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www.Star-EMEA.com
Kiosks
Providing Innovation Creating
inspiration
www.Star-EMEA.com
Retailers Already Know About
Decline of the High Street
Bricks & Mortar Cost Struggle
How the Home has become the Fitting Room
www.Star-EMEA.com
Customer Awareness
88% of shoppers are more likely to choose a company that allows them to interact via an online, mobile or self-service device. (Source: iQmetrix 2012)
When the online price is 5% cheaper than in-store, 60% of customers would leave the shop (Source: GroupM research)
www.Star-EMEA.com
On-line sales are growing year on year
Is the Internet a Good thing?
After hour sales, low cost of sale etc.
How is the Internet Not so Good?
Returned Goods are costing the Retailer £67 million p.a.
Lack of opportunity to cross sell or to add value to products or brand etc. etc. etc.
www.Star-EMEA.com
Just what are the Retailers’ choices?
Is this too obvious?
Bring the Advantages of the Internet to the Store.
Innovative New Technologies can help you to engage with your Customers on a whole new level.
www.Star-EMEA.com
Can a POS Printer Manufacturer help?
Star Micronics Europe covers EMEA & India with as many different market profiles as you have customers
Africa -The Nordics - Russia - India - UK etcSo we can draw on a wealth of experience and technical know how.
Star works hand-in-hand with all levels of customers from: Harrods to Hamleys,
Specsavers to Selfridges,
McDonalds to Martin McColl
and in the Jubilee Year even Buckingham Palace.
The Future of Retail
www.Star-EMEA.com
Evolution over ExperienceThe need to Inspire Customers is not just due to the world-wide economic slow down, with innovation we can create - “a natural need for In-Store Retail to evolve to meet the customer’s IT expectations”
Your customers are now more comfortable with technology as computers become part of their daily lives.
Kiosks can help focus that information – creating automated receipts, confirmation of an order, vouchers and tokens.
All these things have a perceived face value that can build product and, more importantly, brand loyalty.
www.Star-EMEA.com
Can Retailers enhance their customer experience with IT without too much
costKiosks have gained in popularity of the last few years and are set to grow into new arenas not previously considered.
Why?
ROI
SPACE
RELIABILITY
www.Star-EMEA.com
Can Retailers enhance their customer experience with IT without too much
cost
Advances in technology has provided a more integrated IT approach.
Retailers can now link in-store kiosk, digital signage, data mining, POS systems and tablet use to incorporate Cloud activity.
Thus creating Financial and Customer Engagement advantages
Interactive Queue BustingEndless Aisle opportunitiesCross market sellingIncreased Coupon Redemption
Economic necessity made possible by today’s technology
www.Star-EMEA.com
Evolution over ExperienceKiosk
Latest News: Best Buy a Major US Electrical Reseller has
closed 50 UK stores less than two years after opening.
To keep a Brand Presence in the UK they will open 100 new mobile locations aimed at high value
“impulse purchase opportunities”
www.Star-EMEA.com
Evolution over ExperienceThe new Kiosk Express Formats are already in use in the USA.
www.Star-EMEA.com
Premier Inn, the UK’s largest Hotel chain with 500 hotels is using Kiosks as a replacement for A4 desktop invoice printers.Utilising Star’s unique and automatic A4 to A6 driver Premier Inn has improved the whole Check-in experience andprovides a receipt that fits easilyinto a wallet or a purse and,at the same time, saves on cost.
www.Star-EMEA.com
Laser paper = £3.40 per 500 sheets (when purchasing 5 packs*)Toner Cartridge = £54* (2,000 page life)
Cost per page is 0.0338 UK pence
Star TSP800 = 1 roll of 110mm wide x 90mm diameter 70gsm paper (549 pages at 16.2cm long) = £1.75 per rollCost per page is 0.0032 UK pence
Star TSP800II / TUP992 consumable costs are
90.47% less than a standard laser printer
Typical Laser Costs versus Star Alternative
*Advertised Internet Pricing 28.09.2012
www.Star-EMEA.com
Star v Laser The “Greener” Alternative
• 82% less energy costs than a standard laser
printer
• Less Power consumed• Less C02 emissions
www.Star-EMEA.com
The kiosk can also be used in store for checking price and stock availability as well as the extent of range – styles, sizes, etc.
The information the customer receives can influence their decision to buy.
It can enlighten and guide - creating impulse purchases.
Influence and Impulse
www.Star-EMEA.com
Customer Perception
The first step a customer takes is through your door.
A customer’s perception of a business is based on what they see as they enter.
A Kiosk correctly placed can say a lot about a business and create the right first impression.
www.Star-EMEA.com
Being able to influence a customer before they start to shop is a Marketing dream – not only have you gained customer loyalty but you can now influence the customer’s next move.
Product location, brand awareness, cross promotion, new product launches, etc - the opportunities are endless.
Evolution over Experience
www.Star-EMEA.com
Vouchers and coupons are becoming increasingly more popular, being issued in store and sent through the post.
These coupons could be redeemed at kiosks located at the entrance to the store rather than at the checkout.
Evolution over Experience
www.Star-EMEA.com
Star Reliability
Our superior product reliability is the reason our customers choose Star.
Kiosks, by their very nature, are designed to be stand alone.
The only moving parts in a modern kiosk are in the printer.
Keeping IT costs down is important but reliability is the real key to Kiosk success.
www.Star-EMEA.com
TRITECH – SOUTH AFRICA Outdoor Mobile Phone Top-Up
Star TSP700 - Thermal Solution
“As unmanned kiosks, publicly accessible 24x7, every design aspect of the Virtual Prepaid AIRTIME XPRESS Dispensers needed to be robust but it was the printer, necessary to output the customers' receipt with their unique PIN number, that was the source of the most concern. This concern was eliminated with Star’s TSP700.”
www.Star-EMEA.com
P&O Ferries purchased 160 x TSP847 for use in the drive through check-in booth at the Dover and Calais ports. The printer prints both the hanger placed in the vehicle windscreen, customer receipts and vouchers for use on board the ferry during the crossing.
www.Star-EMEA.com
UK Kiosks
www.Star-EMEA.com
Picking Ticket andLabel Returns Kiosk Printer Solutions
As many as 8 printers (per store)
installed in over 650 stores
www.Star-EMEA.com
So..... What does a unique POS Printer Manufacturer do to help?Incorporating new technology needs support to not only work, but to keep implementation costs down
Star Micronics not only understands this, but has been leading the field
with innovative support
Just ask the IT people at Hamleys, Burberrys, Selfridges, McDonalds Europe or Harrods and we know how key these people are for effective low cost implementation.Winning these customers; we have beaten our competition at it’s own game through our dedicated technical support & innovative installation tools provided free-of-charge, such as
The Future of Retail
www.Star-EMEA.com
Oxford Street installed
650 printers in one night
straight from the
warehouse.
www.Star-EMEA.com
Customers who work with Star STAY with Star
Argos 4,000 printers over 8 years – 3 applications - warehouse picking ticket, labels return, Kiosk printers – same printer!
McDonalds 5,000 printers plus over 5 years – 3 applications - in-store receipting. Fast Europe track counter printer, “Post-It”™ style label printer for special orders
Selfridges Oxford Street, Birmingham, Manchester over 4 years
Burberrys China store followed by Dubai / Regent Street etc.
MISSION CRITICAL APPLICATIONS (other than POS payment!) Lottery Intralot US largest jackpot of all time with people queuing for 3 hours at a time
over 4 /5 days.
Pharmacy All around the world etc. etc. etc.
www.Star-EMEA.com
So..... just what can a unique POS Printer Manufacturer do to help?
We are not in competition with other retailers so the information we provide is unbiased and totally professional.
We have the imagination, the vision and the passion to help integrate new technologies into your business.
Whatever it takes
Providing Innovation and Creating Inspiration
are easier with
Kevin LeweyStar Micronics EMEA
