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PPL 3OM Final Summative Evaluation
Injury Prevention: Preventing Distracted Driving
THIS FSE IS WORTH 20% OF YOUR FINAL MARK.
DUE DATE: MONDAY, JUNE 1ST, 2015
STUDENT NAME(S):
__________________________________________________
KNOWLEDGE= _____/ THINKING=_____/ APPLICATION=____/ COMUNICATION=______/
PART A: READ THE FOLLOWING ARTICLE AND ANSWER THE QUESTIONS.
TEXTING WHILE DRIVING NOW A WORSE PUBLIC HAZARD THAN DRUNK DRIVERS
North America News - September 2013
Memo to mobile device users who text-and-drive: Just stop it. If you don’t, odds are not unlikely that you’ll
eventually hurt or kill others or yourself with your narcissistic stupidity. In exceedingly unlikely and rare
instances that a text missive or reply from you really is so earth-shatteringly important that it can’t wait, then
it’s important enough for you to pull over is a safe parking spot and devote it your full attention. Otherwise, the
world will get along just fine without your input until you arrive at your destination or your next
fueling/bathroom stop.
Texting and other cellphone-enabled distractions emerged out of nowhere a decade ago to become today’s
number-one public health hazard—their toll now statistically surpassing that of drunk driving. There have even
been at least three catastrophic train wrecks over the past few years—in Boston, Los Angeles, and in recently
Spain—all attributed to operator texting distraction.
According to the National Safety Council, more than 100,000 automobile crashes a year involve texting while
driving, and according to an AT&T Wireless survey, 75% of teens say texting while driving is “common”
among their friends.
Canada’s CTV News reported last week that 47 of the 177 deaths on the province of Ontario’s highways so far
in 2013 (before the Labor Day weekend) involved distracted drivers, compared to 32 killed in alcohol impaired
driving-related incidents. CTV also cited Royal Canadian Mounted Police metrics indicating that distracted
driving was a contributing factor in 104 collision fatalities in British Columbia in 2010, and international
research showing that some 20-30% of all vehicle collisions now involve driver distraction.
The situation is just as serious in the U.S. where the latest State Farm/Harris Interactive survey conducted
among 14-18 year olds reveals that teen drivers are aware of road dangers but continue in some risky
behaviours anyway. The survey found that 49% of licensed drivers admit to texting while behind the wheel, and
2 out of 5 believe they have no control over whether they will get into a car crash despite research showing that
75% of crashes involving teens are caused by driver error.
The Text Kills project is a donation-supported outreach program that regularly partners with law enforcement,
fire/safety authorities, schools, other non-profits, community outreach programs, and corporate safety officers in
an effort to educate and increase public awareness concerning the dangers of cell phone use while driving.
Text Kills has also been conducting an Indiegogo campaign (now concluded) to raise funds that will be used to
produce a one-of-a-kind, educational documentary on texting while driving—working title: “Smartphones of
Mass Destruction”—that will focus four main aspects of the relatively new, and very dangerous byproduct, of
using mobile technology while driving (TWD). The documentary will cover the stories, science, psychology,
technology, and laws surrounding the practice, which the organization says has become the nation’s number one
killer of teens, with 3,331 people dying in incidents caused by TWD in 2011.
Would you get in a car driven by someone you knew was impaired by alcohol? Passengers are urged to demand
either cease and desist or to be let out of the car shroud they find themselves in a moving vehicle with a texting
driver. CTV cites Ontario Provincial Police Highway Safety Division commander Chief Superintendent Don
Bell observing that, “Most people would not get into a vehicle with an impaired driver, and they are at as much
risk in the presence of a distracted driver as an impaired driver.” Actually, even greater risk, based on above-
noted metrics. Only 13% of Canadian licensed drivers are between the ages of 16 and 24, but according to the
Traffic Injury Research Foundation, they account for nearly 25% of the motor vehicle related deaths and
injuries. Canadian teenagers face a higher risk of death per mile/kilometre driven than all other age groups—
about three times the rate for 35 to 44 year old licensed drivers—and the most common way for young
Canadians to be injured or killed is when they are a driver or a passenger in a vehicle.
It Can Wait, originally launched by AT&T, is a campaign created to end texting and driving, and has evolved
into a movement advocating that no message is so urgent that it is worth diverting attention from the road and
risking lives in the process.
It Can Wait currently is supported by the four largest U.S. wireless carriers—AT&T, Verizon, Sprint, and T-
Mobile, US, Inc.—as well as more than 200 other organizations and thousands of concerned individuals. The
movement has inspired more than 2 million pledges through ItCanWait.com, on Facebook, through text-to-
pledge and tweet-to-pledge, and at events, including the texting-while-driving simulator tour, retail presence in
tens of thousands of stores, and outreach to millions of consumers with a special focus throughout the summer
months between Memorial Day and Labor Day, which are known as the 100 deadliest days on the roads for teen
drivers. The 2013 campaign drive will culminate on Sept. 19, when efforts turn towards encouraging everyone
to get out in their community and advocate involvement on behalf of the movement.
As for gabbing on cellphones while driving, handheld device use behind the wheel is now illegal in most
Canadian provinces and U.S. states, but chattering on hands-free devices is still widely allowed. No Canadian
jurisdiction bans all drivers from using hands-free cell phones while driving. That’s a mistake. Don’t be fooled.
Research indicates the risk of dangerous distraction is little, if any lower, during hands-free cellphone
conversations. The Canadian Automobile Association (CAA) is convinced that using a hands-free cell phone
while driving is no safer than driving while conversing on a handheld cell phone, and is urging Canada’s
provincial governments to expand their bans.
An Ontario Medical Association meta-analysis of studies from around the world indicates cellphone use affects
drivers’ cognitive function, visual concentration, information processing efficiency and reaction time, reduces
driver field of view, results in less mirror-checking, decreases distance maintained between vehicles and more
frequent panic braking. This puts behind-the-wheel cellphone users and anyone in their path at significantly
greater risk, regardless of whether they’re on hands-free or hand-held phones. The studies also notie cellphone
use while driving poses nearly the same risks as driving at the legal alcohol limit.
The Insurance Institute for Highway Safety has determined that using cellphones—even hands-free units—
increases crash risk fourfold. This is greater than low-level alcohol impairment. Texting (presumably GPS
programming as well)—which distracts visually, physically and cognitively—increases risk sixfold. A 2009
study by the Harvard Center of Risk Analysis calculated cellphone use contributing to 6% of all U.S.
automobile crashes (636,000, resulting in 12,000 serious injuries and 2,600 deaths annually, as well as $43
billion damage costs).
Findings of a new study released in June by the American Automobile Association (AAA) Foundation for
Traffic Safety (claimed to be the most comprehensive ever to examine mental distraction of drivers) also show
that dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the
road. Researchers found that as mental workload and distractions increase, reaction time slows, brain function is
compromised, drivers scan the road less and miss visual cues, potentially resulting in their not seeing items right
in front of them, including stop signs, other vehicles, and pedestrians.
University of Utah studies in 2005 and 2006 found drivers talking on cell phones had 18% slower braking
response times than motorists focused on driving, concluding that cellphone use while driving causes
impairment equal to driving with 0.08 percent blood-alcohol levels—the legal limit in most states and Canadian
provinces. A 2006 National Highway Traffic Safety Administration / Virginia Tech Transportation Institute
study found 80% of crashes directly linked to driver inattention, cellphone use topping the distractions list.
The U.S. National Safety Council advocates banning all automobile operator cellphone use, the prudent course
being to turn the ringer off and stash the phone somewhere out of reach before turning the key. The CAA says
laws banning handheld phones while allowing hands-free use provide no safety benefit, possibly even
increasing accident rates by encouraging drivers to chatter more and longer under false belief they’re safe.
Doctors in Nova Scotia argue that allowing hands-free units merely places the phone out of sight while drivers
continue to talk, distracted from due diligence, while crash risk remains 4x greater. Hands-free phones don’t
eliminate cognitive distraction of focus on conversations engaged in, and donning headsets or changing phone
settings while driving divert attention from the road, increasing crash risk.
And vehicle manufacturers, responding to consumer demand, are making things exponentially worse, with most
new vehicles equipped with what amounts to an on-screen video games and communications console in the
middle of the dashboard, often along with much-ballyhooed hands-free cellphone support and voice control
gadgetry. AAA predicts a five-fold increase in new vehicle infotainment systems by 2018, and is calling for
regulatory action and restraint. “There is a looming public safety crisis ahead with the future proliferation of
these in-vehicle technologies,” commented AAA President and CEO Robert L. Darbelnet in a release. “It’s time
to consider limiting new and potentially dangerous mental distractions built into cars, particularly with the
common public misperception that hands-free means risk-free.”
AAA researchers found listening to the radio ranked as a category “1″ level of distraction with minimal risk,
while talking on cellphones, either handheld or hands-free, rated a “2″ or a moderate risk. However, listening
and responding to in-vehicle, voice-activated email features increased mental workload and distraction levels of
drivers to a “3″ rating and extensive risk. “These findings reinforce previous research that hands-free is not risk-
free,” observes AAA Foundation President and CEO Peter Kissinger. “Increased mental workload and cognitive
distractions can lead to a type of tunnel vision or inattention blindness where motorists don’t see potential
hazards right in front of them.”
The AAA is urging the automotive and electronics industries to limit use of voice-activated technology to core
driving-related activities such as climate control, windshield wipers and cruise control, disable certain voice-to-
text functions such as using social media or interacting with email and text messages, making them inoperable
while the vehicle is in motion, and to help educate vehicle and mobile device users about responsible use and
safety risks of in-vehicle technologies.
Given preponderance of scientific proof that cellphone gabbing behind the wheel is hazardous, there’s simply
no defensible case for tolerating the practice. Bans hard to enforce? Well, all sorts of laws are difficult to
enforce. We still keep them in place.
In the meantime, individual users need to exercise better judgment on their own.
http://www.alertdriving.com
TEXTING WHILE DRIVING NOW A WORSE PUBLIC HAZARD THAN DRUNK DRIVERS
QUESTIONS:
1. What is the number one public health hazard? (K=1)
_________________________________________________________________
2. Where have there been train wrecks due to train operator distractions?
(K=3)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
3. What percent of teens say that texting while driving is common among their friends? (K=1)
_________________________________________________________________
4. Canada’s CTV News reported last week that _________ of the 177 deaths on the province of Ontario’s
highways so far in 2013 (before the Labor Day weekend) involved distracted drivers, compared to 32 killed
in _________impaired driving-related incidents. (K=2marks)
5. According to the Ontario Medical Association, studies around the world indicate that cellphone use affects
a driver in many ways. List four. (K=4)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
6. When drivers are talking on the phone, their braking ability slows _________%.(K=1)
7. It is a misconception that hands free means risk free. True or False (K=1)
8. AAA researchers rank listening to the radio as a category _________ level of distraction. (K=1)
9. You receive a phone call from your mother.
She’s at the police station.
She’s been arrested for talking on her cell phone while driving (she was involved in a minor traffic
accident).
What is your reaction? (T=3)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
10. Despite all the research and facts cited indicating the high risks of texting while driving, why do teens
continue to put themselves and others at risk? (T=3 marks)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
Knowledge= _____/ Thinking=_____/ Comunication=______/5
Part B: Go to the following website: http://www.stoptextsstopwrecks.org/#home
1. Watch the featured video.
a. Do you think that if the media broadcasts more public service announcements like these, it will
deter drivers from texting while driving? (A=2)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
2. Click the “facts” link at the top of the page. Answer the following questions.
a. 49% of drivers with cell phones under the age of 35 send or read text messages while driving.
Do you think this is an accurate number? Where you surprised by this %? (A=3)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
b. 42% of young adult drivers are very/somewhat confident that they can safely text while driving.
Do you agree with this statement? Do you feel you can safely text while driving? (A=3)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
c. 44% of adults say they have been passengers of drivers who used the cell phone in a way that
put themselves or others in danger. Have you told a friend/parent to stop texting while driving?
Why or why not? (A=3)
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
Application=_____/11 Comunication=_____/5
Part C:
Create a public service announcement that will deter people from distracted driving.
Here are some examples:
Distracted Driving PPL 3OM Final Summative Evaluation
The PSA…
1. Includes three appropriate statistics about distracted driving.
K= 0 1 2 3
2. The sources of the statistics have been included.
K= 0 1 2 3
3. The PSA is emailed as a PDF.
K= 0 1
4. The message is clear and easily identified.
T= 0 1 2 3
5. The image(s) enhance the message and is relevant to the topic.
T= 0 1 2 3
6. Interest, motivation, effort and time obviously present.
A= 0 1 2 3
7. Used class time well during each period, focused on getting the project done
and didn’t distract others.
A= 0 1 2 3 4
8. The PSA looks professional and has an organized/neat layout.
A= 0 1 2 3
9. The spelling, punctuation, and grammar of any text on the PSA are accurate.
C= 0 1 2 3
10. The PSA is aesthetically pleasing: Ie. Colourful and creative.
C= 0 1 2 3
Knowledge= ____/7 Thinking=____/6 Application=_____/ 10 Communication=____/6