Korea, a small but powerful countryWelcome to KoreaLocated between China and Japan, Korea is a country small in size but big in growth. In 2011, its trade volum reached $1 trillion and Korea became one of the 7th largest exporters in the world. The Korea Trade-Investment Promotion Agency (KOTRA) is Korea's national trade and foreign investment promotion agency.Through 119 networks in 81 countries, KOTRA functions as a Global Business Platform.

CEO of KOTRA, Young Ho Oh

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CEO’s Message

Greetings from KOTRA!My name is Young Ho Oh, the CEO of KOTRA.

Since its establishment in 1962, as a part of the Korea’s first "5-year Economic Plan", KOTRA has been dedicated to creating export opportunities in new markets and increas-ing Korea’s trade volume. Thanks to the endless efforts of all the members of the KOTRA family, Korea was able to reach $1 trillion in trade volume in 2011 and 2012. In the late 1990s, the agency also played a critical role in overcoming the Financial Crisis by starting its foreign direct investment promotion division.

In 2013, the business environment does not look too promising as the "L-Shaped" reces-sion, the fiscal cliff and sequester in the United States, the elongated struggle in the EU, as well as the slowing growth rate of BRICs nations are expected to continue. However, in an effort to prepare for the difficult and rapidly changing business environment, KOTRA is focusing on the globalization of small and medium sized enterprises(SMEs), the backbone of the Korean economy, through utilizing Korea's extensive FTA networks, and providing them with customized support for global business establishment and export.

In order to further expand Korea’s international trade opportunities, KOTRA will endeavor to increase the exports in the new growth industries such as the knowledge service industry, medical-bio industry, and green industry. The culture-based industry known as the "Korean Wave" is making economic waves as well with its high export value. By supporting the aforementioned and many other industries, KOTRA will contrib-ute to the economic development of Korea and developing countries through techno-logical innovation, industrial infrastructure creation, and HR development.

Having celebrated its 50th anniversary last year, KOTRA now looks forward to a brighter future for Korean companies. With 119 Korea Business Centers in 81 countries function-ing as the trade and investment network of Korea, KOTRA operates as a Global Business Platform that catapults Korean companies into the global market and a prosperous future. We invite you to be a part of our journey for infinite growth and prosperity!

KOREA,your business partner in Asia

With a trade volume of $1 trillion, not to mention superior human resources and technologies, Korea is now one of the world’s 7 largest exporters.For 50 years, KOTRA has been promoting trade and supporting the business of Korean companies overseas and foreign companies in Korea.Korea’s SMEs offer endless innovations and opportunities.

Don’t hesitate.Head for a brighter future with KOTRA!

Partner with KoreaPartner with KOTRA

KOTRA…

•Provides all types of foreign investment support in Korea.•Provides information on trade, exhibitions and investment.•Provides administrative support for foreign investors.•Performs business matchmaking between foreign buyers and Korean businesses.•Supports business partnerships between global enterprises and outstanding Korean SMEs.•Supports the overseas work of Korean businesses.

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Invest in Korea

IK0607 KOTRA

Foreign Investment

•Support of Potential Investors and Investment Projects•Research/Consulting•PM (Project Manager) System Implementation•Administrative Support •Investor Support•Post-Investment Service

Korea is always open!KOTRA functions as a bridge connecting Korea to global investment.Invest KOREA actively promotes inbound foreign direct investment (FDI) through identifying potential foreign investors, supporting investment projects, providing ongoing support for foreign investors already in Korea and cooperating with investment authorities.

Invest KOREA (IK) is the national investment promotion agencyand under the umbrella of KOTRA.

Foreign Investment Promotion

Support for Potential Investors and Investment ProjectsInvest KOREA works to increase FDI in Korea through promoting the country’s

business environment, identifying investors and supporting the investment planning/

execution process. The organization also handles and processes investor feedback

to continuously improve the investment environment.

Research/ConsultingInvest KOREA’s team of experts provides information and consulting on investment

opportunities, procedures and legal matters. Proposals based on core information

needed by investors are created to help investors make investment decisions and

project portfolios are put together and presented by IK’s investment experts.

PM (Project Manager) System ImplementationA PM is assigned to each investment project to offer customized services. The PM

provides information at every step of the investment process, executes administra-

tive services as a proxy, forms and operates task forces to resolve client grievances

and arranges meetings with relevant agencies for clients. IK’s experts provide

support in the fields of finance, tax, law, securities, accounting and construction to

accelerate the process of foreign investment and ensure investor benefits.

<Dynamics of the Korean Market>The chart below shows changes in Korea’s nominal GDP from 1970 to 2010.Korea's nominal GDP was $ 2BN in 1970. By 2010, it had increased by more than 500 times to $ 1.007 trillion.

(Unit: KRW billion, $1=1100KRW)

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According to the WTO’s World Trade Statistics, Korea achieved the highest rate of increase in trade (a 27.9% increase from the previous year) out of the world’s top 10 exporters in the first half of 2011. Korea's trade value was under $ 3BN in 1970. Forty years later in 2010, it rose by more than 300 times to reach $ 900BN.

Invest KOREA provides consulting on investment procedures, legal matters, tax and accounting. It also improves the environment for foreign investors in general through medical, educational and housing benefits.

Administrative SupportForeign Investor Support Office provides consulting on foreign investment declara-

tions. Authorized government employees process 11 types of services including

immigration, customs and national tax.

▶ www.investkorea.org

Investor SupportInvest Korea Plaza (IKP) is Korea’s first business incubation center for foreign-

invested companies. Offices are provided at low rates and investor support is offered

in collaboration with local governments, accounting firms and banks.

Post-Investment ServiceThe Office of the Foreign Investment Ombudsman and the Investment Aftercare

Team help foreign-invested companies overcome obstacles in the course of doing

business in Korea. Proactively seeking out potential grievances, the Investment

Aftercare Team resolves problems on behalf of clients via the Home Doctor system.

A specialist home doctor is designated to provide one-on-one services for the client

until the grievance in question has been completely resolved.

This division is headed by the Foreign Investment Ombudsman,

who is appointed by the president of Korea.

Why Korea?Your destination for success

Invest Korea Plaza

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Foreign Investment Promotion

KOTRA solves legal, financial, currency, tax, accounting, construction, IT and labor issues experienced by foreign-invested companies and foreign investors.

Invest KOREA provides information on Korea’s investment environment for potential foreign investors. It supports foreign companies with investment consulting and investment declaration. It also provides business establishment support, business activity support and management issue handling.

FacilitationDon’t hesitate. KOTRA leads the way to opportunities!From trade mission dispatches to overseas business trip support, KOTRA provides a variety of support to promote international trade.Information on Korean trade is available at KOTRA’s 119 Korea Business Centers in 81 countries.

E-marketplace operated by KOTRA ▶www.buykorea.org

•Business Matchmaking•Trade Missions•Exhibitions and Conventions•Cultural Media Business

Global Trade Promotion

A trade mission consisting of Korean SMEs is sent overseas to provide business consulting to foreign buyers.

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Global Trade Promotion

Business MatchmakingOutstanding Korean companies and products are introduced to foreign buyers and

we help facilitate business transactions, setting up meetings for foreign and Korean

companies as well.

Trade MissionsKOTRA cooperates with local governments and authorities to form and dispatch

trade missions consisting of SMEs wishing to engage in overseas business activities.

Export consulting is provided for foreign buyers by KOTRA’s Korea Business Center

to increase international trade.

Exhibitions and ConventionsKOTRA provides guidance and recommendations to exhibitors and support the cost

of international trade shows so that SMEs can utilize trade shows as their most

effective tactic for generating leads and building brand image. KOTRA also holds its

own conventions and represents Korea at global expos to demonstrate Korea’s

technology and economy.

•Planning and organizing Korea pavilion in international trade shows

•Representation of Korea at expos

•World-Class Products Show

•SEOUL FOOD 2012

•GEP Global Exhibition ▶ www.gep.or.kr

Cultural Media BusinessKOTRA supports Korean culture and media (music, film, TV, games, etc.) companies

as they interact with foreign buyers. Conventions and expos are held in conjunction

with the government to connect Korea to the world culturally and economically.

KOTRA regularly hosts the Korea Media & Contents Market to showcase Korea’s TV programs, animations and games to foreign broadcasters, media distributors and producers.

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Foreign buyers are connected to Korean businesses at KOTRA’s Business Centers around the world.

Korean Pavilion at the Shanghai Expo

Partner PlusKOTRA is a partner and a leader.KOTRA provides R&D and overseas marketing support based on market forecasts to support partnerships between Korean SMEs and global enterprises. Export support groups are organized and sent and seminars are held to identify mutual cooperation strategies.

Through global partnering, KOTRA enables Korean SMEs with outstanding technology to partner with global enterprises

•Global Partnering•Korea Autoparts Plaza •ICT Roadshow•Global Energy Plaza

GP

Global Business Partnership

Win-Win Partnership

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Global Partnering To increase the global competitiveness of Korean SMEs an open innovation model

is implemented in forming business partnerships between global enterprises and

Korean companies. Partnerships in R&D and part/material development stages lead

to mutual business partnerships involving technological cooperation, product

outsourcing and equity investment.

•Seminars held overseas and in Korea to identify demands

•Seminars held to pinpoint the demands of global enterprises

Korea Autoparts PlazaExhibitions of superior Korean auto parts are held around the world to help estab-

lish business partnerships between Korean SMEs and global automobile manufac-

turers.

•1:1 seminars are held on location to connect Korean

auto part suppliers with global automobile manufacturers

ICT RoadshowExport support groups consisting of small and medium IT businesses are sent

overseas to hold exhibitions and business seminars. Korean IT companies are

connected to foreign buyers seeking to purchase specific items.

•IT exhibitions and 1:1 export consulting with buyers

•Seminars held to provide Korean companies with information

on overseas business activities

Global Energy PlazaGlobal partnerships in the energy industry are promoted through consultations and

seminars attended by clients and buyers in the energy sector.

•Buyers and clients invited to seminars attended by Korean companies

Global Business Partnership

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KOTRA offers a variety of programs designed to support the export of green industries (solar power, wind power) and large-scale power plants.

▼ Materials for the construction of large diesel power plants in Iraq are being loaded onto the STX Alpha.

All the trade and investment information businesses need!KOTRA systematically collects and analyzes global market information through its Korea Business Centers around the world and provides it to Korean businesses and organizations. KOTRA also provides customized consulting to Korean businesses seeking to make foreign investments.

•Overseas Market Research•Overseas Market Seminar/Consulting•Overseas Investment Support

KOTRA’s trade and investment information website (www.globalwindow.org) provides trade and investment information collected by KOTRA’s Business Centers and head office.

Global Trade Investment Information

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Everything you need to know about global business!

Global Trade Investment Information

Overseas Market Research Extensive information on foreign markets is provided through a worlswide network of KOTRA’s Business Centers.

•Buyer-searching service•Buyer contact details verification service•Customized market research service•Material supplier search

Overseas Market Seminar/ConsultingOverseas market seminars are held to provide information on market trends in different countries, products/marketing and the investment environment/process. Global export and overseas investment by Korean industries are supported.KOTRA’s overseas market consulting service enables Korean companies to form overseas business strategies and supports their marketing activities.

•Overseas market strategy seminar•Overseas investment seminar•Customized consulting service•Overseas market strategy formation service

Overseas Investment SupportKOTRA provides a variety of services required for overseas investment by Korean companies such as overseas incorporation establishment, local managerial issue seminars, delegations for investment feasibility, and overseas intellectual property rights protection.

•Overseas Premium Service (OPS)•Investment seminars and delegations for investment feasibility•Overseas intellectual property desk (IP-DESK)

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Asia21 Centers

Africa9 Centers

CIS 8 Centers

Middle East15 Centers

Europe21 Centers

China17 Centers

Central & South America14 Centers

North America10 Centers

Japan4 Centers

KOTRA actively supports the overseas business activities of SMEs through its 119 Korea Business Centers in 81 countries.

The Overseas Premium Service (OPS) is a package service customized to meet the demands of diverse clients through large-project acquisition support, overseas corporation/factory establishment, overseas investment consulting and overseas franchise business support.

•Training Programs•Global Human Resources

Contact Korea is Korea's largest overseas human resource recruiter. It helps talented people find work with Korean employers.

StrengtheningKOTRA serves as a Global Business Platform through providing trade and investment infrastructure support.KOTRA provides a wide range of trade and investment infrastructure to promote business between Korean companies and overseas companies in today’s fast-paced business environment. Training programs are provided to develop trade and investment professionals and human resources of merit are recruited overseas for employment by Korean businesses.

Trade and Investment Infrastructure Support

Advancing to the world2425 KOTRA

Trade and Investment Infrastructure Support

Training ProgramsProfessionals with a flair for global business are developed through a training

program based on KOTRA's strengths in trade and investment. Programs offered at

the KOTRA Global Academy address new market activity, global marketing, foreign

investment overseas investment

and green growth/environment.

▶ www.kotraacademy.com

Global Human ResourcesContact Korea provides a one-stop service that includes recruitment, interview

arrangement, visa support and settlement in Korea so that outstanding global

human resources can find jobs in the country. Contact Korea also holds global

employment seminars to help foreign employers hire qualified Koreans.

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Candidates’ educational and professional background is verified.

Matchmaking service

Visasupport

Background check

Global human resource recruitment

KOTRA’s global network is used to recruit human resources needed by Korean employers

and create an HR database.

Support for employeesettlement in Korea

KOTRA helps foreign employees adapt to Korea

(through language programs and more.)

Interviews (video or telephone) between overseas human resources and Korean employers are arranged.

A Gold Card (E-7 visa) or general visa is issued by the CEO of KOTRA.

▶ www.contactkorea.go.kr

Global TalentRecruiting ServiceGlobal Talent

Recruiting Service

Through Contact Korea, KOTRA provides a one-stop service that facilitates global human resources’ employment and settlement in Korea.

Beautiful ancient palaces where tradition and modernity coexistDowntown Seoul is home to palaces from the Joseon Era including Gyeongbok-gung, Deoksugung and Changgyeonggung. Visitors can witness the construction culture of the Joseon Era at these magnificent buildings, where a variety of cultural events takes place. Visitors are recommended to visit Geunjeongjeon and Gyeong-hoiru at Gyeongbokgung; the Royal Guards Changing Ceremony at Deoksugung; and the National Palace Museum of Korea.

▶www.visitseoul.net

Jeju-do, a beautiful island of fantasyJeju-do is a volcanic island located in the southwest of the Korean peninsula and a UNESCO World Natural Heritage. There are a number of tourist attractions located around Mt. Halla: Baeknokdam (a volcanic vent), Seongsan Ilchulbong, Yeomiji Botanic Garden, Cheonjiyeon Waterfalls, Jeju Folk Village and Jungmun Tourism Complex. The island’s Ole Track includes 19 walking tracks designed for tourists.

▶www.jejutour.go.kr

Summer oceansAs Korea is a peninsula, an ocean is never more than an hour or two away. Most Koreans take their summer vacation in July and August and beaches teem with visitors at this time. Many Koreans also visit beaches in the winter, with the most popular being Haeundae, Gyeongpodae and Daecheon Beach.

▶www.visitkorea.or.kr

Colorful autumn maple leavesAutumn leaves carpet the streets and mountains of Korea in the fall, and Seoraksan and Naejangsan are two mountains known to be especially scenic during the season. If you don’t have time to go all the way there, Seoul, Suraksan and Unaksan are lovely locations for foliage as well. Fall is also a good time for festivals nationwide.

▶www.visitkorea.or.kr

Winter leisure activities and festivalsAs the future host of the 2018 Winter Olympic Games, Korea is a great place to ski and sled, with popular ski resorts located on the outskirts of Seoul. Popular winter festivals include the Taebaeksan Snow Festival, Hwacheon Mountain Trout Festival, and Cheongpyeong Ice Festival.

▶www.visitkorea.or.kr

Popular Tourist Attractions

Bulgogi, a favorite among foreignersThe quintessential Korean food bulgogi is thin cuts of beef marinated in soy sauce with mushrooms and vegetables. It’s a distinctly sweet and tender dish sought after by many a visitor to Korea.

▶www.visitseoul.net

Kimchi, flavors of a thousand yearsThink Korean food and you’ll probably think kimchi. Made from a variety of vegetables, this unique dish develops lactic acid, organic acid and vitamins in the course of fermentation. It’s low in calories and high in flavor, and an integral part of any Korean table.

▶http://kimchi.gwangju.go.kr

Jeonju bibimbap, a nutritious mealBibimbap is to Koreans what the sandwich is to Westerners. Prepared with rice, meat, vegetables and eggs. Jeonju bibimbap is regarded as a national specialty and nicknamed hwaban (flower rice) for its colors, nutritional value and yin-yang balance.

▶www.visitkorea.or.kr

Samulnori, the folk music of KoreaSamulnori is a percussion music performance by an ensemble of traditional Korean instruments (barrel drum, hourglass drum, large gong and small gong). The emphasis is on the emotions created through the instruments. Varying beats accompany chang-ing flows in the music, which includes a beginning, progression, climax and conclu-sion.

▶www.gugak.go.kr

Nanta, a breathtakingly exciting performanceFor 15 years, Nanta has been performed around the world. With powerful beats rich sounds and passionate dancing, it’s a music performance, magic show, comic drama and circus all in one!

▶http://nanta.i-pmc.co.kr/nanta/Main.aspx

The Flavors of Korea

Performances of Korea

Insider guide to building a life in Korea

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Inside Korea

Let KOTRA guide you to a better tomorrow.KOTRA shares knowledge and success for global prosperity.

A better future for societyKOTRA can get you there

Core Values of KOTRA

•A caring and open culture •Encouraging creativity•Social contribution and ethical management

•Training globally minded professionals•Enhanced work capacity through the creation of intellectual properties•Optimized personnel operation

•User-oriented IT infrastructure for smart work•Comprehensive review of assessment indexes and methods•Optimized financial management•Open Korea Business Centers

Developing a Creative and Strong Organization

【 Customer 】KOTRA puts itself in its customers’ shoes and provides services they want and need.

【 Service 】KOTRA champions responsible and ethical management. Through sacrifice and service, it leads in the way of social contribution and the creation of strong economies.

【 Global 】KOTRA strives to become a global leader by developing globally minded human resources and creating global networks and business systems.

【 Challenge 】KOTRA achieves ongoing innovation through creativity and passion. It creates new markets and a better future.

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Creating a Caring Corporate Culture Management OptimizationDeveloping Creative Global Human Resources

Ethical ManagementCustomer-oriented, socially responsible managementKOTRA aspires to be a responsible global organization through ethical

management. By leading Korea’s trade and investment promotion efforts

KOTRA strives to be an ethical company that contributes to the national and

global economies.

Social ContributionGiving back in a variety of waysKOTRA provides youth around the world with cultural education programs to

help them become leaders. The organization also offers, humanitarian aid in

disaster-affected regions of the world and mentors, children of low-income

families and multicultural families in Korea. Internships are offered to young

Koreans living abroad for the development of global-minded human resources.

Volunteer WorkHelping out rural communitiesKOTRA volunteers at Buraemi Village in Incheon, Gyeonggi-do by helping

farmers plant seeds and harvest crops. KOTRA also has a volunteer work group

called Left Hands, the members of which work to improve regional communi-

ties by entertaining seniors who live alone and providing free tutoring for

teenagers.

Organization Chart

COMMISSIONER OF INVEST KOREA

AUDITORS' OFFICE

OFFICE OF THE PRESIDENT

PUBLIC RELATIONS DIVISIONCUSTOMER&STRATEGIC POLICY DEPT.

KOREA DEFENSE INDUSTRY TRADE SUPPORT CENTER

OFFICE OF THE FOREIGN INVESTMENT OMBUDSMAN

SENIOR EXECUTIVE VICE PRESIDENT FOR MANAGEMENT SUPPORT

PLANNING & COORDINATION DEPT.

GENERAL SERVICES DEPT.

HUMAN RESOURCES DEVELOPMENT & MANAGEMENT DEPT.

INFORMATION SYSTEM DIVISION

EMERGENCY PLANNING DIVISION

KOTRA OFFICE, INCHEON INTERNATIONALAIRPORT

EXECUTIVE VICE PRESIDENT FOR SME SUPPORT

STARTUP & EXPORT SUPPORT DEPT.

BUSINESS COMPETENCE BUILDING DEPT.

EXHIBITION & CONVENTION DEPT.

GLOBAL TALENT RECRUITING CENTER

EXECUTIVE VICE PRESIDENT FOR STRATEGIC

MARKETING

GLOBAL BUSINESS COOPERATON DEPT.

INDUSTRY & RESOURCES COOPERATION DEPT.

SERVICE INDUSTRY DEPT.

ICT BUSINESS DEPT.

EXECUTIVE VICE PRESIDENT FOR GLOBAL BUSINESS INFORMATION

BUSINESS INFORMATION DEPT.

OVERSEAS MARKET RESEARCH DEPT.

CHINA BUSINESS DIVISION

OVERSEAS INVESTMENT SUPPORT DEPT.

OVERSEAS INVESTMENT COOPERATION CENTER

KOTRA GLOBAL ACADEMY

INVESTMENT PLANNING DEPT.

INVESTMENT PROMOTION DEPT.

FOREIGN INVESTOR SUPPORT OFFICE

INVESTM

ENT AFTER

CARE DIVISION

INBOUND INVESTM

ENT CONSULTING CENTER

KOTRA CHINA HEAD OFFICE

KOTRA EUROPE HEAD OFFICE

KOTRA NORTH AMERICA HEAD OFFICE

KOTRA MIDDLE EAST HEAD OFFICE

KOTRA AFRICA HEAD OFFICE

KOTRA JAPAN HEAD OFFICE

KOTRA ASIA HEAD OFFICE

KOTRA CENTRAL &

SOUTH AMERICA HEAD OFFICE

KOTRA CIS HEAD OFFICE

CEO

COMPTROLLER

The success of global business is envisioned when you meet KOTRA