KEY PERFORMANCE INDICATORS - PPHE

K E Y P E R F O R M A N C E I N D I C A T O R S/

FINANCIAL KPIs OPER ATING KPIs

Total revenue (£m) EBITDAR (£m) EBITDA (£m) Occupancy (%) Average room rate (£) REVPAR (£)

19

6.2

20

7.8

21

7.0

21

8.7 2

72

.5

25

4.6

26

9.8

2012 2013 201620152014 20162015Like-for-like1

CAGR 8.6%

78

.4

79

.1

84

.4

88

.5 10

3.0

10

2.5

10

3.1

CAGR 7.0%

2012 2013 201620152014 20162015Like-for-like1

69

.4

70

.2 76

.1

80

.1 94

.1

93

.7

94

.2

CAGR 7.9%

2012 2013 201620152014 20162015Like-for-like1

KPI definitionTotal revenue includes all operating revenue generated by the Group’s owned and leased hotels, management fees, franchise fees and marketing fees.

CommentRevenue increased by 24.6%, mainly from our first time consolidation of the Croatian operation and a currency exchange rate benefit.

Read moreDeputy CEO & CFO’s statement pages 42 to 51, Financial statements pages 87 to 136.

KPI definitionEarnings before interest, tax, depreciation, amortisation and rental expenses.

CommentEBITDAR increased by 16.4%, mainly due to an increase in revenue from the first time consolidation and a strong season of our Croatian operation.


KPI definitionEarnings before interest, tax, depreciation and amortisation.

CommentEBITDA increased by 17.5%, mainly due to an increase in revenue from the first time consolidation of our Croatian operation, partly offset by softer performance of our existing operations.


KPI definitionTotal rooms occupied divided by the available rooms.

CommentLike-for-like1 occupancy was flat at 77.0%, with reported occupancy decreasing year-on-year,due to the first time consolidation of the Croatian operation which is highly seasonal.

Read moreDeputy CEO & CFO’s statement pages 42 to 51, Business review 2016 pages 52 to 59, Financial statements pages 87 to 136.

KPI definitionTotal room revenue divided by the number of rooms sold.

CommentLike-for-like1 average room rate increased by 8.6%, with reported average room rate decreasing by 1.8%, due to the first time consolidation of the Croatian operation which is highly seasonal.


KPI definitionRevenue per available room; total room revenue divided by the number of available rooms.

CommentLike-for-like1 RevPAR increased by 7.3%, with reported RevPar decreasing by 8.2%, due to the first time consolidation of the Croatian operation which is highly seasonal.


Normalised profit before tax (£m)

Normalised earnings per share (£) Dividend per share (£)

Employee satisfaction/engagement (scale 1–100%)

Guest satisfaction(scale 1–10)

Service performance(scale 1–10)

19

.5

18

.6

26

.4 29

.8

31

.7

2012 2013 201620152014

0.4

8

0.4

6

0.6

3 0.7

1

0.6

8

0.1

2

0.1

4

0.1

9

0.2

0

0.2

1

1.0

0

2012 2013 201620152014 2016

KPI definitionProfit before tax adjusted to remove unusual or one-time influences.

CommentNormalised profit before tax increased by 6.4%, with the Croatian acquisition as the main driver for this growth.


KPI definitionThe total dividends paid out over an entire year divided by the number of outstanding ordinary shares issued.

CommentOrdinary dividend increased 5.0% year-on-year, with a final dividend of 11.0 pence per share proposed. A special dividend of £1.00 was paid to shareholders in the year.


KPI definitionMeasured through annual surveys. Team members are encouraged to share feedback about our Company, their jobs, their teams and their manager.

CommentIn the second year since adopting a new employee engagement methodology, we have increased our overall score by 70 basis point (bps) year-on-year.

Read morePresident & CEO’s statement pages 22 to 27,Corporate Social Responsibility pages 60 to 67.

KPI definitionGuest satisfaction is paramount to ourlong-term success. Guests are approached with electronic surveys and are encouraged to rate various elements of their stay.

CommentWe delivered a record level of guest satisfaction, with further improvements expected post renovations.

Read morePresident & CEO’s statement pages 22 to 27.

KPI definitionA consistent delivery of exemplary service is a core objective. Service performance is measured through electronic surveys, with guests encouraged to rate various service elements.

CommentOnce again we delivered a record service performance score, a testimony of our strong focus on learning and development.


2012 2013 2014 2015 2016

KPI definitionEarnings for the year, adjusted to remove any unusual or one-time influences, divided by the weighted average number of ordinary shares outstanding during the year.

CommentNormalised earnings per share decreased by 3.8%, as the result of an increase in the share of minority shareholders of our Croatian investment in the reported results.


S T R A T E G I C R E P O R T

1 The 2016 like-for-like comparison figures exclude Park Plaza London Waterloo and Park Plaza Nuremberg from the dates they opened in 2016. Furthermore, the 2015 like-for-like comparison figures include the Croatian segment apart from the first quarter of 2015 and the figures from Park Plaza Prenzlauer Berg Berlin for the second half of the year.FINANCIAL KPIs OPER ATING KPIs

Total revenue (£m) EBITDAR (£m) EBITDA (£m) Occupancy (%) Average room rate (£) REVPAR (£)

77

.4

80

.7

83

.7

84

.3

76

.0

78

.0

77

.0

2012 2013 201620152014 20162015Like-for-like1

10

6.1

10

6.6

10

8.8

10

9.1

11

1.0

10

2.1

11

0.9

2012 2013 201620152014 20162015Like-for-like1

82

.1

86

.1

91

.2

92

.0

84

.4

79

.6 85

.4

2012 2013 201620152014 20162015Like-for-like1

KPI definitionTotal revenue includes all operating revenue generated by the Group’s owned and leased hotels, management fees, franchise fees and marketing fees.

CommentRevenue increased by 24.6%, mainly from our first time consolidation of the Croatian operation and a currency exchange rate benefit.


KPI definitionEarnings before interest, tax, depreciation, amortisation and rental expenses.

CommentEBITDAR increased by 16.4%, mainly due to an increase in revenue from the first time consolidation and a strong season of our Croatian operation.


KPI definitionEarnings before interest, tax, depreciation and amortisation.

CommentEBITDA increased by 17.5%, mainly due to an increase in revenue from the first time consolidation of our Croatian operation, partly offset by softer performance of our existing operations.


KPI definitionTotal rooms occupied divided by the available rooms.

CommentLike-for-like1 occupancy was flat at 77.0%, with reported occupancy decreasing year-on-year, due to the first time consolidation of the Croatian operation which is highly seasonal.


KPI definitionTotal room revenue divided by the number of rooms sold.

CommentLike-for-like1 average room rate increased by 8.6%, with reported average room rate decreasing by 1.8%, due to the first time consolidation of the Croatian operation which is highly seasonal.


KPI definitionRevenue per available room; total room revenue divided by the number of available rooms.

CommentLike-for-like1 RevPAR increased by 7.3%, with reported RevPar decreasing by 8.2%, due to the first time consolidation of the Croatian operation which is highly seasonal.


Normalised profitbefore tax (£m)

Normalised earningsper share (£) Dividend per share (£)

Employee satisfaction/ engagement (scale 1–100%)

Guest satisfaction (scale 1–10)

Service performance (scale 1–10)

82

.1 82

.9 83

.5 84

.2 84

.9

2012 2013 201620152014

8.3

0

8.3

0

8.3

6

8.3

1

8.3

9

2012 2013 201620152014

8.4

8 8.5

0 8.6

2 8.6

3 8.7

1

2012 2013 201620152014

KPI definitionProfit before tax adjusted to remove unusual or one-time influences.

CommentNormalised profit before tax increased by 6.4%, with the Croatian acquisition as the main driver for this growth.


KPI definitionEarnings for the year, adjusted to remove any unusual or one-time influences, divided by the weighted average number of ordinary shares outstanding during the year.

CommentNormalised earnings per share decreased by 3.8%, as the result of an increase in the share of minority shareholders of our Croatian investment in the reported results.


KPI definitionThe total dividends paid out over an entire year divided by the number of outstanding ordinary shares issued.

CommentOrdinary dividend increased 5.0% year-on-year, with a final dividend of 11.0 pence per share proposed. A special dividend of £1.00 was paid to shareholders in the year.


KPI definitionMeasured through annual surveys. Team members are encouraged to share feedback about our Company, their jobs, their teams and their manager.

CommentIn the second year since adopting a new employee engagement methodology, we have increased our overall score by 70 basis point (bps) year-on-year.

Read morePresident & CEO’s statement pages 22 to 27, Corporate Social Responsibility pages 60 to 67.

KPI definitionGuest satisfaction is paramount to our long-term success. Guests are approached with electronic surveys and are encouraged to rate various elements of their stay.

CommentWe delivered a record level of guest satisfaction, with further improvements expected post renovations.


KPI definitionA consistent delivery of exemplary service is a core objective. Service performance is measured through electronic surveys, with guests encouraged to rate various service elements.

CommentOnce again we delivered a record service performance score, a testimony of our strong focus on learning and development.


K E Y P E R F O R M A N C E I N D I C A T O R S

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KEY PERFORMANCE INDICATORS - PPHE