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FORWARD FOCUS| BEAUTY TRENDS
AGENDA
| THE NEW NORMAL
| GLOBAL KEY DRIVERS
| BEAUTY CARE TRENDS
| FRAGRANCE INTERPRETATION OF TRENDS
Symrise Red 204 / 041 / 043
+ 30 K 148 / 030 / 024
+ 55 K 102 / 020 / 016
Tutti Frutti 231 / 150 / 000
+ mittel 202 / 109 / 006
+ dunkel 173 / 087 / 012
Spring Fever 125 / 183 / 059
+ 30 K 094 / 143 / 048
+ 55 K 067 / 107 / 037
Deep Ocean 000 / 104 / 162
+ 30 K 000 / 072 / 115
+ 55 K 000 / 040 / 070
Aqua 000 / 157 / 147
+ 30 K 000 / 119 / 113
+ 55 K 000 / 089 / 085
Bubble Gum 156 / 000 / 128
+ 40 K 129 / 000 / 089
+ 65 K 092 / 000 / 062
Caramel 205 / 169 / 112
mittel 181 / 133 / 049
dunkel 157 / 101 / 010
Chocolate 105 / 048 / 033
mittel 147 / 106 / 095
hell 188 / 162 / 156
Apple 203 / 210 / 023
+ 30 K 154 / 163 / 000
+ 55 K 113 / 122 / 003
Purple Rain 137 / 075 / 148
Smooth Syringa 189 / 186 / 214
Mint 136 / 202 / 187
Morning Sky 111 / 176 / 227
+ 30 K 035 / 137 / 176
+ 55 K 020 / 101 / 131
Burgundy 135 / 052 / 075
+ 30 K 102 / 039 / 057
+ 55 K 078 / 028 / 043
Smoke 168 / 160 / 158
Smoke hell 238 / 236 / 236
KEEPING UP WITH GLOBAL TRENDS Constant adaptation
3
CHANGE IS THE NEW NORMAL
Symrise Red 204 / 041 / 043
+ 30 K 148 / 030 / 024
+ 55 K 102 / 020 / 016
Tutti Frutti 231 / 150 / 000
+ mittel 202 / 109 / 006
+ dunkel 173 / 087 / 012
Spring Fever 125 / 183 / 059
+ 30 K 094 / 143 / 048
+ 55 K 067 / 107 / 037
Deep Ocean 000 / 104 / 162
+ 30 K 000 / 072 / 115
+ 55 K 000 / 040 / 070
Aqua 000 / 157 / 147
+ 30 K 000 / 119 / 113
+ 55 K 000 / 089 / 085
Bubble Gum 156 / 000 / 128
+ 40 K 129 / 000 / 089
+ 65 K 092 / 000 / 062
Caramel 205 / 169 / 112
mittel 181 / 133 / 049
dunkel 157 / 101 / 010
Chocolate 105 / 048 / 033
mittel 147 / 106 / 095
hell 188 / 162 / 156
Apple 203 / 210 / 023
+ 30 K 154 / 163 / 000
+ 55 K 113 / 122 / 003
Purple Rain 137 / 075 / 148
Smooth Syringa 189 / 186 / 214
Mint 136 / 202 / 187
Morning Sky 111 / 176 / 227
+ 30 K 035 / 137 / 176
+ 55 K 020 / 101 / 131
Burgundy 135 / 052 / 075
+ 30 K 102 / 039 / 057
+ 55 K 078 / 028 / 043
Smoke 168 / 160 / 158
Smoke hell 238 / 236 / 236
Green Desire Diversity
Well-aging
World
Consciousness Diversity
Boom
Vitality
1 2 3 4
* GFK partnership – Mega trends platform
Connectivity
Inclusion
THE GLOBAL KEY DRIVERS Impacting Beauty Care
4
Symrise Red 204 / 041 / 043
+ 30 K 148 / 030 / 024
+ 55 K 102 / 020 / 016
Tutti Frutti 231 / 150 / 000
+ mittel 202 / 109 / 006
+ dunkel 173 / 087 / 012
Spring Fever 125 / 183 / 059
+ 30 K 094 / 143 / 048
+ 55 K 067 / 107 / 037
Deep Ocean 000 / 104 / 162
+ 30 K 000 / 072 / 115
+ 55 K 000 / 040 / 070
Aqua 000 / 157 / 147
+ 30 K 000 / 119 / 113
+ 55 K 000 / 089 / 085
Bubble Gum 156 / 000 / 128
+ 40 K 129 / 000 / 089
+ 65 K 092 / 000 / 062
Caramel 205 / 169 / 112
mittel 181 / 133 / 049
dunkel 157 / 101 / 010
Chocolate 105 / 048 / 033
mittel 147 / 106 / 095
hell 188 / 162 / 156
Apple 203 / 210 / 023
+ 30 K 154 / 163 / 000
+ 55 K 113 / 122 / 003
Purple Rain 137 / 075 / 148
Smooth Syringa 189 / 186 / 214
Mint 136 / 202 / 187
Morning Sky 111 / 176 / 227
+ 30 K 035 / 137 / 176
+ 55 K 020 / 101 / 131
Burgundy 135 / 052 / 075
+ 30 K 102 / 039 / 057
+ 55 K 078 / 028 / 043
Smoke 168 / 160 / 158
Smoke hell 238 / 236 / 236
Green Desire Diversity
Well-aging
World
Consciousness Diversity
Boom
Vitality /
1 2 3 4
* GFK partnership – Mega trends platform
Connectivity
Inclusion
THE GLOBAL KEY DRIVERS Impacting Beauty Care
5
WORLD CONSCIOUSNESS
6
Transparency /
Environmental Friendly
• Water The New Luxury
• Sustainability
• Authenticity
• Traceability
• Purity
• Environmental Foot Print
• Pollution
• Physical Protection
360°Protection Scarcity & Safety
Companies partner to focus on sustainable
sourcing of fragrance materials
WORLD CONSCIOUSNESS
S I M P L E Beauty is…
Natural, Organic & Vegan, Oh My!
Less is More: Fewer Ingredients
Farm To Face: Locally Sourced Ingredients
Environmental Protection
Natural, Organic & Vegan, Oh My!
SCHMIDT’S LAVENDER &
SAGE DEODORANT
Certified Vegan & Gluten
Free
JASON NATURAL
Gluten Free Facial Creme
Delivers deep, long-lasting moisturization for smooth, revitalized skin.
The botanically-rich blend of intensive Cocoa Butter and Aloe Vera
softens and nourishes your skin for a smooth, pampered complexion.
Certified by the Gluten Free Certification Organization
S.W. BASICS
Body Scrub
Made with only 3
ingredients: organic
sugar
coconut oil
coconut flakes
Less is More: Fewer Ingredients
EARTH TU FACE
Honey + Coconut Mask
A fusion of antioxidant-rich raw
honey, coconut, rose petals and
lavender buds. These work deep
to heal inflammation, tighten
pores, plump the skin and give an
instant glow.
Farm To Face: Locally Sourced Ingredients
POSIES & CO
Body & Hair Oils
Lovely dried blooms are a key component of these luxurious bath
products and moisturizing oils handcrafted on the California coast.
WAXING KARA
Certified Organic Sweet Body Balms
“We promote a socially-conscious message about the importance of
bees, not only through our personal health but also for the health and
sustainability of the planet.”
Environmental Protection
AVEDA
Sun Care Line • UV Defense Mist- Hair
Veil • Sun Care Hair & Body
Cleanser • After Sun Hair Masque
REN
Flash Defense Anti-Pollution Mist
Powercell Urban Active Shield A fine mist that instantly forms an invisible protective, breathable barrier to shield skin from the aging effects of pollution.
Symrise Red 204 / 041 / 043
+ 30 K 148 / 030 / 024
+ 55 K 102 / 020 / 016
Tutti Frutti 231 / 150 / 000
+ mittel 202 / 109 / 006
+ dunkel 173 / 087 / 012
Spring Fever 125 / 183 / 059
+ 30 K 094 / 143 / 048
+ 55 K 067 / 107 / 037
Deep Ocean 000 / 104 / 162
+ 30 K 000 / 072 / 115
+ 55 K 000 / 040 / 070
Aqua 000 / 157 / 147
+ 30 K 000 / 119 / 113
+ 55 K 000 / 089 / 085
Bubble Gum 156 / 000 / 128
+ 40 K 129 / 000 / 089
+ 65 K 092 / 000 / 062
Caramel 205 / 169 / 112
mittel 181 / 133 / 049
dunkel 157 / 101 / 010
Chocolate 105 / 048 / 033
mittel 147 / 106 / 095
hell 188 / 162 / 156
Apple 203 / 210 / 023
+ 30 K 154 / 163 / 000
+ 55 K 113 / 122 / 003
Purple Rain 137 / 075 / 148
Smooth Syringa 189 / 186 / 214
Mint 136 / 202 / 187
Morning Sky 111 / 176 / 227
+ 30 K 035 / 137 / 176
+ 55 K 020 / 101 / 131
Burgundy 135 / 052 / 075
+ 30 K 102 / 039 / 057
+ 55 K 078 / 028 / 043
Smoke 168 / 160 / 158
Smoke hell 238 / 236 / 236
Green Desire Diversity
Well-aging
World
Consciousness Diversity
Boom
Vitality
1 2 3 4
* GFK partnership – Mega trends platform
Connectivity
Inclusion
THE GLOBAL KEY DRIVERS Impacting Beauty Care
13
VITALITY & WELL-AGING Inside Out Beauty
14
• Vital Boost Pro Aging
Beauty-food
Nutraceuticals
Detox Delight
Athleisure
Longevity
“The Science of
Aging, the Biology of
Strength, and the
Privilege of Time”
VITALITY & WELL-AGING Longevity & Well Aging
15
Stereotypes
Natura's latest campaign #Velhapraisso
(Too Old For That) aims to encourage
Brazilian women to challenge age-based
stereotypes.
• Being 40 and pregnant
• Being over 70, tattooed and a heavy metal
fan
• Starting a new career in your late thirties
The campaign aims to promote the brand's
revamp of its Chronos line, which caters to
women aged 30-70.
Beauty is…
Premium Ingredients
Gold Standard
Ancient Wisdom & Fermentation
Beauty Foods
TIMELESS
Ancient Wisdom & Fermentation
NEOGEN DERMALOGY
Green Tea Real Fresh
Foam Cleanser
Features a natural extract
formula and real
fermented green tea
leaves that continuously
deliver fresh benefits
throughout the duration of
use
SULWHASOO
Snowise EX Brightening
Mask
Each mask is created from
plant pulp and individually
fermented in white ginseng for
2 weeks to bring about
immediate brightening results
and boosted circulation.
Beauty Foods
THE BODY DELI- RAW BEAUTY
Two "foodies" with an extensive background in nutrition, raw food, wellness and beauty, envisioned a personal care brand so different, fresh and unique that
they started making their own healthy skin care products. Their special method is a process similar to crafting fresh juices and smoothies in a high-end Organic
Juice Bar.
SKIN CHEMISTS
Wrinkle Killer Anti-Aging
Serum
From the Pearl Collection - a
super-concentrated serum
designed to smooth the skin
in 3 steps - freezing, firming
and hydrating with luxurious
caviar
Premium Ingredients
DR. BRANDT RUBY
CRYSTAL RETINOL
HYDRACREME
instant complexion enhancing
moisturizer formulated with skin
illuminators, optical diffusers &
micronized ruby crystals to
convert light into energy
providing a softer, more smooth
look and a healthy radiant
complexion.
Gold Standard
MISS SPA
24K Gold Crème Mask
Pure 24K gold promotes
luminosity while powerful
moisturizers and peptides
work together to deliver
maximum hydration and
encourage elasticity.
PETER THOMAS ROTH
24K Gold Mask
This lavish, pampering
treatment helps to improve the
appearance of fine lines and
wrinkles for a youthful-looking
complexion. Caffeine helps
tighten and firm the look of skin
while peridot—an exquisite
gemstone rich in magnesium—
re-energizes and helps reduce
the aging effects of stress.
Symrise Red 204 / 041 / 043
+ 30 K 148 / 030 / 024
+ 55 K 102 / 020 / 016
Tutti Frutti 231 / 150 / 000
+ mittel 202 / 109 / 006
+ dunkel 173 / 087 / 012
Spring Fever 125 / 183 / 059
+ 30 K 094 / 143 / 048
+ 55 K 067 / 107 / 037
Deep Ocean 000 / 104 / 162
+ 30 K 000 / 072 / 115
+ 55 K 000 / 040 / 070
Aqua 000 / 157 / 147
+ 30 K 000 / 119 / 113
+ 55 K 000 / 089 / 085
Bubble Gum 156 / 000 / 128
+ 40 K 129 / 000 / 089
+ 65 K 092 / 000 / 062
Caramel 205 / 169 / 112
mittel 181 / 133 / 049
dunkel 157 / 101 / 010
Chocolate 105 / 048 / 033
mittel 147 / 106 / 095
hell 188 / 162 / 156
Apple 203 / 210 / 023
+ 30 K 154 / 163 / 000
+ 55 K 113 / 122 / 003
Purple Rain 137 / 075 / 148
Smooth Syringa 189 / 186 / 214
Mint 136 / 202 / 187
Morning Sky 111 / 176 / 227
+ 30 K 035 / 137 / 176
+ 55 K 020 / 101 / 131
Burgundy 135 / 052 / 075
+ 30 K 102 / 039 / 057
+ 55 K 078 / 028 / 043
Smoke 168 / 160 / 158
Smoke hell 238 / 236 / 236
Green Desire Diversity
Well-aging
World
Consciousness Diversity
Boom
Vitality /
1 2 3 4
* GFK partnership – Mega trends platform
Connectivity
Inclusion
THE GLOBAL KEY DRIVERS Impacting Beauty Care
21
DIVERSITY BOOM Modern Conveniences
22
Value in Products
• Convenience
• Multi-Functionality
• Affordability
DIVERSITY BOOM: REFUSAL TO CONFORM
Embracing new cultural poles
23
A new cultural landscape
Cultural Boom
• Multi-ethnic Diversity
• Local Pride & Heritage
• Change of Social Norm,
Androgyny
S E L F
D I R E C T E D
Beauty is…
Beauty on the Run
The Custom Market
Heritage Collections
K Beauty
DIVERSE
PACIFICA
Indian Coconut Nectar Hand
& Body Lotion Wipes
Pacifica's brand new
innovative lotion wipes allow
you to easily wipe on lasting
moisture and watch dryness
disappear in seconds!
Beauty On The Run
DR BRANDT
Xtend Your Youth Dual
Fusion Water
Unlike standard water, the dual
fusion water formula won't
disturb the pH balance of the
skin and will protect it from
inflammation caused by
environmental stressors and
inhibit bacterial reactions.
FUNCTION OF BEAUTY SHAMPOO + CONDITIONER
Personalized hair care to make your routine as unique as you! Go online to fill out a hair quiz which asks hair type, structure and moisture level and
then you can choose 5 hair benefits that you wish to receive. From there, you choose the color of your package and what the bottles say- you even get
to choose a fragrance!
The Custom Market
Heritage Collections
SHEA MOISTURE
Low Porosity Baobab Tea Tree Oil Line
This collection includes a Protein-Free Shampoo, a Protein-Free
Conditioner and a Protein-Free Leave-In Detangler. Our new
natural wellness solution addresses the needs for moisture
resistant and protein-sensitive hair.
K Beauty
TONY MOLY
Haeyo Mayo Hair Nutrition
Pack- Mask
Conditioning Hair Mask
containing egg yolk and shea
butter to deep condition hair
and improve elasticity
SKINFOOD
Hydro Fitting Snail Mask
Sheet
Healing ingredient snail mucin
firms skin, encourages cell
regeneration, and replenishes
moisture in this sheet mask
that conforms comfortably to
your face's contours.
Symrise Red 204 / 041 / 043
+ 30 K 148 / 030 / 024
+ 55 K 102 / 020 / 016
Tutti Frutti 231 / 150 / 000
+ mittel 202 / 109 / 006
+ dunkel 173 / 087 / 012
Spring Fever 125 / 183 / 059
+ 30 K 094 / 143 / 048
+ 55 K 067 / 107 / 037
Deep Ocean 000 / 104 / 162
+ 30 K 000 / 072 / 115
+ 55 K 000 / 040 / 070
Aqua 000 / 157 / 147
+ 30 K 000 / 119 / 113
+ 55 K 000 / 089 / 085
Bubble Gum 156 / 000 / 128
+ 40 K 129 / 000 / 089
+ 65 K 092 / 000 / 062
Caramel 205 / 169 / 112
mittel 181 / 133 / 049
dunkel 157 / 101 / 010
Chocolate 105 / 048 / 033
mittel 147 / 106 / 095
hell 188 / 162 / 156
Apple 203 / 210 / 023
+ 30 K 154 / 163 / 000
+ 55 K 113 / 122 / 003
Purple Rain 137 / 075 / 148
Smooth Syringa 189 / 186 / 214
Mint 136 / 202 / 187
Morning Sky 111 / 176 / 227
+ 30 K 035 / 137 / 176
+ 55 K 020 / 101 / 131
Burgundy 135 / 052 / 075
+ 30 K 102 / 039 / 057
+ 55 K 078 / 028 / 043
Smoke 168 / 160 / 158
Smoke hell 238 / 236 / 236
Green Desire Diversity
Well-aging
World
Consciousness Diversity
Boom
Vitality /
1 2 3 4
* GFK partnership – Mega trends platform
Connectivity
Inclusion
THE GLOBAL KEY DRIVERS Impacting Beauty Care
29
DIGITAL AGE Connectivity & Inclusion
30
• Digital Beauty
• 24/7 Connectivity
• Wearable Devices
• E-Reputations
• Social Influencers
• Haute Technology
Augmented Living
I N S TA G R A M S T H AT I N S P I R E
TECHCRUNCH JAWBONE
THIBAUTDAVOULT DERMALOGICA CYBORGBLANE KRISJENNER FASHTECHFORUM RODANFIELDS
XENIATCHOUMI TESLAMOTORS DRBRANDT CHROMAT
DIGITAL AGE
Augmented Fragrance Experiences
32
EEG Electroencephalogram
• Leading edge technology for greater scent experience
• Real time display of brain activity
• Response to stimuli
SMART SCENT & CARE SYNERGIES For fast forward-thinking beauty
33
S M A R T
Beauty is…
S M A R T
Instant Results
Stem Cell Technology
Multi-Benefit
Extended Benefit
Instant Results
INDEED LABORATORIES
Nanoblur
An instant skin perfecting finisher that corrects the
appearance of skin aging including the look of fine
lines, wrinkles, crow's feet and enlarged pores.
FRESH
Black Tea Instant Perfecting Mask
A hydrating treatment that immediately reveals
softer, firmer, healthier-looking skin.
ACURE ORGANICS
Pure Mint & Echinacea Stem Cell
Shampoo
Builds dynamic volume without stripping
natural oils or creating build-up. Quinoa
protein extract supports keratin while
echinacea stem cells promote cellular
regeneration at the root level.
Stem Cell Technology
JUICE BEAUTY
Stem Cellular Exfoliating Peel Spray
Formulated with a unique, gentle, plant-
derived exfoliant that resurfaces skin
within seconds on contact, to visibly
loosen and lift away old skin cells.
ELIZABETH & JAMES
Nirvana Black Dry Shampoo
The first fine fragrance dry
shampoo that refreshes,
volumizes, and texturizes while
perfuming hair with the addictive
fragrance of Nirvana Black.
Multi-Benefit
CLINIQUE
Take The Day Off Cleansing
Balm
A transformational, lightweight
makeup remover that goes from
balm to oil to milk to melt away
every trace of makeup.
Extended Benefit
KATE SOMERVILLE
Nourish Body Perfection
Body Rescue Cream
Kate Somerville Nourish Body
Perfection Body Rescue Cream
is a luxurious body cream that
provides long-term hydration
and aggressively combats the
most common signs of aging.
BIG SEXY HAIR
Full Bloom Hair Spray
Keeping a blowout fresh
and full is not always a
simple task! With Big
Sexy Hair Full Bloom,
you get up to 72 hours
of fullness and 24 hours
of fragrance revival.
THANK YOU