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Category Result Year Total Population 64.9 Million 2016 Urban Population Ratio 2015 Population Paris 2.27 Million 2016 Total Number of Households 29.1 Million 2015 Disposable Income Per Capita 27,801 2015 15% 2015 53,851 2015 Unemployment Rate 10% 2016 Children Per Woman 2.01 2015 79.5% Savings as percent of Disposable Income Household Financial Wealth Per Capita

Kenya Market Analysis

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Page 1: Kenya Market Analysis

Category Result Year

Total Population 64.9 Million 2016Urban Population Ratio 2015

Population Paris 2.27 Million 2016

Total Number of Households 29.1 Million 2015

Disposable Income Per Capita 27,801 2015

15% 2015

53,851 2015Unemployment Rate 10% 2016Children Per Woman 2.01 2015

79.5% 

Savings as percent of Disposable Income

Household Financial Wealth Per Capita

Page 2: Kenya Market Analysis

Company Industry

Power, Electricity, & Gas 110Financial Services 54.2

Retail 20.41Power, Electricity, & Gas 22.8

Power, Electricity, & Gas 32.9

Aerospace and Defense 48.7

Retail

Automotive 12.63Automotive 27

Retail 7.1Financial Services 59.2

Telecommunications 45.8

Manufacture 25

43.4Pharmaceuticals 105.3Consumer Goods 73.7

RetailConsumer Goods 30

11.3

Manufacture 38.1Consumer Goods 102.9

Aerospace and Defense 2.3

Market Cap (billion USD)

Total S.A.AXA

CarrefourÉlectricité de France S.A (EDF)

Engie - GDF Suez

Eads Airbus Group NV

Auchan Holdings - Simply Market

*privately held, but holds 11% of market

share

PSA Peugeot CitroënRenault

Casino Guichard PerrachonBNP Paribas

Orange

COMPAGNIE DE SAINT GOBAIN

VinciConstruction and Civil

EngineeringSanof

Louis Vuitton

E.Leclerc 

*privately held, but holds 20% of market

shareChristian Dior

BouyguesConstruction, Telecom,

Media

SCHNEIDER ELECTRIC SEL'Oreal

Air France-KLM

Page 3: Kenya Market Analysis

Water & Sewage Utilities 12.84Railroads

Automotive 19.1Consumer Goods 41.3

Automotive 5.7

Food Services 16.2

Aerospace and Defense 29.1Financial Services 26.3

37.4

Telecommunications 13.89

Telecommunications 12.86

Power, Electricity, & Gas 1.72

Internet Technology 57.5

Internet Technology 1.6

VeoliaSNCF MOBILITES

MichelinDanone

Faurecia

Sodexo

SafranCredite Agricole SA

L'Air LiquideIndustrial Chemical

Manufacture

SFR - Numericable

Illiad S.A.

Areva

Le Bon Coin - Schibsted

Blablacar

Page 4: Kenya Market Analysis

Services

143.4 Petroleum and Nuclear Power111.8 Insurance and Asset Management

98 Hypermarkets82.7 Worlds Largest Electricity Producer

79.3 Power, Natural Gas, and Energy Services

73.2

61.5

59.7 Automobile Manufacturer51.5 Automobile Manufacturer

50.4 Hypermarkets48.7 Retail and Corporate Banking45.7 Mobile and Internet provider *

43.4

43.1 *42.1 Prescription Pharmaceuticals40.5 Luxury Fashion Brand

40.4 Hypermarkets39.8 Luxury Fashion Brand

35.5

29.1 *28.7 Cosmetic and beauty products

28.4 Commercial Airline

Revenues 2015 (billion USD)

Commercial Aeronautics, Space and Defense Products and Systems

Hypermarket, Supermarket, and Convenience Stores

Manufacture and Distribution of Products for Construction, Transportation, Industrial, Food

Storage, and Solar Energy

Building, Civil Engineering, and Maintenance Contractor

Development Contracting (Roadwork and Buildings) and Telecom (Bouygues Telecom

and Television)

Auto/water treatment automation, electrical networks, and utilities management systems

Page 5: Kenya Market Analysis

27.2725 State owned railway; public transport

24.1 Auto and Truck Parts *24 Dairy and Nutrition Food Products

22.9

22.2

21.519.5 Banking Group

18.1

14.3 Cable Television and Telecom

5

4.8 Nuclear Power and Renewable Energies

1.9 P2P Used Goods Marketplace

Ride Sharing Application

Drinking water, waste water, energy, and passenger transportation

Leather Interiors and Exhaust Systems (Subsidiary of Peugeot)

International Food Services and Facilities Management

Aircraft/Rocket/Space engines, Navigation Systems, Drones, Optometrics, and Biometric

Identifcation

The World's Largest Industrial Gas Supplier ( argon, carbon dioxide, helium, hydrogen,

nitrogen, and oxygen)

Fixed and Mobile Telephone Services, Prepaid Phone Cards, and ISP

*estimated to be 12 m USD

Page 6: Kenya Market Analysis

Orange Numericable - SFR

45.7 14.3

Net Proft Margin 6.6%Year Founded 1991 2013

2.5% 45.8%

Offerings

Additional Assets

2015 Revenue (billion USD)

Customers (millions)

190 Mobile/ 16 Broadband

21.9 Mobile/ 6 Broadband

12 Month Revenue Growth

Technologies / Capabilities

GSM-900/1800 (GPRS,EDGE).

900/2100 MHz UMTS,HSPA, HSPA+, DC-HSPA+.

800/2600 MHz LTE,LTE-A

GSM-900/1800 (GPRS,EDGE).

900/2100 MHz UMTS,HSPA, HSPA+, DC-HSPA+.

800/2600 MHz LTE,LTE-A

TV, Internet, Voice, Fiber Optics,

Landlines/Mobile, Accessories, Data

Analytics

Majority of Cable and Fiber Optic Market, Mobile, Broadband,

Fixed Lines, Audiovisual Services, and Cable

Smart Store experience oriented store on Champs Elysees Neuf Cegetel (MVNO subsidiary)

Datavenue: Data analytics SaaS designed to analyze data from IoTFrNet2 (telecom

subsidiary)

LoRa (long range) network in 17 French

urban areas 

Primary operator for several African

countries

Page 7: Kenya Market Analysis

*** Disclaimer: Orange has made an offer to buy Bouygues's assets and market share for 10 billion euros. Orange will then have to divide the assets between SFR and Illiad in order to comply with Frances anti-monopoly laws. The deal has not yet been signed

Page 8: Kenya Market Analysis

Bouygues Free Mobile - Illiad

35.5 5

25 Million4.7% 7.6%1994 1987

-2.2% 10.3%

11.9 Mobile/ 2.8 Broadband

GSM-900/1800 (GPRS,EDGE).

900/2100 MHz UMTS,HSPA, HSPA+, DC-HSPA+. 800/1800/2600 MHzLTE,

 LTE-A

900/2100 MHz UMTS,HSPA, HSPA+ (Roaming on

Orange 2G/3G when needed).

1800/2600 MHz LTE,LTE-A

MOBILE, FIXED, TV, INTERNET AND CLOUD

SERVICESFixed and Mobile

Service

TF1 (France's top television channel) Freebox TV (Modem and Digital Television)

Metro France Publications

Network of 30+ FreeCenters throughout france (brick and mortar

stores)

550 Club Bouygues Telecom stores

throughout France

Created Bbox Miami which is a TV Box running under the Android Ecosystem (combo of TV and Mobile apps)

Page 9: Kenya Market Analysis
Page 10: Kenya Market Analysis

Company Name Industry

Sodexo Food Services

Louis Vuitton Luxury Fashion

Carrefour Retailer

Orange Telecom

Vinci Construction

Page 11: Kenya Market Analysis

Power and Utilities

Schneider Electric Power and Utilities

L’Oreal Beauty Products

Electricite De France (EDF)

Page 12: Kenya Market Analysis

Auchan Retailer

Sanof Pharmaceuticals

Page 13: Kenya Market Analysis

Description

Multinational food service provider for primary schools, secondary schools, universities, and workplaces around the world. Present on 34,000 sites in more than 80 countries. Sodexo employees over 420,000 employees.

A high end luxury fashion brand that has very recently shown interest in employing digitalization within their brand. They are looking for a way to collect data in order to better understand their consumer (info here).

The world’s 4th largest retailer after Wal-Mart, Tesco and Costco. They have hypermarkets in over 30 countries across Europe, the Americas, Asia and

Africa. They are also one of the top retail outlets in Brazil.

France’s largest telecommunications company with a range of services across Europe, the Middle East, and Africa. Has a signifcant investment in both the IoT and the connected home via both their data analytics tool Datavenue and their own IoT accelerator.

The largest civil engineering and construction company in the world by revenue. Vinci focuses a

segment of their business on the R&D of ecologically designed and sustainable cities. They are interested

in creating technologies that promote the urban development of green energies, reduce our

ecological impact, and optimize our cities for a growing population. They sponsor two of their

innovation accelerator programs aimed at solving these problems (La Fabrique de la Cite and the Vinci

Innovation Awards).

Page 14: Kenya Market Analysis

The world’s largest electricity producer in the world and the frst European nation to produce renewable

energy. EDF currently produces 98% of its electricity with zero carbon emissions. EDF has developed a series of technologies like the Smartflower (smart

solar power generator), concentrated sunshine power plants, solar powered electric charging

stations for automobiles, and a smart electricity consumption system.

Company focused on energy management and automation within the four business segments:

Building, IT, Industry, and Infrastructure. Schneider places a large emphasis on efficient energy use and decarbonization. Schneider recently partnered with

EnergySage to help consumers optimize their purchase of solar energy via their connected home portal. In addition to their green energy endeavors they also design and manufacture automation and control systems. We already producer Invertors for

Schneider

The largest cosmetic producer in the world. Their product line includes cosmetics for hair color, skin care, sun protection, perfume, and make-up. In

addition to their work with traditional beauty products, they are also the top nanotechnology

patent holder in the US and have done extensive work with tissue engineering. In 2015 several articles

were written on how L’Oreal is investigating integrating smart technology into their products to

track how their users use their cosmetics.

Page 15: Kenya Market Analysis

A French international retail chain with presence in more than 15 countries. Auchan has made an effort

to optimize its supply chain through in depth analytics and data management. They are also in a partnership with the IoT company Hiku to create a

magnetic automated shopping list that syncs to your phone. In addition, they also have their own brand of electrical appliances that they sell within their

hypermarkets called Selecline (cheaper home generics) and Qilive (more technologically

advanced).

The ffth largest prescription drug manufacturer in the world, Sanof is located on the Euro Stoxx top 50. The company covers seven major therapeutic areas:

cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis and

vaccines. In addition to their traditional work with pharmaceuticals, Sanof’s subsidiary Merial has

recently announced a partnership with Georgia Tech to create a form of connected technology to

administer telemedicine between veterinarians and animals

Page 16: Kenya Market Analysis

Possible Areas For Collaboration Additional Links

Automation technologies, POS, or logistics monitoring

Integrated chargers, Induction chargers, wearables, and smart fabrics Hackathon

Smart energy metering, POS, refrigeration, and Electronic Shelf Labels (France has the largest

implementation of ESLs in the world due to environmental regulation and high penalties for

displaying wrong cost information)

Connected home technologies, sketch to scale production for their accelerator, and traditional

CEC and EMS. Datavenue

Smart energy monitoring, environmental assessment products (ex: Edyn), solar energy technologies (NEXTracker) or sketch to scale

production for their accelerator La Fabrique de la Cite

Page 17: Kenya Market Analysis

Solar energy technologies (both panels and NEXTracker), energy storage, smart energy

metering, and typical EMS Smartflower

Automated production lines (Valve), energy monitoring and management (connected home portals), energy storage, robotics, and solar EnergySage

Smart fabrics, connected products, 3-D printing, or asset tracking

Page 18: Kenya Market Analysis

Regionalized work in Brazil, POS systems, typical EMS, additional sketch to scale products

like Hiku, and supply chain management (Vantage Point Analytics). Hiku

biomedical products like auto injectors, aersolizers/nebulizers, insulin delivery systems,

and our blood glucose meters as well as connected telemedicine technologies Telemedicine Partnership