Upload
creative-malaysia
View
581
Download
3
Embed Size (px)
DESCRIPTION
“Knowledge on Jin Online & Mee Toto”Mr. Benjamin Chong, Deputy CEO of iG-Interactive Sdn Bhd
Citation preview
MSC Malaysia MSC Malaysia Creative Industry Dialogue 2008Creative Industry Dialogue 2008
Plaza Sentral14th November, 2008
Some Global Facts
Gaming– is the fastest growing entertainment sector– the average 18-34 male, spends 12.5 hours gaming weekly– 70% of gamers state, contextual advertising makes games more
relevant– in-game advertising is predicted to be a $2 billion industry by
end of the decade
Our Business Evolution
• Traditional Publishing (2005-2007)– Successfully launched 4 Chinese MMORPG game titles– Common game portal, www.GoPlayPlay.com– Trademarked PayU2Play system
• Localized publishing and game co-development (2008-)– Successfully launched Jin Online, first modern MMORPG in
Malay-languaged– Co-developed Meetoto, our first social networking online game
Story of Jin Online
• 100% Localization– Game name: Jin Online– Genre: Massive multiplayer online role playing game
(MMORPG)– URL: www.jin.com.my– Language: Entirely Bahasa Melayu– Content: Local quiz questions in B. Melayu
is the only modern is the only modern online game in Bahasa online game in Bahasa MelayuMelayu
51st Merdeka
• Celebrating our 51st Merdeka, virtually– Jalur Gemilang in-game
Game Features
• Pet system– Official Slogan: “Pelihara, Evolusi, Perjuangkan”– 50+ different types of jin– Features:
• Summon
• Converge with character
• Evolve (attributes and graphics)
Ice Breaker
• Anda dah terlampau main Jin Online bila….– korang pergi hospital bukan minta ubat; minta Health & Mana
Potion
– mouse anda penuh dengan kotoran daki dan keyboard anda dah tak nampak huruf
Intermission
GoPlayPlay is: 1. our official game portal.
www.goplayplay.com
2. branding of our game credits top-up system
Some Global Facts
• Gaming– is the fastest growing entertainment sector– the average 18-34 male, spends 12.5 hours gaming weekly– 70% of gamers state, contextual advertising makes games more
relevant– in-game advertising is predicted to be a $2 billion industry by
end of the decade
Social = Me First
Web 2.0 = Collaborative
Story of Meetoto
• Music, life and all of us…– Appreciation of music since birth– Rise of artiste and icons, came the birth of Fans…
What is
•It’s like…•Social networking services like Friendster, Facebook•Messengers like MSN, Yahoo Messengers•Virtual worlds like The Sims, Second Life•Video streaming like Youtube (but LIVE)
What is
•Imagine…•24 hours non-stop live karaoke•A flash game which requires no client downloading
Official Website:
www.meetoto.com
What is Meetoto?
• World’s First!!!– Social networking online game – With “live” user audio and video streaming
The cute lady on screen is streaming live from her computer….you can see and hear her.
Live Performances
• 365 days a year / 24 hours a day LIVE– Perform live with your computer’s webcam and mic
• Live Stage
• K-Lounge, K-Studio
• Live voting
– Platform for online talent search• Singing, talk-shows, indie films
• Community powered
Virtual Costumes and Avatar
• Avatar– Personalize hairstyle and costumes– Platform for creative designs
– “Premier” tissue packs marketing tie-in• Redeem virtual items with empty tissue packs
Virtual Furniture
• Own A Virtual Apartment– Play interior design and decorate your very own apartment– Buy new furniture from our furniture stores– Even buy a bigger virtual apartment– Community powered virtual item design, production and revenue
generation
Socializing
• Messenger – online and offline messenger system for chat– group chat, whisper
• Emoticons – self-expression, comical style– want more? DIY emoticons for you!!!
• Family – form families with your new found friends– enjoy family-only features, for closer social bonding
Games
• Casual games for all– Puzzle, Tile and Match, Fishing– Hundreds of new games to be added
In-Game Advertising
• How?– Standard web banners, in-game sign boards;– In-game virtual items: costume, furniture, DiGi Yellow Man– Even a whole new branded virtual world…
Blog
• a GAME with a blog or a BLOG with a game– Simple tools– Integrated
Preparing for Global Expansion
• Where is meetoto today? – Zero marketing, > 650K absolute unique visitors from MY/SG– Daily: 14,000 unique gamers
• iG-interactive Sdn Bhd (MSC Status Company)– Continuous R&D in bandwidth utilization and game features– Community powered/engineered business models – Meetoto global versions in 2009
Mini-Game
3 x Meetoto Game Account– RM100 worth of meeVouchers (meetoto game credits)
• What is the official URL of Meetoto? • What is the name of the official game top-up for
Meetoto? • Which tissue brand is printed with Meetoto graphics?