Key Technology TransitionsKey Technology Transitions

Impact on future ofImpact on future ofVoice Messaging AppsVoice Messaging Apps

Bert LeysenBert Leysen

Market Development ManagerMarket Development ManagerIntel CSO EMEAIntel CSO EMEA

22

AgendaAgenda

Next-Gen Network TopologyNext-Gen Network Topology Technology Transitions @ Network AccessTechnology Transitions @ Network Access

– Wireless AccessWireless Access

– Broadband Access Broadband Access

Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure– Distributed ArchitectureDistributed Architecture

– Packed-based Architecture - VoPPacked-based Architecture - VoP

Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems– Standard based Platform ArchitectureStandard based Platform Architecture

In search of « The NGN Killer App »In search of « The NGN Killer App »

ConclusionConclusion

33

The Next Generation NetworkThe Next Generation Network

Service ProvidersService ProvidersAnd EnterpriseAnd Enterprise

ServiceServiceProviderProvider

EnterpriseEnterprise

ClientsClients

Mobile ClientsMobile Clients

FixedFixedClientsClients

Public NetworksPublic Networks

ACCESSACCESS

ACCESSACCESS

ACCESSACCESS BroadbandBroadband

AccessAccess

CoreCore

FixedFixed AccessAccess

(Narrow Band)(Narrow Band)

Mobile Mobile WirelessWirelessAccessAccess

FixedFixed AccessAccess

(Narrow Band)(Narrow Band)

BroadbandBroadbandAccessAccess

GatewaysGateways

ServicesServices

ServicesServices ServicesServices

ServicesServices ServicesServices

ServicesServices ServicesServices

ACCESSACCESS

ACCESSACCESS

44

55

The Business Drivers behind NGNThe Business Drivers behind NGN

End Users (Corporate, Consumers):End Users (Corporate, Consumers): flexible access to information: Any device, anywhere, any timeflexible access to information: Any device, anywhere, any time Phone (no longer Voice only) => PDA, Games, Internet, SMS, …Phone (no longer Voice only) => PDA, Games, Internet, SMS, … CPE/SOMO: Have IT systems hosted by xSPCPE/SOMO: Have IT systems hosted by xSP

Carriers & Service ProvidersCarriers & Service Providers:: Require operational efficiency => network convergenceRequire operational efficiency => network convergence Want differentiation and sticky servicesWant differentiation and sticky services

Eg Broadband access at low price, GamesEg Broadband access at low price, Games ““Voice” remains lion share of future revenue Voice” remains lion share of future revenue

NGN needs to provide QoS to carry VoiceNGN needs to provide QoS to carry Voice

OEMs / DevelopersOEMs / Developers:: Want improved TTM Want improved TTM Require an offering with reduced TCO (pushed by xSPs)Require an offering with reduced TCO (pushed by xSPs)

66

AgendaAgenda

Next-Gen Network TopologyNext-Gen Network Topology

Technology Transitions @ Network AccessTechnology Transitions @ Network Access– Wireless AccessWireless Access

– Broadband AccessBroadband Access

Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems In search of « The NGN Killer App »In search of « The NGN Killer App » ConclusionsConclusions

77

Network Access:Network Access: Broadband and WirelessBroadband and Wireless

1998 2005

Data /Data /InternetInternet

WirelessWireless

““Wireless Wireless Internet”Internet”

Mar

ket S

ize

1 Billion Subs1 Billion Subs

1 Billion Subs1 Billion Subs

200 Million Subs200 Million Subs

300 Million Subs300 Million Subs

Source: NSS MarketingSource: NSS Marketing DD

88

Wireless Access:Wireless Access:Convergence of Wireless Voice & DataConvergence of Wireless Voice & Data

Personal Inf. DevicesPC synchronization

Rich DataPersonal Info. Mgmt.

MP3/MPEG4Video Encode

3D Games

Cellular Telephony 2.5G and 3GGUI/BrowsersMixed Data TypesLocation ServicesM-Commerce

Cellular Telephony 2nd Generation

PIM (simple)Voice only

Increasing bandwidth /Increasing bandwidth /packet-based networkspacket-based networks

Increasing processingIncreasing processing

PDAPC synchronization

Data centricDigital Audio

Video playbackGames

99

Wireless Access:Wireless Access:Personal Client Architecture (PCA)Personal Client Architecture (PCA)

Compute Compute

CPUCPU

PowerPowerManagementManagement

DisplayDisplay

PeripheralsPeripherals

USBUSB

Bluetooth*Bluetooth*

Communications Communications CPUCPU

AnalogAnalog DSPDSP

Flash/SRAMFlash/SRAM

Air Interface Air Interface ModuleModule

FlashFlash

RAMRAM

MemoryMemory

Standard Bus Interface

Hardware and software stacks Hardware and software stacks abstractedabstractedDefined interface allows each block Defined interface allows each block to evolve separatelyto evolve separately

PCA Decouples Communication and Computing subsystems for independent development and faster delivery of applications

PCA Decouples Communication and Computing subsystems for independent development and faster delivery of applications

1010

Wireless Access:Wireless Access:Dual Mode Dual Mode – GSM Voice & WAP Data– GSM Voice & WAP Data

1111

AgendaAgenda

Next-Gen Network TopologyNext-Gen Network Topology

Technology Transitions @ Network AccessTechnology Transitions @ Network Access

Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure– Distributed ArchitectureDistributed Architecture

– Packed-based Architecture - VoPPacked-based Architecture - VoP

Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems

In search of « The NGN Killer App »In search of « The NGN Killer App »

ConclusionsConclusions

1212

Core InfrastructureCore Infrastructure

Distributed & Adding IntelligenceDistributed & Adding Intelligence

Enhanced Media Enhanced Media Gateway Gateway

Trunk

Trunk

Inte

rfac

e

Inte

rfac

e

Signal GatewaysSignal Gateways

Signaling

Signaling

Interface

Interface

Media ServerMedia Server

APIAPI

Media ServerMedia Server

Switch

Switch

Media

Media

SoftswitchSoftswitch

Switch

Switch

Intelligence

Intelligence

Sw

itch

Sw

itch

Fab

ric

Fab

ric

PacketPacketNetworkNetwork

PSTNPSTN

SwitchSwitch

1313

AgendaAgenda

Next-Gen Network TopologyNext-Gen Network Topology Technology Transitions @ Network AccessTechnology Transitions @ Network Access

Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure

Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems– Standard based Platform ArchitectureStandard based Platform Architecture

In search of « The NGN Killer App »In search of « The NGN Killer App »

ConclusionsConclusions

1414

Service Systems:Service Systems:TransitionTransition to IP is in Progress to IP is in Progress

The migration is evolutionaryThe migration is evolutionary

Circuit-switched Systems Circuit-switched Systems

(1) TDM-based products still (1) TDM-based products still

account for a majority of industry account for a majority of industry

revenuerevenue

(2) Approaching limits in (2) Approaching limits in

price/performanceprice/performance

3) Speech becomes critical3) Speech becomes critical

Packet-based SystemsPacket-based Systems

(1) IP-based service systems will (1) IP-based service systems will

surpass by 2003 (SIP, VoiceXML)surpass by 2003 (SIP, VoiceXML)

(2) Enhanced Features distributed (2) Enhanced Features distributed

between between gatewaysgateways and and media media

serversservers

(3) Speech is a critical component(3) Speech is a critical component

1515

• • EnterpriseEnterprise• SOMO• SOMO• Consumers• Consumers

• • EnterpriseEnterprise• SOMO• SOMO• Consumers• Consumers

EnterpriseEnterpriseEnterpriseEnterprise SOMOSOMOSOMOSOMO ConsumersConsumersConsumersConsumers

Content ProvidersContent ProvidersContent ProvidersContent Providers

Application ProvidersApplication ProvidersApplication ProvidersApplication Providers

Backbone OperatorsBackbone OperatorsBackbone OperatorsBackbone Operators

Access ProvidersAccess ProvidersAccess ProvidersAccess Providers

RetailersRetailersRetailersRetailers

Wir

elin

e O

per

ato

rsW

irel

ine

Op

erat

ors

Wir

elin

e O

per

ato

rsW

irel

ine

Op

erat

ors

Wir

eles

s O

per

ato

rsW

irel

ess

Op

erat

ors

Wir

eles

s O

per

ato

rsW

irel

ess

Op

erat

ors

ISP

sIS

Ps

ISP

sIS

Ps

ContentContentContentContent

Service PortalsService PortalsService PortalsService Portals

BandwidthBandwidthBandwidthBandwidth

Local PresenceLocal PresenceLocal PresenceLocal Presence

DistributionDistributionDistributionDistribution

SE

RV

ICE

OF

FE

RIN

GS

ER

VIC

E O

FF

ER

ING

SE

RV

ICE

OF

FE

RIN

GS

ER

VIC

E O

FF

ER

ING

US

ER

SU

SE

RS

US

ER

SU

SE

RS

Service Systems:Service Systems:ASPs hosting multi-vendor AppsASPs hosting multi-vendor Apps

Through Competition, “Operators” are specializing and becoming “Service Providers”

1616

AccessAccessLayerLayer

EnhancedEnhancedServicesServicesLayerLayer

Core NetworkCore NetworkServicesServicesLayerLayer

Service Systems (through Broadband Access) :Service Systems (through Broadband Access) :Allowing Hosting of SME Comms ServicesAllowing Hosting of SME Comms Services

HostingCenter

Service Portal

Media APIMedia API

Voice Voice PortalPortal VPNVPN Confe-Confe-

rencingrencing

SME

SOMO

Use

rs

TDMSwitches

COSwitch

Corporate

xDSL(CableGbE)

Voice+SS7

1717

VoiceXMLVoiceXML– W3CW3C

BroadbandBroadband– Voice over BroadbandVoice over Broadband (OpenVOB)(OpenVOB)

Policy/QoSPolicy/QoS– IETF RAP (COPS)IETF RAP (COPS)– IETF DiffServIETF DiffServ– IETF RSVP IETF RSVP – IEEE 802.1pIEEE 802.1p– IETF SMIngIETF SMIng

SecuritySecurity– IETF IPSecIETF IPSec– IETF & DMTF Security PolicyIETF & DMTF Security Policy– IETF AAAIETF AAA– Open Group CDSAOpen Group CDSA

Network Edge TechnologyNetwork Edge Technology– IETF OPESIETF OPES– BCDFBCDF– W3CW3C

Telephony Application ServersTelephony Application Servers– ECTFECTF

IP TelephonyIP Telephony– ITU H.323ITU H.323– ITU H.248ITU H.248– IETF SIPIETF SIP– IETF MegacoIETF Megaco– IMTC iNOW!IMTC iNOW!

DatacastingDatacasting– ATSC S13ATSC S13– DVB HTMLDVB HTML

Open NetworkingOpen Networking– CPIX and MSF network proc. APIsCPIX and MSF network proc. APIs– IETF FoRCES (BOF)IETF FoRCES (BOF)

Open Telco-grade ComputingOpen Telco-grade Computing– PICMGPICMG– InfinibandInfiniband– Open Source - LinuxOpen Source - Linux

Standards make NGN happenStandards make NGN happen

LinuxLinux

Other brands and names are the property of their respective owners.

1818

Service Systems:Service Systems:

Standards-based Platform ArchitectureStandards-based Platform Architecture

Direct I/O APIsDirect I/O APIs

Unified MailUnified Mail Voice PortalVoice Portal Call CenterCall Center VoIP ConferencingVoIP Conferencing

JAIN, VoiceXML, Parlay, S.100JAIN, VoiceXML, Parlay, S.100

Middleware – Carrier Grade OSMiddleware – Carrier Grade OS

PCI cPCI Aplliances

1919

DB

MultimediaFiles

AudioFiles

Web Server

HTMLScripts

VoiceXMLScripts

Grammars

Gateway

Web Browser

Capture Voice

ASR

DTMF

Replay Audio

TTS

Database Server

VoiceBrowser

VoiceXML: XML-based – One Info DBVoiceXML: XML-based – One Info DB

2020

AgendaAgenda

Next-Gen Network TopologyNext-Gen Network Topology

Technology Transitions @ Network AccessTechnology Transitions @ Network Access

Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure

Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems

In search of « The NGN Killer App »In search of « The NGN Killer App »

ConclusionsConclusions

2121

In search of “The Killer App”In search of “The Killer App”

Will it be driven by the Hosting business model?Will it be driven by the Hosting business model?– Web Server -> e-Business -> Click-to-talk -> distributed call centersWeb Server -> e-Business -> Click-to-talk -> distributed call centers– Network based PBX - IP Centrex - VPNNetwork based PBX - IP Centrex - VPN

Will it be through Voice/Data Convergence?Will it be through Voice/Data Convergence?– IP Conferencing: Merge of Video, Data and VoiceIP Conferencing: Merge of Video, Data and Voice– Unified Messaging: Any Place, Any Time, Any DeviceUnified Messaging: Any Place, Any Time, Any Device

Will Wireless Mobility be the driver?Will Wireless Mobility be the driver?– Location based ServicesLocation based Services– Wireless Internet - GamesWireless Internet - Games

Will it be through new technologies, like eg. Speech Recognition?Will it be through new technologies, like eg. Speech Recognition?– Voice Portal - Email ReaderVoice Portal - Email Reader– Personal AssistantPersonal Assistant

Will it be through Openness of new Solutions?Will it be through Openness of new Solutions?– VoiceXML -> Tapping into XML Developer Community?VoiceXML -> Tapping into XML Developer Community?

Will it be through the introduction of alternative Billing?Will it be through the introduction of alternative Billing?– Prepaid IP Billing - Reverse Billing – Always on - …Prepaid IP Billing - Reverse Billing – Always on - …

Question: Why did SMS or I-Mode become a Killer Apps?Question: Why did SMS or I-Mode become a Killer Apps?

Thanks !Thanks !

Bert LeysenBert Leysen

Bert.Leysen@Intel.comBert.Leysen@Intel.com+32 2 712 43 11 Ext 346+32 2 712 43 11 Ext 346

2323

NGN Reference Network IINGN Reference Network II

STP

SignalGateway(SS7 SG)

Softswitch(Basic, Programmable)

MediaGateway(Trunk)

IPNetwor

k

OSSOSS BSSBSSOSSOSS BSSBSS

PacketPacketCircuitCircuit PacketPacket

SoftswitchSCP

Feature Feature ServerServer

MediaGateway(Access)

Media Server(SN/IP, ESP, VPP, IPMS)

Analog/Digital Analog/Digital endpointsendpoints

Packet Packet endpointsendpoints

MediaGateway

(IP/Packet)

SignalGateway

(IP)

CentralOffice

App App ServerServer

Feature Feature ServerServer

OSSOSS BSSBSS

Media Server(IPMS)

App App ServerServer

Packet Packet endpointsendpoints

EnterpriseMedia Server

Analog/Digital Analog/Digital endpointsendpoints

IPNetwork

2424

NGN Reference Topology IIINGN Reference Topology IIIE

nter

pris

e A

ndH

ome

Fixed NB Access Fixed NB Access Network Network (Cu or WLL)(Cu or WLL)

BB Access BB Access NetworkNetwork

(Fiber, Cable, (Fiber, Cable, DSL, or WLL)DSL, or WLL)

Mobile Wireless Access Mobile Wireless Access Network Network (2G, 2.5G, 3G)(2G, 2.5G, 3G)

EnterpriseEnterpriseNetworkNetwork

Core Core NetworkNetwork

CoreCoreNetworkNetwork

EnterpriseServices

Platforms

HSP/ASPServices

Platforms

NSP ServicesPlatform

NSP ServicesPlatform

NSP ServicesPlatform

NSP ServicesPlatformNSP Services

Platform

Access device

Gateway Gateway Gateway Gateway

Gateway

Access deviceAccess deviceAccess device

Cor

e A

cces

s

NGN “Connected Clients”NGN “Connected Clients”

HSP/ASP ServicesPlatforms

2525

The ComplexityThe Complexity

Communicator

WAPphone

Smartphone

Subnotebook

Notebook

GSM/GPRS/WCDMA/Bluetooth/WLAN

Infrastructure

SGSN

GGSN

InternetOperators

Mobile/InternetPortal

InternetPortal

Mobile Fixed access

WAP

HTML

WAP/HTML

Mobile Operator

WiredOperator

ISP

ISP

ISP

Mobileportal

Corporate Intranet

Mobile Portal

WAP andHTML

WAP gateway

WAP gateway

WAP gateway

SERVERSWAP gateways

ISP:sPortals

Corporate

End to end security