Kerala features

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Presentation Designed Presentation Designed BYBY

DUKEDUKE GROUPGROUP

We think differently & we do excellentWe think differently & we do excellent

UNDER THE CANDID SUPPORT OFUNDER THE CANDID SUPPORT OF::1.1. MUKESHMUKESH KUMARKUMAR SINGHSINGH

2.2. ROHITROHIT MAURYAMAURYA


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KERLA : THE ANCIENT BEAUTY OF INDIA

Kerala, a state in Southern India is known as a tropical paradise of waving palms and wide

sandy beaches. It is a narrow strip of coastal territory that slopes down the Western Ghats

in a cascade of lush green vegetation, and reaches to the Arabian sea. Kerala borders the

states of Tamil Nadu to the east and Karnataka to the north. It is also known for its

backwaters, mountains, coconuts, spices and art forms like Kathakali and Mohini Attam. It

is the most literate state in India, and a land of great religiosity, where you can find Hindu

temples, mosques, churches, and even synagogues. With world class tourist sporting

options, ayurvedic spas and treatments, eco-tourism initiatives, a large number of visit

options ranging from beautiful high altitude blue mountains to pristine rain forests to

golden sun-sand beaches and an enormous range of accommodation, Kerala has much to

offer the visitor.


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HISTORY OF KERLA

Kerala is one of the few places in India that was not subject to directBritish rule. Large parts, including the Tiruvithamkoor (Travancore) andKochi (Cochin) regions were ruled by Maharajas (local kings) during theperiod of the British rule in India, and were known for their progressiveattitude which resulted in various welfare reforms, particularly in theareas of education and health care.

The blue mountains of Munnar

Kerala was the place in India where European colonization first started.The Portuguese were the first to discover a direct sea routebetween Lisbon to Kozhikode in Kerala, and this marked the first Europeancolonisation in the country. Soon the Dutch, French, Italians and Britishwere all lured by the wealth of spices and silk, and came with the

intention of forming colonies. The defeat of the Dutch by the TravancoreArmy at the Battle of Colachel, and the decline of Portugese Empire andFrench problems in Europe, resulted in the British gaining the fullinfluence in country, and the annexation of the Malabar Kingdom into theBritish Madras Presidency.

HISTORY OF KERLAKerala is one of the few places in India that

was not subject to direct British rule. Large

parts, including the Tiruvithamkoor

(Travancore) and Kochi (Cochin) regions wereruled by Maharajas (local kings) during the

period of the British rule in India, and were

known for their progressive attitude which

resulted in various welfare reforms,

particularly in the areas of education and

health care.


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Hinduism is the largest religion in the state. Hinduism in Kerala is bit different to other parts ofIndia, due to assimilation of traditional Dravidian culture, and later due to the social movementsacross the state which almost relieved caste based discriminations.

Kerala's Islam is also unique. Its believed that Islam reached shores of Kerala around 600 AD, due tostrong trading relations between Kerala and Arabia that time. This resulted in Kerala adopting Shafi'iSchool of Islam like many Arab countries such as Oman and Yemen, and unlike the Hanfi schoolelsewhere in Insia.

Christianity too has made a unique mark in Kerala's history. St.Thomas the Apostle came in 52 AD

and spread the message of Christ. This resulted in large influx of Syrian Immigrants who soonassimilated with the locals. Kerala has the largest number of Churches, of which many areconsidered extremely sacred, in India.

For thousands of years Buddhism was the most influential religion in Kerala. It was only in the 11thand 12th centuries that Brahmanism took hold in the state and Buddhism waned.

Judaism has existed in Kerala for about 2000 years, and today a minority of Jews live around Kochi,although there was a mass migration to Israel in 1950s.

Hindus constitute about 60% of the population, and Muslims and Christians account for about 20%

each. Communal and sectarian tensions are minimal


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POPULAR DANCEBharatanatyam: Bharatanatyam is a classical dance which originated from Tamil Nadu

state. Bharatanatyam is a combination of Bhava, Raga and Tala that narrates the story in

a dramatic form. The sculptures seen in various postures in the South Indian temples aremostly based on Baratanatyam dance.


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KathakaliKathakali is a popular dance drama, originated from the south Indian state of Kerala.

This dance is performed with heavy costumes and make-up. Kathakali narrates the

Mahabharat and Ramayan in the form of story play. This dance is generally performedby men, both in male and female characters.


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MohiniattamMohiniyattam is yet another traditional dance form from the South Indian State of Kerala.

Mohiniattam is performed as a solo and group dance by women. Mohini meaning woman and

aattam meaning graceful movements. This dance narrates the episode of Lord Vishnu whoappears as Mohini to save Lord Shiva from the demon Bhasmasura.


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KuchipudiKuchipudi dance is a classical dance which originated from Kuchelapuram village near

Vijayawada, Krishna District in Andhra Pradesh. Its a dance drama that artists perform with

various facial expressions depicting different moods. It also has got many movements similar to

Bharatanatyam, another famous dance in India.


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KathakKathak is the major classical dance drama from North India. The word Kathak is derived

from Sanskrit meaning telling a story. This dance is performed with beautifulexpressions on the face, fast footsteps and also the fast body spinning.


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ATTRACTIVES ATTRIBUTES OF KERLA

Due to its unique geography, Kerala gets rain for at least 8 months of the year and the

forests are classified as rainforests. There are many opportunities to trek, camp and see

wildlife.

1. Backwaters

2. Mountains

3. Beaches

4. Historical monuments5. Eco-tourismvillages

6. Religious attractions


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Backwaters Backwaters of Kerala are a maze of lagoons criss-crossed with rivers,

shallow pools and canals, all separated from the sea by a narrow strip of

sand banks. Backwaters are present throughout the state

but Alappuzha and Kottayam are most notable in this regard.

The annual Vallam Kaliboat races take place in the backwaters. The boats

are large wooden canoes that can accommodate 60 to 100 rowers. The

most famous race is for the Nehru Trophy Vallam Kalli, held on the second

Saturday of August as a tribute to the former Indian Prime MinisterJawaharlal Nehru who had a keen interest in this sport.


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Mountains The Blue Mountains of the Western Ghats, popularly known as Nilgiris, are close

to Trivandrum and there are numerous hill stations in thise area. The most popular

is Munnar, the honeymoon capital of the state. The highest peak of the Western

Ghats is located at Anamudi (2,695 metres) and is good for trekking. The area is

also home to several sanctuaries and forest reserve areas.

There are more than two dozen waterfalls, both large and small, with numerous

rapids and springs. The largest fallwaters are at Athirampally, where three milky

waterfalls fall at great speed.


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Beaches The world famous Kovalam beach, well known for fun and frolic

Kerala has 650 km of coastline and numerous beaches. Some of the more

notable are: Kovalam Beach near Trivandrum has a good bathing area, clean

environment and plenty of accommodation. This was a centre of Hippy

counter-culture in sixties, and is today well known for hedonistic beach

parties.

Cherai Beach nearKochi city has a large golden sand beach.

Alapuzha Beach and Kollam Beach are both well known for beach sports

and tournaments.

Kozhikode Beach is where Vasco da Gama first landed in India, marking

the start of European colonization and the Age of Discovery.

Varkala Beach

nearKollam A long cliff makes the beach more natural (norestaurant behind you). long beach with a natural spring.


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Historical monuments


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Eco-tourism villages Kerala was the first state to formally embrace the eco-tourism concept in South

Asia, and has made considerable strides in this respect.

Akkalum Tourist Village in Trivandrum is set in a very clean and green

environment. There is a floating bridge and beautiful landscaped gardens. Many

famous statues and sculptures dot the area.


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Enjoying an Ayurveda Enjoying an Ayurveda Massage while in Kerala, is always a priority for tourists.

There are two types of Ayurvedic places, Ayurvedic hospitals and Ayurvedacentres. While the former is for treatment of serious ailments, diseases anddisorders, the latter is for casual spa-like treatment. There are many popularAyurvedic theme resorts which mixes both treatment and pleasure.

There are also many spas and massage centres offering light treatments. Check forthe fovernment rating, displayed at the reception. This is similar to a Star Ratingfor hotels and they are called Green Leaf ratings. The more green leafs, the better(and the higher the price). Uauthorized massage centres are mainly sex shops in

disguise. No large scale hospitals are given a green leaf, as they are classified asmedical centres. Most 3 star and above hotels have inhouse Ayurvedic spas.


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HOUSEBOATSThe houseboat holidays of Kerala are increasingly becoming popular with

domestic as well as international tourists. Consequently, the number ofhouseboats plying the backwaters of Kerala have increased dramatically. So

much so that there is an urgent need to evaluate the safety and service

standards of houseboats and classify them accordingly. This will be the first

step towards sustaining this unique tourism product.


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CONCLUSIONKerala, a state situated on the tropical Malabar Coast of southwestern India, is one

of the most popular tourist destinations in the country. Named as one of the ten

paradises of the world by the National Geographic Traveler, Kerala is famousespecially for its ecotourism initiatives Its unique culture and traditions, coupled

with its varied demography, has made Kerala one of the most popular tourist

destinations in the world. Growing at a rate of 13.31%, the tourism industry is a

major contributor to the state's economy.

Until the early 1980s, Kerala was a hitherto unknown destination, with most tourism

circuits concentrated around the north of the country. Aggressive marketingcampaigns launched by the Kerala Tourism Development Corporationthe

government agency that oversees tourism prospects of the statelaid the

foundation for the growth of the tourism industry. In the decades that followed,

Kerala Tourism was able to transform itself into one of the niche holiday destinations

in India. The tag line Kerala- God's Own Country was adopted in its tourismpromotions and became synonymous with the state. Today, Kerala Tourism is a

global super brand and regarded as one of the destinations with the highest brand

recall. In 2006, Kerala attracted 8.5 million touristsan increase of 23.68% in foreign

tourist arrivals compared to the previous year, thus making it one of the fastest

growing tourism destination in the world.

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Kerala features