KitKat matcha flavour with origami packaging | Photo source Nestle Flickr

Innovation > Food & Drink > KitKat’s new paper wrapper turns waste into origami

KITKAT’S NEW PAPER WRAPPER TURNS WASTE INTO ORIGAMIFOOD & DRINK

The new paper packaging, which can be folded into a crane, is part ofNestle’s campaign to reduce plastic waste

Spotted: Japan-based Nestle is piloting paper packaging for its KitKat candy line. The newpackaging is part of the company’s aims to create 100 per cent recyclable or reusable packaging by2025.

The paper packaging follows Nestle’s recent launch of recyclable candy wrappers. The matte paperis eco-friendly and reusable. The wrappers include instructions for how to fold them into cranes, aJapanese symbol for hope and healing. The hope is that customers will use the paper to makecranes and not pitch it . 

The new paper wrappers are currently being piloted in Japan, the biggest KitKat market in the world.At this stage, they are being used to package mini-KitKats. The company also plans to roll out paperpackaging for normal-size KitKat multipacks next year. It aims to have single-layer paper wrappersfor individual KitKats by 2021. 

Nestle CEO Mark Schneider has called plastic waste “one of the biggest sustainability issues” facingthe world today. He said the company is committed to “finding improved solutions to reduce, re-useand recycle”. 

10th October 2019Website: nestle.comContact: nestle.com/contactus

Takeaway:

Nestle’s paper packaging is part of its global effort to reduce waste. The company says that byswitching to paper wraps for KitKats, Nestle can reduce its plastic use by 380 tons. This is notNestle’s first attempt to be more environmentally friendly. In September, it introduced paperstrays in Indonesia and Malaysia. It is also launching plant-based burgers in Switzerland and theUS.