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KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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Page 1: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

KIPO’s Policies on IP Marketplace

Choongjae LeeIntellectual Property Promotion Division

KIPO (Korean Intellectual Property Office)

Page 2: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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Contents

1. Overview of KIPO’s IP Policies

2. Background of IP Marketplace in Korea

3. KIPO’s Policies on IP Transfer and Commercialization

4. Future Plans of KIPO

Page 3: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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KOREAN INTELLECTUAL PROPERTY OFFICE

Overview of KIPO’s IP Policies

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Page 4: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Introduction of KIPOManagement of patents,

utility models, trademarks, and designs

Affairs of Patent Examina-tion & Trial, Creation, Use and Protection of IPRs

Staff of about 1,500

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Page 5: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Overview of KIPO’s IP Policies

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IP Creation

IPProtection

IPAwareness

IPUtilization

Page 6: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Overview of KIPO’s IP Policies

IP Creation

• Providing infra-structure for ‘strong’ IP cre-ation• Making R&D ef-fective through the systematic use of IP informa-tion

IP Utilization

• IP Transfer• IP Commercial-

ization

IP Protection

• Quality-fo-cused examina-tion

• Crackdown on the distribution of counter-feits

• Protection of trade secrets

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Page 7: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

KIPO’s budget for IP Policy of 2012(Total 222 billion KRW)

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31%

56%

6%7%

2012

Examination IP Creation IP Utilization IP Protection

Page 8: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

KIPO’s Budget for IP Policy of 2012(Total 222 billion KRW)

Examina-tion & Trial44.1

(2010) 53.0

(2012) 20. 1% in-

crease

IP Creation92.8 (2010) 96.9 (2012)

4.5% increase

IP Utilization8.1 (2011) 9.7 (2012)

19.8% increase

IP Pro-tection

10.6 (2011)

12.4 (2012)

16.5% in-crease

Unit: Billion KRW

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Page 9: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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KOREAN INTELLECTUAL PROPERTY OFFICE

Background of IP Marketplace in Korea

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Page 10: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Structure of IP Marketplace

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IP Marketplace

Transfer In-termediaries

IP Evaluation IP Finance

IP Suppli-ers

IP De-manders

Page 11: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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Status of Korea’s IP Marketplace

• Number of Technology Transfer Interme-diaries in 2011: 59 (public: 22, private: 37)

• Number of IP Evaluation Institutes in 2011: 9• Estimated No. of technology transfers

through the intermediaries in 2010: About 1,000

• Estimated amounts of transfer through the intermediaries in 2010: 40 billion KRW

Page 12: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Background for IP Marketplace in Korea

• The rate of technology transfer from public research institutes.– It is low compared to the USA, and EU.* USA 26.4%, EU 33.5%, Canada 36.0% in 2010

* Ministry of Knowledge Economy

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2008 2009 2010No. of trans-

fer3,212 3,468 4,259

Rate of

trans-fer (%)

22.2 22.7 23.1

Roy-alty(billion KRW)

128.8 101.7 124.5

Page 13: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Background for IP Marketplace in Korea

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• Only a minority of patented tech-nologies are commercialized.– In 2010, 56.5% of patents were com-

mercialized in companies.– 30.3% of patents were commercialized

in universities and public research insti-tute. (2010, Korea Institute of Intellec-tual Property)

Page 14: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Background for IP Marketplace in Korea

• SMEs’ obstacle against commercialization of IP (2010, Korea Institute of Intellectual Property)

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Shortage of Fund

35%

Lack of Manpower

33%

Market-ing & Sales17%

Others14%

Page 15: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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KOREAN INTELLECTUAL PROPERTY OFFICE

Policies on IP Transfer & Commercialization

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Page 16: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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Process of IP Transfer & Commer-cialization

Idea IP(patents) Prototype FinancingProduction

MarketingSales

Licens-ing

KIPO

Examina-tion Registration

Manufacture of prototypeIP-Mart

IP Evaluation ConsultingManagement of IP

Page 17: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Operation of IP-Mart• Online IP-Mart

– Online IP-Mart promotes the transfer of IP by connecting suppliers with deman-ders.

– Anybody can search online for a desired technology in the website containing a data-base of 57,000 patents.

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Page 18: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Operation of Online IP-Mart

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Page 19: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Operation of Online IP-Mart

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Page 20: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Operation of IP-Mart

• An offline IP-Mart was established to promote sales of patented goods and technologies.

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Exhibition Center• Success Case of Technology Transfer• Excellent Patent Technologies

Patent transfer consulting room• Any time consulting • Internet PC System for visitors

IP Library• Holds about 4,000 IP related books• Rooms for conference and seminar

Page 21: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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Demander-Oriented IP Transfer System

Patent auction system

• Reduce the cost of search for demanded IP

• Higher rate of success of IP transaction through online negotiation

Survey of de-manded IP

• Conduct a sur-vey of de-manded IP

• Search for fit-ting IP

IP transaction experts

• Help and pro-mote IP trans-actions

• Provide a cus-tomized consul-tation for IP transaction

Page 22: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Operation of IP-Mart

2006 2007 2008 2009 2010

3446

72

100

140

No. of IP Transfer through IP-Mart op-erated by KIPO

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Page 23: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Financial support for IP Evaluation

• KIPO supports the cost of IP valua-tion.– For individuals or SMEs (Small & Medium

Enterprises)

• The individuals or SMEs use the re-sults of IP valuation in financing for commercialization, M&A, marketing and IP transfer.

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Page 24: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Establishment of the IP Evaluation System

• Automatic Evaluation System: “SMART” (Systematic Measuring And Rating patent of Technology)

• Developed from Jun 2009 to Dec 2010– Developing cost: 1.8 billion KRW

• Show the evaluation results by 9 grades– ex) AAA, AA, A, BBB, BB, …, C– For technology, IP right and market

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Page 25: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Establishment of the IP Evaluation System

• Sample of evaluation report

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Page 26: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Support for Manufacture of Proto-type

• Support for making a prototype of a patent

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1st Step• 3D design by Computer

Graphic

2nd Step• Manufacturing a proto-

type• Simulation• Actual Design

Page 27: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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Promotion of the Use of the State-owned Patents

• Government-owned patents that have been idle for 3 years following registration may be used by anyone.– For 3 years without charge

• KIPO will entrust government-owned patents to private IP transfer inter-mediaries for transfer and commer-cialization.

Page 28: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

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KOREAN INTELLECTUAL PROPERTY OFFICE Future Plans

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Page 29: KIPO’s Policies on IP Marketplace Choongjae Lee Intellectual Property Promotion Division KIPO (Korean Intellectual Property Office)

Future Plans

• Framework Act on Intellectual Prop-erty (May 19, 2011)– To promote IP creation, protection and utiliza-

tion, and to provide infrastructure thereof– Start of Presidential Council on Intellec-

tual Property (July, 2011)

• Providing total services for transfer, commercialization and marketing– Demander-oriented customized services

• Fostering the IP Services Business

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