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School Project made by Thomas Lie Strømme, Caroline Louise Cederblad and Heidi Nordvik Solberg.
Citation preview
Integrated media campaign
Kitchendanger
Thomas Lie StrømmeCaroline Cederblad
Heidi N. Solberg
INSIGHT. Statistics show that each year, the Australian hospitals and emergency rooms has as much as 1,169 Million people coming
in with kitchen-related injuries.
THE CHALLENGE. Self inflicted Injuries caused by accidents in the kitchen taking up capacity in many Australian hospitals and
emergency rooms.
ISSUE. How to reduce the amount of kitchen related injuries?
SOLUTION. By educate and teach people about safe behavior in the kitchen, we can
make the kitchen a little safer place to be.
TARGET AUDIENCE. Students and young people is the age group that is most-deferred for harming themselves in the kitchen, as they
are not that experienced, yet.
Branding.Logo, colours, typeface
Logo/ regular Logo/ Negative
CoLour PaLeTTe
PaNToNe: 3435
CMyk: 90, 41, 91, 43
PaNTo
Ne: 348
CMyk: 100, 0, 85, 24
PaNToNe: 7401
CMyk: 0, 4, 18, 0
PaNToNe: 7547
CMyk: 35, 4, 0, 94
PaNToNe: 532CMyk: 100, 88, 70, 18
PaNToNe: 2767
CMyk: 100, 78, 0, 54
PaNT
oNe
: Coo
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y 7
C
CMyk
: 20,
14,
12,
40
PaN
ToN
e: 4
27 C
CMyk
: 7,
3,
5, 8
PaNTo
Ne: 70
4
CMyk
: 0, 1
00, 8
0, 2
7
PaNToNe: 506
CMyk: 45, 100, 100, 15
PaNToNe: 175CMyk: 0, 65, 100, 60
PaNToNe: 465
CMyk: 20, 32, 58, 0
TyPefaCe
HeadINgS
Body TerTIer
COCOGOOSE
Myriad Pro Colors Of Autumn
ABCDEfGHIjKLmNOpqRSTUvwxyzabcdefghijklmnopqrstuvwxyz
aBCdefgHIjkLMNoPqrSTuvwxyz
abcdefghijklmnopqrstuvwxyz
AbCdefghijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
CampaignElements.
videos, posters, stickers/labels, merchandise, website
