Embed Size (px)
Citation preview
Zementis © - Confidential
Dr. Michael Zeller CEO, Zementis KNIME UGM February 1, 2012 www.zementis.com
KNIME & ADAPA Social Media,
Recommendation Engine
Real-Time Model Execution
Zementis © - Confidential 2
Software Technology
- ADAPA® Decision Engine
- ADAPA Add-in for Excel
- ADAPA Control Center
- PMML Converter
- Universal PMML Plug-in
- Transformations Generator
Consulting Services
- Data Mining - Predictive Analytics - Statistical Data Analysis - Business Rules Development - Predictive Solutions, e.g.:
Credit Risk Assessment Customer Preferences Credit Card Fraud Predictive Maintenance Quality Control Healthcare Fraud/Abuse
San Diego and Hong Kong
Operational Predictive Analytics
Zementis © - Confidential 3
Zementis & ADAPA® in the News Highlights, Use Cases and Examples
Peer-reviewed Articles and Publications
Available at http://www.zementis.com/manual.htm
R-Journal & ACM SIGKDD Explorations Journal
KDD Conference Panel & Report / PMML Workshop
LinkedIn PMML Discussion Group: 1400 members
PMML Book “PMML in Action: Unleashing the Power of Open Standards for Data
Mining and Predictive Analytics”
Strong Partner Network
Zementis © - Confidential
From Model Building to Model Deployment
4
Model Deployment Model Building
ADAPA Scoring Engine
Zementis © - Confidential 5
KNIME & ADAPA Real-time Decision Management Integrating across all systems and processes
Data
Applications
CRM, ERP, EXCEL, etc.
Computer
Systems
Business Process
ADAPA Scoring Engine
Zementis © - Confidential 6
Real-time Predictive Analytics The Next Frontier for Operational Systems
“Big Data” & “Small (Fast) Data”
Volume, Variability, Velocity
Internet of Things
Social Media, Web, Mobile Applications
Real-Time or Near Real-Time
Sensor Data & Predictive Maintenance
Fraud Detection
Recommendation Systems (Up-/Cross-Sell)
Credit Risk Scoring
…
KNIME & ADAPA
Cost & Complexity No Longer Obstacle
Zementis © - Confidential 7
KNIME & Zementis Whitepaper
Social Media, Recommendation Engines and Real-Time Model Execution
A Practical Case Study
Available for download @ KNIME and Zementis
Combines Recommendation & Pricing
KNIME for Data Mining & Model Building
ADAPA for Deployment & Real-Time Execution
PMML Standard as the Glue
Zementis © - Confidential 8
Social Media, Recommendation Engines and
Real-Time Model Execution
Case Study: Online Music Store
Model for Artist Recommendation
Model for Pricing Optimization & Discounts
Zementis © - Confidential 9
Pricing Optimization Businss Goals
Maximize Sales
Maximize Margin
“every day low price”
“10% discount”
“15% discount”
Bottom Line: Increased Sales & Margin 12.8% increase in overall sales
Impressive 26.8% increase in margin
Figure 4: Daily Sales Variation for one Artist over 30 days.
Zementis © - Confidential 10
Demo
Zementis © - Confidential 11
GleeCast
Find more information to Glee Cast on GOOGLE or LAST.fm.
There are a total of 249 users who have listened to Glee Cast.
Everyday Low Price! Buy Now
Users who listen to Glee Cast often also listen to...
Artist Popularity Special Offer
Katy Perry 1 everyday low price!
Ke$ha 2 15% off Today Only!
Miley Cyrus 3 everyday low price!
Black Eyed Peas 4 15% off Today Only!
Taylor Swift 5 10% off Today Only!
Buy Now
Buy Now
Buy Now
Buy Now
Buy Now
Zementis © - Confidential 12
GleeCast
Find more information to Glee Cast on GOOGLE or LAST.fm.
There are a total of 249 users who have listened to Glee Cast.
15% off Today Only! Buy Now
Users who listen to Glee Cast often also listen to...
Artist Popularity Special Offer
Katy Perry 1 15% off Today Only!
Ke$ha 2 everyday low price!
Miley Cyrus 3 15% off Today Only!
Black Eyed Peas 4 15% off Today Only!
Taylor Swift 5 15% off Today Only!
Buy Now
Buy Now
Buy Now
Buy Now
Buy Now
Zementis © - Confidential 13
Thank You!
U.S.A Headquarters
Asia Office
E-mail: [email protected]
19/F., Unit A Ho Lee Commercial Building 38-44 D’Aguilar Street Central, Hong Kong (S.A.R.) Tel: +852 2868-0878 Fax: +852 2845-6027
6125 Cornerstone Court East Suite 250 San Diego, CA, 92121 Tel: +1 619 330-0780 Fax: +1 858 535-0227
