studio set-up
3. Creative and brand development support SMS*
Stages Details
Eligibility
Rewards
Call-outs
KE LIYE MINUTE
IN PARTNERSHIP WITH
*All communication regarding the program will be sent to your
registeredmobile number.
