Upload
bridging-culture-worldwide
View
1.692
Download
0
Tags:
Embed Size (px)
Citation preview
Copyright BCW 2009
Korea 2.0: Trends and Future Vision
Preview
Copyright BCW 2009
Presenter: Don Southerton
Copyright BCW 2009
What was Korea 1.0?
Copyright BCW 2009
What was Korea 1.0?
Copyright BCW 2009
Korea
...an evolving society, embracing the future.
Copyright BCW 2009
Achievements
South Korea is a global leader in industrial innovation.
Copyright BCW 2009
So what’s Korea 2.0?
1. Shinsedae--the new generation2. Global brands3. Technolust4. Upmarket5. Songdo IBD
Copyright BCW 2009
Shinsedae
Copyright BCW 2009
Shinsedae1. White collar2. Highly educated3. Global4. Status markers
Copyright BCW 2009
Shinsedae
The "Shinsedae" or "new generation" Ages 26- 35 and can also include younger people17% of the national population24% of the working population
Copyright BCW 2009
Shinsedae
Free from ideological and political biasConcerned by unemploymentBeneficiaries of globalismPrefer to immigrate or work in:
AustraliaU.S.Japan
Copyright BCW 2009
Global Brands
Copyright BCW 2009
Copyright BCW 2009
Copyright BCW 2009
Localization
Copyright BCW 2009
Technolust
Copyright BCW 2009
Techno Proving Grounds
Copyright BCW 2009
QuickTimeª and a decompressor
are needed to see this picture.
Up Market
Copyright BCW 2009
Songdo IBD
Copyright BCW 2009
Contact Info:Don SouthertonBridging Culture Worldwide8514 Villa La Jolla Drive, 104La Jolla, CA [email protected]://www.bridgingculture.com1-310-866-3777Twitter DonSoutherton