Kobalt Publishing

8/20/2019 Kobalt Publishing

1/28

MUSIC PUBLISH


2/28

Kobalt Music Group is the leadingglobal, independent music servicescompany, ofering Music Publishing,Label Services, and NeighbouringRights services worldwide.

We represent some of the greatest

and most successful talent aroundthe world, including over 5,000artists, 600,000 songs, and 200publishing companies worldwide.

In 2013, Kobalt Music Group washonored as the ASCAP Publishing Administrator of the Year. Thecompany was named IndependentPublisher of the Year for the sixthconsecutive time at the 2014

Music Week Awards (UK).


3/28

“ WE ARE CREATING A

MUSIC INDUSTRY FORTHE FUTURE—BUILTON TECHNOLOGY,

TRANSPARENCY AND TRUST.”WILLARD AHDRITZ, FOUNDER & CEO


4/28

REMEMBER WHENMUSIC WAS SIMPLE?

TODAY, WE HAVE MORE CHOICESTHAN EVER BEFORE.


5/28

MORE DEVICES.MORE CHANNELS.MORE STORES.MORE OPTIONS.

AND FORTUNATELY, MORE MUSIC.


6/28

ONE HIT SONG WILL GENERATE BILLIONSOF TRANSACTIONS AROUND THE WORLD.

1 Hit Song

3 Writers87 Countries124 TV Ads3,752 Record Stores 850,000 Radio Spins1,024,536 Local Pubs 4,800,000 iTunes Downloads89,200,000 Spotify Streams 524,000,000 Vevo Plays

752,000,000 YouTube Views

BILLIONS OF TRANSACTIONS


7/28

ARTISTS &

WRITERS

ARTISTS &

WRITERS

ARTISTS &WRITERS

GOOD NEWS FOR MUSIC.BUT INCREASINGLY DIFFICULT FOR ARTISTS AND WRITERS TO EFFICIENTLY GET PROMOTED,SOLD, OR PAID IN THIS COMPLEX NEW WORLD.


8/28

EACH STEP IN THE COLLECTION PROCESS COSTSMORE TIME AND MORE MONEY—LEAVING MORE ROOMFOR ERROR AND REVENUE UNACCOUNTED FOR.

KOBALT’S ADVANCED TECHNOLOGYPLATFORM BYPASSES THE MIDDLEMAN ANDCOLLECTS DIRECTLY FROM SOCIETIES.

TRADITIONAL

COLLECTIONMETHOD

2.5 YEARS

TERRITORIALPUBLISHERS % FEE

KOBALTSOLUTION

3-6 MONTHS

REGIONALHUBS% FEE

LOCALPUBLISHERS% FEE

ARTISTS &WRITERS

LICENSEE COLLECTIONSOCIETIES% FEE

LICENSEE &SOCIETIES

ARTISTS &WRITERS


9/28

ARTISTS &

WRITERS

AND IN MANY CASES, KOBALT COLLECTS DIRECTLYFROM THE SOURCE, INCLUDING ITUNES, SPOTIFY, YOUTUBE AND MOST MAJOR DISTRIBUTORS.FEWER FEES, LESS TIME, MORE MONEY.

ARTISTS &WRITERS


10/28

POWERFULTRANSPARENTREPORTING

FASTER PAYMENTIN 3–6 MONTHS

20–30%MORE MONEY

IN THETRADITIONALMODEL, ARTISTS &WRITERS

LOSE OUT

WITH KOBALT, ARTISTS &WRITERSCOME FIRST

ANTIQUATED,COMPLICATEDREPORTING

2.5 YEARPAYMENTLAG

LESSMONEY

CONSTRICTINGCONTRACTS

FLEXIBLECONTRACTS

OWNERSHIP& CONTROL

NO CONTROLOR OWNERSHIP


11/28

“ONCE

ARTISTS ANDWRITERS

SEE THEFACTS, 9OUT OF 10

CHOOSEKOBALT.” WILLARD AHDRITZ


12/28

THE

KOBALTSOLUTION

1 COLLECTING 20–30% MORE MONEY, FASTER

2 POWERFUL TRANSPARENT REPORTING

3 FLEXIBLE CONTRACTS

4 SYNCH & BRAND DEALS

5 CREATIVE SERVICES

6 YOUTUBE MAXIMIZATION


13/28

#1 Urban Single #1 Pop Single #1 Rock Single

COLLECTING20–30% MOREMONEY, FASTER

2010H2 2011H1 2011H2 2012H1 2012H2

$125,000

$250,000

$375,000

$500,000

$0

$45,000

$90,000

$135,000

$180,000

$02009H1 2010H1 2011H1 2012H1

$150,000

$300,000

$450,000

$600,000

$0

50% Kobal t 50% Major Publisher

2007H1 2007H2 2008H2 2009H1 2009H2 2010H1 2010H2

1Kobalt’s pioneering collection technologysaves time and money, resultingin lower fees, quicker turnaround,and on average 20–30% higherrevenues for our artists and writers.

A direct comparison of three singleswith two writers each—one with Kobaltand the other with a major publisher—illustrates both the speed and signicantincrease in revenue collected by Kobalt.

Fewer fees, less time, more money.

50% Kobalt 50% Major Publisher 50% Kobalt 50% Major Publisher


14/28

With Kobalt, you have access to allyour data, at any time. Our industry-dening Kobalt Portal provides fulltransparency with real-time updates,powerful reporting, and user-friendlyanalysis tools that make it easy to reviewand understand complex publishingincome, from Registration to Synch.

2THE KOBALTPORTAL POWERFUL TRANSPARENTREPORTING


15/28

DASHBOARDCheck the dashboard to see what’shappening with your accountglobally or explore the full range ofservices that Kobalt provides, fromRegistration to Reporting to Synch.

REPORTING

Instant access to everything you want toknow about the collection of your global

income. Download your last statementsor drill down into detailed, historicaccounting on income streams and types.

CATALOGUE

Full access to your compositions with aglobal summary of all work registrations,key data, and analysis of earnings ona work, product, or recording basis.

CREATIVEComplete transparency in a traditionallyopaque area. Quickly see and understandyour global Synch revenue pipeline throughevery stage of the licensing process.

Every piece of information collected byKobalt’s advanced technology platformfeeds into the Kobalt Portal.

ONLINE ADVANCES ATYOUR CONVENIENCE

REAL-TIME, GLOBAL FEED OF ACTIVITY ON YOUR ACCOUNT

WEEKLY ACCOUNTBALANCE UPDATES

FULL ACCESS TO BESPOKEREPORTING ON THE MICRODETAIL OF YOUR INCOME

WATCH, MONITOR, ANDSEE REAL EARNINGS FROMYOUTUBE UGC VIDEOS

MONITOR COLLECTIONSON A RELEASE-BASIS,COMPARING RECEIVED UNITSWITH EXPECTED UNITS


16/28

3FLEXIBLECONTRACTS

Flexible contracts mean artists andwriters have more control over theirwork—and their future. With nocommitment to deliver a minimumnumber of songs and no lock-in,clients are free to make the artisticchoices that are right for them.

TRADITIONAL KOBALT

TERM 10 years to life of copyright 3 years

RATES 25% or More Standard, low rate around 10%

OWNERSHIP& CONTROL

Rights owner gives up ownershipand control over their works

Rights owner retains full ownershipand control of their works

LOCK-IN Locked in by “minimum songs” release commitments No commitment, no lock-in

ADVANCES Increased terms and albumcommitments that extend term

Flexible contractual advances and onlineadvances taken at client’s convenience

UNALLOCATED MONEY Held by publisher, not distributed to clients Full commitment to distributeall income received

ACCOUNTING Semi-annual accounting with minimal detail Quarterly accounting with line-by-linedetail on every type of income


17/28

4SYNCH &BRANDDEALS

At Kobalt, we pride ourselves in ourquick turnaround and personalized,hands-on approach to Synch. We workreleases early to nd mutual placementopportunities and have a strongtrack record procuring music acrossadvertising, TV shows, lms and trailers,and games.

Our proactive, experienced team of 45synch and brand partnership expertsacross 25 countries matches artistsand writers with the right partners,worldwide.


18/28

“ Our priority is to create bothsongwriting and networking

opportunities for ourwriters around the world.”

SAS METCALFE,PRESIDENT GLOBAL CREATIVE

Kobalt’s Creative Services teamworks closely with a select group ofsongwriters to help them develop theircareer. We provide a dedicated A&R/ Creative point person who aggressivelypitches their songs for other artists tocover, secures collaborations with othersongwriters, and presents them withleads and briefs for upcoming projects.Our Creative team also supports oursongwriters in artist development and

makes introductions to key A&R execs,mangers, producers, and more.

5CREATIVESERVICES


19/28

KOBALT’S CREATIVE TEAM HASPROCURED COLLABORATIONSWITH SOME OF THE WORLD’SGREATEST TALENT.


20/28

A hit song today inuences up to50,000 user-generated YouTubevideos, many of which remainundetected and unpaid.

Our unique integration with YouTubesolves that problem, signicantlyincreasing the speed and accuracyin which we nd and claim missingcontent for our artists and writers.

Kobalt is a YouTube certied

partner, monetizing over one billion YouTube streams per month.

HIGHER QUALITYMETADATA Kobalt provides YouTube with anadditional range of high-quality metadatafor each song that enables faster, moreecient content matching and reporting.

DAILY CONTENT

UPDATESWe deliver automated feedsof new, claimed, and blocked YouTube content daily to ensurethe fastest turnaround possible.

PROKLAIM™

In addition to YouTube’s powerfulContent ID platform, we use our

own advanced detection technologyPROKLAIM

™

to monetize the millionsof unmatched, user-generated videoswithin YouTube’s ecosystem.

TRANSPARENTREPORTINGOur leading Kobalt Portal providestransparent, user-friendly livereporting that enables artists todrill down on the full range of their YouTube activity and accounting.

ACTIVE MARKETINGSTRATEGY In order to ensure that each pieceof content is maximized, our digitalmarketing experts provide strategicchannel and video optimizationplanning, premium monetization viaadvertising and sponsorship sales,and pre-clearance content pitching.

6 YOUTUBEMAXIMIZATION


21/28

“TOO MANY ARTISTS AND WRITERS AREMISSING OUT ON DIGITALREVENUE WITHOUT

EVEN KNOWING IT.” WILLARD AHDRITZ


22/28

OURTEAMKobalt now has over 200 employeesin 8 oces around the world, as wellas agents in over 20 major territories,committed to helping artists andwriters do what they do best.

We provide each client with a dedicatedclient manager. We’re there to answerany administrative question, includingwork registrations, license requests,

royalty earnings and statements,rates, advances, YouTube collection,digital providers, and more. Wealso provide personal tutorials onusing the Kobalt Online Portal.

In addition to Publishing Services, KobaltMusic Group also has Label Servicesand Neighbouring Rights collectiondivisions, all working toward oeringartists and songwriters a better solution.

We work for you.


23/28


24/28

98.5%

ARTISTRETENTIONRATEKobalt is the largest independent

music publisher in the world,growing 35% in revenue annually.

We represent some of the greatestand most successful talent aroundthe world, including over 5,000artists, 600,000 songs, and 200publishing companies worldwide.

Adam Lambert

Alt-J

Ariel Pink

Ariel Rechtshaid

B-52s

Beck

Benny Blanco

Big & Rich

Billy Steinberg

Bon Iver

Brian McKnight

Cirkut

Cut Copy

Dave Grohl

Dave Stewart

Dennis Matkosky Dr. Luke

Dum Dum Girls

Eg White

Gary Go

Gary Numan

Gotye

Grimes

Guy Chambers

Gwen Stefani

Holy Ghost!

Iain Archer

Jake Bugg

Jimmy Eat World

Joss Stone

Kelly Clarkson

Kelly Price

Kid Cudi

Kid Rock

Killswitch Engage

Geof Barrow

Mogwai

Lady Antebellum

LMFAO

LCD Soundsystem

Little Boots

Little Dragon

Lindy Robbins

Local Natives

Maroon 5

Max MartinMiles Davis

Moby

Neil Finn

Noah “40” Shebib

OneRepublic

Panic! At The Disco

Paul McCartney

Peaches

Pearl Jam

Phoenix

Poliça

Queens of the Stone Age

Rammstein

Rod Stewart

A FEW OF KOBALT’S ARTISTS & WRITERS


25/28

Roxette

Rufus Wainwright

Ryan Tedder

Savan

Serj Tankian

Shane McAnally

Shellback

Shelly Peiken

Skrillex

Sonic Youth

Steve Winwood

Stevie Nicks

Tears for Fears

Tiesto

Todd Edwards

The CardigansThe Dresden Dolls

The Head and the Heart

The Hives

The Lumineers

The Ofspring

The Presidents of theUnited States of America

Tiesto

Trent Reznor

Wavves

William Orbit

Yeasayer

Zedd

50 Cent

MPLMcCartney Productions Ltd.

Inside PassageMacklemore & Ryan Lewis

B-Unique Music

Big Life MusicCherry Tree

Communion

Defend Music

DisneyIn Australia & New Zealand

Getty Images/Pump Audio

Lateral

MPCA/Bicycle

National Geographic

Owsla

Polar Patrol

Razor and Tie

San Remo

Secretly Canadian

Soul Kitchen Music

Ten

Third and Verse

30 Seconds To Mars

Akon

Barry White

Beck

björk

Bob Dylan

Carly Simon

Cher Lloyd

Dave Stewart

Dr. Luke

Duran Duran

Eg White

Ella Eyre

Ellie Goulding

Foxes

GotyeIcona Pop

Jake Bugg

Jessie Ware

John Newman

Macklemore & Ryan Lewis

Max Martin

One Republic

Paul Epworth

Passenger

Scissor Sisters

Simon & Garfunkel

Taio Cruz

Tom Odell

Train

Andrew Bird

Courtney Love

Band of Horses

Band of Skulls

Best Coast

Big & Rich

Billy Idol

Blonde Redhead

Boy George

Dan Wilson

Dave Stewart

David Gray

Die Antwoord

Eric Hutchinson

Johnny Flynn

Larry CallahanLenny Kravitz

Little Boots

Macy Gray

Martina McBride

Maya Jane Coles

Neil Finn

New Kids on the Block

Nick Cave & The Bad Seeds

Pet Shop Boys

Sean Forbes

Steel Panther

The Birds of Satan

The Head and the Heart

Travis

PUBLISHERS KOBALTNEIGHBOURING RIGHTS

KOBALT LABELSERVICES


26/28

“ WE WILL NOTSTOP UNTILWE HAVEELIMINATED

EVERYOBSTACLE FOR ARTISTS AND

WRITERS IN THISINDUSTRY.”WILLARD AHDRITZ


27/28

With all the choicesin music today,can’t artists andwriters have morechoices, too?

Can’t the powerof digital work bothways – technologyserving the consumers AND the creators?

It can.The future of musicreally is this simple.

Kobalt.

Documents

Kobalt Publishing