Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Key Dates
Wednesday April 13 Good Food Month Registrations OPEN
Thursday May 5 Good Food Month Event Registrations CLOSE
Monday May 9 Notification of inclusion in Good Food Month program
Wednesday June 1 Full Good Food Month Program distributed; on-line, interstate and via
partners/participating businesses
Tuesday June 7
General distribution of event holder marketing collateral
Friday July 1 The Brisbane Times Good Food Month begins
Wednesday 20 – Sunday 31 July Night Noodle Markets
Sunday July 31 The Brisbane Times Good Food Month concludes
What is The Brisbane Times Good Food Month?
The Brisbane Times Good Food Month presented by Citi is back
again for 2016 and we’re excited! Here to celebrate all that is
incredible about Queensland’s wonderful culture and food, we are
encouraging all cafes, restaurants, bars and pubs to participate.
We are introducing a refresh to Good Food Month this year with
new category headings, new concepts and new ideas. We would
love for you to be part of the program – so get those thinking caps
on and start doing what you do best!
Good Food Month is here to showcase what is most exciting about
our world-class food and wine scene, vibrant culinary diversity and
fantastic local produce.
Key Selection Criteria
Your Event Concept/Submission
• Your event is held between 1 - 31 July 2016.
• You highlight quality food/drink experiences and strengths of your business.
• Your offering is unique and specially designed for Good Food Month.
• Do not use existing offers or menus in the Festival program.
• You offer good value when compared to normal event pricing.
• You deliver a premium event in line with the Good Food Month objectives.
• You agree to all terms and conditions specific to some of the event categories.
• If you represent a group of venues or restaurants we recommend you nominate
ONE person in your organisation to register multiple events.
General Terms and Conditions
• Four promotional tickets must be made available to Good Food Month organisers
for PR and VIP hospitality opportunities.
• Your event must be open to the public.
• All festival event submissions are subject to approval by the Good Food Month
team.
• Some events require Good Food Month sponsors to be recognised.
• Full event terms and conditions are available on the registration form.
How to Register – it’s never been easier!
It’s never been simpler to register for the 2016 Brisbane Times Good Food Month.
Categories are broader, restrictions have been reduced and for the first time in
The Brisbane Times Good Food Month history registration is FREE.
STEP BY STEP REGISTRATION PROCESS
1. Chefs, owners, managers – come up with a unique event that showcases you,
your restaurant and what you do best.
2. Head to http://brisbanetimesgoodfoodmonth2016-holdanevent.floktu.com/ and
choose the category you would like to partake in.
3. Fill in all mandatory fields in the registration form and upload beautiful food
and venue shots of at least 300dpi (please DON’T upload branded logos).
4. Once you receive a confirmation email from us, update any final information
in your registration prior to May 5.
Good Food Month Program
The Brisbane Times Good Food Month showcases all
that is exciting about Brisbane’s dynamic food and
drinks culture.
REMEMBER – all events, offerings and deals need to
be UNIQUE to the Good Food Month festival.
Everyone is invited to participate including:
- Restaurants, cafes, bars and pubs
- Food precincts and community groups
- Artisan food businesses and farmers’ markets
- Regional food groups, food tour operators and
festivals
- Cultural institutions with a food-focussed event
- Food forums and special interest groups
Marketing Overview
Campaign Overview
• Participation in Good Food Month profiles your event (and your
business) within the official program via an extended marketing and
promotional campaign, beginning in May 2016 and continuing
through the festival month of May.
• Good Food Month is promoted via Fairfax print publications
(newspapers and magazines), on-line (web, social, EDM), outdoor
(targeted flyering campaigns, venue advertising) and media
partners. All advertising include a strong call to action to view the
program which your event will be included within and to
visit goodfoodmonth.com.
• Fairfax works with a PR agency to deliver a strong PR campaign
aimed at maximum editorial opportunities for Good Food Month as a
festival.
Marketing Promotion Kits
• All registered companies will be provided with a Marketing & PR
Kit to assist with their promotions of participating within Good Food
Month. This will include a PR form, digital banners, logos, suggested
copy and images as well as a collateral pack with programs,
postcards and decals to distribute and display. Collective promotion
from participating companies has an immense impact on overall
Good Food Month bookings and attendance.
•
Audience Insight
PRINT MOBILE WEB EVENTS
• Loyal print
readership
• More food &
wine
enthusiasts
and slightly
older in
demographic
• Broader food
& wine
enthusiasts
through CT, SMH and
The Age more broadly
including
Shortlist and
Good Food
• Dedicated
Good Food
section
appearing on
tablet
weekly
• Ongoing food
sections
daily.
• Younger and
increasingly
growing
audience.
• Strong Good
Food and
Entertainment
sections
encompassing
Art,
Entertainment
and Food &
Wine.
• 1.5 million
food and
wine event
attendee’s
SOMETHING FOR EVERYONE
WHO LOVES GOOD FOOD &
ENTERTAINMENT.
Core Marketing Phases
TRADE CONSUMER
REGISTRATIONS PROGRAM EVENT
• Targeting industry
to take part in Good
Food Month and
Brisbane Night
Noodle Markets
• Advertising across
the Fairfax Network
• Editorial stories and
PR
• Partnership
discussions
• April - May
• Driving
awareness of the
Food Events
program launch
to consumers
• Advertising
across the
Fairfax and non-
Fairfax network
• Editorial and PR
• Driving to the
printed and
online program
and website
• May-July
• Driving
awareness and
participation of
event program
among consumers
• Advertising
across the Fairfax
Network, Media
Partnerships,
and social
• Editorial and PR
• July
THREE CORE MARKETING
PHASES TO ENSURE BEST
UTILISATION OF ASSETS
AGAINST OUR CORE
OBJECTIVES
@goodfoodmonth
#goodfoodmonth
#nightnoodlemarkets
#jointhefeast
@goodfoodmonth
#goodfoodmonth
#nightnoodlemarkets
#jointhefeast
@goodfoodmonth
#goodfoodmonth
#nightnoodlemarkets
#jointhefeast
Social Media
Breakfast
Lunch
Let’s Do Lunch
Dinner
Hats Off Dinners
Drinks
Experiences
Good Food Month
Event Categories
Breakfast
Breakfast Brief
Think of unique ways to break your
fast: think breakfast for supper,
power brunches and caffeine
crunches.
Event Examples
Grazing Breakfast Feast - Grab a hamper
to share and picnic in the park.
The Bay Brunch – a NYC brassiere-style
buffet brunch of seasonal dishes.
Lunch
Lunch Brief
Get creative with the second
most important meal of the day.
Think long lunches, signature
dishes and unique locations.
Event Examples
Feral Party –A feast based on all
things feral – wild animals, wild
weeds and crazy wild messed-up
beers.
Cocktail Brunch – After a
complimentary cocktail, hook into a
seasonal buffet of the finest seafood,
sumptuous mains and dessert
Let’s Do Lunch Presented by Coopers Beer, Yalumba Wine and Thatchers Cider
Lunch Brief
Show off your menu and attract
new customers by participating in
this signature part of Good Food
Month. *Your event menu is offered at a set price of $38 per person
including a glass of Coopers Beer, Thatchers Cider or
Yalumba Wine , tea and coffee.
Event Examples
Catalina Restaurant – Crisp-
skin king salmon fillet,
taramasalata, kipfler potato,
shallots and salmon caviar.
Glass Brassiere – Roasted pork
belly, squid, apple and ginger
puree, with a Thai salad.
Dinner
Dinner Brief
Mix things up with signature
events, matched wines, paddock
to plate dinners – the sky’s the
limit.
Event Examples
Two Chefs, One Kitchen – Taste the
friendly rivalry as two chefs each
present three dishes matched to wines
Regional Italy – Over four courses,
explore the beautiful Italian regions of
Veneto, Sicily, Emilia-Romagna and
Puglia.
Hats Off Dinners
Dinner Brief
The hatted restaurants of the current Good Food Guide are invited to set
aside their regular menus for
something truly special.
Event Examples
Festival of the Mouth – Five different
menus sent to five different tables each
headed by an industry expert. Each guest
receives a five course menu matched to
champagne, wines and whisky.
Food and Music – Enjoy a show stopping
menu inspired by music from the Sydney
Symphony Orchestra. Each course is
accompanied by an intimate performance.
Drinks
Drinks Brief
Everything exciting to wet your
whistle. From wine to cider to craft
beer to champagne to cocktails
Event Example
Cider Festival – Pop up cider tasting stalls
and food offerings such as pulled pork rolls,
paella and other apple-inspired treats.
Beer Degustation – Five courses matched
to five beers
Experiences
Experiences Brief
From a pop up street festival, an
instant expert masterclass to a
family cooking class - anything goes,
in this category
Event Example
Progressive Dining Walk - One night, four
venues. Wine and Dine through a
moveable feast.
Supercharged Sweets Cooking Class –
Learn how to make super tasty, super
healthy, superfood sweets.
The Citibank Dining Program category
Event Brief
We’re inviting QLD Citibank Dining Program partner
restaurants to curate a one-off event during Brisbane
Good Food Month where the free bottle of wine is
available to Citi customers when they pay with their
Citi card and a value add offer is available to all guests
(non-Citi Customers).
These events will be heavily promoted by both Fairfax events and Citi
via print, mobile and online
Event Examples
Collaboration Dinner –Invite guest
chef to collaborate with the venue for
a one off collaboration dinner
Offer – For example a complimentary
glass of bubbles on arrival, dessert
sampler or a voucher to return
another time – whatever offer suits your business.
Contact Details
The Brisbane Times Good Food Month is proudly presented by
Citi and is managed by Fairfax Events.
Asha Xavier
Festival Manager
P 03 8667 2651
Lisa Marshall
Festival Executive
P 03 8667 1195
Follow us
Facebook - www.facebook.com/goodfoodmonth
Twitter - @goodfoodmonth
Instagram - @goodfoodmonth