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Boots 17 re-design
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BOOTS 17 COSMETICS (1/5) PRODUCTA re-design of Boots ‘17’ cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools. Within these categories there are multiple products and ranges.
MIRACLEMATTE FA
CE FOUNDATION
SKIN MATCHFA
CE FOUNDATION
ANTI FATIGUE FA
CE FOUNDATION
PHOTO FLAWLESS FA
CE PRIMERSHINE CONTROL FA
CE POWDER
PHOTO FLAWLESS FA
CE FOUNDATION
MIRACLEMATTE
FACE
FOUNDATION
MIRACLEMATTE
FACE
FOUNDATION
MIRACLEMATTE
FACE
FOUNDATION
Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.
The packaging will be printed on GF Smith Colorplan Bright White 270gsm.The ‘17’ logo will be embossed and UV spot varnished.
KIRSTY FRUIN
face
BOOTS 17 COSMETICS (2/5) RANGEEach category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.
The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.
KIRSTY FRUIN
EYES TANNAILS LIPS TOOLS
TanINSTANT
GLOW BRONZING PO
WDER
TanINSTANT
GLOW BRONZING RO
CKS
TanINSTANT
GLOW SHIMMER BR
ICK
TanINSTANT
GLOW BRONZING SP
RAY
LIPS SUPREME
MOISTURE
LIPSTICKLIP
S LASTING FIXLIPSTICK
LIPSMIRROR
SHINE ONLIPSTICK
LIPSENDLESS
SHINELIPGLOSS
LIPS BERRY
CRUSH
LIP STAIN
EYESPEEP
SHOW
MASCARA
EYES EYESHADOW
METALLIC CREAM
LIQUIDEYE LINEREY
ESEY
ESPHOTO FLAWLESS
MASCARA
EYES MASCARA
WATERPROOFVOLUME
NAILSLASTING
FIX POLISHNA
ILS FAST FINISHPOLISH
NAILSSTRENGTHENING
BASE COAT POLIS
H
NAILS MAGNETIZED
NAIL POLISH
NAILSCANDY
COLLECTION POLIS
H
SHIMMERBRUSHtO
OLS
BLUSHERBRUSHtO
OLS
POWDERBRUSHtO
OLS
PENCILSHARPENERtO
OLS
EYESHADOWBRUSHtO
OLS
TanINSTANT
GLOW BRONZING PE
ARLS
BOOTS 17 COSMETICS (3/5) RANGE
KIRSTY FRUIN
The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.
EYES
MASCARA
WATERPROOFVOLUME
9ML/0.3 OZ 6M
Each product has a colour coded outer packaging to encase the product.
BOOTS 17 COSMETICS (4/5) DISTRIBUTIONBoots ‘17’ cosmetics will be available to purchase online through the Boots website.
Boots ‘17’ Twitter, Facebook and YouTube sites will be accessible through a link on the Boots ‘17’ website, as well as directly on the hosting sites themselves.A phone and tablet app will also be available to make Boots ‘17’ cosmetics accessible on the move.
KIRSTY FRUIN
The mobile phone app will be available on iPhone, Android and Blackberry devices to allow maximum accessibility for users.
BOOTS 17 COSMETICS (5/5) DISTRIBUTION
KIRSTY FRUIN
Posters will be displayed in the Boots store windows and the outside environment to create interest about the Boots ‘17’ products.
White shopper bags will be used, each bag will be coloured to one of the 6 colours used throughout the Boots ‘17’ product range and have a QR code positioned upon it. The ‘17’ will be embosed and UV varnished. A sticky label will be used to seal the shopping bag.
The product will be distributed in store using the above presentation. The Boots staff will be given t-shirts to wear in-store in order to promote the Boots ‘17’ makeup range.
makeup