Kelley SnodgrassChristina DumasNicole Butcher

Shopping Website – New wave of e-commerce

– Making Shopping More social!

Specializes in vintage clothes & items made by independent

designers– Flirty dresses– Vintage blouses– Stylish Accessories

-Founded in 2002 by Eric and Susan Kroger

-Originally sold only vintage items-In 2006, expanded and began offering vintage-inspired clothing by indie designers from all over the world

-Became profitable in 2009 after four back-to-back years 600% annual growth

- ModCloth has now grown into a thriving business of over 100 employees, yet the small business feel still remains

History

Modcloth’s Target Market•Young women in the age range of 15- 25, their core market is in their 20s

•Have a sense of retro indie/vintage style, wanting to have a one of a kind style

•Independent women looking to create their own style

•Technology savvy- use twitter/ Facebook

Strengths• Ease of use

– Free Returns, quick Exchanges– Great resources on website

• Social Shopping Community– Active Facebook– Stylists– Shoppers name, describe, and

review products– App for I-phone– Live Support– Let customers decide what they sell

• Quick turnover

http://www.facebook.com/search/?q=&init=quick&tas=0.460334957524683#!/ModCloth

Social Media•Facebook: 58,000 followers•Twitter: 21,000 followers•ModLife Blog•Be The Buyer•Name It to Win It

•Minimal

Advertising

•No retail

locations

•New Company

•Strong

Competition

Weaknesses

• Modcloth’s overall goal is to change the fashion industry!

• Currently just an online store now, but in the future have retail stores throughout the country

• Generate a well known logo for the company

Opportunities

ThreatsCompetition includes retailers offering trendy,

moderately priced apparel & jewelry and/or home décor

• Urban Outfitters • Forever21 • Anthropologie

http://articles.sfgate.com/2010-07-07/business/21940422_1_customers-and-designers-social-media-dead-stock

http://www.facebook.com/search/?q=&init=quick&tas=0.460334957524683#!/ModCloth

http://bits.blogs.nytimes.com/2010/06/30/accel-invests-in-modcloth-a-social-shopping-site/

Modcloth.com

http://www.prnewswire.com/news-releases/modclothcom-raises-198-million-in-series-b-led-by-accel-97532159.html

http://www.pittsburghlive.com/x/pittsburghtrib/lifestyles/fashion/s_622026.html

SOURCES