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Kick-off Training
January 15, 2019
About ACT for Alexandria
ACT is Alexandria’s Community Foundation
Turning ideas into action and resources into results.
Your S2A ACT TeamBrandi Yee, Chief Program Officer
Brandi joined the ACT team in 2006 and has been involved with Spring2ACTion since its inception in 2011. She wears many hats at the community foundation, including managing ACT’s Capacity Building Grants, IMPACT: Innovation + Philanthropy Forum, and most recently the Early Care & Education Work Group. She loves everything sweet, especially custard from The Dairy Godmother and gluten free treats from The Happy Tart.
Hannah Lee, Special Projects Intern
Hannah began interning with ACT in May 2018 and so far has been unwilling to leave. She is currently a second-year MBA student at Georgetown University graduating in May 2019. She loves PSL Everything!
Agenda
● About Spring2ACTion and our History
● GiveGab - your 2019 Spring2ACTion Platform!
○ The GiveGab Basics
○ Key Features and Resources
● Registering for Spring2ACTion
● Next Steps and Questions
● Prizes!
What is Spring2ACTion?
● Alexandria’s Giving Day - one day when our community comes
together to support nonprofits!
● 24-hour online giving event on April 10 through a single giving
platform hosted by GiveGab
● A simple way to connect donors to the charitable causes they care
about most and encourages them to take action
● Crowdfunding and peer to peer fundraising mixed with friendly
competition
● Capacity Building Tool providing customized trainings, tools,
templates, and guides to optimize your fundraising efforts all-year
round!
Spring2ACTion Over the Years
2011 2012 2013 2014 2015 2016 2017 2018
Dollars Raised $104,156 $319,333 $659,971 $1,031,282 $1,276,909 $1,337,493 $1,592,459 $1,812,156
Nonprofits 47 72 97 121 129 152 158 156
Donations 1,265 3,698 7,184 9,969 12,660 11,958 12,819 12,950
Unique Donors
Didn’t track
Didn’t track 5,872 7,516 9,431 8,316 9,058 9,438
Free Agent Fundraisers 0 35 127
219 (183 active) raised
$294,576
339(250 active) raised
$472,977
289 (198 active) raised
$345,156
410 (275 active) raised
$342,370
437 (298 active) raised
$291,362
Leaderboards
Our S2A GiveGab Team
Alyssa Ravenelle, Sr. Director of Account Management
Alyssa joined the GiveGab team in 2015 and has been involved with Spring2ACTion since 2018. She has worn many hats at GiveGab, including project management, customer success champion, and even worked on the very first giving day GiveGab hosted: Giving is Gorges! She loves Disney, dogs, and doughnuts (especially Sugar Shack).
Verdie Culbreath, Sr. Customer Success Champion
Verdie joined the GiveGab team in January 2018 and has worked with dozens of giving days across the country! She is passionate about Nonprofit Fundraising and looks forward to helping to make S2A 2019 as successful as possible. She loves wine, waterfalls, and Washington D.C in Springtime.
Who is GiveGab?
Quick Guide To GiveGab
● Safe, secure, and reliable platform for nonprofits & donors
● Mobile responsive on every page
● Seamless transactions and donation processing
● Multi-Give features to encourage increased support
● Immediate “Thank You” messages to donors
● Accessible support team readily available
Pricing
6.3% + $0.30
2% Platform Fee
+
=
● No registration cost or subscription
required to participate
● Donors ALWAYS have the option to
cover all fees on behalf of your
organization
● Historically 65-75% of donors cover
fees on your behalf
○ Last year, 66% of donors covered
fees during Spring2ACTion
2.1% Spring2ACTion Fee
+
2.2% Credit Card Fee + $.30 per transaction
Secure & Reliable
● Partnered with Stripe - PCI Level 1 Payment Processor
● All participating organizations verified as IRS and State recognized nonprofits
● Fail Safe Redundancy Plans for your Giving Day
○ Load Testing
○ Cloud Services
○ Backup Plans
● Complete Transparency with Nonprofits and Donors
Building Donor Trust
Easy & Accessible
● From Spring2ACTion 2018, 55.81%
of site traffic came from mobile
phones or tablets
○ Made up a third of all donations
received!
● Spring2ACTion is completely mobile
responsive on every page
● Donors can give easily on any
internet enabled device
Simple Donation Processing
● All major credit cards accepted
● Securely processed through Stripe
● Donors always have the option to
cover all fees on your behalf
○ During Spring2ACTion 2018, 66% of
donors covered fees
● Option for donors to schedule
monthly recurring donations
Give, Give, and Give Again!
● Multi-Give features make it quick and
convenient for donors to support as many
causes in their community as they like!
● Gift basket
Instantaneous Donor Delight
● Customizable Thank You Emails○ Add your own text, photo, or video!
● Sent immediately after the gift is made
● Comes from YOUR organization
● Includes your organization’s EIN and donation
amount to act as a tax-deductible receipt
● Social Share links for more online engagement
● Option to encourage donors to fundraise
Support Team
● Visit Our Help Center https://support.givegab.com/
● Send us an email at [email protected]
● Chat with GiveGab’s Customer Success Team whenever you have questions or need a hand
○ Look for the little blue chat bubble!
More Platform Opportunities
● Enhanced Profile Customization
● Peer-to-Peer Fundraising Tools
● Automatic Matching Gift Feature
● Easy Social Sharing
● Recognize Cash & Check Gifts
● Nightly Donation Deposits
● Instant Access to Donor Data
Even more features available to you year round!
Registering for
April 10, 2018
www.spring2action.org
Screenshot of “Register Now” button on landing page
If I participated last year, do I need to register / search for my organization this year?
Yes! You will need to search for your organization to ensure you don’t
duplicate organization profiles. You will also answer a few questions before your
registration is completed.
Screenshot of “Add My Organization” information screen
Screenshot of “Add My Organization” information screen
Copy Over Your 2018 Profile
Your Preparation Checklist
Your Preparation Checklist
The Basics
● Logo○ As one of the first things a donor sees on
your profile, make sure your logo is
current and represents your brand
● Tagline○ A quick one sentence overview of your
organization or giving day campaign
● Website○ Add your website so donors will be able
to learn more about your organization
● Causes○ Select up to 3 causes to help donors find
causes they’re interested in.
Telling Your Story
Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Giving
Levels
Personal Gratitude
● Write your own custom
thank you message
● Add your own photo
or video
● Sent immediately to your
donor’s email when they
make a gift
● Comes directly from your
organization’s contact
Recruit Free Agent Fundraisers
What is a free agent fundraiser?● A champion for your organization who agrees to raise
money for your cause on Spring2ACTion – April 10
Who can be a free agent fundraiser?● Board members, volunteers, donors, staff, etc.
Why do you want free agent fundraisers?● Extend your reach by using their networks● Compete on separate leaderboard and add to your
total # of donors and $ raised
How do I register my free agent fundraiser?● That’s the next workshop - February 12!
Viewing & Sharing Your Profile
Tips, Tools, and Resources
● The Nonprofit Toolkit has everything
you need to plan, prepare, and
promote Spring2ACTion and reach
your goals!○ Planning Guide
○ Customizable Templates
○ Communication Timelines
○ Spring2ACTion Graphics
○ Helpful resources for your board
members, volunteers, and
fundraisers
○ Sign up for future trainings and
workshops
Other FAQs
● What is the minimum/maximum donation?
○ $5 minimum, no maximum
● Can donors cover the fees?
○ Yes! Each donor is given the option to cover the credit
card, platform, and Spring2ACTion fees.
● Who receives the donor information?
○ Each individual organization receives their own donor
information. The Spring2ACTion team and GiveGab
also has access to this information. GiveGab will never
contact your donors without your permission except
donation receipts.
Other FAQs
● Can we add offline donations?
○ Yes! You can easily add offline donations right through
your Giving Day Dashboard. NOTE: Offline donations
will NOT be included in leaderboards.
● Can I add sponsor matching to my campaign?
○ Yes! If you have previously acquired a matching gift
opportunity from a sponsor, you can include that on
your profile to encourage and excite donors to make a
gift.
● Can donors search for my organization’s page?
○ Yes! There is a search bar on the main Spring2ACTion
landing page.
Other FAQs
● What’s the difference between my GiveGab Profile and
my Spring2ACTion profile?
○ When you register for Spring2ACTion you have both a
GiveGab profile and a Spring2ACTion profile within it.
Your GiveGab profile is a “static” presence of your
organization that will not be used for Spring2ACTion.
Your Spring2ACTion profile is a snapshot in time of a
story you’d like to tell for this specific fundraising
opportunity. This profile will be shared.
Other FAQs
● When do early donations begin?
○ March 27, 2019.
● Do I need to issue a tax receipt to donors?
○ No! Immediately after your donor makes a gift, they will
receive a tax-deductible receipt from your
organization automatically.
● When will I receive my donations from S2A?
○ Within 24-48 hours after the donation is made via
direct deposit to the bank account you provided during
registration.
Visit FAQs at www.Spring2ACTion.org for more details.
Your Next Steps
● Register for Spring2ACTion
● Like and Follow Spring2ACTion on Social Media!○ #Spring2ACTion
● Watch your inbox for important emails
● Sign up for and attend upcoming training sessions and office hours
● Check out the Nonprofit Toolkit, including○ Factsheet
○ Timeline
○ Email Templates
○ Sample Facebook and Twitter Posts
○ Social Media Tips
Upcoming Dates
February 12 - The Secrets to your Spring2ACTion Success: FAF, Matching Grants,
Goal Setting, and Engaging Your Board & GiveGab Office Hours
March 5 - Develop Your Customized Plan for Spring2ACTion Success
March 8 - Deadline: Nonprofit Registration Closes
March 19 - Last Chance Q&A and Materials Pick-Up & Final Steps to Success
Webinar
March 27 - April 9 - Early Giving for Spring2ACTion
April 10 - Spring2ACTion – Alexandria’s Giving Day!
May 3 - Spring2ACTion Celebration
May 7 - Harness Your Spring2ACTion Donors to Build a More Robust Fundraising
Program
Questions?
April 10, 2019
