Embed Size (px)
Citation preview
Create a Content Tracking Spreadsheet
1-Slide Overview– Perform Keyword Research
• Use SpyFu, SEMRush, WordTracker, competitor meta data, etc
– Filter, sort and organize keyword data by frequency
– Build a Content Tracking Spreadsheet
• Include columns for Category, Page Name, Image Name, Title, Description, etc
• Include columns for Search Volume, Rank as of, Conversion Rate, & CTR
Reference: http://bit.ly/content-tracking by Steve Wiideman
Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
About Steve Wiideman
@seosteve
Steve Wiidemanwww.SEOSteve.com Facebook.com/stevewiidemanP. (562) 732-4417E. [email protected]
