Kennett Public Library Feasibility Study Redacted

8/20/2019 Kennett Public Library Feasibility Study Redacted

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KENNETT PUBLIC LIBRARY216 East State Street P. O. Box 730 Kennett Square, PA 19348

October 2015

Dear Library Patrons and Community Members,

The following document is a redacted copy of a Feasibility Study conducted by

McIntyre Associates. The only difference to this copy and the original is that names of

participants have been removed. We ask that you not copy this document in any way.

The Board of Trustees would like to thank McIntyre and all of the community

members who took time to be part of this study. We are open to your thoughts andideas and are working diligently to respond to the results of this study.

If you have questions or would like to serve on a committee to help the librarymove forward please contact Karen at kammonkpl@gmail.

Board of TrusteesKennett Public Library


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Kennett Public Library

Campaign Planning

Study

Final Report

July 2015

Introduction and Proce

Analysis

of

Questions

and

Responses

Conclusions and Recommendat ions

ddenda

Kennett

Pub

lic

Library

ann ing Study Report Page 1

of

37 7 / 17

2

01 5

Page 2

Page 3

Page 15

Page 20


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Kennett Publi Library

Campaign Planning Stud - Jul, 2015Analsis of Results

Irc rce

WHAT MACNRE ASSOCATES WAS ASKED TO D

antre Assoiates (A) was ontrated to ondut a amain lannin stud for Kenntt

Publi Librar (KPL) of Kennett Square Pennslvania. The urose of the stud was to assess theotential or a suessful amain to raise aroximatel $6 million in aital funs to build a newfailit in the Townshi of Kennett Square The Townshi of Kennett Squar enomasses th

Borouh of Kennett Square

But a amain Plannin Stud is not just a test of finanial viabilit of a rojet A roerl

onduted Stud rovides extensiv information from a variet of stakeholders about reations andresonses to our effort t an identif roblems in our ase and lans resistan that miht beenountred ometin auses and the level of riorit of our rojet and onerns about

manaement our future and the rojet And erhas most imortantl it identifies elemntsthat must be in lae to suessfull administer and manae a aital amain.

MA onuted ersonal interviews with 41 individuals who ha been seleted b Kennett PubliLibrar in onsultation with Mantre ssoiates ersonnel and all were aroved b KPL. Thosseleted are reresentative ommunit leaders and KPL stakeholders Prearation for the stud

was beun in late a 2015 and interviews were onduted in June and earl Jul 2015

MA with the aroval of KPL leaershi develoe a questionnaire with 23 ke questionsonstruted strateiall to iv the best ossiilit of useful and revealin answers n additionMA develoed with KPL staff a ase r suort and from that reated a visual ase viewbook that

was used durin the interviews The viewook showed the ission of and histor of Kennett PubliLirar the urrent rorammati oerins the need for exansion the lanned new roramsand the roosed finanin lans f r the new failit

DATA ANALES

Please note that the resonses on a artiular question sometimes do not total the 41 interviews

t a also be noted that omments followin a question ma not seem to be related to thuestion itself Both of these anomalous situations are due to the interview roess whih is othart an siene and whih also allows and enouraes sontaneit in the interviewee A questionoen triers relat thouhts and A ature as man of these as ossile

Not all questions alle f r omment and an resondents oered multile oments so thetaulation of siilar omments oen does not equal the nµmber of resonses

Kenne Publc Lbra Plnnig Stdy Rpot - 2 of 37 7 /17 /2015


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Analysis of Questions and Responses

1. What involvement have you or your family had with The Kennett Library?

Almost all respondents have had some involvement with the Kennett Public Library.

However, underneath the positive comments MA immediately began to

see

another issue

emerging

th t

will factor throughout the rest of this Planning Study,

and

will

be

treated in depth

in

our

section on Conclusions

and

Recommendations.

One respondent said,

..

the Board was procedurally like a train wreck. Another mentioned,

Poor leadership at the Library and their inabi lity

to

make a decision ... It is worthwhile to

remember th t these sorts

of

comments were

in

response to the above question - about

involvement with the Kennett Library. Interviewees were very ready

to

share their opinions that

seemed very near the surface.

Beyond this undertone, respondents mentioned long involvement with the Library

as

users, as

volunteers, as Board members and committee members, and as thankful parents for the variety of

children's programs over many years.

2. How much do you value the Library and its programs, resources, services nd facilities?

Very High

27

High

6

Medium

2

Low

1

Don't Know

5

This high level of positive responses (over 97 approval rating

of

those who had

an

opinion)

speaks

volumes about the long and illustrative service of the Kennett Library. As mentioned above, the

children's programs received high marks, as well as the summer programs and services to the

Hispanic community. Here are some representative comments:

• Cannot have a community without a library.

• A place for self discovery

and

community engagement.

• Fantastic resource

for

the community.

• No matter what people

say,

libraries are essential.

3. What is your overall opinion of

the

Kennett Public Library?

Positive

24

Negative

6

No opinion

11

The

responses

to

this question continued to exhibit the dichotomy of opinion we encountered at

the first question's responses. While some spoke of the outdated facility with high praise for the

staff and programs, interviewees (11) began to make the clear distinction between faci lity and

staff, and the volunteer leadership.

Kennett

Public Library Planning Study Report Page 3 of 37 7 17 2015


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In fact, "The Library" meant different things to different people. Also, the word "Public" in the

Library's name gave respondents the chance

to

express deep interest (and often dismay) in how

the Library Board conducted their affairs.

Some sample responses

that

speak to the building and to the staff:

• Amazing job with what they have (referring to the building).

• t is outdated and average.

• I think that the library is inadequate as far

as

space

is

concerned.

• The librarian is exceptional with vision for program and human resources manager. A Gem

And some sample responses where the interviewee gave opinions about the Board:

• Of the Library, positive.

Of

the Board, negative.

• Organization lacks integri ty, leadership, direction and focus.

• Inst itution positive, Board negative, tempered

with

the fact

of

the important services

they

provide - more about governance than services.

• The Board is not known to, or appears not to know about, the community. Decisions appear to

be made unilaterally and in a non-transparent way.

4 Are you aware of the Kennett Public Library's need

for

a larger facility?

es

38

o

3

There

was

widespread awareness

of

the Library's reported need

for

a larger facility,

but

this was

perhaps due to the high degree

of

coverage

of

Board activities in local media

that

centered on

Library issues beyond those of

an

aging facili ty. There did not seem to

be

detailed knowledge of

the need.

• Aware they say they need more space no real analysis

to

prove this

• No, not really

• Not aware of details

• I heard that they were looking for a new site but that 's all I know.

And there were some who had a deeper knowledge of the history of the Library's attempt to

upgrade the facility:

• Known about it

for

12 years

•

es

and have been for 15 years

• Abundantly

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Responses to Questions s

6 7,

8, 9, 13, 14,

21

On the next page

is

a graph showing responses to Questions

5,

6,

7,

8, 9, 13, 14, 21.

Each

of these

questions relates

to the

appropriateness

of

the

proposed project and general impressions

of

the

ability of the Kennett Public Library

to

accept this challenge

and

raise these funds.

For convenience, on

the

next page after

the

graph

is

a list

of

the questions which are covered in

detail

further

along in the report.

Our thirty-nine years of experience at Macintyre Associates conducting feasibility planning studies

and managing capital campaigns

has

shown that each

of

these questions demands a 70% positive

response in

order

to

pursue a campaign

with

a high degree of success.

In

those

cases

where the

70

positive response rate is not met, delaying a campaign until expressed concerns are answered

or revising

the

goal of the campaign is recommended. This allows

the

client

to

address the issues

uncovered in

the

report and develop strong support for a successful campaign in

an

adjusted

timeframe.

The black line shows

the

70

threshold marker for each question. The scale on

the

left shows the

number of responses.

The most encouraging responses would

be

those in

the

category

of

Very High, High, Positive,

Yes,

Very Much (light blue on

the

graph). The next category - Medium, Mixed, Somewhat - are shown

as

red.

For this study, M considered the combined blue and red categories (Very High, etc., and Mixed)

as

posi tive responses

to

give this worthwhile project

the

best possible chance

to

proceed. These

questions measure the overall support for the project. However,

the

percentage of blue categories

by themselves was

less,

as many of those

who

selected Mixed had misgivings about the project

due to

their

concerns about the current volunteer leadership

of

KPL.

It is

therefore critically

important

in this instance for

KPL to

know

the

strength of the fu lly positive support, and it further

underscores

the

issues mentioned in Question 1, and which will be dealt

with

more thoroughly in

Conclusions and Recommendations. The ful ly posit ive percentages are noted on the graph.

Question 14 was a special case and

has

a

different

numerical interpretation and base. The question

related to organizational support, and 12 of

the

41 interviewees were either retired, nonprofits

themselves,

or

belonged to organizations that did

not

support capital campaigns. Therefore, for

clarity, 28 (instead

of

41) was used as

the total

against which the mix of responses would be

measured in this question.

Kennett Public Library Planning

Study Report -

Page 5

of 37 - 7 17 2015


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45

40

35

30

25

2

15

10

5

0

76

49

39

34

34

22

22

14

Question 5 Question 6 Question 7 Question 8 Question 9 Question 13 Question 14 Question 2


Study Report - Page 6

of 37

- 7

/17 2015

Don t Know

Negative/Low

Mixed Medium Somewhat

Very High/High/Positive/Yes


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Questions represented on the graph

Question 5: Does this project

seem important for

the future

of

the Library?

(76 positive, 93 positive and mixed)

Question 6: Do you think that it is feasible to seek funds through a capital campaign

requesting gifts and pledges paid over a three-to-five year period?

(39 positive, 76 positive

and

mixed)

Question 7: Do you think the 6.0M goal is attainable over a three year period?

(49 positive)

Question 8: Do you believe the giving scale

for gifts and pledges from friends

of the

Library or

others are possible

to

secure?

(22 positive,

51

positive

and

mixed)

Question 9: Would you guess that one-third

to

one-half

of

such a goal might be achieved from

ten or fewer gifts?

{34 positive, 63 positive

and

mixed)

Question 13: What level

of

priority

would you consider for such a campaign in your own

personal, or family, giving?

(22 positive,

54

positive

and

mixed)

Question 4:

What

level of priority

would

you consider

for

such a

campaign in your

business,

corporation or foundation?

(14 positive, 36 positive

and

mixed)

Question 21: Do you

think

the Kennett Library should proceed with a campaign at this

time?

(34 positive)

Kennett

Public

Library

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5: I would like

to

show you a visual summary of the Library programs and the proposed

plans for the future. (The M interviewer then showed the Case Viewbook)

Does this project seem important for the future of the Library?

Very Much

31

Somewhat

7

No Don't Know

3

(Note: At this stage

in

the interview, the interviewees have answered some general questions

about their relationship

to

the Kennett Public Library, and have been shown the

case

viewbook

with the basic overview of the project.)

While there were 37 (out of 41) positive and supportive responses, there were also multiple

additional comments from respondents.

The responses

can be

grouped into several large categories.

The

main categories are shown here,

and specific responses are included as Addendum 1.

• Sounds good - what could be more important

• Concerns about the Library's leadership and their activities

• Questions about the specifics

of

the new facility

There were a number of

negative comments, almost all dealing with the Board and the public

perception of discord .

These comments will

be

treated in our Conclusions and Recommendations.

6. Do you

think

that

it

is feasible to seek funds through a capital campaign requesting gif ts

and pledges paid over a three-to-five year period?

Very Much

16

Somewhat

8

Mixed

7

No

2

Don't Know

7

There was widespread optimism about the funding possibilities of this project. However, as with

responses to other questions in this study, there was an abundance

of

Yes,

but .. answers.

Some representative comments:

•

Yes,

but perceptions have to be addressed; need transparency and openness, build community.

• In the Borough, very much. Outside, somewhat.

• Under the right circumstances with the right leadership.

• Based

upon a lot of

PR and

cultivation.

Kennett

Public

Library Planning Study

Report

- Page 8

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37 - 7 17 2015


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7. Do

you

think the $6.0 million goal is attainable over a three year period?

Yes

19

No

9

Don't know

12

The previous question addressed

the

general possibility

of

funding,

while

this question

put

a

number on

the

campaign.

While

there were a good number

of

Yes responses, this respondent

expressed the feeling of many:

It is possible, if it is

done with community

input. It will be extremely belabored with this

leadership.

Another

said, Only if donors feel

they

have been heard in

the

process.

8.

Do you believe the giving scale for gifts and pledges from Friends of the Library or others

are possible to secure?

Yes

9

Maybe

7

Mixed

4

No

8

Don't

Know

12

(Note: The ase Viewbook contained a chart showing the necessary number of gifts at each giving

level.)

The responses to this question, paired with the response to the previous question, tested the

specifics of the proposed capital campaign. They also tested the level of optimism about the

current giving climate and the

community's

enthusiasm

for

this project, given

the

mixed feelings

about the Library.

9. Would you guess

that

one-third to one-half of such a goal might be achieved

from

ten or

fewer gifts?

Yes

13

Maybe

9

Mixed

3

No

4

Don't Know

11

The

only comments

that accompanied these responses dealt with the methods

of

soliciting these

larger gifts - 200,000to $750,000. Essentially, who

would

make the ask and when, and of

whom.

10.

an

you

think

of

prospective donors

who would

pledge

in the

range

of

$25,000

or

more

over 3

to

5 years?

In our

experience, this question gives

the interviewee

a chance to express positive feelings about

the

proposed campaign by

letting them identify

civic-minded people in

their community who

have

resources and who might support a

project

of this type.

The names we received are listed in Addendum 2.

Kennett Public Library Planning Study Report - Page 9 of 37 - 7 17

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11. Could you suggest

other

sources of

gifts

you think might be

interested

in being

significant

donors to the Library building project?

This is essentially a follow-up question, and while the list includes foundations and corporations, it

also gave respondents a chance

to

add in some additional individuals. Please

see

Addendum

3.

12 Who are the persons you think could lead a capital campaign in the 8 communities

served by the library?

A

total of

29 people were mentioned and are in Addendum 4.

13. What level

of

priority would you consider for such a campaign in your own personal,

or

family, giving?

Very High

6

High

3

Medium

13

Low

15

Don't Know

3

Typically, we would hope

for

a 70% or higher positive response. This study's results give cause for

concern, and we felt

that

a number of respondents were hedging their bets because of

the

issues

they had with the Library leadership. We treat the possible remedies for this in our Conclusions

and Recommendations section.

A typical comment:

If there

was no more arguing, I might consider a larger campaign gift, especially

if the

board

repaired the past damage.

14. What

level of

priority

would

you consider for

such

a

campaign

in your

business,

corporation

or

foundation?

Very

High

High

4

Medium

6

Low

11

Don't

Know N/

A

7 12

It is worth

noting that

not

one respondent to this question rated the priority Very High.

(Note: We include here the explanation

for

the Not Applicable category firs t seen on page 5.)

Question 14 was a special

c se

and has a

different

numerical

interpretation

and base. The question

related

to

organizational support, and

12

of the

41

interviewees were either retired, nonprofits

themselves,

or

belonged to organizations that did

not

support capital campaigns. Therefore,

for

clarity, 28 (instead of 41) was used s the total against which the mix of responses would be

measured in this question.

The low percentage of positive responses

is

another cause for concern.


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15. Would you consider a

voluntary

or leadership role in such a campaign?

Yes

3

Maybe

10

No

23

Don't Know

3

Several interviewees

said

this, Been there - done that. It will be important going forward wi th

this proposed campaign

to

identify a new coterie

of

volunteers who are

not

burned

out

and who

cannot

be seen

as having any stake

in

the recent history

of

the Library.

Those answering Yes

and

Maybe are

in

Addendum 5.

16

an

you think

of

others

who

might

take

a leadership

role

in a capital campaign for

the Library?

We received a good list of possible campaign leaders,

but

interspersed with the names

were

concerns

and

cautions about

how

these suggested leaders might find

it

difficult

to

operate

effectively in the current climate

of

controversy.

The

suggested names are in Addendum

6.

17 What

do you think

might

be

the

most effective ways

to

motivate

or persuade

contributions

to

this campaign?

This question produced many interesting responses

as

interviewees were given

the

chance to put

forth

some ideas about

how

to position this project

to the

general public.

On the

other hand, interviewees again made their feelings known about

the

problems

the

campaign effort will face while there

is

still perceived to

be

disharmony

and

discord swirl ing around

the

activities of

the

Library.

Therefore responses fell

into

two main categories - helpful

and

enthusiastic ideas about

how to

promote

the campaign, and further concerns about leadership.

The specific responses are thus grouped and presented in Addendum 7.

18. Do you think naming opportunities

would

be appropriate

in

this campaign?

Yes

3

No

9

The high percentage

of

positive responses

is

typical, and led easily

into

another chance for

interviewees to think

of further

community resources.

Kennett Public Library Planning Study Report - Page

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Can you name those who might be interested?

Responses to

this question are collected in Addendum #8.

19.

Are there any significant issues

that

you

think

would affect donors' willingness to

support such a capital campaign in the near

future?

Responses

fell into six major categories:

• Board concerns - 16

• Location issues - 12

• Name change issue and procedure - 10

• Will need a selling job - 9

• Get the right people to lead

it

- 2

• Operating costs - 2

The

complete response list

is

in

Addendum

9.

20.

Do

you know of competing capital campaigns in Southern Chester County in 2015-2016

that could affect potential support

for

a Library campaign?

Fourteen campaigns were mentioned. They are listed in Addendum

10.

It has not been verified

that they are all in-process or active.

21

Do you

think the

Kennett Library should proceed with a campaign at

this

time?

Yes

14

Why or why not?

No

15

Don t Know

11

There were eight Yes responses that were unequivocally positive, and six Yes responses that

could be termed Yes, but .. . A number

of

the Don't Know responses fell into this category, as

well, and a number of No respondents included the caveat that their answer might change

if

there was new volunteer leadership at the Library.

All responses are listed

in

Addendum

11.

22. Wil l Kennett Public Library remaining

in

the Borough of Kennett Square influence your

willingness

to

financially support

the

library?

Yes

12

No

22

No opinion

6

Kennett Public Library Planning Study Report -

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This question identi fied some feelings that

can

only be described

as

Borough loyalties, and some

other

thoughts about the value of its location to Kennett Square's downtown.

As

the data shows,

for most it

is not

a primary issue.

Wh~t did come out was the feeling

that

the location

for

the Library should be a community

conversation -

not

a decision made solely by the Board.

It

also was mentioned by a

number

of

interviewees

that

the issues of

the

availability of parking and the working relationship

with

Borough officials have been misrepresented and misstated.

The individual responses are listed in Addendum #12.

23.

Is

there anything else

we

haven't discussed

that

you think should be considered?

This question served as a chance for interviewees to have a last go at expressing any remaining

thoughts they might have had at the end of the interview.

As

one might anticipate, there were few

new ideas, and many reiterations

of

previous comments.

In

all, we collected eleven pages

of

additional comments.

We include here the new ideas, and the more constructive criticisms.

• Board should be a mix of old and new. New for enthusiasm, old

for

• Don't be in a hurry; reevaluate, reassess plan.

• Every

time

the board changes - everything gets reopened.

• The notion

that

everything needs

to be

vetted

is

false. Need metrics

to

back decisions

• Interested in knowing why things fell apart.

• Facilities are worn and broken. A/C and heat erratic. Does the public know that the need is not

just cosmetic - that systems fail or don't work. Not enough space for literacy programming and

meetings.

• Small town politics has been getting in the way for 15 years. Lack of communication and poor

leadership have held the library back.

• Be seen as bridging silos for service. Consider partnering with other community resources: the

Y and the Senior Center, Garage and Library

to

become more efficient. Make a communi ty HUB

of culture and activity - a campus like setting.

• If ask was done properly

with

proper preparation the door to

the

communi ty would open up.

• New money should be solicited. Check real estate transactions for $1mmm

+

transactions.

• Failures are because it 's too personal - once someone

is

dug in you have a problem. Need

metrics to back decisions. Use facts to keep things from being too personal - Use

to

move the

dial forward.

• Maintaining accessibility for Latino population is vital. Library being in town allows people who

don't

have computers to have them. Need transportation/sidewalks to make sure people can

get there. Need special programs to welcome Latinos to library; bilingual signage.

Be

aware of

diversity of Kennett and celebrate it.

• People want to support a community venture - let them do it.


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• People say things like WAIT UNTIL

THEY TRY TO GET

MONEY OUT OF ME

• They should consider

borrowing to

build if needed using dedicated tax funds

Can the town

float a bond

to

refinance.

• A goal of 3 million might be more realistic

•

How

are

they

going

to

fund increased operating funds in

the

future.

• PECO energy is doing growing greener grants if the building is going to be

LEED

certified the

library may qualify.

• I

think that they

should raise

at

least 90

of

the funding before

they

even

put

a spade

in the

ground. I

think that the

best

time

to raise money is a year

or two

after you have raised money

for

a capital campaign. They

know that they

will

write

a check

for

a

few

thousand dollars.

People love a winner. And

the

library has had loser

written

all over it.

You

need

the

perception

that

you're backing a winner.

• Check out the

RJM

Robert John Mary Foundation

•

How

do

PA

libraries get state funding? Check

with

West Chester Library since

they

recently did

this.

• Create a

priority

list

of

things

that

can be eliminated

from

the

plan should

there

not

be enough

money raised.

•

Must

re-establish public trust. Answer

the

question

Why

is

this

appeal different?

• Create phone bank solici ting public opinion of people's preferences, opinions and needs -

benefits are PR and information. Then do a little selling. Make people stakeholders. We want

to

build

the

library you want.

• People here are used

to

having a say in everything - give

them

a

say

• Library project needs

to

be

thought of as

part

of

a larger

community

need.

• Looking

for

big picture

community

thinking.

• Jennersville

YMCA- community center used much more than originally anticipated. Builds

Community.

• Spend

the

money up

front

on a plan

that

will serve

the

whole

community not just

part of

the

community. Make it work

with

creative thinking

• . Look at

•

Don't

understand

how

all

the

groundwork could be done in 2004 -

now

has

to

be done again.

• Feelings are hard. Knows

of

some merchants who

would

not

participate in

the

Home and

Garden tour because of name change.

•

Must

secure a couple of high profile large donors and gracefully highlight

their gift

to gather

support.

• Make some accommodation

to

list people

who

have supported Library in

the

past.

Acknowledge past large and small donors. Make this a

community

project

not

just a high

profile wealthy person project. You never

know

who has money.

• People

who

move into an area have their

own

opinions and seek to impose their beliefs

without

much in

depth

sensitivity

as to what

the

BTL

meant

to the

community. They don't have

a

clue.


Study Report Page 14 of 37 7

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Conclusions and Recommendations

Macintyre Associates (MA) successfully conducted 41 interviews for Kennett Public Library

KPL)

to

assess the potential for a successful campaign to raise approximately $6 million in capital funds for

a new facil ity in Kennett Square Township. M and KPL developed a questionnaire with 23 key

questions constructed strategically

to

give

us

the

best possibility

of

useful and revealing answers.

In addition, M created a visual case viewbook that was used during the interviews. The viewbook

showed the mission and history of Kennett Public Library, the current programmatic offerings, the

need for expansion, the planned new programs, and the proposed financing plans for the new

facility.

Conclusions

General Comments

M found a great deal of support and awareness

of

the Kennett Public Library in general. Most

interviewees have used the Library's resources, and there was general agreement as to the high

quality

of

programs and staffing.

However, we quickly realized

that

there

was

another issue beyond the Library's current and future

plans for programmatic expansion and a new facility, and this concern insinuated itself

into

most

responses, regardless

of

the question being asked and answered.

This strong concern emerged

as

a virtual third issue beyond the two tested in the case for support

and will factor into our recommendations. Regardless of

the

question asked, respondents almost

universally wanted to

talk about what they saw as

the

primary issue - the recent Board activities -

and not about the project and its funding which they saw

as

secondary issues.

interviewees made the necessary and useful distinction between facility and staff, and the

volunteer leadership. In fact, The Library meant dif ferent things to different people. Also, the

word Public in the Library's name gave respondents the chance

to

express deep interest (and

often dismay) in how the Library conducted their affairs.

The comments we recorded point to a perception among respondents

that

the Kennett Public

Library's volunteer leadership

has

not kept in touch with its base of support. and has not partnered

with

the communities

it

serves

to

fulfill the public part

of

its mission and its societal contract.

Kennett Public Library Planning Study Report Page 15 of 37 7 17

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The Study

It

is important to note

that

the Campaign Planning Study was meant to determine 1

support for

the

feasibility of the project as well

as 2

the financial support

for

a campaign

for

capital funds

within

the scope of the original goals expressed in

the

case statement.

1) Support

for

the Feasibility of

the

Project

The vast majority of persons interviewed were impressed

with the

quality and variety of programs

and services offered by

the

library. However, many had little knowledge

of

all the ways that the

library serves the total community. There

is

an opportunity for the Library

to

increase

community

awareness of its services.

The information that we were furnished to build the

Case

Viewbook - the visual representation of

the

case

for support - had

few

specifics about the project beyond expected increases in Library

usage and some proposed new programs and services

that

would be made possible

with

a new

facility.

There were no drawings or architectural plans, and while

the

new location was identified, most

respondents knew that

the

final decision about location was yet to be made. In fact, one of

the

pages in the Case Viewbook mentioned the reopening

of

discussions about relocating in

the

Borough.

The amount of money estimated to be needed

for the

new facility was not itemized

other

than a

rough cost based on square footage. There was no information about the sustainability

of

the new

facility - can

it

make its own way.

All these factors influenced the comfort interviewees had with the proposed project, and therefore

the

feasibility of the project. Do we need it? Will it serve our needs? What will it look like? Where

will

it

be? Can it sustain itself?

As detailed in

the

report of answers

to

Question

5:

Does this project seem important

to

the future

of the

Library? , we noted

that

interviewees

said that

the project sounded good

but

there were

questions about the specifics for the new Library.

And

as

we have noted elsewhere, and as will be discussed in Recommendations, there was great

concern about the Library's leadership and

their

activities in the recent past.

• In conclusion, M did not

find

deep acceptance and suppor t for the specific project in its

present

form as

outlined

to

the interviewees.

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18/38

2) Support for a Campaign

for

Capital Funds

Support for a project of this magnitude and of this importance to a community has to come from a

wide and deep donor base - individuals, corporations and governments. There was widespread

optimism about the funding possibilities of this project. However, as with responses to other

questions in this study, there was

an

abundance

of

Yes,

but

..

answers.

While there were a

few

potentia l donors identified, all were contingent upon having

new

Board

leadership or a whole new Board.

There was no commitment from representatives

of

any of the municipal entities interviewed

to

provide additional support

to

the library under the current circumstances. Organizations -

corporations and foundations - were more forthcoming, but not specific. They expressed support

as a

matter

of course,

but

they all seemed to know of the recent activities of the Board, and the

negative publicity and public reaction to those activities. These would have a deleterious effect on

the

level

of

support, because no organizations, especially foundations, want

to

be seen

as

embroiled in a local controversy.

Persons who have given before were unwilling to give again until they had a full accounting

of

how

their previous donations have been used

or

protected. This

was

especially

true

of persons who

gave

or

worked on the previous capital campaign.

Another indicator that caused some concern was the difficulty that MA had in obtaining interviews.

There were ultimately 98 names on the potential interviewee list. 40 names (41%) did not make

themselves available, or refused.

Each

situation is considered below.

Within the total of 98 names we found the following:

• The high number of individuals - 28 -

who

either did not respond or did not make themselves

available

to

be interviewed (29%) is beyond any previous response, or lack

of

same,

that

we

have experienced in any other feasibility study. Given that 9 of the

28 (33%)

were directly

related to Township governance shows the resistance that exists to being involved with the

Library at present.

• Of the 12

(13%)

persons who refused to be interviewed 5 (42%) were previous donors.

Until the eight municipal entities show confidence in and support of the Library and its leadership

there will be little or no public support for a capital campaign.

• In conclusion,

MA

did

not

find adequate strength in

the

ongoing support of donors to warrant

a positive outlook for fundraising

from

individuals at this

time

due

primarily to

the negative

feelings about

the

recent controversy surrounding

the

Board.

• Few individuals said they would come forward and provide major support as long as the

current volunteer leadership remained in place. There was

little

financial support indicated

for this project for the same reason.


Study Report

age

17 of 37 7

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19/38

• There is not $6M available for a capital campaign for

the

library

at

this time. In fact, recently

even large capital campaigns with strong community support have

not

made

their

goals and

have had to reduce or phase in

their

projects.

Based on

the

conclusions

noted

above,

Macintyre

Associates does

not

recommend proceeding

with

a campaign

for

capital funds

at

this

time.

Recommendations

Macintyre Associates recommendations and strategies needed before the Kennett Public Library

embarks on a capital campaign:

A decision about expansion

and/or relocation needs

to

be made sooner rather than later. It needs

to

be made

with

good data points about

the

rationale. Above all

it

needs

to

be made in a

joint

announcement with all eight of the municipal entities as a show of transparency, good will and

cooperation.

For whatever reasons the current Board President and Vice- President need

to

consider

withdrawing from Board leadership.

It is

hoped

that

a way can be found to let this happen

natural ly and gracefully.

To

do otherwise would surely build new resentments in the community.

The current Board needs

to

expand by allowing municipal entities

to

nominate representative

to

serve on the Board. These nominees can fill at large positions and can be seen as a partnership

gesture to the community.

Consider establishing, in consultation with

the

townships, an accountability process so that the

Board

is

part of a regular reporting matrix.

A massive communications strategy needs to be designed and implemented that focuses on what

the

Library does, who

it

serves and

the

benefits it provides throughout Southern Chester County.

Some ideas are:

• Personally invite each township and

the

borough to hold one meeting a year at

the

Library.

Create a special orientation program for

the

event.

• Work

with

the

local press on a regular Library column in a dedicated space

to

feature programs,

etc. Use photos and testimonials from participants.

• The press should have a tour to see

the

current crowded conditions and show the actual need

for

expansion.

• Consider polling cardholders to gain

their

opinions about relocation, program offerings etc.

•

lean

up

the

identity

to

be consistent with telephone answering system, website etc.

Kennett Public Library Planning Study Report age 18 of 37 7 17

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20/38

Among the programs that got the most positive responses were those

that

served

the

Latino

population. Every bit of publicity these programs receive will build community support for the

library.

A development program that

has

a viable and updated data base strong communication with

current donors, a cultivation process

for

major donors and a strategy

for

engaging donors in

ongoing activity at the library needs to be instituted. In kind,

as

well

as

monetary, donors need to

be included in any development initiative.

An accurate donor data base needs to

be

created

as

it is key to any in additional fundraising.

In

the

capital campaign conducted from 2003 to 2005 there was 1,416,154 pledged according to

KPL

data. However, only 833,073 was collected. This

left

583,081 uncollected. When

the

Board

leadership issues are resolved, the controversies with the municipalities are healed and there is a

clear plan to move forward given location, design and costs, this money might be able to be

recaptured. t would take a quiet approach from persons known

to

and respected by these donors.

When there seems

to

be a new day at the Library, when the necessary hard

work has

been done

with community help and support,

it

might be prudent to confidentially re-interview the original

interviewees and see if there is a new level of financial support. Perhaps by that time, new goals

will have been set, new Board boundaries and rules will have been established, and an excitement

will have developed

for

a Library

for the

future.

By authorizing and funding this Campaign Planning Study, and by carefully considering its findings -

both positive and negative - The Kennett Public Library has taken an important first step in making

this project a reality.

t

is critical to

the

success of this venture to begin immediately to address the

issues we have uncovered. These issues are not uncommon,

and

with proper planning and

professional guidance, do

not

mean the end of the road.

Macintyre Associates has been honored to partner with the Kennett Public Library on this

Campaign Planning Study. We thank you for this opportunity. It is obvious that the Kennett Public

Library is important to this community.

Based

on the recommendations above, we would be willing

to discuss partnering

with

you to determine next steps

for

this project.

Sincerely,

Bonny Anderson,

MSS

Managing Director

Macintyre Associates

Kennett

Public Library Planning

Study

Report Page 19 of 37 7 17

2015


21/38

Addendum 1 - Responses

to

Question :

Does

this project seem important

for

the future

of

the

Library?

• Doesn t seem important from presentation. But there needs

to be

community library.

Don t

like

the name - misrepresentation. Doesn t signify the community - users are outside

of

Kennett

Square. People who give money have a feeling

for

Bayard Taylor - Went through all this in 2004.

• What could be more important?

• Let me say this. I think that the Library moving

is

very essential. However, I

am

very concerned

about how it

has

been handled. How it has been perceived in the community over the past 1

1/2 years. There

has

been a lot of bad press. At this point, I believe that the Board

has

almost

no credibility because

of

that.

• People may not

be

forthcoming with the funding. People need

to

see a board

that can

articulate

without

infighting. Week after week with stories in the local papers, these things

have destroyed all confidence

in

the organization.

• Board leaders need to work on how they are perceived. They don t handle criticism or

questions well.

• What were the renovations to do initially? Asbestos? Still there?

• I think

that it

is needed but sadly there is a gap between what

is

needed and what is feasible.

Which is a shame. I think that it would be used. There s no question that they need it. They will

have a

lot

of

trouble raising the money. Every capital campaign in the area seems

to

have had

to revise its goal downwards. The library does not have a good reputation and there

has

been

dissention for years.

• A library is critical---do not know if

it

needs to

be

bigger.

•

In

spite of leadership. Should have had a contract with architect given all

that

they did.

• Tired of hearing about parking.

•

Is

it

going

to

be geothermal?

• What happened to the given 10 years ago? Where has it been funneled?

• Why haven t they shared these facts about usage and growth?

• The project has morphed over time so it is never quite sure what is going to happen. Things

keep coming up in the borough that have had to be accommodated.


Study Report - Page 20

o

37 - 7

17 2015


22/38

Addendum 2 - Responses to Question 10: Can you think of prospective donors who woul pledge

in the range of $25,000 or more over 3 to 5 years

Kennett Public Library Planng Sd Rpo - g 21 of 37 7 /17 /2015

Personal names were removed from this list


23/38

Addendum 3 - Responses to Question 11: Could you suggest other sources of gifts you thk mgh

be nterested n bng sgnificant donors to the brary buldng oject?

• The mushroom rowers. Is there an ownersfarmers association

• American Mushroom Insttute

• TrM• Lonwood Foundation• Lonwood Garden Foundation•

• Danso• Geness Health• hatham Fnancal• Excelon

·-• Walmart

• WAWA

• Herrs Foundaton

• Gore

• What about crowd-undn It s rett viable and not lmted to ths eorahic area. For

examle, lovers o lbraries

• Loo at who ave to the Y caman

• How about comanies that want to beta test new technolo

• Start cultvatin relationshs with newcomers to the communt-uscale housin and

aartments that are under constructon and drawin new amiles

• The older eole have ther areas o ocus established

• Governmentassume the commssoners and state ocials will hel•

•

•

•

•

• Victor Brew Pub

• Farla Foundation

K 22 7 7 /7205


24/38

Addendum 4 - Responses to Qestion 12: Who are he perss yo hink cold lead a caia

camaign in he 8 commnities served by the library?

Kee u L S 3 f 37 7 /7 /05

Persona names were removed from his is.


25/38

Addendum 5 - Responses

to

Question 15: Would you consider a voluntary

or

leadership role in

such a campaign?

These are those respondents w o answered Yes or Maybe.

•

•

•

•

•

•

•

•

•

•

•

•

•

Kennett Public Library Planning Study Report Page 24 of 37 7

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2015


26/38

Addendum 6 - Responses to Question 16:

Can

you think

of

others who might take a leadership

role in a capital campaign

for

th Library?

•

• here

is

money

in

th area and leadership. These people need

to

be cultivated.

• Look to old board members.

•

• - leadership candidates

•

• Events committee people;

•

•

•

•

•

•

• - knows where the money

is

loves libraries;

• - Kennett Twp; utilizes it heavily

•

•

•

•

• Genesis

or

Excelon are usually public spirited

• Others might change th ir minds

if

they

see

stabil ity in leadership.

•

•

•

•

•

Kennett

Public Library Planning

Study

Report Page 25 of 37 7

17

2015


27/38

Addendum

7

Responses to Question 17: What do you think might be the most effective ways to

motivate or persuade contributions

to

this campaign?

• Need some folks with voices to express a need

to

get over issues.

• Need to think of a way to revisit contentious issues to give people a voice so they can get over

objections.

• First

time

around had meetings to show people the plans and gather support. Same could

• be done now.

• I just

think

basically the way that the former board chair was ousted-all of

that

history is going

to

take time to come to terms with. That kind of behavior will not be tolerated in this

community. They need

to

re-establish confidence, which takes time.

• Personal visits with someone who knows them

• PR - identifying and cultivating, Re-visit name change

so

people feel

can be

heard

• PR -through board members; past board; garden tour; branch

out

from there;

don t

get

involved

with

press.

• Don t continue

to

bring up the negative; Stirs the

pot

• No easy answer; things need to be tailored to potential donors; depends on who you re

• reaching out to.

• much

better PR

for

the

Library and

better

services

• Need to persuade people that this

time

is different. Need to make a final decision and

• stick with it

• Social media is key for public support.

Reach

people who would actually use it.

• Vimeo; social media. Public relation campaign

is

important

to

build excitement and overcome

obstacles

• PR strategy first and foremost; clean up

the

mess ; people don t trust organizational structure

of

leadership.

Must

create a

PR

campaign before capital launch

to

address perception

of

mistrust and lack of transparency.

• Need

to

identify key issues at heart of the conflict

• The last

time

we sent

out

invitations and the architect gave a presentation

• People would like to see it stay in the Borough. A lot of history. People would get excited to

work

the

campaign if they were sure that it would stay in the Borough

• Friends of

the

Library - show and tells; need to think further; Library serves community in

positive way; If can get

that

across to community leaders, then the appeal will

be

successful

• Direct mail over a course of years. Public outreach effort - PR

• n organized campaign with a clear concise vision - respected leaders who have proven

community confidence

• They need to address all of the negativity that came before. They should take time to mend

fences with the community. They need

to

act like they have their heads together

• Picnic or some

other

event where speak about the proposals----like park events

• Challenge grants A positive for the library

is

that

it

has not asked for funds for a long time

from Longwood

• Need to

settle the question of location. Work within

the

general community

to

sway opinion.

Kennett Public Library Planning Study Report Page 26 of 37 7

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28/38

• Gather opinions; let the people have a voice; Actually survey a random sample; Will give you

metrics allowing

the

library to make

their

case

for

name/location or whatever. Create a travel

show

with

architectural drawings.

• Show how a cutting edge library in a similar rural area improve the quali ty of life in concrete

terms, such

as

attracting investment, contribute

to

the livability, housing, monetary outcomes.

An example

of

an amazing state of the art, cutting edge library demonstrating a huge impact on

the

community.

• Need to better explain where you are going. It seems vague and unclear at this time.

• Get

their

act together so people know there is a commitment to a clear plan of action.

• Demonstrate a commitment to a real plan of action

with

support from

the

Borough.

• Get

it

together and demonstrate unity and consistency; people will be relieved

• The Library cares about how YOU feel about the Library. Major community conversation

(with food) and make them feel appreciated

• Increase transparency; reach

out

to all members of the community not just the normal

• Go beyond traditional asks Need

to

create community.

• Challenge Grant

• Show the plan, have something concrete; action plan and design that makes sense

• Need concrete plans and timeline. Need to overcome the past failures. People need to believe.

• Show studies

that

show benefits of libraries and mentors.

• Get out there and tell the story about all the library does. There is

so

much more going on than

just borrowing books

• Leadership change

is

necessary

• Make it/speak of it as a concrete reality. This is the way it will look. A final decision needs to

be

made. Right now it all seems too vague.

• For each municipality to have a voice and representative on

the

Board

• Need

to

reinforce need

for

a library in this cyber age. The Business Center

is

a great idea.

• A new Board

be

constituted that has a broader representation of the community. Enter into a

public dialogue - change the name back and listen to the community. You have a great

product with abysmal leadership.

• Get rid

of

the

Board if you want forward thinking leadership. Problems with leadership since

the

90's

• I think

is

a wonderful proponent of

the

library.

and then some of the board seemed to step in and were more

publicized and vocal and were much

less

persuasive and negative.

I

have a

lot of

good things

to

say

abou continues to

be

active and is doing

so

well bringing programs. But

that

has been

put

on the back burner because

of

others. should

not

have

to

be the torch bearer

for

everything.

• Their passion

to the

mission. You have to look at your

base

of supporters.

• Better service, education for children, learning environment, green tag for building

• Get into the heart of what the library means to people.

• It's a community gathering place

•

It

serves

the

total population

ennett Public Library Planning

Study Report - Page 27 of 37 - 7 17 2015


29/38

Addendum 8 - Responses to Question 18: Do you think naming opportunities would be appropriate

in this campaign? Can you name those who might be interested?

•

• Memor iam gifts -

•

•

•

• History conscious people

• Competition for

naming

Vote with your check

• Naming opportunities

can

be tricky if it looks like you are diluting the brand. Community

organization

not

corporate

• gave a lot toward library, wanted to name Children's room after

Then wanted

the

room after making a larger donation. Don't know

what

happened

• Naming opportunities are important as long

as

done

with

sensitiv ity and fairness.

• All of these questions go back to the same thing. They might

say

why should I name something

when they have changed the name of the library. What do these really mean?

• Does

not

work

• Bricks

•

Not

area of expertise but it worked

for

the YMCA Go

for

it

• Engagement or memorialize portions and services will definitely assist efforts

• Large landowners

• people. residents value education. Collectively or individually will

support an expanded Library

• Get names from

the

Y recognition board

• Need

to

somehow carry forward recognition of those who gave significantly in the past.

• Plaques are all

that

is needed

or

wanted by most

•

•

• -

has

a foundation - look for grants

•

•

•

• If

it

were known and opened up people would respond.

•

• In fact, based on the negative press on this topic, suggest steer clear

of

addressing the name

change

or

naming rights. This has been a

PR

disaster and requires damage control at this point.

• Could influence some donors.

•

• That was part

of

the previous campaign. There were plans

to

name rooms. That

has

all been

talked about before. I think

that

there was one family

that

names something specific.


Study Report Page 28

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37 7

17 2015


30/38

Addendum 9 - Responses to Question 19: Are there any significant issues that you

think

would

affect donors' willingness

to

support

such

a capital campaign in

the

near future?

• If

you have the right people on the solicitation can work. Will take more than 3 years. Friends

influencing friends. Will take time.

• Moving out

of

the Borough is a potent ial problem. Need walking access. Accessible walking

Kennett is important. Sidewalks a must to lead back to Town if

the

library moves to Waywood

Road.

• Yes the Library

has

had a lot of negative press and the leadership seems marginal

• Public trust.

• Name, location - need to be addressed

• Convince people

that

decisions are/were based in reasoning and logic.

• Legacy; trust in leadership; public good will.

Take

a step back

from

the personal;

Transportation is large issue for Latino community if you move it

out

• Kennett is becoming very high end. Not economically accessible to much of community.

If

you

move it

out

- how will patrons get there? Need a traff ic study to quantify impact of move.

• Nothing else besides the name change

•

Past

hurts with naming issues. People

not

convinced property site is best. People upset with

the

Library name change and

how

it was handled

• Some people concerned about ongoing operating expenses also flap over name change

• Name and location

• Location.

• Change in general

is

a problem.

• Many people perceive that not a good way

to

spend community money. Need

to

sell benefits

and persuade people

• Need

the

right people working on it.

• Possibly moving

out

of the borough. Don't think it's a problem- personally

• Yes. Board leadership

• Location of the Library

• Name change presented,

not

consulted

with

the larger stakeholders.

• I think that there are opportunities for donors but that they

want

to know if they are funding

something

that

will be successful. I don t think

that they

can prove that now.

• Name of the library----controversy

with the

board

• People need to feel a part of it.

• Asking

not

telling

• Can't

think

of

any

• No

other

than board and community issues

• Need

to

convince people that this is real. Need a site, a plan and an architectural plan -

wow

effect will help people

to

forget the past.

• More than just a place

to

borrow books. Impressive array

of

programs needs to be the message

• Lack

of

trust

in the board and faith in the functionality of the board. Restructure the size and

composition

of

the board; Each

twp

gets one rep and one at large. 11 to 13 at most

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• There appears to be instability at the Board, Staff level/Confidence in CEO/depend on

the

degree of overall public support

• Don't believe the library has done a good

job

of explaining the plan and if there is a real

commitment to the plan.

•

Yes

- There is a perception of incompetence, disorganization and backstabbing. Feels

th t

to

donate money would

be

throwing

it

into a black hole

• Look at earlier parking studies - What

is

the reality of need? What are the operat ing costs

of

expanded facility? Where will these funds be generated?

• Informat ion management does not require square feet. Social implications of the Library

services.

• Community focus.

• The more we ask the question, the most frustrating

it

is

• The pushback on the name change. Someone might feel upset about it moving outside

of

town. But then maybe it's a positive thing

for

someone. Will it have parking?

• Location

• Board reputation

• Current Board.

• The name change with no community input. Community was told. Will negatively impact the

campaign.

• Expand the board and replace

the

leadership. 4 areas are

not

represented currently.

• Need to be representative of all 8 jurisdictions.

• This Board is not accountable

to

the people. For whom are they a voice?

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Addendum 10 - Responses to Question 20: o you know of competing capital campaigns in

Southern Chester County in 2015-2016 th t could affect potential support

for

a Library campaign?

(This list includes

the

comments surrounding

the

names.)

• Boy Scouts

is

running a campaign

to

build SMM.

• Is the YMCA done?

• LaComunidad is already engaged in a campaign

• West Chester is

trying

to rehab the Armory

to turn

into the ter space

• United Way

• Kennett Parks new dog park

• Oxford Lighthouse and Y

• Stroud

is

finishing up one

• Food Bank

is

coming up

with

one, and the Chester County

Land

conservancy.

• Always something in Jenners Pond/Jennersville - medical faci lities; always something

• Believe the Garage is starting a campaign

• Upland School

• Firehouses are coming up soon

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Addendum 11 - Responses to Question 21: Do you think the Kennett Library should proceed

with a campaign at this time?

Why

or why not?

• But issues need to be addressed. Get people

on

board.

• Have no choice must keep going. Can t afford to put it on hold.

• Changes to process must occur simultaneously with campaign.

• It s

time

for people to put feelings aside and work for what we need - the Library

• Need

to

clean up; can prepare but should be quiet until they have improved public face.

• What s the down side? Should probably proceed

• Proceed but think

of

it as longer term project.

• Unsure.

• Need is there and apparent. Will enhance the community.

• Not sure

if

people have quieted down after name change and location decision

• They have to proceed - they can t linger

• There is no clear vision, no confidence in the Board, and no plan.

• Sooner the better

• Need to get the location squared away, and see actual plans and timeline.

• I think that

the

library needs to proceed

with their

plans. I

am not

a

PR

person

but

I really do

not

know

what

they can do to repair

the PR

problems. I would

say

it is way past the time when

it should have been started, but success at this time is questionable.

• When I heard that they changed the name, it seemed like a smart idea but that s not

how

it was

perceived in the community. I think

that

they should take the time to develop a better

reputation. They probably could accomplish this with some thoughtfulness and competence.

• There is never a good time

to

do a capital

campaign-it s

a lot of work. Perhaps they could

whip up some enthusiasm during the quiet phase.

On

the other hand, people in Kennett Square

seem

to

be

more receptive

to

change. Then again the market

is

up.

• Need to straighten out issues. Can t ask people for money when there is active dissention

• Board issues need to be settled. They need to build good will and trust. There is no community

passion for a campaign under the current board leadership.

• Reignite the passion

for

what a library means to the community

•

Might

as well times will not get any better

• Depends on the result of the study/would examine results closely

• Need to do some P.R. damage control.

• Need to get organized - will take a year to get everything organized.

• Won t get a thi rd chance to ask people.

• But

not for

GM;

this isn t attainable.

• They need to do an intensive educational campaign before going forward.

• · Not ready. Need to mend fences and act cohesively - plan and identify

the

need not the

• want. It s about the community need.

• Yes, because - time

to

start fresh. Lots of people

don t

know the history and are ready

to

go.

But, need to gather community support and provide reasoning for location choice ; need

to

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gather support for choice; do that by sampling

the

public. o valid dedicated market research

study; 10 Questions

•

o

this once issues have been resolved re: site, location, cost. Create a road show fi rst.

• Not with this leadership

• Goal is

too

high

• Controversy - need to repair the perception

• Not until they straighten

out

their problems

• I don t have enough knowledge

• Board membership is critical to this process. Unless municipalities feel they are a part of

the

decisions made by the Board, the campaign will be unsuccessful.

• Ready

as

they are going to get but need

to

work on keeping mouth shut

• Not ready - to much controversy

• Not understanding that the community cares.

• The Board isn t showing

that

you want others included and value their opinions

• Leadership has offended everyone.

• Inclined to

say yes

but

don t

have inside information.

• Haven t laid the groundwork.

Have

confused the message given the dithering.

• I

don t know how

it can

proceed because I

don t think that

it

has

the backing

of

the community

and how that will be obtained I do not know.


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Addendum 12 - Responses to Question 22: Will Kennett Public Library remaining in

the

Borough of

Kennett Square inf luence your willingness

to

financially support the library?

• But need systems

to

get people there.

•

Love

it but

the

numbers say most people live outside

the

borough

• Don't

think

location

is

the issue; cultivation

is

the issue

• It does not matter. It

is

only a

few

yards outside of the borough. It

is

the only solution.

• Makes no difference

• I'll support i t wherever

it

is

• Not really. It needs to make a change.

• How much

of

the borrowing is electronic vs in person? Does the physical location matter

as

much as the virtual site?

• A

lot

of history having the Library in the Borough. Like the idea of a walkable village.

Uses the Y

, the Library, considers Kennett home. What makes

the

Borough work makes

the community

work.

KS

has become the town center for all

the

contiguous area. Even though he lives in

the

Township, he values the library

as

a

town

center.

It

is

the village

for the

entire area.

• Would like

to

see

it

ful fill its mission inside the borough

• Will influence level of support. Would very much like to see

it

stay in

the

borough.

• Strongly

want

it in the borough; Genesis employees use

it

; The company wants it in the

borough.

• Will probably not support

it

if

it

moves out

of

the borough.

• Would be nice for Kennett

but

not total ly necessary

• Not

as

important as it once

was

Address location in an open fashion.

• I

guess that

it

has

been deemed to

be an

impact

but for

some people

I

think

that

i t

is

a factor.

• Move it.

•

It

has

NEVER

been

true that

the Borough

didn t want

the Library. The Borough always wanted

to solve the parking and convince the library to stay

• Doesn't think the Borough deserves to have it.

Feels that

the Borough

didn t

play fair in the

past with

the Library. Made them look foolish.

• No opinion - one way

or

the other, just be clear about the decision and demonstrate

commitment to it.

• Have heard so much about this

that I think

it

is

a BIG factor

for

a lot of people though tax base

and/or

parking issues take it in another direction

• I certainly would prefer they stay in the borough but recognize

that

a reality check may take

them in another direction.

• Not sure why the Borough

wouldn t

work

with

them

to

keep

it

there,

but

if

that

can't be

worked out, fighting a losing batt le and wasting time. This has gone on for some time/move

on.

• Why not expand over the parking lot in the rear?

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Addendum 13 - Results of Inerviewee Contact Efforts

There are four categories:

• Those successfully interviewed

• Those who were contacted but declined to be inerviewed• Those we contacted or attempted to contact, with notes about their responses

• Persons not contacted and thus not interviewed

• The * denotes those who gave to the previous capital campaign.

Individuals Interviewed

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Individuals declining to be interviewed

Contacted or attempted to contact

Kennett Public Librar Planng Sdy Rpo - g 36 of 37 7 /17 /2015




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Each of hese individuals received at least 3 phone alls when phone numbers were availale, with

essages lef on achines or callbacks

They also received at least 2 emails when eail adresses were available. The * denotes those

who gave to the previous capital campaign.

Persons not cotacte


Documents

Kennett Public Library Feasibility Study Redacted