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detail

Keeping you up to date with all things packaging

Issue #2The Packaging YearPlan your packaging with this quick guide

Let us help you plan your packaging more efficiently with this quick guide to the packaging year. And don't forget, with your Christmas development nowwell underway, we're now working on the all-important winter promotional packaging and of course, January sales.

Year round event calendar

The planning timings given above give a helpful guideline, but if you have any packaging needs coming up shortly, call us on 0116 289 0900 – we’ll be happy to advise.

start planning now

Date

14 February

March

3rd April

24th April

19th June

June/July

31st July

August/September

24 November

25 December

31 October

26 October

December/January

Planning Time

July

August

September

September

December

December/January

January

January/February

March

March

April

April

April

Like a virgin?Take a closer look atyour options on paper

EnvironmentalAccreditationsWhat do they really mean?

Carrier BagLegislationWe take a tour of the latestlaws around the globe

E-tail Packaging AuditChallenge us to improve youre-commerce packaging

Event

Valentine’s Day

Spring/Summer Campaign

Mother’s Day

Easter

Father’s Day

Summer Sale

Ramadan

Autumn/Winter Campaign

Thanksgiving

Christmas

Halloween

Diwali

Winter Sale

Issue #2 www.keenpac.com

Contents Packaging forthe environmentHello and welcome to this the second issue of InDetail. We were very proud of our inaugural editionand we’ve had some super feedback fromcustomers and suppliers alike, so we couldn’t waitto get started on issue 2.

This time around, we’ve chosen an environmental theme for the edition.It’s a hot topic right now, and it’s important to our retailers, so we’veincluded many of the main issues we’re often asked about.

The environment is a huge and complex topic, and not something youcan cover in one edition of a magazine, so our aim is to keep it simple –focusing on some of the legislation that affects our industry, and coveringthe basic facts, the industry kitemarks as well as a few of the projectswe’ve been working on.

In addition to the environment, we’ll be taking our usual tour around someof the latest packaging trends, and of course let you know what’shappening around the globe.

I hope you enjoy this issue as much as the last one and don’t forget tocontact us if you have any stories or comments you would like included infurther editions.

Helen CockerhamManaging Director

EditorJo Davies 0116 289 0900jo.davies@keenpac.co.uk

News teamCara Jeffrey, Dean Callier, David Kerr, Verity Massey, Pete Nicholls, Seamus O’Brien

SubscribeTo receive your own copy of our email bulletin, or find out more aboutKeenpac either: Call: 0116 289 0900

Email: info@keenpac.co.uk

Follow us on Twitter at www.twitter.com/keenpac

Keenpac and jewellery retailer Links of Londonhave formed a new relationship and a longterm one at that. We will be supplying 3 sizes ofstylish handmade luxury bags due in store fromAutumn this year. It will be our first Christmastogether, and we’re delighted!

In the news

Following a successful trial with several retailers earlierthis year, Keenpac are now preparing to roll out acomplete e-commerce packaging auditing service,in which retailers can challenge Keenpac's in-housePackaging Technologist to improve their e-commercepackaging, and their bottom line.

Further information will be coming out shortly, but ifyou would like to arrange a survey, contact yourKeenpac Account Manager on 0116 289 0900

Charity Retail ExhibitionKeenpac were proud sponsors of theCharity Retail Association Conference andExhibition held on 4th -5th July, where wehad the opportunity to meet withrepresentatives from many of the UK’sleading Charities. Keenpac has beenworking closely with the Sector for morethan a decade, so we were honoured tobe there to showcase some of ourproducts. A great time was had by all!

Issue #2 03

Book nowKeenpac will be exhibiting onceagain at this year’s LuxepackMonaco, 19, 20, 21 October.Hotels are filling up quickly, so ifyou haven’t booked your placeyet, go online towww.luxepack.com

www.keenpac.com

Take the E-TailPackaging Challenge

03 In the NewsCheck out the very latest from Keenpac

04 Feature : Like a VirginWhen it comes to choosing between materials that are environmentally friendly and cost, can there be a best of both?

08 Case study : DisneyA close look at one of the best known champions of the environment

09 In Profile: Jim MaddisonAn insight into the work of a senior member of Keenpac’s account management team

10 Product FocusYour global tour around some of our most recent projects

11 Spot the Difference?Selfridges recently transformed their iconic yellow carriers into a more environmentally friendly version. How was it done?

12 Feature : Bag LegislationAround the WorldMore than 25% of the countries around the globe have introduced some form of legislation around carrier bags. Our quick snapshot provides a useful guide along with some viable alternatives

14 In StyleBold colours and accessories. We translate this season’s fashion trends into packaging style

Issue #2 A Charming Relationship

Keenpac got well and truly into theOlympic spirit last month, with the latestteam away day being The KeenpacOlympics which took place at LeicesterRacecourse. The team day was anOlympic themed event with 10 teams fromall departments of Keenpac competingagainst each other to win the Olympic title.

Olympic challenges included, ‘GiantJigsaw’ whilst blindfolded, ‘Canoe Craft’ tosuccessfully transport a mini Canoe, withoutspilling any water! Plus many more… In trueOlympic tradition, team Russia and USAfought a close battle, eventually taking goldand silver medals respectively, withGermany in bronze position!

Olympic Spirit

For more news & views visit :www.keenpac.com

0504

Feature

Within the packaging industry, arguments have been going backand forth for some years over the environmental versus cost benefitsof certain materials and processes against others. Ask most buyers,and they’ll tell you that ‘being green’ will cost you more. There is ofcourse a compelling argument for the green ideal, but do the benefitsreally justify the additional cost? In the end, there’s only one thing that’sclear, that there is no single unequivocal solution. And if you want tosee just how complex this issue really is, then let’s take a closer look atone of our most common packaging materials – paper.

On the surface, there’s a complex array of factors that surround thechoice between virgin and recycled papers. Cost, sustainability, andcarbon footprint are all important issues, however when looked at fromthe only view that matters – yours - we return to one simple question –what’s right for your brand?

Both options have their merits and pitfalls. It is generally accepted thatvirgin papers have a quality ‘look’ and ‘feel’. High-end premiumpapers tend to be made from virgin or at very best, ‘virgin processed’or ‘second life processed’ fibres. This gives the paper mills moreflexibility in controlling the fibres during the manufacturing process inorder to attain a more premium finish. Yet paper mills are nowable to produce recycled papers that have the same appearanceand characteristics as virgin, if not the same performance.

Issue #2 Issue #2

In an age of economic and environmentalpressure, an ever-increasing conundrum forpackaging buyers is that of how to maintaingreen ideals in a cost-driven market. Whenit comes to making a straight choicebetween materials that are better for theenvironment versus cost, the question thenarises; is there a ‘best of both’?

cont...

FSC is an international, non-governmentalorganisation dedicated to promoting responsiblemanagement of the world’s forests.

Carbon Trust is a not-for-profit company providingspecialist support to help business and the publicsector boost business returns by cutting carbon emissions,saving energy and commercialising low carbontechnologies.

EPI is a supplier of oxo-biodegradable plasticadditive technology.

d2w is the brand name for Symphony’s oxo-biodegradable plastic additive technology.

A provider of carbon reduction and carbonneutral programmes.

ISO 14001 Environmental Management System standard.

PEFC International is an umbrella organisation thatendorses national forest certification systemsdeveloped through multi-stakeholder processes andtailored to local priorities and conditions.

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Where does paper come from? A few more facts...

European Forests have grown by over 30% since the1950s and are increasing by 1.5 million football pitchesevery year.

The paper industry is a relatively small user of wood. Ofthe wood extracted from the world’s forests, 53% is usedfor energy production, 28% is used by sawmills and onlyaround 11% is used directly by the paper industry.

94% of the paper we use is made in Europe. 98% of allEuropean forests are covered by a management planor equivalents.

The European recycling rates for paper increased to72.2% in 2009. The highest ever recorded. The latestUK figures are 71%.

Source: www.twosides.com

06 Issue #2

Certain brands, whether premium or not, can have a natural look as partof their branding or they may have a strong environmental ethos. Eachmight lean towards a natural paper but for quite different reasons. Forothers, achieving a flawless finish, and consistent colours is everything.

The point is that your choice of material should ultimately support yourbrand and what it stands for. It’s all about being clear - doing yourresearch about the choices that are available and understanding whatthey really mean for the environment, for the end result, for your brandand for your bottom line.

Using the experience and expertise of companies like Keenpac can beenormously helpful too, since we’re working constantly with new rawmaterials, as well as manufacturing processes so we are able to tell youhow a material really performs in production. We can also obtainmaterial samples and provide draw-downs (test prints) on any paperyou’re trialling so that you can see the results for yourself.

Whatever your choice, be it virgin pulp, recycled pulp or a mixture of both,the possibilities for being ‘environmentally responsible’ are endless, sohaving a defined strategy is vital. What is your company’s stance on theenvironment? Do you want a product that’s recycled or recyclable? What’sbest for your brand? And how can you apply the thousands of papertypes and styles to achieve the look you want?

Cost is a vital factor but it’s not everything, and with the advances made inthe paper industry today, and some careful consideration of the choicesavailable it still might just be possible to have the best of both!

Pete NichollsPackaging Designer & Technologist

...your choice of materialshould ultimately support yourbrand and what it stands for!

What is Virgin Paper?

It’s the name for paper that comes directly from sustainab

le sources like

trees or plants without having been through a recycling

process.

What gives paper its different

characteristics?

The different fibre lengths are mainly what give paper

its different

characteristics. Virgin pulp fibres can be anything in le

ngth from 5mm

(those from the softwood trees of the north) to as little

as 1mm (from

hardwood trees of the temperate regions). The long

fibres of the

softwoods are perfect for making strong Kraft papers, c

ompared to

shorter hardwood fibres which help towards a nice sm

ooth finish!

Where does recycled paper

come from?

Recycled paper contains fibre from waste paper.

It can often

include a high proportion of ‘post-consumer waste

’ which is paper

that has already been used in its final form.

Is recycled paper as strong as

virgin paper?

Not always. The recycling process is damaging to fi

bres, which lose

strength when they have been recycled again and a

gain. The more

times a fibre is recycled, the shorter and weaker it be

comes.

For the best of both, recycled fibres can be added t

o a virgin pulp

as a ‘mix’, offering the benefits of virgin with the lowe

r cost of

recycled. The mix can be varied to increase or dec

rease the

characteristics of each.

Can recycled papers look as good

as virgin paper?

Recycled papers are often slightly ‘off-white’ or grey in

colour - a feature

that’s created when the print or dyes in the original pa

per are mixed

with recyclate. Special additives can be used to remo

ve the dyes, and

achieve a similar visual appearance (if not strength) as

a virgin paper.

Does the use of recycled paper

protect trees?

One of the unique benefits of paper, is that the raw

material is

renewable. The paper industry has a number of cert

ification schemes

such as the FSC that ensure the source of the pape

r we use is being

renewed. Using recycled paper won’t necessarily sa

ve trees, but it

does ensure we use the fibre more efficiently.

The Facts. In its most basic form, paper is the binding together of pulpedcellulose fibre drawn from plants and trees.

The Egyptians are generally thought to have been the first to use thistype of sheet, known as papyrus, for their written records.

It was made by pounding and pressing woven strips of papyrusreed. This became known as ‘paper’.

The first example of paper as we know it today was developed inChina and was made from the inner bark of the Mulberry tree.

Today paper is made from many different plant species, as well asnon-organic materials like stone.

Paper has been around for a long time and so has the practice ofrecycling paper, although it was not until recently that recycledpaper was considered to be good enough to match its virgin paper cousin.

EnvironmentalAccreditationsWhat do they really mean?

There are a huge number of different environmental schemes,accreditations and logos in the packaging industry. In fact, thereare so many they can become quite confusing, especially forconsumers. Here are some of the most common ones.

Case studyDisneyWhen it comes to environmental initiatives, therecan be no bigger supporter than Disney.Recognising their own potential influence on thehearts and minds of people worldwide they taketheir approach to the environment seriously andit’s one that’s carried throughout the organisation- right down to the packaging…

The Walt Disney Company is a world leader in its approach toconservation and the environment. For Disney worldwide, care andconservation are an intrinsic aspect of the company’s ethos andheritage, and have been for more than 60 years.

This ethos has been translated into a huge variety of conservationprogrammes that have benefited from Disney’s worldwide profile andcreated real impact, inspiring generations to take action on the environment.

As Sales Manager for Keenpac, I’m responsible for a team of Nationaland Key Account Managers, as well as their internal Account Co-ordinators, all of whom are dedicated to the needs of our retail clients.I also have my own portfolio of National Accounts, which includeDisney, French Connection and Timberland.

With such a high profile range of clients, and the challenges thatcome with being team leader, no day is ever the same! Most daysare a mix of managing my own portfolio of customers and meetings,working with my team and helping with any challenges that they mayhave. I’m also involved with strategy planning, tenders and prospectmanagement.

A major highlight for me last year was the opportunity to attendDisney’s Global Partner Conference in New York. It was a greatopportunity to see Disney’s plans for 2011 and beyond, and thepinnacle of the day was to be nominated by Disney as ‘MostSustainable Vendor – Globally’. This was a real recognition of our workat Keenpac providing environmentally friendly packaging to Disney.

The environment is very important to me personally, and manyprojects I have been involved with have been driven by my passion todevelop products that are recycled or recyclable, and yet can stillenhance the customer’s product and brand!

It’s really exciting for me to work with some huge brand names andhelp them fulfil their environmental goals - French Connection,unlaminated paper bags, Timberland, recycled paper bags with soyinks, also fully recyclable, and of course Disney.

I love the variation in my role. I am lucky enough to be managinga great team of people who are very hard working. And with myown portfolio of accounts as well, I’m still firmly in the loop ofproduct development and doing the thing I like best - working withmy customers.

In profileJim Maddison - Sales Manager

2007 was the Year of the Frog,when Kermit the Frog teamedup with Disney favourite SelenaGomez to encourage theprotection of frogs and theirhabitats. In 2009, Disney’sFriends for Change ProjectGreen was launched,featuring some of Disney’sbest loved stars Miley Cyrusand the Jonas brothers,helping children aroundthe world becomeengaged, throughsimple actions they couldtake in their everydaylives. Add to this the verymany conservationprogrammes Disney hasinitiated and funded to helpsave habitats and protectendangered species.

• Children have made more than 1.5 million pledges to take action for the environment through Disney’s Friends for Change: Project Green

• 28 countries were represented in Jane Goodall’s Global Youth Summit at the Walt Disney World® Resort

• 3 million trees were planted with The Nature Conservancy in celebration of the Disneynature film, EARTH

• 2,180 species of mammals, amphibians and reptiles will benefit from cross-company efforts to restore habitats in Brazil

• As of 2010, $14 million granted through the Disney Worldwide Conservation Fund to conservation programmes

• 315,000 acres of land have been preserved to protect endangered and threatened species for the future

• 35 threatened and endangered species conserved through Disney’s Animal Programs' participation in species survival plans with the Association of Zoos and Aquariums

• More than 30 million conservation messages have been delivered to Guests at the Walt Disney World ResortSource: The Disney Conservation Report

For further details of Disney’s Environmental and ConservationProjects visit http://conservation.wdwpublicaffairs.com/

Some of Disney’s EnvironmentalAchievements

As of 2010, the Disney WorldwideConservation Fund has awarded morethan $14 million to conservationprogrammes in more than 100 countries.

Against this impressive backdrop, forDisney Stores Europe and UK, theenvironmental brief for both their productsand packaging ranges is paramount.Every year since 2005 Disney Stores UKhave teamed up with The Woodland Trustto celebrate Earth Day, arranging interactiveactivities to encourage children to re-use,reduce and recycle. Their packaging rangesare informed by the same principles.

The e-flute corrugate within Disney’s gift boxes is made almostcompletely from recycled materials, with over 90% coming from post-consumer waste. The varnish that enhances the rich Disney colours(these are usually solvent based, and therefore potentially more harmfulto the environment), was created especially for Disney – a water-based

“The rate of depletion of our planet’s forests isstaggering and it’s important that we focussignificant resources on their protection. We are working globally with leadingconservation organisations to positively impactecosystems, endangered wildlife and quality oflife on the planet”. Beth Stevens, Senior Vice President, Environmental Affairs, The Walt Disney Company.

0908 www.keenpac.comIssue #2 Issue #2

varnish that can easily be re-pulped. Finally,the inks used to recreate the vibrant Disneyartwork, are soy based, so derived fromnatural sustainable sources. The end result –a 90% recycled box which is 100%recyclable – including the varnish.

For Earth Day 2011, Disney Stores chose todonate £1 to The Woodland Trust for everyone of their specially made Winnie thePooh Earth Day shoppers. As well as theclear environmental benefits derived from their sale,like all the Disney shoppers Keenpac produces, they were also madefrom 90% recycled materials, in this case R-PET, a material that’s oftenderived from recycled plastic bottles.

The value Disney as a Group places on its work towards conservation andthe environment, gives extra poignancy to Keenpac’s nomination by TheDisney Stores as one of its most sustainable suppliers globally, and wewere extremely proud of the recognition. As a packaging company, it’sour role to support the aims of our customers to achieve their environmentalgoals, by working hard to find the most sustainable packaging solutions,and to ensure their high standards are met throughout the supply chain.It’s important to our customers, and it’s important for us.

Friends for Change Project Green

11www.keenpac.com10 www.keenpac.com

Silver IslandLuxurious embossed paper boxes along withsumptuous deep velvet jewellery pouches –all developed through Keenpac France foron-line specialist jeweller Silver Island.

Product focusA quick look at the very latest from around the globe… SPOT THE

DIFFERENCE

BEFOREAFTER

Issue #2 Issue #2

AISHTIAïshti is a Lebanese department chain store featuringthe fashion ranges of top designers, in 20,000 squaremetres of retail space across four stores. Aïshti hasgrown from a single high-end clothing store into aglobally recognized chain that carries renownedluxury brands - some of the most prestigious fashionlabels in the world including Prada, Miu Miu, YvesSaint Laurent, Dolce & Gabbana, Dior, Sergio Rossi,Roberto Cavalli, Marc Jacobs, Marni, Burberry, Fendi,Chloé and many more.

The Aishti range of packaging includes two piece rigidboxes, luxury paper bags, gift card boxes, suit/garmentcovers, stickers, tissue paper and ribbon. Developedthrough Keenpac Italia, the range demonstrates, withits striking orange theme, the ultimate in brand consistency.

During May this year, Selfridges launched ProjectOcean. It’s a conservation project that’sdesigned to raise awareness as well as funds tohelp protect the world’s endangered marine life.

With a huge array of in-store activities, collaboration with marine conservationistsplus a brand new range of clothing, the project reflects Selfridges’ own commitment to implementing environmentally responsible practices.

They challenged Keenpac to help make the famous yellow Selfridges carrierbag more environmentally friendly, without compromising its style.

The National TrustPerfect for the kids, this range of noveltyfruit-themed lunch bags bring fun tolunchtimes in National Trust Cafes aroundthe UK.

To find out more about what Selfridges is doing to help marine environments, visit www.selfridges.com/projectocean

PaperThe paper as before, is sourced fromsustainably managed forests

FinishExisting high gloss lamination is replaced with ahigh gloss water based UV cured varnish. Thisvarnish is water soluble when saturated duringrecycling, but water resistant to light contactlike rain

HandlesThe existing black polypropylene handles havebeen replaced by black cotton. They’rerecyclable, biodegradable and drawn fromsustainable sources

InksThe old ink was solvent based, and thereforenon-biodegradable. The new vibrant yellowhas been achieved using vegetable andwater-based inks – they’re non-polluting as wellas bio-degradable

GlueThe adhesive used in securing the bag sidesand base, is water soluble, bio-degradableand non-polluting

New Bags PleaseOn this, the 125 anniversary of the world famousWimbledon Tennis Championships, Keenpacserved up a stunning range of polythenecarriers. Two sizes of rope-handled dufflebags, a medium-sized drawstring bag plus asmall punched-out handle carrier completethe set, which we’re sure all visitors toWimbledon just loved.

F*DA stunning range that was developed by KeenpacNorth America for jeweller, art, and book specialistF*D located on the world famous Madison Avenue,New York.

This uniquecollection ofluxury ‘boutique-style’ shopperswas developedby KeenpacItaly, especiallyfor British fashiondesigner ClaireCampbell.

HiGH-

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Feature

­Bag­LegisLation­around­the­WorLd­The environment has never been higher onthe worldwide political agenda. With aglobal customer base like ours, it’s vitalthat we stay up to date with constantlychanging packaging legislation.

Here’s a quick snapshot of some of the baglegislation that’s been introduced around the world.

Issue #2 Issue #2www.keenpac.com

What are thealternatives ?

PLA (Polylactic Acid)

ProsMore commonly known as

corn starch. It’s

derived from plant based materials, is

sustainable, biodegradable and relatively

cheap to produce.

ConsIt can be perceived as ch

eap looking. It’s brittle,

it gives off methane when breaking down, and

takes up areas of land that could be used for

food production. The brand Keenpac use for this

is Mater-bi and they’ve been making great

strides in improving the quality/look of the PLA.

Paper

ProsComing from plant based

cellulose (mainly trees),

this material is sustainable and relatively cheap

(although not compared to poly). Paper can be

recycled providing any finishes are also

environmentally friendly.

ConsTransport costs and therefo

re CO2 output can be

higher, as paper is bulkier than poly.

Asia2002 BangladeshAn outright ban on light-weight plastic bags was introduced in capital Dhaka, after thedrainage system was found to be clogged with them.

2003 TaiwanLight-weight plastic bags were totally banned, although the law was later rescinded in 2006.

2008 ChinaThe Chinese government announced in January that it would ban shops from distributingfree polythene bags, and make the production of ultra-thin carriers under 0.25mm, illegal.

2010 IndiaA total ban on plastic bags under 50 microns was enforced in Indian capital Mumbai,when they were both blocking drains and creating a hazard to the sacred cows who wereeating them!

2010 United Arab Emirates An outright ban is planned by the end of 2012.

Africa2003 South Africa The South AfricanGovernment introduced atotal ban on lightweightpolythene bags and a levy onheavier duty ones.

2005 Eritrea, Rwanda and Somalia Introduced a total ban on polythene bags.

2006 Kenya and Uganda Imposed an outright ban on thin polythene bagswith a further levy placed on thicker ones.

USA 2007 San FranciscoIn the US, San Francisco wasofficially the first city to banpolythene bags for use in largesupermarkets and pharmacies. Stores canhowever still use biodegradable bags,typically made from corn starch.

California later followed suit, introducing alaw requiring large supermarkets to takeback and recycle plastic bags. Similarschemes have been introduced all over theUS, including New York, Chicago, Delawareand Baltimore.

Australasia2009 AustraliaSouth Australia introduced acomplete ban on plastic bags in2009. Further Australian states are

now following their lead with TheNorthern Territories due to impose acomplete ban from September 2011.

2009 New ZealandA campaign was launched to introduce a levyto help reduce the one billion plastic bags usedannually by a population of just 4 million people.

Cotton/JuteProsDerived from sustainable cotton, these materials arestrong and durable. They’re not as cheap as polybut will last multiple times. ConsCurrent research puts the CO2 footprint of this typeof bag much higher than that of poly.

Polythene AdditivesProsThe addition of mineral additives such as EPI orD2W to the masterbatch helps the poly breakdown much more quickly. ConsPoly additives play no part in helping the materialto ‘bio-degrade’ which is when natural organismshelp in the breakdown of the product. They simplyspeed up the ‘degradation’ process, which iswhere the material breaks down naturally withoutenvironmental help.

Europe2002 IrelandIreland was the first European nation to act onreducing the use of plastic carrier bags whena levy was placed on plastic carriers atsupermarket checkouts.

2007 BelgiumImposed a levy on free polythene bags during the July of this year.

2007 UKThe town of Modbury in Devon was the first UKtown to ban the use of polythene bags in itsshops. The ban was self-imposed by localtraders, who are now offering a speciallymade ‘bag-for life’ alternative.

2009 Germany and HollandAlthough not law, most supermarkets nowcharge for the use of their carriers.

2011 ItalyFrom January this year, The Italian Government imposed a complete ban on plastic bags. The Italian polythene bag industry is currently fighting the ban.

2011 Northern IrelandIn May this year, the Single Use Plastic Bill was given Royal Assent, for the introduction of a 15p levy on single use carriers within the region.

2011 WalesFrom October, the Welsh Assembly is planning to introduce a 5p levy on all single-use carriers, including paper.

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This season we welcome someof fashion's biggest, boldestand loudest trends withvibrant, electric colours andstrong graphic prints.

colourblocks

15Issue #2 Issue #2

In style

finishing touches

Sheer layers of orange discsare composed to create astrong and bold yet delicatefinish, showcasing hues fromSpring’s bright palette.

Luxury high-end chain Aishtidemonstrates the use of asimple, bold and strong exteriorcolour teamed with amonochrome, detailed andsurprising printed interior.

Marimekkos timeless brightshades of red and orangecoupled with strong graphicprints gives a vibrant look.

Fun, splashes of brightcolour mixed with astriking illustration andmuted shades presentan alternative use ofvibrant orange.

Fringing, eyelets and subtle detailingmake the most of simple, classic

designs adding a new dimension to otherwise

understated pieces.

The addition of a stitch line tothe handle adds a refinedfinishing touch that exudesquality and style.

Simple satin or organza ribbontied in a bow or as a handlematerial is sophisticated luxuryat its best.

Metal finishes on buttons andbuckles can be translated intodifferent hot foiling effects onproducts, giving that unusualand stylish finishing touch.

Yayomi Kusama’smesmerising infinity dotsperfectly complimentJonathan Saunders’ printed,graphic textiles, combininghues of orange and red.

Varying metal finishes of eyelet inan abundance of shapes andsizes offer a new take onpackaging extravagance.

The combination of unusualhandle materials and a high-end finish to the product givesa subtle hint at luxury withoutbeing overpowering.