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Social Media is changing the way we communicate, the way we do business,
and the way we lead
SOCIAL MATTERS TODAY -
Presentation Overview…
1. How the baby boomers like me, jump into technology, Social Media and then struggle.
2. Share some Case Studies on how Social Media works
3. Bust some common myths on Social Media
4. Give you some strategies on how to use Social Media in your business
5. Opportunity to continue to learn social media
6. Q/A
Me Trying To Figure Out Technology…
Are you feeling overwhelmed with technology and social media ?
To the rescue
My Gen Y team and family
HeyTell App
• Short 30 second voice texts
• Simple communication
• Only invited friends
• Popular with GenY
Social media stories
My daughter showed me a video a friend had created…
16 Teleseminars in one week
My secret to learning social media
Start Your Business Using Social Media
Case Study #1Local San Francisco Dentist
Irena Vaksman
San Francisco Dentist, Irena Vaksman
• YouTube Video
• Blog – Dental Hygiene Tips
• Yelp – 5 Star Rating
Groupon “Deal of the Day”Generated 320 New Patients
• High Tech Word of Mouth
• Reply to Comments
• 5 Star Rating & 24 Reviews
Case Study #2ElectricMan – Arlington, Texas
The January 31st snow & ice storm found the American Red Cross without power for their 2,000 units of blood.
Because ElectricMan used Social Media principles of Facebook, Twitter, YouTube, LinkedIn, & Blogging he was positioned first in Google.
American Red Cross contacted him and he saved 2,000 units of blood.
Social Media Really is “Word of Mouth Advertising” on Steroids…
“When you do a remarkable job for your customers they will, in turn make positive remarks about you – but instead of telling 1 person they are telling 1,600 Twitter followers.”
~ Paul Slack ~Co-Founder of Splash Media
Lesson here…
The “ElectricMan” knew how to use Social Media. He was on Facebook, Twitter, YouTube, LinkedIn, & has a Blog.
When opportunity knocked… he was there!
Case Study #3Social Media Helped President Obama
Get Elected in 2008
• Overcame a 30 point deficit in 3 months
• Defeated an established politician & veteran
• All this was accomplished in a short time frame
If You Know How To Use Social Media, You Can Win Even If the Odds are
Against You!
Social Media can take you to the highest office
• Continuous Education
• Live format with Q/A
• Replays available
• Downloadable option
• 12 months of learning
Free Monthly Social Media Webinars
www.SocialMediaMonthlyWebinars.com
WHY FACEBOOK?
• Increase Your Online Visibility
• Showcase Your Business
• Connect With Millions of Users
• Ask Your Customers Questions
6 STRATEGIES FOR FACEBOOK
• Design
• Content
• Promotional
• Engagement
• Conversational
• Scalability
ESTABLISH CLEAR OBJECTIVES
• Build a List of Customers
• Improve Customer Service
• Get Media Contacts & Attention
• Promote Your Events with Your C-Store
CONNECT WITH YOUR FAMILY
• Closed Group for Family
• Invitation Only
• Share Photos, Video & Life
• Stay Connected
ASK YOUR CUSTOMERS QUESTIONS
• Instant Feedback From Fans
• Simple Multiple Choice Response
• Opportunity for Market Research
Why Mobile Marketing?
• Mobile Phone is Constantly with the Owner
• Consumer Can Be Individually Identified by their Phone Number
• Mobile is Always On & 7 out of 10 People Sleep with their Phone
• Mobile Phones have built in Payment Mechanism – “Click to Buy”
Text Messaging
• Over 90% of All Text Messages are Read Within 3 Minutes
• Text Messages Don’t Have to Go Through Spam Filters
• Text Coupons Have a Redemption Rate of10% -30%
Free Webinar on Google Places
• Text 1-404-381-8011
• Recorded live webinar
• Download it to computer, mp3 player or iTunes
Why YouTube
• 60% of all web traffic is video
• Average video viewed is 27 minutes on YouTube
• 30 billion videos are watched in US every month
• 4th most visited site on the Internet and #2 search engine
Video Testimonials
Use on Website
Use video for FAQ & SAQ
More Than 106 Million Accounts.... 450,000 Per Day
Twitter Users Are More Educated Than The General Population
Twitter Users Have a Higher Income Than The General Population
Plays an Active Role in Purchase Decisions
Companies Using Twitter Average 2x More Leads Per Month Than Those Who Don’t
67% of Twitter Users are More Likely to Buy Brands that They Follow
Why Twitter?
•Users check-in at locationsLocation based social applicationEarn points and unlock badgesMay announce to friend, Twitter and FacebookUser with most check-in becomes mayor of the location
What is
•Special offers for checking inDrive people from pump to store Change offers each monthCustomers spread the word You can track results
• 65 Million Business ProfessionalsLargest Audience of Influential, Affluent Professionals$109,000 AHINetwork Untapped
Why Linkedin
Linkedin Personal Profile
• Change your status frequently
• Response to EVERYONE who communicates with you
• Email Signature becomes your micro-profile
• Set up slideshare PPT presentations
• Link Websites & Twitter
Linkedin Company Profile
•Products and Services
•Recommendations
•Follow companies you are targeting
•Find the key contacts within the company
•Helps with SEO
Keys To Success
• Complete Profile 100%
• Answer Questions
• Get Recommendations
• Add Credentials, Awards, & Specialties
• Create & Join Groups
MYTH #1Social Media is Free
• Just like any other type of Marketing, to get the most of it you will have to invest time and employ good strategy
• Shift Marketing $$$ from Old Media to NEW Media
MYTH #2Social Media Results Can’t Be
Measured
• You can monitor Blog Comments, Mentions in Media, Traffic Stats, Facebook Fans & more
• Google Alerts
• Social Mention
MYTH #3It’s a Fad
• Fundamental Shift in Communication
• Not just New Tools but a New Sphere of Communicating, Living, & Organizing
• Notice the Success Stories.
MYTH #4You Can Do It All In-House
• You need Strategy, Tools, Contacts & Experience
• Hard to have Experienced Social Media People on Staff since it’s so new
• Continuous Education
• Live format with Q/A
• Replays available
• Downloadable option
• 12 months of learning
Free Monthly Social Media Webinars
www.SocialMediaMonthlyWebinars.com
Ways to Connect
• Facebook personal. @PeteKane
• Facebook company. iMediaMarketingZ
• youTube.com....MediaMarketingZ
• twitter.com/PeteKane
• Linkedin.com/in/PeteKane
• Website....www.iMediaMarketingZ.com
• Email. [email protected]
• foursquare.com/PeteKane
