Have a Clear and Concise Direct Seller Agreement Start by creating a seller agreement that succinctly lays out product messaging and brand guidelines to keep your messages consistent. Lack of understanding is no excuse for violations. Update regularly to account for changes in technology and marketing trends.

Automate Monitoring Across All Digital ChannelsWith digital channels like mobile and social rapidly becoming the norm in direct selling, it’s important to leverage monitoring solutions to track brand usage in every channel your reps are active in.

Lead with EducationRemember that your network is comprised of people who are as passionate as you are about selling. Collaboration is the key to success. Start with education, be a good communicator and only escalate when necessary with direct phone calls or commission withholdings.

Prioritize Action on the Biggest Risks FirstThe right technology delivers actionable intelligence to hone in on the biggest compliance violators in your network. Focus your efforts where risk is greatest to maximize your time and resources.

Direct Sales Are Robust and Growth Is Strong Direct sales companies can grow like wildfire — and that can impact your ability to keep tabs on a thriving network and an evolving product line. A clear compliance program goes a long way to keeping your brand consistent amid strong industry growth.1

As the New Frontier, Digital Channels Must Be Monitored for ComplianceDigital channels like social and mobile are changing the way the game is played for direct sales professionals. As reps begin experimenting with your brand in these dynamic channels, it’s critical to monitor brand activity and identify non-compliance.2

Growth in U.S. sales is accelerating over the last few years3

Wellness Is the Top Sector

100M$182B8.3%

Get on the right side of compliance with these four direct selling best practices:

© 2017 MarkMonitor Inc. All rights reserved. MarkMonitor® is a registered trademark of MarkMonitor Inc., a Clarivate Analytics brand. All other trademarks are the property of their respective owners. MarkMonitor solutions are protected by US patent rights, including US 7,346,605. Other patents pending. Source Code: PCDV060516

1. “Global Direct Selling – 2014 Retail Sales.” World Federation of Direct Selling Associations. Web. 29 May 2015. http://www.wfdsa.org/files/pdf/global-stats/sales-report-2014.pdf2. Tortora, Andrea. “The Social Age.” Direct Selling News. Web. 4 January 2016. http://directsellingnews.com/index.php/view/the_social_age#.V0YvwIQrJph3. “Direct Selling in 2014: An Overview.” Direct Selling Association. Web. 2014. https://www.dsa.org/docs/default-source/research/research2014factsheet.pdf?sfvrsn=2

As direct sales professionals, you spend a considerable amount of time and resources building a tight-knit network of enthusiastic sales reps. You nurture relationships carefully to achieve the highest level of success, but oftentimes, sales reps can let their excitement get the better of them, making unsupported claims or misrepresenting the brand that is vital to your network. An effective compliance program keeps your reps on-message and is the key to a healthy brand, better customer retention and protecting against potential liability.

Wellness represented 30% of all direct sales and is growing fast, but there are also far more guidelines to protect public health and more scrutiny from regulators. Unsubstantiated wellness claims can potentially damage your brand and must be constantly monitored and corrected.3

For more information on MarkMonitor Partner Compliance™ solutions, please visit markmonitor.com

Number of direct sellers globally in 2014

Amount of global direct sales

Annual sales growth in direct selling

Mobile Commerce (M-commerce) now accounts for 22% of total e-retail channel and is set to grow faster than e-commerce.

22%

Social media-driven sales will top $30 billion worldwide for 2015, up from $20 billion in 2014.

Nearly 8 in 10 companies surveyed indicated that their customers can place and complete orders entirely on mobile platforms.

90%75%51%

see increased exposure

report increased traffic

indicate improved sales

Total U.S. retail M-commercesales will hit almost $150B by 2019

$30B

2013

$41.7

2015

$74.9

2017

$112.3

2019

$150B

0

2

4

6

8

10

2011-2012 2012-2013 2013-2014

2% growth

6% growth

8.3% growth

78%

Home &family care/

durables

30%

25%

20%

15%

10%

5%

0%Wellness Personal

care

2012 2013 2014

Sales by Major Product Group

Services& other

Clothing &accessories

Leisure/educational

Going Global Means Better Visibility NeededThe U.S. is the largest market, but sales are strong in Asia, Europe and Latin America. Direct sellers struggle

to expand into international markets, and if they do, keeping new reps compliant across regions and cultures

represents a significant new challenge.1

19% 17% 9% 9% 7% 5% 4% 3% 3% 2%

U.S.Other

China

JapanKorea

Brazil

Germany

Mexico

FranceMalaysia

U.K.

Social Media reinforces the closeness and sense of family within direct sales networks:2

KEEP YOUR DIRECT SALES NETWORKMoving in Lock-Step for Greater Success

COMPLIANCE IS KEY B

EST

PRAC

TICE

S