Key opportunities for embedded navigationHow automakers can differentiate their brands and grow revenue

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Long and costly development cycles of embedded navigation and infotainment systems can result in products that lack sparkle. This leads to dwindling consumer interest and an ever-increasing threat from similar services on smartphones.Original equipment manufacturers (OEMs) may struggle to keep up with rapidly evolving consumer expectations around digital services, but that’s not a good reason for ignoring the opportunity. Viable options to deliver lucrative differentiated services and improve embedded IVI are there to be grasped. In this eBook, we’ll outline three of the many ways HERE can support OEMs as they harness the potential offered by connected in-vehicle infotainment systems.

Beyond apps – enriched navigation and digital services 3Build unique digital brands and add value beyond the reach of smartphones

Provide superior search and routing 6Offer higher-quality solutions to boost the brand experience

Ease range anxiety with personalized EV routing 10Enhance the quality of EV journeys by integrating critical route information

Reduce cybercrime risk and enable new services with secure data 13Reassure privacy concerns and create a connected services ecosystem

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Beyond apps – enriched navigation and superior digital servicesWith an expectation of constant freshness and regular updates, consumers want smartphone-like experiences in their cars.

OEMs haven’t been able to match this demand with quality. Often, even the simple yet essential task of searching for an address or point of interest provides an inferior user experience. Given that, consumers have grown reluctant to pay for navigation and services they can get from consumer apps, often for free. The result has been a lower consumer take up of embedded entertainment and navigation systems and an increased willingness by OEMs to rely on device mirroring or third-party solutions with their own app ecosystem.Despite that, infotainment and navigation should not be seen by OEMs as a mere add-on, but rather as a crucial path to interact with customers and strengthen brand experiences.

A golden opportunityDemand for comfort and convenience, coupled with stringent safety regulations will play a role in helping the global connected car market grow to an expected $93.7 billion by 2024. This market has the potential to make use of over-the-air updates to generate aftersales revenue from a variety of digital services, including navigation, automation, cybersecurity, entertainment, communications, vehicle maintenance, retail, home and work integrations and many more.In doing so, the navigation and infotainment system transforms from an isolated feature to the central intersection between the driver, the OEM and the outside world. Yet, OEMs struggle to place themselves at the center of this opportunity to connect more deeply with customers. This should not be the case.

$93.7 bn** ABI Research estimated size of the global connected car market by 2024

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Credible threats Consumer technology companies see opportunities in the IVI space and are actively trying to take control. If OEMs overlook the potential of embedding navigation and connected services, it could have significant long-term impacts.

→ OEMs could hand the in-car digital experience to consumer technology firms and fail to secure a potentially rich revenue stream

→ Brands could lose a vital connection with customers and weaken their appeal

→ OEMs could surrender valuable opportunities to gather data, truncating their own innovation

Better in-car experiences The great advantage for OEMs is that they build and design the vehicles. They can develop truly tailormade and differentiated in-vehicle experiences. They already know their customer and can use this knowledge to build a digital connection with them that excites and delights. That doesn’t mean OEMs need to do everything on their own. Suppliers like HERE can help OEMs and connect them with third parties to develop services for their Infotainment systems. Crucially, OEMs can access the latest technology and services while remaining the owner of the system and the experience.With its location expertise, HERE provides systems to meet core consumer expectations for quality search and routing. It supports the transformation to electric vehicles (EVs) and supplies a secure and trustworthy solution on which to create potentially lucrative differentiated data services.

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If manufacturers want to regain this crucial part of the brand experience, they need to offer higher-quality solutions. Infotainment systems tailored to target audiences need to offer holistic experiences that make use of all screens, head-up displays (HUDs) and the sound system. They need to make it easier to search, offer optimal routing, intuitive guidance and connected services that are more advanced than those offered by free mapping apps.With highly accurate automotive-grade maps as foundation, HERE can support service development with APIs for sophisticated search and routing, natural voice input and guidance, public transport integration, sub-meter positioning to improve positioning accuracy and a fully customizable navigation solution.HERE has the building blocks and the automotive experience to co-create truly differentiated and enriched navigation solutions.

Provide superior search and routingSmartphone apps have reduced consumer appetite for buying embedded IVI solutions from an OEM.

Develop the future of search and routing, with HEREHighly accurate data for critical automotive applications is the foundation of everything we do. HERE Map Data is compliant with international industry standards of quality.

→ Worldwide coverage with more than 71 million kilometers of roads

→ Over 900 attributes providing location context for 2D and 3D maps

→ 200 countries mapped → Building footprints and cartography provide

detailed use and coverage data → Over 300 million building and structures

footprints available → Over 225 million places listed globally

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HERE Geocoding and Search provides search for addresses or places with relevant and accurate results. It enables customers to add their own datasets to their search infrastructure for more relevant queries.

→ Provides both display (roof top) and navigable positions on the map

→ Allows for free form, structured and hybrid address input

→ Provides one box search capability for either addresses or POI search

→ Supports location limited search that allows for soft or hard geospatial filtering when querying

HERE Routing API calculates routes between two or more locations, provides detailed turn-by-turn instructions while considering dynamic data for always accurate ETA calculations.

→ Calculate routes with hundreds of waypoints. Fastest/shortest options. Dynamic ETAs revise routes

→ Utilize advanced algorithms for matrix and isoline routing calculations

→ Add avoid/prefer options for areas, boarder, ferries, dirt roads, HOV lanes, highways, toll roads, tunnels and parks

→ Calculate fuel/energy consumption taking in speeds, inclines, acceleration and auxiliary consumption (such as heating, A/C)

The HERE Intermodal Routing API provides routes combining car, pedestrian, bike, taxi and public transportation. It uses real-time traffic conditions, service disruption data and walking times to calculate optimal routes and ETAs. Users are supplied information for each journey leg, including where to park where to get a taxi, change trains or walk to/from a transit or bike station.

→ Supports pre-trip and on-the-go usage, as well as park early or late implementations

→ Considers amenities available at or near transit station (e.g. parking facilities)

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Natural Guidance enables human-like directions, with intuitive commands and context-based instructions. Voice Phonetics improves the accuracy of text-to-speech and voice recognition engines for names in the HERE Map Content database.

HD-GNSS is a new, cloud-based service providing sub-meter positioning mobile devices and vehicles to substantially improve accuracy. This means more accurate search results and ETAs.

→ Locate vehicles accurately where positioning is usually difficult, like dense city centers

→ Ready-to-go product. No additional hardware needed

HERE Navigation on Demand is a SaaS navigation solution, delivering map content and ready-to-use functionality.

→ Support in-car navigation (embedded, mirrored, mobile only)

→ First-/last-mile guidance. Combine pre-trip planning with embedded experiences

→ Multi-device setups and integration for smartwatches and home hubs

→ Access the full wealth of content on the HERE platform

→ Integrate services developed by third-party developers, such as APCOA

→ Apply predictive navigation that learns from driving habits and commutes

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The commute How predictive navigation saves the morning

Traffic alertBefore the commute starts, you’re alerted to heavy congestion on your usual route to work.

Plan BAhead, traffic is worsening. You ask to reroute and select park-and-ride to finish the journey. You’re guided to the nearest station with available spaces.

Leave earlyDue to the heavy traffic, you decide to leave ten minutes earlier. Your car knows this, and has already warmed up the seat for you.

Coffee timeYou’re ahead of schedule – so ask your smartwatch to reroute you via a coffee shop before your 9am meeting. #Winning.

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Ease range anxiety with personalized EV routingAs internal combustion engines are phased out in favor of electric, OEMs will need to overcome a lack of consumer confidence in electric vehicle (EV) range and the availability of charging infrastructure.

The challenge is to sustain the ‘go anywhere, anytime’ attitude currently enjoyed by drivers of conventional vehicles, Electric vehicle drivers shouldn’t have to rely on multiple apps and constant rerouting to get from A to B. OEMs can help end range anxiety by integrating the location of charging stations, charger specs, charging costs and speeds into their routing. In addition, data from cars on battery levels, average speeds, historic battery information and driving style can all be added into the mix for more accurate, personalized and responsive navigation.HERE can help deliver better services to drivers by connecting OEMs seamlessly to third parties for the integration of content to support EV driving and by providing ready-made services to embed charging information into the navigation experience.

76%of Brits think EVs can’t go far enough on a single charge, according to The AA.

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OEMs can use HERE Navigation on Demand to flexibly license data and software from third parties and create packaged services specifically aimed at EV drivers.With HERE Navigation on Demand, OEMs can offer a full end-to-end EV experience that supports drivers with route planning, when there is the need for multiple charging stops. By integrating location data, pricing intelligence, expected charging times and a vehicle’s existing charge level into the route calculation for a longer trip, the number of stops and idle time can be minimized. Stops are integrated seamlessly into the guidance (which can include isoline routes) for optimal routing and the shortest driving time.

Support EV driving with smarter routing

The Charge Points Static product from HERE provides locations of charging stations with detailed information about plug types, charging modes, status of connectors and available payment methods.Alternatively, HERE EV Charing Stations can provide more granular and up-to-date information on charging infrastructure. This API contains data on charger type (including fast, slow and superchargers), opening hours, number of connectors, subscriptions, prices and more.

80+countries

What does HERE EV Charging Stations offer?

180,000dynamic connectors

60,000dynamic stations 

380,000static connectors

140,000charging stations

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The road trip How personalized EV routing eases anxiety

Goin’ campingYou’ve packed food, fishing rods and tents. Now, the big question: Can your EV make the journey?

Charge your EVYour route guides you to a station that matches your vehicle, charging requirements, budget and time.

Personalize the routeThe car suggests optimized routes based on its range, your driving habits, real-time traffic, weather and road conditions. Calendar are also synchronized.

And relax...You enjoy the trip knowing there’s plenty of charge to get you to one of several stations on the way home.

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Reduce cybercrime risk and enable new services with secure dataWhen consumers don’t understand how data is used or system security, wariness about sharing information with a business is justified.

Research conducted by HERE revealed that people are more willing to share location data when they understand its use and/or gain a benefit, such as increased safety, security or access to a new service. Overall, acting as a trusted and reputable data collector is the key to creating a willingness amongst consumers to share data. The need for reliable security also extends to how OEMs exchange information with third parties. Instead of simply providing access to their platforms, OEMs need something more intuitive – an interface that’s neutral and independent for secure data exchange.When exchange is secured in this way - and the consumer is happy - OEMs and third parties will be able to confidently and reliably apply data to create new connected car functionality, grow their digital ecosystems and differentiate services.

79%of consumers likely to share location data with mapping or location services

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Safe and secure data and services, with help from HERE

By using the HERE Marketplace, OEMs can provide third parties with secure access to sensor data from their vehicles for the development of new connected services. This is developed to comply with privacy regulations. OEMs also gain access to a variety of sources already listed on the marketplace.

→ Hundreds of data signals packaged into more than 50 datasets

→ Access SD and HD map content from HERE

The newly added neutral server capability allows the exchange of vehicle data in the Marketplace via the ISO 20078 compliant Neutral Server Interface. Non-discriminatory access to sensor data from multiple brands with blockchain-based consent management enables OEMs to control and restrict access to their data.

HERE strengthened its commitment to high standards of vehicle and IoT security by joining the Uptane Alliance, a non-profit industry consortium working to standardize open-source software for the security of over-the-air (OTA) updates to vehicles, devices and infrastructure.HERE helps OEMs with highly secure remote exchanges of software and data between the cloud and cars with HERE OTA Connect, its Uptane-based OTA software management tool.

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The hackHow data security helps you be safer and enables services

Neighborhood hackHackers attempt entry into cars on your road. They can’t access your software, but next door isn’t so secure. The car is stolen, and the owner’s details are accessed.

Get automatic updatesAn update arrives to enhance your car security. What’s more, while you slept your new supermarket app adds a great new shopping service.

Safeguarding your dataYou receive a message that someone tried to hack into your car, but that attempt was prevented.

Access secure servicesDuring the commute, you take advantage of the supermarket update and have groceries dropped into your trunk before you return home from work.

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About HERE TechnologiesHERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com.

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