kkWatch.doc hmt file

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ABOUT THE ORGANISATION

INTRODUCTION OF HMT LIMITED

When India achieved independence in 1947, there was hardly any industrial

base in the country. Right form the prior H.M.T. has played an important

role in providing the much-needed industrial base as well as a launching padfor the growth & development of the country.

HMT was conceived by the Government of India in 1949, and was

incorporated in 1953, with the objective of producing a limited range of

machine tools, required for building an industrial edifice for the country.

HMT Limited was established in 1953 in technical collaboration with M/s

Orleikon of Switzerland. Over the years, new products have been added to

its manufacturing range. It has technical collaboration with over 30 leading

International Engineering Companies for manufacture of various products

HMTs diversified product range includes Machine Tools, Watches,

Tractors, Printing Machine Press, Di-Casting and Plastic Injection,

Today, HMT is a Multi-Product, Multi Technology Engineering

Complex with strengths comprising of:

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16 Manufacturing Units / 22 Product Division

Assets Worth over US$ 250 Million

ISO-9000 accreditation

The widest range of machine tools, ranging from General-

purpose lathes to CNC turning machine centers.

Source of qualified and experienced Manpower.

HE CORPORATE VISION AND MISSION

HMT Corporate Vision

HMT Corporate Mission:

To establish ourselves as one of the Worlds companies in the

engineering field having strong international competitiveness.

To achieve market leadership in India through ensuring customer

satisfaction by supplying internationally competitive products and

services.

To achieve sustained growth in the earnings of the group on behalf of

shareholders.

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HMT CORPORATE OBJECTIVES AND GOALS:

To achieve market leadership by ensuring customer satisfaction

through products and services of world-class excellence.

To achieve sustainable competitive advantage through value edge and

technological leadership in product and services of the company.

To achieve sustained business growth through generation of adequate

internal resources.

To globalize the companies operations developing a mix of

International markets and businesses to enable the company to be a

net. Foreign exchange earner.

To develop and retain human skills and talents necessary for corporate

growth and performance excellence in all functions.

To improve the quality of work life of the employees of the company.

GROWTH:

To maintain a minimum annual growth of 155 in sales turnover

To achieve an average growth of 5% in market share

To maintain an annual growth in earnings before interest and tax

subject to an average return of 20% on capital employed over plan

To achieve 30% of increment return of incremental investmentswithin the three years after achieving commercial production in case

of verification of expansion of the existing unit.

To generate sufficient cash surpluses to pay a dividend of at least 65 to the

shareholders and also to enable capital expenditure financing.

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OUR CORNERSTONES

QUALITY

CUSTOMER

SERVICES

TECHNOLOGY

and R & D

INFRASTRUCTURE

R&D TECHNOLOGY:

HMT has imbibed a wide range of technologies as a result of its

diversification strategies, to be a truly multi-technology company. The list

includes, though not limited to, the following technologies:

High Speed Machining

Precision Machining

Computer Numeric Controls

Computer Integrated Manufacture

Flexible Manufacturing Systems/ Modules/ Cells

Metal Forming including Die casting & Plastic processing

Horology

Farm Mechanization (Tractors & Implements)

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R&D efforts: in the above technology areas are a continuous and ongoing

process at the Design & Development Centers of all HMTs manufacturing

units. In each area of HMTs business domain, well-established research &testing facilities with experienced engineers to man them are in position.

Extensive use is made of in-house CAD facilities for designing products.

The R & D efforts include the design and development of

Over a 100 new types / variants of machine tools

Over a 1000 new watch models

Several variants of tractors to suit farmers needs

HMTs R&D is committed to provide the best to the customer in terms of

contemporary technology and contemporary designs at competitive prices.

To promote technology development and R&D both in product and

processes by setting aside 3% of sales turnover

To achieve a growth of 5% per annum in the Novelty Ratio

To achieve a growth of 10% per annum in CNC/Quartz Ratio

To achieve a growth of 10% per annum in the development Ratio

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INFRASTRUCTURE:In the Manufacture of Machine Tools

CNC Machines for Metal Cutting & Metal Forming

CNC Coordinate Measuring Machines

Heat Treatment Facilities

Precision Measuring & Inspection Facilities

Facilities for calibration of Measuring & Testing equipments

MODERNIZATION:

To invest the extent of minimum 5% of turnover per annum on

replacement and modernization of production facilities.

To achieve a 10% increase per annum in lant health ratio.

To achieve production of 10% in terms of costs to turnover during the

plan period. To achieve growth in performance index per capital

output by 5% per annum

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EXPORTS:

To achieve exports of 10% of turnover on an average during the plan

period.

To set apart a minimum 0.5% of annual export turnover towards

development of export markets of HMTs product

HUMAN RESOURCE DEVELOPMENT:

To ensure a minimum of two potential executives as replacement for

each position at levels PS VII and above.

To achieve a manning level 120% of the need in key areas like R&D

time available per year is spent in training & development exposing

each person at least for two years in such programmes.

To ensure an average of 2% of supervisory and managerial executivesCNC, Quartz and exports in frontier technologies giving due

consideration to the lead-time needed for training and development

such personnel.

To train, retrain and develop other category of employees continually

tune with the changing environment and organizational requirement.

The expenditure for the training, retaining and development

programmes and modernization of training centers is to be around

0.5% of the turnover.

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STRENGTH OF HMT

8

STRONG

BRAND

EQUITY

TECHNOLOGI

CAL BASE

WELL

ESTABLISHED

ANUFATURIN

G BASE

HIGHLY

SKILLD WORK

FORCE

EXTENSIVEMARKETINGN

ETWORK

UNITS

ACCREDITED

WITH ISO 9000


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HMT AJMER

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E

R UNIT PROFILE

HMT AJMER UNIT PROFILE

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MTA AT A GLANCE:

Date of Registration 11-01-1967

Commencement of Production 1970-71

Merger with HMT 1-04-1975

Capital Employed (as on 1.4.2007) 201 Lacks.

Land Area Total 178 Acres

Plant Foundry 62 Acres

Township 116 Acres

Covered Area (Plant) 31848Sq. M.

No. of Quarters 136

Power Required 4.00Lacs

Units/Month

No. of Employees (as on 31.7.2008) 429

No. of Machines 250

ISO-9001 Certified 1994

NOTE: These Data Provided by Sales Department of HMT

Aimer.

PRODUCT BASKET:

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CNC Train Master Machinery

Centre

Roll Camber Grinder

Knife Edge Grinding Machine

CNC Crank Shafts

Journal Grinder

CNC Centreless Grinder

CNC Turning Centre

CNC Train Master Lathe

CNC Precision Surface Grinder

CNC Universal Cylindrical

Grinder

CNC Double Disk Grinder

Machine (ISO Certified)

Vertical Surface Grinders

Pin Grinding Machine

Key Stone Grinders

Tools & Cutters

CNC Internal Grinder

CNC External Cylindrical

Grinder

Super Finishing Machine

Special Purpose Machine

Lens Grinding Polishing

Machine

CNC Single Axis Centreless

Grinder

CNC Trainee LatheT 70 PC

CNC Crank Shaft grinding

machine (ISO Certified)

CNC Grinding Cente (ISO

Certified) unique complete

Grinding in one

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BACKGROUND HISTORY OF HMT AJMER

This Unit was established as Machine Tool Corporation of India limited in

January 1964 keeping in view the Government Policy of differing new

industries in under developed areas of the country and achieving self

reliance in production of Grinding Machine Tools which were imported.

This Unit was started 1970-71 with a production of Rs. 8.64 Lack faces with

difficulty in procurement of quality Machine Tool Casings a captive

Foundry Plant was installed in 193 with a capital of about Rs. 2 Crore.

This Unit was subsequently merged with HMT Ltd. On 1 st April 1975 as

sixth Machine Tool Plant with this merger; the Unit got backup support of

HMT. The basic plant was established with the collaboration of the

Czechoslovakian firms, M/s Skoda Export, Praha and German firm WMW,

then in East Germany.

FACTORY LAYOUT

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Unit has two workshop Buildings-Building 1-1 Houses assembly,

Painting, heavy Parts, High technology centre and test floor.

Building1-2 houses small parts, medium parts, tool room and special

accessories, tool crib, tractor hydraulics, heat treatment shop and plant

maintenance departments.

Annexi houses civil maintenance, vendor development and sub-

contracts, electrical generation or distribution and conservation.

Stores building houses central stores, material planning and trainingcentre.

Pattern shop Building houses pattern shop and machine shop of

training centre.

Foundry shed houses moulding, machining, sand-plant, core making,

knock out, short lasting areas.

Store foundry block houses personnel, engineering, designing, IT

centre, industrial engineering, servicing and G.M.s office.

Administrative building houses purchase, sales and finance

department.

AWADS WON

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ORGANISATION STRUCTURE AND

PERSONNEL CLASSIFICATION

YEAR AWARD INSTITUTED BY

1960-61 Outstanding Performance President of India

1970-71 Excellence Performance in Exports Govt. of Mysore

1975-76National Award for Outstanding

Export PerformanceMinistry of Commerce

1978-79 Best Product at IMTEX - 79 PMT & FIE

1981-82 Best Export Performance EEPC

1982-83Meritorious Performance in the field

of ExportMinistry of Commerce

1983-84 Export Excellence EEPC

1984-85 Best Productivity National Productivity Council

1985-86 Best Product at IMTEX - 86 FIE Foundation

1986-87 Excellence in Productivity CEI

1987-88 Export Excellence EEPC

1988-89 Best Product at IMTEX - 89 CMTI - PMT Trust

1991-92 Best Productivity National Productivity Council

1992 National Safety National Safety Council

1995 Best Products at IMTEX - 95 CMTI - PMT Trust Award

1998 Best Product at IMTEX - 98 FIE Foundation


2001 Best Product at IMTEX - 2001 FIE Foundation


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Organization

HMT Limited (Subsidiaries)

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2. Personnel Classification:

19

GENERAL TECHNICAL

JOINT GENERAL MANAGER

DEPUTTY GENERAL

ASST.GENERAL MANAGER

MANAGER

DY. MANAGER

FOREMAN

CHIEF CONSULTANT


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(i) HMT Machine Tools Ltd., Ajmer has 457 Employees including

personnel employed at Foundry, these includes Officers as well as Workers.

(ii) These have been broadly classified into two categories- Officers &

Workmen; further Officers include Supervisory Staff and Managerial Staff.

Workmen include Indirect Workmen, Technicians, and Administration Staff

& Direct Workmen.

DIFFERENT DEPARTMENTS OF HMT, AJMER

A. Brief resume of different departments: -

1. Human Resource Department: Headed by Joint General Manager

(HRM) this department is setup with an aim of conservation and proper

utilization of human resources and is also responsible for maintaining the

cordial relations between employees and management. The other important

functions of this department are performance appraisal and different welfare

activities for the employee.

2. Manufacturing and Assembly Department: Headed by JGM

(manufacturing). HMT Ajmers manufacturing environment is highly

advanced; this department also looks after utilizing only the latest

production techniques in all phases of manufacturing maintenance. This

assembly of machine is done stages, much as sub assembly. Group assembly

and final assembly of individual components. There subassemblies after

inspection pass on group assembly, which consists of head stock assembly,

saddle, gearbox, tail stock assemblies etc. this group then reaches to the final

assembly to be fitted on the bed. Electrical are also inter faced and the

machine is ready for final testing and printing of plant and equipment.

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3. Service & Inspection Department: Headed by DGM. This

department is responsible for inspection & Servicing of the M/Cs. This

department is concerned with the inspection of various components and

machines being manufactured. The inspection is carried out in various

stages, beginning from the inspection of individual components at different

stages of manufacturing followed by the inspection of the whole machine

while included final runs etc. Inspection of incoming material is also

handled.

4. Materials Department: Headed by JGM. It is responsible for all

kinds of purchases made by unit. This department also maintains a Central

store and looks after appropriate levels.

5. Planning Department: Headed by Chief Engineer Planning. The

main functions of the planning department are as under: -

(I) Technology or process sheet of each component, group assembly and

assembly.

(II) Time calculations for each operation. Job card booking of workers in

shifts.

(III) To prepare monthly progress reports for the production activities

carried out in shop.

(IV) To calculate manpower and machines available, accordingly new

machines are ordered and component.

(V) Counting of products and components.

(VI) Prepare machines and sectional layouts

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6. Design Department: Headed by JGM. Its functions are: -

(a) Design & development of products.

(b) Vendor development for new items.

(c) Drawing of component, group assembly, special assembly etc. along

with master part list(BOM) for machines.

(d) Deciding the type of material required for each component grade such

as casting alloy etc.

(e) Testing & trials of machines.

(f) Marketing of special purpose machine.

7. Foundry Department: Headed by JGM Foundry. This department is

administratively under HMT Aimer, but functionally under executive

director.

8. Finance Department: Headed by AGM Finance. The functions of this

department include maintenance of all accounts of the Company. The

balance sheet is finally prepared which is sent to the head office for the

preparation of combined balance sheet.

The costing section of this dept. is responsible for the computing of each

product of that the selling price may be determined accordingly.

9. Sales Department:is headed by DGM. This dept. is divided into 3

sections viz. Sales, Spares and Reconditioning. These functions of sales

sections are the execution of sales order and to bid for contracts through

tenders. The function of service section is to provide after sales & also looks

after customers complaints and supply of spares.

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10. Security Department: This is headed by Asst. Security office. Main

function of this dept. is preventions of theft, sabotage and maintenance of

industrial security within the HMT compound including Township.

11. Quality Assurance Department: Dy. General Manager heads this

department. This department also looks after the feedback received from

marketing division so as to make improvement accordingly.

Concept of Quality:

1. To maintain quality leadership in all our products and services.

2. Total Customer satisfaction through quality goods and services.

3. Commitment of management to quality.

4. To create a culture amongst all employees towards total quality

concept.

5. Total quality through performance leadership.

HMT has adopted 5 S for Good House Keeping, which are :

Seiri

Seition

Seiso

Seiketsu

Shitsuke

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INTRODUCTION OF WRISTWATCHES

Watch

A watch is a timepiece or clock that displays the time and sometimes the

day, date, month and year. In the past centuries, these often took the

form of pocket watches, which today are seldom carried or worn. In

modern usages, watch is usually a contraction of wristwatch, a name of

the most popular style of timekeeping device worn on the wrist.

Because most watches lack a striking mechanism, such as a bell or gong, to

announce the passage of time, they are properly called timepieces rather than

clocks.

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Overview

Today, the most common type of watch is the wristwatch, worn on the wrist

and fastened with a watchband made of leather, nylon or other plastics (then

called strap), metal links (called bracelet) or even ceramic. Before the

inexpensive miniaturization that became possible in the 20th century, most

watches were pocket watches, which had covers and were carried separately,

often in a pocket and attached to a watch chain or fob.

In the 21st century, technological advances in metallurgy, composite

materials development and physical vapor deposition greatly influence

watch design and manufacturing. Solid stainless steel, titanium, tungsten

carbide, carbon fiber, high-tech ceramic and ion plating processes dominate

a considerable market share of todays modern watch-making industry.

Sapphire crystals are often incorporated to complement and enhance the

durability of a quality watch.

Most inexpensive and medium-priced watches used mainly for timekeeping

are electronic watches with quartz movements. Expensive, collectible

watches valued more for their workmanship and aesthetic appeal than for

simple timekeeping often have purely mechanical movements and are

powered by springs, even though mechanical movements are many times

less accurate than quartz movements. The most accurate watches have radio-

controlled movements that are miniaturized, portable versions of radio

clocks.

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History of Watches

1500s : Germany : Peter Henlein creates the first pocket watch.

1485 : Leonardo da Vinci sketches a fusee for a clock.

Early 1600s : Form watches becoming popular. Cases are shaped like

animals and objects. Religious themes are popular.

1635 : Around this time that the fusee was adapted from clocks to watches.

1659 - 1675 : Christian Huygens invents the "Remontoire".

1687 : Daniel Quare patents the repeating mechanism that uses bells to

sound quarter hours and the hours.

1704 : Peter and Jacob Debaufre, Nicolas Facio, are the first to use rubies in

watch movements.

1750 : Watch makers began using enamel on watch dials.

1759 : Thomas Mudge invents the English lever escapement.

1775 : Abraham Louis Breguet sets up his own watch making shop in Paris,

France.

1780 : Abraham Louis Perrelet invents the self winding movement.

1786 : Breguet is the first to use guilloche on watch dials.

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1791 : J.F. Bautte founded the watch company that would eventually

become Girard-Perregaux.

1807 : Thomas Young invents the recording chronograph.

1809 : Luther Goddard of Shrewsbury, Massachusetts is the first watch

manufacturer in America.

1820 : Thomas Prest registers a patent for the self winding watch.

1833 : Antoine LeCoultre starts his own watchmaking business which later

become Jaeger-LeCoultre.

1837 : First Tiffany store opens.

1843: Adrien Philippe develops a watch with winding and setting through

the crown.

1844 : The start, stop, and reset chronograph is invented by Adolph Nicole.

1844 : Antoine LeCoultre invents the millionometre.

1848 : Louis Brandt opens his own workshop in La Chaux-de-Fonds which

eventually became the Omega Watch Company.

1853 : Tissot makes the first dual time zone watch.

1858 : Minerva is founded.

1860 : Heuer is founded.

1865 : Zenith founded.

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1881 : Movado founded.

1884 : Greenwich, England is officially named the zero meridian and used as

the world wide recognized basis of time zones.

1886 : Geneva Seal established.

1894 : Universal Geneve established.

1905 : Hans Wilsdorf starts the Rolex Watch Company.

1914 : Eterna introduces the first wristwatch with an alarm.

1918 : Japan : Shakosha Watch Company opened. This would become

Citizen in 1931.

1923 : John Harwood is the first to mass produce a self winding wristwatch.

1924 : Tokyo : Seiko brand name is launched by Kinttaro Hattori.

1926 : Rolex introduces the first waterproof case called the "Oyster".

1929 : First anti magnetic watch created by Tissot.

1933 : Ingersoll introduces the "Mickey Mouse" watch.

1956 : Rolex introduces their first model that displays the day and date.

1957 : Hamilton introduces the world's first battery driven watch.

1962 : Rado produces the world's first scratch proof watch called the

"Diastar 1".

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1962 : ETA of Switzerland develops the first quartz battery operated watch.

1970 : Hamilton releases the "Pulsar", the first electronic digital watch.

1972 : Longines and Seiko introduce the LCD, (Liquid Crystal Display).

1980 : Hublot founded.

1983 : SMH of Switzerland launches the Swatch brand.

1985 : Swiss Heuer Company merges with TAG to form TAG Heuer.

1986 : Audemars Piguet introduces the first self winding tourbillon.

1991 : Franck Muller founded.

1999 : Casio innovates with the first wristwatch with a built-in Global

Positioning System (GPS).

Tag Heuer Watch

Seiko Watch

Cartier Watch

Omega Watch

Longines Watch

Movado Watch

Types of wristwatch

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Fashionable Watches

At the end of the 20th century, Swiss watch makers were seeing their sales go

down as analog clocks were considered obsolete. They joined forces with

designers from many countries to reinvent the Swiss watch.

The result was that they could considerably reduce the pieces and production

time of an analog watch. In fact it was so cheap that if a watch broke it

would be cheaper to throw it away and buy a new one than to repair it. One

of these Swiss watch manufacturers (today named the Swatch Group Ltd.)

started a new brand, Swatch and called graphic designers to redesign a new

annual collection.

This is often used as a case study in design schools to demonstrate the

commercial potential of industrial and graphic design.

Dual time Watches

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A dual time watch is designed for travelers, allowing them to see what time

it is at home when they are elsewhere.

Collectible and Jewelry Watches

Wristwatches are often treated as jewelry or as collectible. Most companies

that produce watches specialize in one of these markets. Companies such as

Rolex or Chopard specialize in watches as jewelry or fine mechanical

devices. Companies such as Casio specialize in watches as timepieces or

multifunctional computers. Since watches are considered by many to be both

function and attractive, there are many types and manufacturers to choose

from.

Important collectible American made watches from the early 20th Century

were the best available at any price. Leading watchmakers included Elgin,

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Gruen, Hamilton, and Illinois. Hamilton is generally considered, as having

the finest early American movements, while the art deco styling of the

Illinois Watch Company was unsurpassed worldwide. Early Gruen Curvex

models remain very desired for how they entwined form and function, and

Elgin made more watches than anyone else.

Computerized multi-function Watches

Many technological enhancements to wristwatches have been explored but

most of them remained unnoticed. In 2005 for example, one company

marketed an alarm wristwatch with an accelerometer inside that monitors the

users sleep and rings during one of his almost-awake phases.

A number of functionalities not directly related to time have also been

inserted into watches. As miniaturized electronics became cheaper, watches

have been developed containing calculators, video games, digital cameras,

key drives, GPS receivers and cellular phones.

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In the early 1980s Seiko marketed a watch with a television in it, although at

the time television receivers were tool bulky to fit in a wristwatch, and the

actual receiver and its power source were in a book-sized box with a cable

that ran to the wristwatch. In the early 2000s, a self-contained wristwatch

television receiver came on the market, with a strong enough power sources

to provide one hour of viewing.

These watches have not had sustained long-term sales success. As well as

awkward user interfaces due to the tiny screens and buttons possible in a

wearable package, and in some cases short battery life, the functionality

available has not generally proven sufficiently compelling to attract buyers.

Such watches have also had the reputation as ugly and thus mainly geek

toys. Now with the ubiquity of the mobile phone in many countries, which

have bigger screens, buttons and batteries, interest in incorporating extra

functionality in watches seems to have declined.

Several companies have however attempted to develop a computer contained

in a wristwatch (see also wearable computer). As of 2005, the only

programmable computer watches to have made it to market are the Seiko

Ruputer, the Matsucom on Hand, and the Fossil, inc. Wrist PDA, although

many digital watches come with extremely sophisticated data management

software built in.

Mobile phones as pocket watches

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In the early 2000s, the carrying of mobile telephones has become ubiquitous

in many affluent and even some developing countries. As these phones

typically display the time on their screens when not in use, it has become

common to rely on them for time keeping, effectively making the mobile

phone serve the function of a pocket watch.

Space-Watches

The Omega Speedmaster, selected by US space agencies.

Zero gravity environment and other extreme conditions encountered by

astronauts in space require the use of specially tested watches. The first

Spacewatch is Poljot Shturmanskie manufactured at the First Moscow

Watch Factory (1-MChZ)

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On April 12th 1961 Yuri Gagarin wore a Shturmanskie (a transliteration of

wtypmahckne which actually means Navigators) wristwatch during his

historic first flight into space. From 1964, the watches of the First Moscow

Factory have been marked by a trademark POLJOT which means flight

in Russian and is a tribute to the number of many space trips their watches

have accomplished.

In the late 1970s, poljot launched a new chrono movement: the 3133. with a

23 jewel movement and manual winding (43 hours), it was a modified

Russian version of the Swiss Valjoux 7734 of the early 70s Poljot 3133

were taken into space by cosmonauts from Russia, France, Germany and

Ukraine. On the hand of V.V. Polyakov, a Poljot 3133 chronograph

movement-based watch seta space record for the longest space flight in

history.

During the 60s, a larger range of watches was tested for durability and

precision under extreme temperature changes and vibrations. The Omega

Speedmaster was selected by us space agencies.

The Breitling Navitimer Cosmonaute was designed with a 24 hour dial to

avoid confusion between AM and PM, which are meaningless in space. It

was first worn in space by US astronaut Scott Carpenter on May 24, 1962 in

the Aurora & mercury capsule.

More recently, some of Soviet and Russian cosmonauts have used the

Forties B-42.

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Chineses taikonauts wear the Fiyta[10] spacewatehes.

TAG Heuer became the first Swiss Watchmaker in space thanks to an Heuer

Stopwatch, worn by John Glenn in 1962 when he piloted the Friendship 7 on

the first manned US orbital mission.

Water Resistance

Watches may be crafted to become water resistant. These watches are

sometimes called diving watches. The International Organization forStandardization issued a standard for water resistant watches, which also

prohibits the term waterproof to be used watches, which many countries

have adopted. Water resistance is achieved by the gaskets, which form a

watertight seal, used in conjunction with a sealant applied on the case to help

keep water out. The material of the case must also be tested in order to pass

as water resistant. [11]

The watches are tested in still water, thus a watch with a 50 meter rating will

be water resistant if it is stationary and under 50 meters of still water. For

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normal use, the ratings must then be translated from the pressure the watch

can withstand to take into account the extra pressure generated by motion.

Watches are classified by its degree of water resistance, which roughly

translates to the following: [12]

Water resistant- Will tolerated splashes of water or rain

50 meter- Usable while showering, bathing, dishwashing,

and swimming in shallow water

100 meter- Usable while swimming and snorkeling

150 meter- Usable during general water sports

200 meter- Usable during general water sports, including

free diving

Divers 150 meter- ISO standard for scuba diving

HMT Wristwatches

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In the year 1953, HMT Limited was founded in technical collaboration with

Mademoiselle Oerlikon of Switzerland. The famous watch company of India

is the fabricator of many a new product including machine tools, printing

machines, presses, food processing machinery and others. It has successfully

collaborated with thirty renowned international engineering companies over

the years for the production of diversified items.

In 1962, HMT Limited, which is a Government of India undertaking, began

creating wristwatches. Now the manufacturer boasts of 4 integrated

manufacturing units, which fabricate more than 7 million cutting-edge

quality timepieces every year. The team pf expert watchmakers and

innovative designers make their creativity blossom in the categories of

quartz and mechanical. The company of Citizen Watches of Japan aids HMT

by offering the technology for the production of watch movements.

One can completely rely on HMT watches because of the high-tech

engineering excellence. The HMT Watch manufacturing units have acquired

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the certification of ISO-9001. Because of their unpardonable quality HMT

watches have cut a niche market in innumerable countries of the South East,

Middle East and last but not the least Japan.

The HMT watches enunciate technology and aestheticism. Each stage of the

production guarantees a level of skill and craftsmanship, which becomes

worthy of the customers money. The company pays meticulous

introspection to the quality of components used in manufacturing the

timepieces. The buyers of the HMT watches are guaranteed diligent and

long years of service. In short HMT wristwatches satisfy the customers in

every aspect.

HMT Limited, the first company to start watch manufacturing in India,

today has HMT WATCHES LIMITED as its fully owned subsidiary. It

manufactures Eco Friendly Mechanical (Hand wound & Automatic) and

Quartz Analog watches. The manufacture of wristwatches started s part of

diversification strategy of HMT in the year 1962, under Technical

collaboration with CITIZEN Watch Company of Japan with a manufacturing

unit at Bangalore.

HMT WATCHES LIMITED comprises of three manufacturing units at

Bangalore, Tumkur and Ranibagh while its marketing headquarters is based

in Bangalore. All its manufacturing units have obtained the ISO-9001

certification. The product range of HMT WATCHES LIMITED includes

more than 1500 models to choose from catering to all segments of the

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markets, from Economy to Premium and Young to the Old. HMT brand

enjoys very high brand equity in the India Market. The brand has

consecutively been adjudged as one of the best Indian brands in surveys by

leading agencies in the country. HMT brand continues to be the mainstream

brand among major watch dealers in the domestic market. The Quality and

Reliability of HMT watches has been the main selling feature and attraction

for the consumer.

RESEARCH METHODOLOGY

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OBJECTIVES OF THE STUDY

To know perception of customers about HMT Wristwatches.

To know awareness of customers about HMT and its Wristwatches.

To know which different features customers want in wristwatches.

To know the causes why customers are not using HMT wristwatches.

RESEARCH TYPE

I use descriptive research design in our studies. Descriptive research is also

called Statistical Research. The main goal of this type of research is to

describe the data and characteristics about what is being studied. The idea

behind this type of research is to study frequencies, averages, and other

statistical calculations. Although this research is highly accurate, it does not

gather the causes behind a situation. Descriptive research is used to obtain

information concerning the current status of the phenomena to describe,"what exists" with respect to variables or conditions in a situation.

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Here I also tried to find out the main cause why there is perceptual blocking

of the Indian customers towards HMT wrist watches. The methods involved

range from the survey, which describes the status quo, the correlation study

that investigates the relationship between variables, to developmental

studies, which seek to determine changes over time.

Statement of the problem

Identification of information needed to solve the problem

Selection or development of instruments for gathering the information

Identification of target population and determination of sampling

procedure

Design of procedure for information collection

Collection of information

Analysis of information

Generalizations and/or predictions

DATA COLLECTION

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The study is limited to Ajmer city.

Lack of time was a great constraint in the part of the respondents, asmany of them couldnt respond questionnaire.

The sample size is small.

Sample size includes uneducated customers.

Responses from sample size may be not 100% accurate.

DATA ANALYSIS AND INTERPRETATION

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Q.1 Do you know about HMT India LTd.?

Particulars Percentage

YES 85%

NO 15%

85%

15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

particulars

percentageofpeople

YES

NO

Q.2 Are you aware about different products of HMT?

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YES 42%

NO 58%

42%

58%

0%

10%

20%

30%

40%

50%

60%

70%

particulars

p

ercentageofpeople

YES

NO

Q.3 Do you use wrist watches?

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YES 82%

NO 18%

82%

18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

particulars

percentageofpeople

YES

NO

Q.4 Which brand of watch you will prefer?


TITAN 55%

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ROLEX 7%

FASTRACK 12%

HMT 2%

ROCHEES 5%

TIMEX 9%REEBOK 4%

OTHERS 6%

55%

7%

12%

2%5%

9%

4%6%

0%

10%

20%

30%

40%

50%

60%

Particulars

percentageofpeople

TITAN

ROLEX

FASTRACK

HMT

ROCHEES

TIMEX

REEBOK

OTHERS

Q.5 Which type of watch you would like to use?

Particulars PercentageSPORTY 43%

JEWELRY 7%

DUAL TIME 9%

SIMPLE 20%

WATER RESISTANCE 21%

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43%

7%9%

20% 21%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

particulars

percentageofpeople

SPORTY

JEWELRY

DUAL TIME

SIMPLE

WATER

RESISTANCE

Q6 Have you heard about HMT wristwatches?


YES 72%

NO 28%

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72%

28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

particulars

percentageofpeop

le

YES

NO

Q.7 Have you ever use HMT wristwatches?


YES 67%

NO 37%

50


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67%

37%

0%

10%

20%

30%

40%

50%

60%

70%

80%

particulars

percentageofpeopl

e

YES

NO

Q.8 Are you recently use HMT wristwatches?


YES 4%

NO 96%

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4%

96%

0%

20%

40%

60%

80%

100%

120%

particulars

percentageofpeople

YES

NO

Q.9 Why you switch over to other brands? Due

to.


DESIGNING 42%

LOOKING 18%

FEATURES 11%

PRICE 6%

FASHION 14%OTHERS 9%

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42%

18%

11%

6%

14%

9%

0%

5%

10%

15%

20%

25%

30%35%

40%

45%

particulars

percentageofpeople

DESIGNING

LOOKING

FEATURES

PRICE

FASHION

OTHERS

Q.10 Have you ever seen HMT wristwatches

advertisement?


YES 9%

NO 91%

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9%

91%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

particulars

percentageofpeople

YES

NO

Q.11 How is the advertisement of HMT wristwatches?


Good 0%

Very good 0%

Bad 87%

Very bad 13%

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0% 0%

87%

13%

0%

20%

40%

60%

80%

100%

particulars

percentageofpeople Good

Very Good

Bad

Very bad

Q.12 Why do you not use HMT wristwatches? Due to


Design 42%

Looking 17%

Features 11%

Price 5%

Fashion 16%

Others 9%

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42%

17%

11%

5%

16%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

particulars

percentageofpeople

Design

Looking

Features

Price

Fashion

Others

Q.13 What do you think about quality of HMT watches?


Good 24%

Very good 21%

Bad 2%

Very bad 0%

Average 53%

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0%

10%

20%

30%

40%

50%

60%

particulars

percentageofpeopl

Good

Very good

Bad

Very bad

Average

Q.14 What do you think about HMT wrist watches

design?


Attractive 10%

Very good 4%

Good 11%

Bad 21%

Average 54%

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10%

4%

11%

21%

54%

0%

10%

20%

30%

40%

50%

60%

particulars

percentageofp

eople Attractive

Very goodGood

Bad

Average

Q.15 What do you think about HMT watches features?

Particulars PercentageVery good 6%

Good 28%

Bad 9%

Very bad 5%

Average 52%

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6%

28%

9%5%

52%

0%

10%

20%

30%

40%

50%

60%

particulars

percentageofpeople

Very good

Good

Bad

Very bad

Average

Q.16 Which type of features you would like in your

wristwatches?


Stop-watch 29%Timer 43%

Alarm 87%

Light 51%

Navigator 32%

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29%

43%

87%

51%

32%

0%10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

particulars

percentageofpeople

Stop-watch

Timer

Alarm

Light

Navigator

Q. 17 What improvement you want in HMT

wristwatches?


Attractive design 80%

Economical 66%

Sporty look 38%

Fashionable 56%Water resistant 68%

Quality 77%

Others 14%

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80%

66%

38%

56%

68%

77%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

particulars

Percentageofpeople

Attractive design

EconomicalSporty look

Fashionable

Water resistant

Quality

Others

Q.18 Is the HMT watches is easily available to you?


YES 28%

NO 72%

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28%

72%

0%

10%

20%

30%

40%

50%60%

70%

80%

Particulars

percentageofpeople

YES

NO

Q.19 Is the HMT wristwatches are affordable by you?


Yes 73%

No 27%

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73%

27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

particulars

percentageofpeople

YES

NO

Q.20 If the HMT re-launch its watches with new features

than will you prefer them?


YES 73%

NO 15%

DONT KNOW 12%

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73%

15% 12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Particulars

percentageofpeople

YES

NO

DONT KNOW

CONCLUSION

85% of the respondents are aware about HMT India Ltd. And in

those 85%, 42% people are aware about its products.

Nearly 82% of the respondents use wristwatches but out of those

only 2% of the people prefer HMT watches. So we can say by this

data that customer preference is very less towards HMT

wristwatches.

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About 72% people heard about HMT watches so we can say that

there is a good awareness about HMT watches in Ajmer city.

Nearly 67% of the people have use HMT watches once in a

lifetime. But recently only 4% of the people are still use HMT

watches. So we can say that HMT Watches losing its customer.

There is a need of redesigning in HMT watches because so many

people are shifting to other brands due to attractive designing andother features.

By this research we can say that there is a need to improve the

advertisement of HMT wristwatches as only 9% of the people have

seen its advertisement.

By this research we can say that despite having good quality HMT

is still losing customers share this must be due to its less attractive

design and features.

By this research we can say that HMT watches must introduce new

and attractive features in their watches and most of the people want

improvement in HMT wristwatches.

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HMT watches are rarely available now in market so there is need

of strong marketing and distribution strategies.

And most of people are still like to prefer HMT watches if they

come with attractive features, which is today required by the

people.

QUESTIONNARIE

Dear Sir or Madam:

I hereby declare that all the information provided by you

is strictly for the purpose of research and shall not be used for any purpose. I

am grateful to you for your support and thank you for your honest response.I request you to read the following before you proceed further.

Please tick one option unless mentioned otherwise.

All the information in the questionnaire is for academic purpose and

shall be kept confidential.

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Name

Age

Address.

Phone No..

Occupation

Q.1 Do you know about HMT India Ltd?

(a) Yes (b) No

Q.2 Are you aware about different products of HMT?

(a) Yes (b) No

Q.3 Do you use Wristwatches?

(a) Yes (b) No

Q.4 Which brand of wristwatch you will prefer?

(a) TITAN (b) ROLEX (c) FASTRACK (d) HMT (e) ROCHEES (f)

TIMEX (g) REEBOK (h) OTHER

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Q.5 Which type of watch you would like to use?

(a) Sporty (b) Jewelry (c) Dual-time (d) Sober/simple (e) Water resistance

(f) other

Q.6 Have you heard about HMT watches?

(a) Yes (b) No

Q.7 Have you ever use HMT wristwatch?

(a) Yes (b) No

Q.8 Is you recently use HMT wristwatch?

(a) Yes (b) No

Q.9 Why you switch over to other brands? Due to

(a) Design (b) Looking (c) features (d) Price (e) Fashion (f) other

Q.10 Have you ever seen HMT watches advertisement?

(a) Yes (b) No

Q.11 How is the advertisement of HMT Watches?

(a) Very good (b) good (c) Average (d) bad (e) very bad

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Q.12 Why do you not use HMT watches? Due to..

(a) Design (b) Looking (c) features (d) Price (e) Fashion (f) other

Q.13 What do you think about quality of HMT watches?

(a) Good (b) Very good (c) Average (d) Bad (e) Very bad

Q.14 What do you think about HMT watches design?

(a) Attractive (b) Very good (c) Good (d) Bad (e) normal

Q.15 What do you think about HMT watch features?

(a) Good (b) Very good (c) Average (d) Bad (e) Very bad

Q.16 Which type of features you would like in your watch?

(a) Stop-watch (b) Timer (c) Alarm (d) Light (e) Navigator

Q.17 What improvement you want in HMT watches?

(a) Attractive design (b) Economical (c) Sporty look

(d) Fashionable (e) Water resistant (f) Quality (g) others

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Q.18 Is the HMT watches is easily available to you?

(a)Yes (b)No

Q.19 Is the HMT watches is affordable by you?

(a)Yes (b) No

Q.20 If the HMT re-launch its watches with new features than will you

prefer them?

(a) Yes (b) No (c) Dont know

Q.21 Any Suggestions / Complains for HMT Wristwatches

THANK YOU

BIBLIOGRAPHY

Marketing Management by Philip Kotler. (12th edition)

General report of HMT.

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Website- www.hmtindia.com

Website- www.hmtmachinetools.com
http://www.hmtindia.com/http://www.hmtmachinetools.com/http://www.hmtindia.com/http://www.hmtmachinetools.com/

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