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KISAN DIWAS23RD DECEMBER 2013

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KISAN DIWAS – SIGNIFICANCE

• “Jai Jawan, Jai kisan” reminds us of the two importantentities – soldier and a farmer. Farmers are the backbone ofthe nation.

• India celebrates its “KISAN DIWAS” in the memory of

Chaudhary Charan Sinh,the ex-Prime Minister 

 who wasprimarily a farmer.

• "is brief stay at the top witnessed a swin in ariculturalreforms and policies bein introduced in India, contributina lot to impro#e the situation of Indian farmers. “KISAN

DIWAS” is reconition of his #aluable ser#ices rendered tothe farmers of India.

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WHAT HAPPENS ON “KISAN

DIWAS”•  $n this occasion, farmer seminars are oranised at the

di#isional, district and block le#els.

• %ricultural scientists and ariculture e&tension o'cerspro#ide latest information to the farmers in theseprorammes.

•  (he kisan seminars are held at ariculture science centresand #arious ariculture knowlede centres in the state.

•  (he district rural de#elopment aencies oranisee&hibitions, fairs and seminars on #arious aspects ofariculture and rural de#elopment.

•  (he farmers are also told about ariculture insuranceschemes and other )nancial aids pro#ided by theo#ernment.

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 YOUR OPPORTUNITY 

• *eachin out to these farmers and tradersin#ol#ed in farmin acti#ity throuh thisday.

•

Creatin an awareness and top of themind recall for your customer – the +ifarmers (raders.

• %s it is said “Jo Di!"# !#i $ Wo! Bi"#

H#i”

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W!#" %o&' D#i(i B!#'#)

P)o*i%& ++• -+ has initiated a special feature for this day

specially desined for the farmin community.

• It will i#e information uidance on #ariousfarmin related topics like %riculture machinery, e/uipment and its importance Seedin, hybrid seeds plant production

Irriation drainae System new technoloy

Fertili0ers 1esticides – Its importance

Storae and warehousin

Financial support

2arious other (opics

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•  (he feature will also include 3uest 4ditorscolumns apart from the topics mentioned.

• 5e would pro#ide a platform to reach out

to %ppro& 67 8ac farmers from the entirefarmer community in the 9orth and 5estreion.

W!#" %o&' D#i(i B!#'#)

P)o*i%& ++

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:. % uest column can be written by an e&pert fromyour company on a related topic with an adfeaturin with the column.

;. Inno#ati#e %d#ertisements with apt positionin –specimens pro#ided

6. *eular ad#ertisements within : or ; paes ofthe feature pae < or center spread=

>. *eular print %ds with no pae preference.

SHOW YOUR PRESENCE$ AND YOUR OPTIONS ARE ,,

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CREATI-ES – INDICATI-E IDEAS

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THANK YOU