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Copyright BCW 2009 Korea 2.0: Trends and Future Vision Preview

Korea 2.0

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Page 1: Korea 2.0

Copyright BCW 2009

Korea 2.0: Trends and Future Vision

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Presenter: Don Southerton

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What was Korea 1.0?

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What was Korea 1.0?

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Korea

...an evolving society, embracing the future.

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Achievements

South Korea is a global leader in industrial innovation.

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So what’s Korea 2.0?

1. Shinsedae--the new generation2. Global brands3. Technolust4. Upmarket5. Songdo IBD

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Shinsedae

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Shinsedae1. White collar2. Highly educated3. Global4. Status markers

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Shinsedae

The "Shinsedae" or "new generation" Ages 26- 35 and can also include younger people17% of the national population24% of the working population

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Shinsedae

Free from ideological and political biasConcerned by unemploymentBeneficiaries of globalismPrefer to immigrate or work in:

AustraliaU.S.Japan

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Global Brands

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Localization

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Technolust

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Techno Proving Grounds

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Up Market

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Songdo IBD

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Contact Info:Don SouthertonBridging Culture Worldwide8514 Villa La Jolla Drive, 104La Jolla, CA [email protected]://www.bridgingculture.com1-310-866-3777Twitter DonSoutherton