Keeping I.T. Safe ®

Jun Lin

Nandini

Aijia

Vincent (Leader)….clearly

Oliver

Fiona

Kiran

Current market situation and trendsThe problemOur product: the solutionWhy are we unique?Market SegmentationTarget MarketThe competitionPositioning of our productSustainability and scalability

• The laptop industry is a fast growing market• With over 6 major suppliers (HP, Toshiba, Acer, Fujitsu, Dell, Apple) • Laptop sales growing 20% every year in Singapore• 31.6 million units of laptops sold in 2008.• No of laptops in Enterprises has grown to 60% in 2007.

Corporations becoming more IT efficient

Ease of working online Programs that increases productivity

of corporations Employees with jobs not tied to one

location Accessibility of Internet everywhere

(wireless technology)

Rising trend of stolen and misplaced laptop

Contains important data Laptop recovery rate low51% of respondents are consistently

worried about losing laptop/data.

Unmet Need: A local laptop/data tracking and recovery system

Our product will satisfy this unmet need

Introducing…

Laptracker™98% of respondents will welcome

this idea

The Laptracker™ A small GPS tracking device that can be

installed into your laptop, allowing you to track the position of your laptop in a handheld device or another computer.

Laptracker™ Services Recovery Team to retrieve lost/misplaced

laptops Data transfer or wipe via secure

connection from stolen laptop

15 x 14 x 2.8mm The size of your eraser.28 Secs Start Time1 Second signal acquisition time

Web based Application for easy access everywhere

Dedicated call centre and recovery team, for premium user

Privacy Protection

LAPGUARD TM TagRemote data wipe and transfer via secure connection

Small module that will not make your device bulky.

Enable laptops to be traced indoor and outdoor almost immediately

Options to remotely delete all your data or transfer to a safe place via secure connection

Dedicated recovery team LAPGUARD Tag - deterrence

All TracklabsTM certified laptops will have a LAPGUARDTM Sticker

Act as a first warning

View the location of your laptop real time on your GPS enabled handheld

Dedicated recovery team islandwide The only one in Singapore! Maximizing potential of current technology

▪ Merging the best of software tracking and hardware tracking

Customized packages catering to different market segments

DLA, triple security system Deter Locate Act

Demographics Income Education

Segmenting Business Industry

Annual Income

$24000 or less 13.63%

$25000 to $39000 59%

$40000 to $54000 22.72%

$55000 to $69000 4.55%

Laptop Users

Working adults with important data in laptop

Working adults with high earning potential

Targeting Segment

IndividualsBusinesses

Government Agencies

Target Group:

Professionals, Managers, Executives & Technicians

51.2% of the total workforce*

*Taken from MOM website

PACKAGES

FEATURES Free Premium Secure

Tracking via software YES YES YES

GPS Tracking NO YES YES

Indoor Tracking NO YES YES

Recovery Team NO NO YES

Remote data transfer NO NO YES

Remote data wipe NO NO YES

Web Access YES YES YES

Location reporting NO YES YES

Call Center Support NO YES YES

3 different segments

Free trial-allow users to have a feel of the basic service provided -incentive to try our product because we’re based in Singapore

Premium-values laptop -lack of singapore based software/devices-need a product which is able to track laptop both outdoor and indoor

Secure-values both laptop and its data-wants to safeguard data within laptop-concerned about privacy issue (access to important data)

Mostly Software-based tracking which requires logging on to the internet (PCHome, myLapTopGPS)

Alerting laptop owner of the location through IP address, or wireless hotspots (Adeona, Unistal, GadgetTrak)

Provides recovery team services and coordination with local authorities (Computrace, XToolTracker)

Insurance ▪ 3rd party company (NUS Notebook Insurance Scheme, General Insurance)

▪ Laptop companies themselves (Fujitsu, Dell)

Laptop anti theft alarm systems on PC Card (Caveo Anti Theft)

Mostly US-Based, geographic limitation for most recovery teams

Singapore mainly insurance based. Replacing/ Reformatting hard disk can

remove tracking software Hardware solutions: limited functions,

alerting functions (alarms) Only able to detect locations when rogue

user is online No one-stop solution that deters, locates

and recovers laptop/data.

FEATURESPCHome

XToolTracker Unistal

MyLaptopGPS

LapTracker(Secure)

Tracking via software √ √ √ √ √

GPS Tracking √

Indoor Tracking √ √ √ √ √

Recovery Team √ √ √ √

Remote data transfer √ √ √

Remote data wipe √ √ √

Web Access √ √ √ √ √

Location reporting √ √ √ √ √

Call Center Support √ √ √ √ √

One-stop solution to keep data/laptop safe and retrieve/delete stolen data

Provide flexible solutions to cater to needs of different market segments Position as premium and reliable

solution mainly for working professionalsSpecializing in retrieval service using

advance and secured technology

Create barrier of entry by having trademarks and copyright

Collaborations with computer manufacturers

Maintain good customer relations Post purchase services

Call Centre Helpline Rebates for loyal customers A research team that keeps up with

changing customer expectations and needs

Make it more affordable when manufacturing cost reduces Economies of Scale Maturation of technology

Mergers and Acquisitions with other service providers

Make it available for other digital devices (cameras, ipods, PSP, pet collars)

Q & A