KHO ST MC PH BIN CA

CC NHN HIU IN THOI DI

NG

S2U GROUP - HCMC University of Sciences

Ngy 18 thng 12 nm 2011

1 L DO V NGHA KHO ST

- Hin nay, vi nhiu nh sn xut cng vi s a dng v mu m, chc nng,ng dng, gi c lm cho th trng in thoi di ng (TD) Vit Namcng nh trn th gii ngy cng tr nn si ng, cnh tranh quyt lit. cbit vi s ra i ca Smartphone lm thay i cch nhn ca con ngi vTD v em li nhiu s la chn a dng cho ngi dng.

- Nhm xc nh tnh hnh th trng v d on nh hng th trng tnglai, Nhm S2U Khoa Cng Ngh Thng Tin Trng H Khoa hc T NhinTp.H Ch Minh tin hnh kho st trn mt s i tng l bn tr tui t18 n 20 th trng Vit Nam v s ph bin cc nhn hiu T v yu cumong mun ca ngi dng vi TD.

2 MU KHO ST

i hc Khoa Hc T Nhin TP H Ch MinhKhoa Cng Ngh Thng Tin

PHIU KHO ST S PH BIN CC NHN HIU IN THOI

H v tn :Gii tnh : Nam/NNgh nghip :Tui :

2.1

2.1.1 Bn tng s dng nhng nhn hiu in thoi no trckia(nu cha thay i in thoi ln no hy trng)?

Nokia Apple

1

Samsung LG HTC FPT Q-mobile Khc

2.1.2 Bn ang s dng in thoi ca nhn hiu no?

Nokia Apple Samsung LG HTC FPT Q-mobile Khc

2.2

2.2.1 Nu c i sang in thoi mi, bn s la chn nhn hiuno?

Nokia Apple Samsung LG HTC FPT Q-mobile Khc

2

2.2.2 V sao?(c th tick nhiu mc)

D s dng hn Bn hn Thi thng hn C nhiu ng dng thng minh hn Bo mt tt hn Phc v gii tr tt hn L do khc

2.3 in thoi bn ang s dng c gi bao nhiu?

di 1 triu t 1 triu n 3 triu t 3 triu n 8 triu trn 8 triu

2.4 Ngoi chc nng nghe, gi, nhn tin, bn thng dngin thoi lm g?

Nghe nhc, xem phim, chi game Chp hnh Lt web ng dng vn phng Khc

2.5 ng dng bn mong mun c trn chic in thoica mnh :

Nghe nhc, xem phim cht lng cao Camera c phn gii ln 3G Wifi Mng x hi Lt web GPS ng dng vn phng Khc

3

3 BNG THNG K

3.1 BNG THNG K S LNG NGI S DNG

CA TNG HNG T

do 1a.jpg

do 1b.jpg

4

Bng 1: Bng thng k s lng ngi s dng ca tng hng TCc hng T Nokia Samsung LG Q-Moblie Apple

S lng 21 5 4 4 3T l 56.76% 13.51% 10.81% 9.09% 8.11%

Cc hng T HTC FPT Viettel Sony Ericsson KhcS lng 1 2 2 1 1T l 2.27% 4.55% 4.55% 2.27% 2.27%

TNG 37S lng kho st: 41 (mt ngi c th s dng nhiu loi T)

3.2 BNG THNG K MC TIN M MI NGIPHI TR CHO CHIC T

do 2.jpg

Bng 2: Bng thng k mc tin m mi ngi phi tr cho chic TMc gi S lng T l(%)Di 1 tiu 6 14%

T 1 n 3 triu 22 52%T 3 n 8 triu 9 21%Trn 8 triu 5 12%

Tng 42 100%

5

3.3 BNG THNG K CHO CU HI : Nu c isang in thoi mi, bn s chn nhn hiu no?

do 3.jpg

Bng 3: Bng thng k cho cu hi :Nu c i sang in thoi mi, bn schn nhn hiu no?Cc hng T Nokia Samsung LG Q-Moblie Apple

S lng 17 3 2 1 14Cc hng T HTC FPT Viettel Sony Ericsson Khc

S lng 5 0 0 0 0

TNG 37S lng kho st: 41 (mt ngi c th s dng nhiu loi T)

6

3.4 BNG THNG K CHO CU HI : V sao bnchn nhn hiu ny? (c th chn nhiu mc)

do 4.jpg

Bng 4: Bng thng k cho cu hi :V sao bn chn nhn hiu ny? (C thchn nhiu mc)

STT Mc ch, l do S lng1 D s dng hn 152 Bn hn 203 Thi thng hn 124 C nhiu ng dng thng minh hn 195 Thy mnh ng cp hn khi s dng nhn hiu ny 106 Nhn hiu ny phc v khch hng tt hn 107 Bo mt tt hn 78 Phc v gii tr tt hn 18

7

3.5 BNG THNG K CHO CU HI : Ngoi chcnng gi, nhn tin, bn thng s dng in thoi lm g? ( kho st trong 6 mc sau )

do 5.jpg

Bng 5: Bng thng k cho cu hi :Ngoi chc nng nghe, gi, nhn tin bnthng dng in thoi lm g?(kho st trong 6 mc sau)(c th chn nhiumc)

STT Chc nng S lng1 Nghe nhc 362 Xem phim 363 Chi game 364 Chp hnh 245 Lt web 28

6 ng dng vn phng 9

8

3.6 BNG THNG K CHO CU HI : ng dng bnmong mun c trn chic in thoi ca mnh? ( cth chn nhiu mc )

do 6.jpg

Bng 6: Bng thng k cho cu hi :ng dng bn mong mun c trn chicin thoi ca mnh?(C th chn nhiu mc)

STT ng dng, chc nng S lng1 Nghe nhc, chi game, xem phim 242 Camera c phn gii cao (quay phim) 293 3G 274 Wifi 245 Mng x hi 226 Li web 217 GPS 12

8 ng dng vn phng 7

9

4 NHN XT

Nhn chung qua kt qu kho st c biu din nh trn th ta nhn thy

- biu mt cho ta mt s phn ha r rng v khng ng u v mcph bin ca cc hng in thoi khi mt nhn hiu in thoi ni ting vlu i Vit Nam l Nokia dn u vi t l chim gn 50%. Cc hng inthoi mi xut hin gn y nh Viettel, FPT, ch chim mt t l kh t (di5% mi loi), tuy nhin Q-moblie l mt c bit khi chim n 9.09%( bngLG v nhiu hn Apple, Sony Ericsson). Hng Samsung ng th 2 v phbin(11.4%). Hng Apple ni ting vi in thoi iphone cng chim mt t lkhng ti l gn 7%. So vi mt bng nhiu nm v trc th th trng inthoi Vit Nam c s phn ha mnh m vi nhiu dng in thoi khcnhau m khng cn l s song hnh c quyn ca Nokia v Samsung nh trcy.

- Nh biu 2, ta thy r ngay phn khc in thoi gi r v trung trungbnh(di 8 triu) chim t trng cao( trn 85%) trong dng in thoi cgi t 1 n 3 triu l ph bin nht( trn 50%).Trong khi phn khc c gicao (trn 8 triu) li rt thp vi ch 12%.

- C th gii thch n gin cho s ph bin ca Nokia Vit Nam khi nhnqua biu 4 ta thy ngay tiu ch bn chnh l tiu ch hng u khi lachn in thoi. in thoi Nokia t lu ph bin l c bin rt cao v ds dng, ngoi ra trong phn khc in thoi th Nokia u t kh mnh vophn khc ngi tiu dng c thu nhp trung bnh v thp nn c rt nhiumu m cho phn khc ny, chnh v th m Nokia l hng ph bin nht trnth trng v c nhiu ngi la chn. Tuy nhin trn th trng xut hinnhiu dng in thoi c mu m p nhiu tnh nng v gi c c bit vaphi nh mnh vo phn khc c nhiu ngi tiu dng nht l trung bnh vthp nn cng c s phn ha mnh m khi Nokia khng cn c tn nhtrc m xut hin nhiu dng ni ln nh FPT, Q-moblie, Viettel, LG.

- Tuy nhin hin gi Nokia bt u chn xung sau khi th h in thoimi smart phone ra i vi nhiu tnh nng rt cng ngh, bt mt v hini khi so snh gia biu 1 v 3 Nokia gim t 21 xung 18, v cc inthoi th h mi nh Apple, HTC tng mnh( Apple t 3 ln 14, HTC t 1 ln5).Chnh v kh nng cng ngh vt tri nn cc hng c dng in thoi cngngh trung bnh nh FPT,Viettel, Q-Moblie khng nm trong s nhng hngin thoi c m c.

- V mt ng dng trn in thoi th y chnh l im yu nht ca Nokiaso vi cc dng in thoi mi hin nay, mt d vn m bo cc tnh nng chu ht mi in thoi(ngoi cc chc nng c bn v nghe gi v nhn tin) lnghe nhc, chp hnh, xem phim (kho st t n 36 trn 41) nhng so snhv cc chc nng khc nh li web hay ng dng vn phng th thua hn.

10

- Biu 6 cho ta thy nhu cu v tnh nng ca in thoi khi i hi vmt chic in thoi c camera phn gii cao chim cao nht. iu ny l hinnhin v nhu cu chp nh v quay phim trong giai on hin nay l v cngln. C bao gi c ai hi bn v chic in thoi ca bn m khng hi n phn gii ca camera l bao nhiu Chm(megapixel) cng l mt phnrt quan trng trong thc o v mc hin i ca in thoi ca bn. Ci tnhnng khc t ph thng nh GPS, 3G chim t l thp v t ph bin v thpnht l ng dng vn phng khi y l ch l ng dng thch hp cho mt sngnh ngh.

5 D ON PHT TRIN TNG LAI :

Xu hng ca tng lai chnh l s chuyn dch t trng qua dng smartphone t dng in thoi th h hin nay, chnh v th m dng in thoi mica cc hng nh Apple, HTC, Samsung s pht trin ngy cng mnh. Nith khng c ngha l Nokia s bin mt v c mt tht t l ngi tiu dng phn khc trung bnh v thp l nhiu nht nn Nokia s vn mi c ch ngchng no in thoi Nokia vn c bn nh trc y, (smart phone tuyhin i, nhiu tnh nng v bt mt nhng gi c li rt t nn s khng baogi c th l dng in thoi ph thng).

11

Nhm S2U - Khoa Cng Ngh Thng Tin - i hc Khoa Hc T NhinTp.H Ch Minh gm cc thnh vin:

Nguyn Trng Duy - 1112046 (Nhm trng) Nguyn Thanh Dng - 1112056 L Ch i - 1112053 Nguyn Trung Kin - 1112150

BO CO QU TRNH LM VIC CA

NHM

Th 3(13/12)-Chiu:

C nhm S2U nhn c ti ca thy gi trn mng c th l:

ti v yu cu:

+ Da trn mt ti (cc bn t chn), cc bn t tin hnh thit kform kho st v tin hnh i kho st (yu cu s lng ngi ly kinphi ln hn 40 ngi v khng c kho st online). Yu cu cc bnphi chp nh quay phim li qu trnh thu thp d liu ca nhm mnh.

+ V bng s liu

+ V th

+ Phn tch nh gi, gii thch cc s liu thp c, a ra xu hngkhuyt khch , d on trong tng lai.

+ Vit bo cao bng latex (ti thiu 2 trang A4) bao gm y ccthng tin sau y:

- Nhm/tn cch thnh vin trong nhm

- ti ca cc bn: ngha/l do chn ti.

- Mu form cc bn thit k thu thp d liu

- M t li cch thc/qu trnh cc bn tin hnh thu thp d liu.

- Bng s liu kt qu/ th

- Phn tch/nhn nh ca bn.

Sau khi hi c nhm quyt nh chn ti kho st l:

Kho st s ph bin ca cc nhn hiu in thoi

Ngoi ra nhm trng Duy cn nhn vic thit k mu kho st.

Th 5(15/12)-Chiu:

Duy gi mu n kho st cho cc thnh vin trong nhm xem v gp ,c nhm thng nht chn mu n kho st .

12

Th 6(16/12)-Chiu:

Nhm trng Nguyn Trng Duy chnh thc phn cng cng vic quaemail c th nh sau:

Duy+Kin: Do 2 ngi chung trong k tc x nn s i kho st, thuthp d liu d quay phim,chp nh li qu trnh kho st.Tng hps liu.

i: Da trn s liu thu thp c, v bng s liu, th, phn tch,nh gi, gii thch, d on trong tng lai.

Dng: Vit bo co bng Latex. Sau gi file .tex v .pdf cho Duy up ln website v np bi.

Th 7(17/12)-Sng + Chiu:

Duy v Kin tin hnh qu trnh kho st, chp hnh v quay phim ti ktc x, tng hp s b d liu thu thp c sau gi cho i btu thng k v biu .

Ch nht(18/12)-Chiu:

i hon thnh cng vic thng k, v biu , nhn xt v phn tch rigi d liu cho Duy v Kin tin hnh kim tra bt li. Kt thc qu trnhkim li, ton b d liu c gi cho Dng vit bo co.

Th 3(20/12) h tr qu trnh lm vic tr nn nhanh chng bn Duy quyt nhphn cng ln th 2 nh sau:

+Phn cng nhim v:

i: Vit bo co qu trnh lm vic.

Kin: Tm kim thng tin, cch thc vit bo co bng Latex, c th lphn mm MikTex vi cu trc, c php nh dng vn bn...ni chungl tt c nhng kin thc v vit vn bn bng MikTex => Son thonhng g tm c vo file word gi cho Dng h tr vit bo co vcc thnh vin trong nhm tham kho kin thc.

Duy: Vit ni dung phn ngha/l do chn ti trong word gi choDng h tr vit bo co. Ngoi ra,vit bi,up hnh nh video ln websitec nhn chun b np bi.

Dng: tm hiu cch chn bng biu, th excel vo MikTex, vit boco bi kho st. Sau khi hon thnh, gi 2 file .tex v .pdf cho Duy np bi cho thy.

+Thi hn hon thnh:

Kin + Duy: 21h th 3 ngy 20/12/2011 i + Dng: 21h th 5 ngy22/12/2011

13

Th 5(22/12)Dng hon thnh bo co tng kt. i hon thnh bi bo co qu trnhlm vic.C hai tin hnh gi bi cho Duy v Kin kim tra li ln cui.

Th 6(23/12)Duy np bi cho thy.

Bo co ht

14

Mc lc

1 L DO V NGHA KHO ST 1

2 MU KHO ST 12.1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.1.1 Bn tng s dng nhng nhn hiu in thoi notrc kia(nu cha thay i in thoi ln no hy trng)? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.1.2 Bn ang s dng in thoi ca nhn hiu no? . . . . . 22.2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.2.1 Nu c i sang in thoi mi, bn s la chn nhnhiu no? . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.2.2 V sao?(c th tick nhiu mc) . . . . . . . . . . . . . . . 32.3 in thoi bn ang s dng c gi bao nhiu? . . . . . . . . . . 32.4 Ngoi chc nng nghe, gi, nhn tin, bn thng dng in thoi

lm g? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32.5 ng dng bn mong mun c trn chic in thoi ca mnh : . 3

3 BNG THNG K 43.1 BNG THNGK S LNGNGI S DNGCA TNG

HNG T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.2 BNG THNG K MC TIN M MI NGI PHI TR

CHO CHIC T . . . . . . . . . . . . . . . . . . . . . . . . . . . 53.3 BNG THNG K CHO CU HI : Nu c i sang in

thoi mi, bn s chn nhn hiu no? . . . . . . . . . . . . . . . 63.4 BNG THNG K CHO CU HI : V sao bn chn nhn hiu

ny? (c th chn nhiu mc) . . . . . . . . . . . . . . . . . . . . 73.5 BNG THNG K CHO CU HI : Ngoi chc nng gi, nhn

tin, bn thng s dng in thoi lm g? ( kho st trong 6mc sau ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3.6 BNG THNG K CHO CU HI : ng dng bn mong munc trn chic in thoi ca mnh? ( c th chn nhiu mc ) . . 9

4 NHN XT 10

5 D ON PHT TRIN TNG LAI : 11

15