PLANNING & INSTALLATION GUIDE

KELLER WILLIAMS OFFICE BRANDING

BUILT BY AGENTS, FOR AGENTS 27 FOR THE LOVE OF REAL ESTATE 28 LABS PROCESS 29 GET REAL. SET YOUR MIND. 30 THINK BIG. AIM HIGH. ACT BOLD. 31 COACHING 32

2.4 WINDOW CLINGS 33

2.5 INTERACTIVE SIGNAGE 35 PROFIT SHARE 36 TRAINING 37 MAGNETIC DRY-ERASE BOARD 38

2.6 HIGH-IMPACT SIGNAGE 39 ONWARD LED 40

3.0 FINE PRINT 41

3.1 PREPARATION 423.2 DELIVERY 423.3 INSTALLATION 423.4 WARRANTY 433.5 CUSTOMER SERVICE 43

TABLE OF CONTENTS

1.0 INTRODUCTION 3

1.1 CONCEPT 4

2.0 BRANDING COLLECTION 5

2.1 LOBBY SIGNAGE 6 CUSTOM MARKET CENTER LOGO 7 KELLER WILLIAMS LOGO 8 KW MARK 9 KW MARK, PREMIUM 10 WELCOME MESSAGE 11 2.2 WALL MURALS 12 WI4C2TES 13 WELCOME HOME 14 BUILT BY AGENTS, FOR AGENTS 15 FOR THE LOVE OF REAL ESTATE (Typography) 16 FOR THE LOVE OF REAL ESTATE (Sketch) 17 LABS PROCESS 18 ONWARD 19 GET REAL. SET YOUR MIND. 20 THINK BIG. AIM HIGH. ACT BOLD. 21 COACHING 22 2.3 FRAMED SIGNAGE 23 MISSION, VISION, VALUES 24 WI4C2TES 25 WELCOME HOME 26

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1.0 INTRODUCTION

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WELCOME HOME A workplace that stimulates creativity, collaboration, and communication is somewhere top agents want to be and clients enjoy visiting.

Make your market center, business center, or mega agent office into their second home - the destination where tech-enabled agents come for the energy and daily inspiration they need to push forward and build their business worth owning.

1.1 CONCEPT

WHAT’S OUT: CLUTTER

WHAT’S IN: INSPIRATION

It’s simple: great agents deserve a great workspace. As modern offices continue to shift away from the traditional focus on functionality and maximizing headcount and instead aim to create a complete workplace experience, you’ll want to up your game to retain and attract talent.

Your associates and staff expect a space that is centered around them - an environment where they can work productively, but also feel valued and inspired.

With the creation of large murals and posters out of everyone’s favorite, time-tested Kellerisms, we’re curating this experience - a relatively easy feat for a company whose unique culture already fosters these sentiments.

We hope you and your agents enjoy the collection.

INTRODUCTION

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2.0 BRANDING COLLECTIONThis modular system was created to be flexible enough to fit any space, budget and fit with any local design preferences.

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2.1 LOBBY SIGNAGEPut your best face forward with welcoming lobby signage.

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Matte Black on a White/Light Wall

Brushed Aluminum on a White/Light or Black/Dark Wall

Matte White on Red or Black/Dark Wall

60”

27”

CUSTOM MARKET CENTER LOGO(Using your DBA name)

MATERIALS: • 1/4 inch thick Matte Black Sintra• 1/4 inch thick Matte White Sintra• 1/4 inch thick Brushed Aluminum Dibond

DIMENSIONS:The total dimension varies. We recommend staying close to the dimensions of the parent logo as base - 60 inch. x 27 inch.

SUGGESTED LOCATION: • Directly behind your front desk• Reception/Lobby area

* Your market center's official DBA logo isavailable on KWConnect. Download the files atwww.kwconnect.com/page/marketing/logos-branding

BRANDING COLLECTION

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Matte Black on a White/Light Wall

Brushed Aluminum on a White/Light or Black/Dark Wall

Matte White on Red or Black/Dark Wall

60”

KELLER WILLIAMS LOGO

MATERIALS: • 1/4 inch thick Matte Black Sintra• 1/4 inch thick Matte White Sintra• 1/4 inch thick Brushed Aluminum Dibond

DIMENSIONS: 60 inch. x 27 inch.

SUGGESTED LOCATION: • Directly behind your front desk• Reception/Lobby area

27”

BRANDING COLLECTION

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Matte Black on a White/Light Wall

Brushed Aluminum on a White/Light or Black/Dark Wall

Red Acrylic on a White/Light or Black/Dark Wall

Matte White on Red or Black/Dark Wall

27”

18”

KW MARK

MATERIALS: • 1/4 inch thick Matte Black Sintra• 1/4 inch thick Matte White Sintra• 1/4 inch thick Brushed Aluminum Dibond• 1/2 inch thick Red Acrylic

DIMENSIONS: 27 inch. x 18 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Directly behind your front desk• Reception/Lobby area

BRANDING COLLECTION

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Red Painted Stainless on a White/Light or Black/Dark Wall

16”

24”

KW MARK, PREMIUM

With so much adoration for our “KW” moniker,you may want a more premium version on displaythat stands out – literally. MATERIALS: 4 inch thick Red Painted Stainless

DIMENSIONS: 24 inch. x 16 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Reception/Lobby

BRANDING COLLECTION

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Options 1 & 2 on a White/Light or Black/Dark Wall

42”

60”

WELCOME MESSAGE

MATERIALS: Option 1:1/2 inch thick Red Acrylic GlossOption 2:4 inch thick Red Painted Stainless

DIMENSIONS: 42 inch. x 60 inch.

SUGGESTED LOCATION: • Entrance vestibule/Reception/Lobby

INSTALLATION: • Center vertically on wall• Use a professional installer

BRANDING COLLECTION

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2.2 WALL MURALSVinyl murals that will make a big impact on your market center walls.

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108”

42”

Black Vinyl on White/Light Wall

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

WI4C2TES

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:One size - 108 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

New version! Updated in September 2020

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Black Vinyl on White/Light Wall

42”

96”

WELCOME HOME

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:One size - 96 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

BRANDING COLLECTION

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Black Vinyl on White/Light Wall

30" / 42”

96” / 132"

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

BUILT BY AGENTS,FOR AGENTS

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:Small - 96 inch. x 30 inch.Large - 132 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION:• Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

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Black Vinyl on White/Light Wall

42”

54”

144”

72”

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

FOR THE LOVE OFREAL ESTATE

TYPOGRAPHY

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:Vertical - 54 inch. x 72 inch.Horizontal - 144 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

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FOR THE LOVE OFREAL ESTATE

SKETCH

MATERIALS: • Full Color Vinyl

DIMENSIONS:For an 8 ft. ceiling - 144 inch. x 96 inch.For a 9 ft. ceiling - 162 inch. x 108 inch.For a 10 ft. ceiling - 180 inch. x 120 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Vinyl covers entire wall, from top to bottom• Use a professional installer

96” / 108" / 120"

144” / 162" / 180"

BRANDING COLLECTION

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Black Vinyl on White/Light Wall

33" / 42”

72” / 96"

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

LABS PROCESS

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:Small - 72 inch. x 33 inch.Large - 96 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

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96” / 132"

96” / 108" / 120"

156” / 175.5" / 195"

ONWARD

MATERIALS: • Full Color Vinyl

DIMENSIONS:For an 8 ft. ceiling - 156 inch. x 96 inch.For a 9 ft. ceiling - 175.5 inch. x 108 inch.For a 10 ft. ceiling - 195 inch. x 120 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Vinyl covers entire wall, from top to bottom• Use a professional installer

BRANDING COLLECTION

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Black Vinyl on White/Light Wall

39”

96”

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

GET REAL.SET YOUR MIND.TAKE ACTION.DON'T GIVE UP.

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:One size - 96 inch. x 39 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

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Black Vinyl on White/Light Wall

27" / 36”

96” / 132"

White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall

THINK BIG.AIM HIGH.ACT BOLD.

MATERIALS: • Black, White or Red Cut Vinyl

DIMENSIONS:Small - 96 inch. x 27 inch.Large - 132 inch. x 36 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

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Black and Gray Vinyl on White/Light Wall

51" / 72”

96” / 132"

COACHING

BOLD LAW WALL

MATERIALS: • Black and Gray Cut Vinyl

DIMENSIONS:Small - 96 inch. x 51 inch.Large - 132 inch. x 72 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer

BRANDING COLLECTION

New version! Updated in July 2020

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2.3 FRAMED SIGNAGEInterchangeable posters and frames so you can update your artwork on a moment's notice.

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42”

42”

Black Ink on White PosterMISSION,VISION,VALUES

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

OVERALL DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Reception/Lobby area• Training room• Visible/High traffic area

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

BRANDING COLLECTION

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WI4C2TES

MATERIALS: • 1/8 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

42”

42”

White Ink on Black Poster / Black Ink on White Poster

BRANDING COLLECTION

New version! Updated in September 2020

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42”

42”

WELCOME HOME

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

Black Ink on White Poster / White Ink on Black Poster

BRANDING COLLECTION

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42”

42”

Black Ink on White Poster / White Ink on Black Poster BUILT BY AGENTS,FOR AGENTS

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

BRANDING COLLECTION

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42”

42”

FOR THE LOVE OFREAL ESTATE

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

Black or Red Ink on White Background / White Ink on Black Background

BRANDING COLLECTION

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42”

42”

LABS PROCESS

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

Black or Red Ink on White Poster / White Ink on Black Poster

BRANDING COLLECTION

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42”

42”

GET REAL.SET YOUR MIND.TAKE ACTION.DON'T GIVE UP.

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make iteasy to change out posters.

Black Ink on White Poster / White Ink on Black Poster

BRANDING COLLECTION

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42”

42”

THINK BIG.AIM HIGH.ACT BOLD.

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make iteasy to change out posters.

Black Ink on White Poster / White Ink on Black Poster

BRANDING COLLECTION

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COACHING

MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame

DIMENSIONS:42 inch. x 42 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space

INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.

42”

42”

* Six favorite individual laws

* All laws

Full Color on White Background / Full Color on Black Background

Full Color on White Background (Available in Full Color on Black Background)

BRANDING COLLECTION

New version! Updated in July 2020

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2.4 WINDOW CLINGSAdd some interest to windows and mirrors with Kelle window clings.

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MATERIALS: • White Cut Vinyl

DIMENSIONS:Option 1:Small Vertical - 8.5 inch. x 5.25 inch.Large Vertical - 19 inch. x 10.75 inch.Horizontal - 17.5 inch. x 4.25 inch.Option 2:Small Vertical - 8.5 inch. x 5.25 inch.Large Vertical - 17.75 inch. x 12.5 inch.Horizontal - 16.75 inch. x 3.75 inch.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area• Private areas

INSTALLATION: • Eye level (5 ft. above the base of the floor)

Option 1 on Glass Surface or Bathroom Mirror

Option 2 on Glass Surface or Bathroom Mirror

BRANDING COLLECTION

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2.5 INTERACTIVE SIGNAGEMagnetic and dry-erase wall installations to help you share the most up-to-date information with your office.

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PROFIT SHARE

PROFIT SHARE CHECK + VINYL

MATERIALS: Option 1:Layered Red & White Acrylic1/2 inch each Option 2:Printed Single White Acrylic

DIMENSIONS:Profit Share Check:48 inch. x 20 inch.Vinyl:42 inch. x 9 inch.Set:48 inch. x 32 inch. approx.

SUGGESTED LOCATION: • Training room• Visible/High traffic area• Collaboration area

INSTALLATION: • No higher than 7 ft. above the base of the floor. No lower than 3 ft.• Use a professional installer

48”

42”3” 3”

20”

32”

9”

3”

Option 1 and Option 2 on White/Light Wall

BRANDING COLLECTION

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TRAINING

7-DAY CALENDAR + VINYL

MATERIALS: Option 1:Layered Red & White Acrylic1/2 inch each Option 2:Printed Single White Acrylic

DIMENSIONS:Calendar:66 inch. x 39 inch.Vinyl:62 inch. x 5 inch.Set:66 inch. x 47 inch. approx.

SUGGESTED LOCATION: • Training room• Work space

INSTALLATION: • No higher than 7 ft. above the base of the floor. No lower than 3 ft.• Use a professional installer

66”

62”2” 2”

39”

5”

3”

Option 1 and Option 2 on White/Light Wall

BRANDING COLLECTION

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MAGNETIC DRY-ERASE BOARD

MATERIALS: Option 1:Layered Magnetic/Dry Erase Steelpainted white & 1/2 inch. Red AcrylicOption 2:Layered Magnetic/Dry Erase Steelpainted white & 1/4 inch. Gray Sitra

DIMENSIONS:28 inch. x 35 inch.

SUGGESTED LOCATION: • Training room• Work space• Collaboration area

INSTALLATION: • No higher than 7 ft. above the base of the floor. No lower than 3 ft.

Option 1 and Option 2 on White/Light Wall

28”

35”

BRANDING COLLECTION

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2.6 HIGH-IMPACT SIGNAGEPieces that are sure to wow everyone who enters your door.

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ONWARD LED

MATERIALS: • Clear acrylic and flex neon

DIMENSIONS:30 inch. x 90 inch.

SUGGESTED LOCATION: • Visible/High traffic area• Collaboration area

INSTALLATION: • Eye level or higher (not to exceed a height

of 7 feet)• Required use of an outlet (120V)• Includes metal standoffs to be drilled into

wall• Weighs approx. 25-35 lbs• Use a professional installer

BRANDING COLLECTION

90”

30”

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3.0 FINE PRINT

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3.1 PREPARATION

If you currently have any decor in your office that will need to be removed, it is important that this and any wall or paint repairs be completed in advance of your installer arriving.

3.2 DELIVERY

DELIVERY EXPECTATIONS

Due to the size and weight of these branding elements, your shipment will arrive in an oversized crate. Please allow 7-8 weeks for production and shipping.

DAMAGED MATERIALS UPON ARRIVAL

Shipping insurance is provided standard. As soon as you receive your crate, please check the materials immediately and contactkwredlabel@kw.com if you discover any damage.

3.3 INSTALLATION

Installation is arranged, paid and scheduled separately from your order on KWRedLabel.com

HIRE A PROFESSIONAL

Before placing your order, we recommend that you obtain a cost estimate for installation. It is NOT recommended that you attempt to install yourself. We recommend you hire a local installer or hire our printing partner to install for you.

RECOMMENDED LOCAL INSTALLER

We recommend you search for a professional from this network of installers: https://www.3m.com/3M/en_US/graphics-signage-us/resources/find-an-installer/ As an alternative, you can search locally using keywords "Graphic Installers," "3M Certified Installers" or "Art Installers." This will usually return good local results.

ALTERNATE INSTALLER OPTION

Our printing partner, CC West, can provide an estimate for your installation.

Contact:Jeff Thurman, CC Westkw@ccwest.com CAUTION

Neither CC West nor KWRI can make any claim as to the quality of work performed by an independently contracted installer. If damage occurs to the items or your walls, the customer will be responsible for any replacement costs including printing, shipping, and handling. Working with a vendor arranged through CC West ensures that any potential damages that occur during installation are replaced at no cost to you.

FINE PRINT

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3.4 WARRANTY

The items you purchase from the collection have a one-year workmanship warranty from the date of arrival. This includes any peeling, discoloration or functional failure of the materials.

3.5 CUSTOMER SERVICE

VISIT KWREDLABEL.COM TO PLACE YOUR ORDER.

QUESTIONS

kwredlabel@kw.com | Your KWRI Operations Team is here to guide you. kw@ccwest.com | Jeff Thurman and the team at CC West welcome the opportunity to provide installation estimates and updates on your order after it’s placed.

info@officeplanningsolutions.com | Kara Copeland, the owner of Office Planning Solutions (officeplanningsolutions.com), is often contracted by our market centers for her design services.

FINE PRINT