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Knowledge Networking Innovation for
Sustainable Tourism Development in Europe
Gordon Sillence Executive Director Ecotrans- DestiNet UN Type II Partnership
Conference Presentation for the Cyprus EU Presidency ‘Tourism and competitiveness: delivering results for growth,
sustainable development and European citizens‘
Cyprus Workers Confederation (SEK) , Lefkosia, Cyprus2018 30 November 2012
This presentation takes you though the outputs
from the FAST-LAIN project
(Further Action on Sustainable Tourism –
Learning Area Innovation Networks)
The project was commissioned by DG Enterprise to define the concept for the forthcoming Virtual European Tourism Observatory and establish knowledge networking processes for developing more competitive and sustainable European tourism by creating systematic research to market innovation processes.
FURTHER ACTION ON SUSTAINABLE TOURISM
LEARNING AREA INNOVATION NETWORKS
FAST-LAIN
Measuring Competitive, Responsible and Sustainable Tourism in Europe – the FAST-LAIN Project
DestiNet
Regional Cluster
Development
European Research
Framework Design
Project Coordination Implementation of
ICT tools forStucturing Regional Research and
Innovation ClustersCo-ordination of Clusters
DestiNet Portal Organisation of Knowledge base
Disemmination of Research Results
Expert Group
Regional Clusters:
FranceGermanyNorwayPortugal
SpainSwedenCroatia
Thematic Research Expert consortium
Concept for a web-based European Tourism Observatory
Project Dissemination and Replication
the FAST-LAIN Project - Creating a tourism information framework, knowledge networking system and observatory concept
Global
European
National
Regional
Local
1. European Virtual Tourism Observatory Concept – A Decentralised Knowledge Partnership linking
Observation to Innovation across Europe
Horizontal destination to destination knowledge networking
Vertical Observatory Knowledge networking
27 Member State Tourism KICs
Regional Authority KICs
Local Destination KICs
Territorial & Thematic Knowledge & Innovation Communities
Eurostatt/DG Enterprise Observatory/ EESC Sustainable Development Observatory/EEA +
Global Partnership for Sustainable Tourism
2. The Topic framework is based on the current challenges and opportunities tourism stakeholders face to become
competitive and sustainable
3. Tourism Knowledge and Innovation Communities - A Guide to Multi-Stakeholder Tourism Knowledge Networking
to Improve European Innovation, Competitiveness and Sustainability
Tourism Knowledge and Innovation Communities
(Tourism KICS) are the future of organising tourism sector knowledge development - this handbook will take you
through the process of setting up a Tourism KIC to
meet your needs
Tourism Stakeholders –
facing the challenges by
collaborating in research to
marketplace innovation processes
Tourism Topics – defined by the
economic, environmental and
socio-cultural challenges &
opportunities facing tourism
stakeholders
8 Tourism Knowledge & Innovation Communities - Handbook 2012 The diagram below shows how Topic and Destination KICs both involve multi-stakeholder participation (outer
blue/yellow ring) to address key challenges of sustainable tourism development (inner green ring – see next page)
Tourism Knowledge & Innovation Communities
It is not only financial capital but also human capital that needs to be built up in the development of European – investment in life-long training, education and knowledge development makes the difference in SME and destination performance
(Life-long) Learning Needs are best met through the application of the Tourism Knowledge & Innovation Community concept. European tourism administrators, work-forces and SMEs need to belong to either a Destination Knowledge & Innovation Community or a Topic Tourism Knowledge & Innovation Community:
• The Destination Knowledge & Innovation Community is defined geographically
• The Topic Knowledge & Innovation Community is defined by subject.
Tourism KICs driven by an ICT based knowledge networking approach to empower individuals to make better decisions, and act competitively, sustainably
and responsibly.
Tourism Knowledge & Innovation Communities - Every European tourism stakeholder should belong to one!
DestiNet – an on-line tool to create Tourism Knowledge & Innovation Communities
DestiNet – Mapping the World of Sustainable Tourism Development Tourism KIC development system including Sustainable Tourism Knowledge base, Best
Practice Transfer System, Global Sustainable Tourism Market-Place and Observatory Management System.
A Destination Knowledge & Innovation Community Example La Palma Biosphere Reserve
The DestiNet Toolkit has been developed in the FAST-LAIN project to meet the needs of destination administrators who wish to develop knowledge network-driven innovation processes to improve their tourism offer. Here you can see how the Biosfera de la Palma (Spain) has used the Portal to set up a knolwdge & Innovation Community.
The La Palma Destination Learning Area Cluster
12 Tourism Knowledge & Innovation Communities - Handbook 2012
Spain: Consorcio Insular de la Reserva Mundial de la Biosfera La Palma: The
Tourism La Palma Cluster
Using the FAST-LAIN ‘from research to market place’ approach, La Palma has: • brought together many stakeholders and businesses from its 14
municipalities, and a comprehensive listing of information sources, publications, tools and events…
• set up the La Palma Club as self committed platform for knowledge networking and exchange on the island and with stakeholders and other Spanish biosphere reserves that are part of the “Biosphere Reserves Tourist product Club”,
• identified good practice examples and mapped them on the DestiNet market place.
• La Palma now will continue and further strengthen their initiative and innovation processes through using DestiNet for local to global knowledge exchange, networking and collaboration for making tourism more competitive and sustainable.
A Destination Knowledge & Innovation Community Example La Palma Biosphere Reserve
4. Tourism Destination & Enterprise
Innovation Stimulation Tool
Framework to Overview, Design and Stimulate Destination & Micro/SME Innovation Processes
Target Users: Policy-makers, Destination Administrators, and Micro/SME Businesses
with consultancy/guidance.
1 RESEARCH TO
MARKET
INNOVATION
CYCLE PHASE
2 Stakeholder
Actions
3 DestiNet Tourism
Knowledge & Innovation
Community Support
4 Link to Case
Study/
Implementation
Process
Documents
A RESEARCH B POLICY C PRODUCT/ DESTINATION DEVELOPMENT D PROMOTION/ MARKET ACCESS E MONITORING
The TOURISM KIC – Making Innovation Systematic -
A Destination & Enterprise Innovation Stimulation Tool
Framework to Overview, Design and Stimulate Destination & Micro/SME Innovation Processes
DestiNet Training, Education & Development Services
Research to Market Innovation Cycle Phase The research to market place Innovation process is shaped in each of the following stages of business or destination development: A RESEARCH > B POLICY > C PRODUCT/DESTINATION DEVELOPMENT
> D PROMOTION/MARKET ACCESS > E MONITORING >
This knowledge cycle leads to a set of LEARNING OUTCOMES which stakeholders can then use to develop their tourism businesses or destinations, and also feed back into the Tourism Knowledge & Innovation Community market innovation cycle to produce continuous improvements in stakeholder activities, in part or as a whole.
Who, Why & When Would You Use the Tool
If you are a small business – knowing issues of tourism sustainability, competitiveness and the cycle of the research to market innovation process will give you a rapid assessment of your current business situation, opportunities and potential new business leads, and bring you into the global tourism sustainability supply chain development process.
If you are a policy-maker or administrator, running this tool as an exercise for yourself or as a team will give you a means of developing an evidence-based best practice destination and business innovation support programme.
Consultants and academics can use the tool to assist clients or teach students to understand, design and implement their own business and destination innovation processes.
DestiNet Training, Education & Development Services
How to Use this Tool
Understanding the Innovation Stimulation Tool
• A Quick Tour of the tool to see how it works can
take 5 - 30mins.
• You can build a workshop of 2hrs to 1 day to use the tool with a team or with other stakeholders.
• If you wish to make full use of the tool and use it in conjunction with the on-line DestiNet contributor and administrator folder system, you might take several days or weeks to run through everything. This may best be done as a small project in its own right.
RESEARCH TO
MARKET
INNOVATION
CYCLE PHASE
A RESEARCH
B POLICY
C PRODUCT / DESTINATION DEVELOPMENT
D PROMOTION / MARKET ACCESS E MONITORING
DestiNet Training, Education & Development Services
A RESEARCH
B POLICY
C PRODUCT / DESTINATION DEVELOPMENT
D PROMOTION / MARKET ACCESS E MONITORING
How to Use this Tool
The tool links to the Portal information base itself and you to you documents you find interesting or create yourself to give you your own destination or SME strategy for innovation
DestiNet Training, Education & Development Services
RESEARCH TO
MARKET
INNOVATION
CYCLE PHASE
Using Innovation Stimulation Tool
An Exercise to Overview, Design and Stimulate SME &
Destination Innovation Processes
1. Research to
Market
Innovation
Cycle Phase
2 Stakeholder
Actions
3 DestiNet Tourism
Knowledge & Innovation
Community Support
4 Link to Case
Study/
Implementation
Process/
Documents
DestiNet Training, Education & Development Services
From research to market-place – making innovation systematic
You can find the Innovation Stimulation Tool and the Tourism KIC workbook, and also access to the whole sustainable tourism knowledge base on DestiNet –
see the Developers Tool kit section
Summary
• The FAST-LAIN project has developed a tourism observatory concept for the Commission, alongside a series of tools to develop tourism sector competitiveness and sustainability through knowledge networking.
• A method to set up networks and clusters called tourism knowledge and innovation communities is the key output of the project.
• The DestiNet portal is an online tool kit for setting up these tourism knowledge networking processes, oriented to sustainable and responsible tourism development at the European level.
• There is a Tourism KIC Guidebook on the portal to take you through the tourism knowledge networking process.
• The innovation stimulation tool can be run as an informal or formal exercise to develop innovation in your destination or region.
• Use www.destinet.eu to make full use of these networking tools and where you will find more tools, news, market services and information.
A final tip - Access the DestiNet tourism knowledge base, find out what is best practice, then put your destination and sustainable
businesses in the global market place
For further information please contact:
Ecotrans – DestiNet Training, Education & Development Services www.destinet.eu
Gordon Sillence [email protected]
Further Information & Help
This presentation is based on the toolkit elaborated in the manual Tourism Knowledge and Innovation Communities - A Guide to Multi-
Stakeholder Tourism Knowledge Networking to Improve European Innovation, Competitiveness and Sustainability
FAST-LAIN Project 2012
European Commission DG Enterprise CIP
A copy of this handbook can be found at http://destinet.eu/resources/...-various-target-groups/tourism-learning-area-
toolkit
DestiNet Training, Education & Development Services 23
