Now you can optimise your whole value chain

Keeping the lights on

Managing mission critical B2B processes in Australia’s electricity industry

Tony Barnes, MBA

Managing Director

Tony.Barnes@utilisoft.com.au

Now you can optimise your whole value chain

Agenda…

• About Utilisoft

• Energy Market Deregulation – The Challenge

• An Integrated B2B Industry - The Requirement

• Retailers and Networks - The Solution

• Retail Processes - The Deployment

• The Future

Now you can optimise your whole value chain

Our Pedigree

UK and Europe

Energy & Utilities

Generation Bidding

Energy Fin. Trading

Smart Metering Asia Pacific & China

Supply Chain

Energy & Utilities

Smart Metering

Australia

Energy & Utilities

Smart Metering

• Est. 1997 in UK• Est. 2001 in Australia• Energy & Utilities focus

(80% of our business)• Electricity, Gas and Water

deregulation• Over 140 utilities

customers Globally• AMR Platform• Multi-award winner

• E&Y Fast 50• Sunday Times Tech

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Some of our global customers…• Accuread• Airtricity• Aurora Energy (Tas)• AEP• BKW (Switzerland)• BlueScopeSteel• Bglobal Metering • British Energy• BHP• BizzEnergy• British Petroleum• Cargill International• Centrica• Connect Utilities• Country Energy (NSW)• Deutsche Bank• Economy Power• Ecotricity• EDF Energy• Electrabel• Electralink• Energia• Esso• Elexon

•Energy Data Company•E.On•EOS (Switzerland)•Ergon Energy (AGL)•First Utility•Foundation Energy•Gaz de France•Gasprom (Russia)•Gemserv •Global Utility Connections•Jackgreen•Keppel Energy (Singapore)•Laing Energy•LogicaCMG

•Meterfit•Morgan Stanley •New South Wales Gas Co•North West Water•nPower•nPower Business Services•OFGEM•Origin Energy•Orica•OneSteel

•Powergen•PowerDirect (AGL)•RWE•Red Energy•Santos Direct•ScottishPower•Scottish & Southern Energy•SembCorp •Severn Trent Water•Siemens Energy Services•Snowy Hydro•Societe Generale•Standard Bank•Systems Operator N.I.•Team Group•Total Fina Elf•Transco•TRUenergy•Tyco Water•United Utilities Networks•Vertex•Victoria Electricity•Western Power (UK)

Now you can optimise your whole value chain

With BizTalK we deliver…

• mission-critical process, real-time data transfer software for Australian energy businesses

• Secure XML transport, market messaging, customer churn, meter data and B2B service delivery processes

• The method by which more Australian retailers’ information system assets talk to other market participant systems and manage their industry compliance as defined by the Regulator’s Market Rules.

Now you can optimise your whole value chain

Does anyone here use electricity?

Now you can optimise your whole value chain

Industry Snapshot

• Australia’s NEM deregulated fully in 2001 providing full customer choice of retailer

• Now demonstrates the Highest Churn Rate Globally

• One-in-Four households and businesses will churn this year

• 125,000 “NMI discoveries” performed weekly by retailers

• 100 participants managed by regulator NEMMCO through central information systems

• Among the most complex market model in the world

• Also 4 x State Gas Markets with similar model

Millions of B2B XML data flows daily

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Deregulation:Physical Supply Flow

Generators Transmission

Distribution

Consumers

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Deregulation:Cash Flows(simple)

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Deregulation – Information Flows

Retailer NEM

Billing

CRM

Meter

Data

Finance

Network

Retailers

MDA

A highly integrated B2B industry

Now you can optimise your whole value chain

An Industry Integrated with XML…

Participants operating Downstream (of the pool) MUST manage complete set of “NEM MSATS” processes in XML:

For energy retailers that means 93 market transactions:

- 77 B2M CATS transactions

- 10 B2B Service Orders

- 3 B2B Customer and Site Details

- 3 B2B Meter Data Transactions

• Plus 119 transaction subtypes

• And all financial settlement reports

All managed by Utilisoft software…all day, every day

Now you can optimise your whole value chain

XML flows for simple customer win

Now you can optimise your whole value chain

Software Managing Complexity:

• Utilisoft GateKeeper: High Vol XML transport gateway• Utilisoft FlowTalk: Business Process Engine

Together these applications:• Manage the complete choreography of industry data flows• Manage XML validation, security and transport• Churn-in new customers / Churn-out lost customers• Process move-ins and move-outs• Communicate Service Orders (reconnections, etc) with Networks and

MDAs (meter reads and swaps)• Access all financial reports available in MSATS • Manages meter data reads from which all customer bills are calculated• Detailed exceptions handling capability

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Architecture (SOA)

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In practice…

Now you can optimise your whole value chain

Data Visibility & Dashboards

Now you can optimise your whole value chain

Data Visibility & Dashboards

Now you can optimise your whole value chain

What does the Architecture bring?

• Modular (SOA) approach co-existing with other systems

• Process Engine and gateway shield the customer from market changes (i.e. new versions of XML, etc)

• Built on MS BizTalk 2006, MS SQL 2005, MS.NET

• Integration-ready (web services and adaptors) Web-based user interface for managing all processes

• XML management (auto converts, validates, creates)

• Scalable solution through farming / clustering Flexible operation method (manual or integrated)

Fast to develop, rapid to deploy, simple to evolve

Now you can optimise your whole value chain

Scalability for smart metering?

Q: Is the application scalable for the global roll out of Smart Meters and the vast increase in data volumes which need to be managed?

• High Volume testing carried out with HP and Microsoft delivered results which prove the applications scalability to manage tens of millions of XML transactions daily and an architecture to scale further.

• Current volume capability more than provides for all current Tier One Australian energy participants.

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The capability…

MarketsFlowTalk

Gateway

B2M

GAS

Smart

Meter Data

B2B

UBIT

Energy

Market

Participant

A Strategic IS Asset

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Where Next?

• Smart Metering Process Capability

• PoC with Retailer to take FlowTalk’s customer acquisition capability mobile to the doorstep

• Full roll out across all gas markets

• NZ and Singapore Markets next

• Gatekeeper application to become a generic industry high volume XML security gateway to manage partner data flows

• FlowTalk framework delivers an XML processing Rules Engine for any B2B industry

• UBIT (Utility Business Information Tool)

Now you can optimise your whole value chain

UBIT (Utility Business Info Tool)

Will Deliver…• Relevant, real-time market info• Better defend market share• Manage sales pipeline better • Manage and measure staff KPIs• Target Ad and Promo spends • Better understand cost-to-serve

• providing business insights to all employees leading to better, faster, more relevant and informed decisions

Achieve a competitive advantage

Now you can optimise your whole value chain

Thank you for listening

www.utilisoft.com.au