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Mar. 19th (Thu) – 21st (Sat), 2020 / aT Center, Seoul, KoreaKOREA INTERNATIONAL BEER EXPO

Title

Date

Venue

Host

Website

Concurrent Event

Exhibit Item

KOREA INTERNATIONAL BEER EXPO (KIBEX 2020)

Mar. 19th (Thu) – 21st (Sat), 2020 (3 days)

aT Center, Seoul, Korea

www.beerexpo.kr

International Beer Conference, KIBEX Tap Room, Beer Competition, Unveiling Stage & New

Product Showcase, KIBEX Seminar, Asia Beer Club, KIBEX Networking Night

EVENT OVERVIEW WHY KOREA INTERNATIONAL BEER EXPO (KIBEX)?

2020 KOREA MARKET ISSUE

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KOREA REPRESENTATIVE BEER EXPOAll about beer industry! It is the real beer industry exhibition which can to meet and experience the business that all the value chains at one spot. Moreover, it is also the leading beer industry exhibition in the country that building recognition abroad.

INTERNATIONAL CONTENTFrom the US where the craft beer is booming, Germany, United Kingdom, and Belgium where the traditional great powers of beer, China that boasting global beer market scale, and to Asian countries at the start of the era of craft beer.The global beer companies that are hoping to advance into the domestic market, can find KIBEX as international network platform that can read the world beer market’s flow and find the ways of the Korean market’s future.

BEER TRENDAs the consumers began to recognize beer’s variety, it explores to beer trend which how the beer trend will develop in 2020 with the exchange of producers, distributors, consumers while the hundreds of import-ed-beer and many beers which produced from small breweries more than 100 are competing in Korea market.

ECONOMIC VALUEThe reasonable industry exhibition that enables active business among people who involved in beer production, through presenting every kind service which design, marketing, and industrial elements that manufacture-packaging-distributing-consumption; necessary in the beer industry.

EXTRAORDINARYKIBEX is an exhibition that particular and professional by differentiating from existing ones through co-hosted by the Beer Post, a firm which specialized in beer contents and the GMEG, an exhibition-convention professionalized firm. KIBEX is full of creative and innovative exhibition contents and technical and practical conference that has an interaction with all your senses.Only existing beer-specialized exhibition in South Korea that recognized in the global market and bonded with global exhibitions as Beviale Family by the partnership with BrauBeviale which the show of the world’s largest in beer and beverage.

Major buyers Liquor industry professionals, bar/pub owners, restaurant/food service workers, import/

exporters, liquor manufacturers, wholesale/retailers, distributors, related equipment/facility

manufacturers, agencies /corps, press, general consumers, etc.

Brewery Local / International Beer Brewery

Distribution Importer / Distributor

MachineryBrewing Machinery, Kegging Equipment, Glass, Kitchen Facility, Kegerator, Packaging Machinery, Boiler, Beer Tap System, Faucet, Refrigerating Facility, Optical Equipment, PH/Aroma Analysis, Yeast Cultivation

MD Product Clothes, Cap, Badge, Tap Handle

Franchise Beer Pub, Related F&B Franchises

Raw Materials Hop, Malt, Yeast, Water

Ingredients Grains, Enzyme, Aroma, Essence, Extract, Fruit Juice, Puree, Oil, Pulp, Homebrewing Kits

Food Cheese, Pizza, Chicken, Burger, Steak, Seafoods, Chips, Snacks

Others Apple Cider, Kombucha, Mead

Education/Service Beer Academy, Certificate, Education Agency, Other Beer Related Business Services

The beginning of the liquor tax law

The first change on liquor tax system in South Korea in 50 years!The transition from a price-based to volume-based tax system will bring a new change to the Korean beer market.

The price-based tax system has been a matter that various beers have not been able to debut in the beer market. Since the price-based tax has been levied based on the production cost, it was advantageous to mass-produce small-scale products. We now have a new era where we can meet a wider range of beers by adopting a new tax system based on production volume. The introduction of vol-ume-based tax system will give a chance to improve the price competitiveness for domestic craft beers and to meet more various beers to customers.

Explore the business direction of the era of new tax system and find the way to make your business a success in the midst of a big change in the beer industry at KIBEX 2020!

KOREA INTERNATIONAL BEER EXPO

3F _ B2C(Beer to Customers)

Raw Materials/Sub-materials, Brewery & Imported Beers,Franchising, Food, Other Beverages. Service/Education, International Pavilion, TAP ROOM

KIBEX EXHIBITION LAYOUT

KIBEX IN THE WORLD

CONCURRENT EVENTINTERNATIONAL BEER CONFERENCE

UNVEILING STAGE & NEW PRODUCT SHOWCASE

KIBEX NETWORKING NIGHT

KIBEX TAP ROOM

ASIA BEER CLUB

BEER COMPETITION

KIBEX SEMINAR

※ For more information, please visit KIBEX Official website.(www.beerexpo.kr)

The only international conference in the country! It comes to beer-industry workers with trendy and professional topics, domestic and abroad speaker in various categories in 2020, once consisted of technical and practical theme for 2 years.

Are you going to release a new product soon, or have you just launched a new one? Make a strong first impression on buyers and customers at Unveiling Stage and spotlight your new product at New Product Showcase, where you can effectively present and showcase your new product!

Find out the chance of communication and collaboration in KIBEX NET-WORKING NIGHT! That chance comes through the networking with Industry professionals in the domestic and foreign beer industry.* Invitation Only

TAP ROOM, the first launching over KIBEX is a place that enables sampled the beer by direct self-tapping and can tasting the diverse beers from participated breweries. The hundreds of beers, from the domestic breweries to foreign breweries, exhibited in KIBEX! The exclusive beverage testing held that can explore various beers.

The ASIA BEER CLUB that is with beer experts from all over the Asian coun-tries including Korea, China, Japan! Don’t miss the chance to taste beers from Asian countries, share practical knowledge with every country brewers, and have the opportunity of networking!.

The first international beer championship in Korea! KIBEX Beer competitionthat Korea and foreign breweries participating is contesting the best beer that representing the best Asia-beer. The KIBEX Beer competition that is judging by international competition examiners in European Beer Star and BJCP. Don’t miss the glory of the first place!

KIBEX seminar sections are filled with practical and exciting theme for the beer business. Various topics from the start-up specialized seminar which enables to get useful tips for the inauguration, to the guide that introduced by VC for attracting investment, marketing, designs, workshops for the beer related are ready for you!

1F _ B2B (Beer to Business)

Machinery/Equipments, Accessories, Conference Room

Member of Beviale Family

Korea beer-industry exhibition became a member of BEVIALE FAMILY through made a marketing agreement with BrauBeviale in Germany which the world’s largest show in beer and beverage. KIBEX is setting down as a global exhibition that enable to meet the key players in the beer industry.

Venue : aT Center, Seoul, Korea

POST SHOW REPORT

INTERNATIONAL BEER CONFERENCE 2019

EXHIBITOR SURVEY

Hope to re-participate in

KIBEX 2020

90%

Time Program Speaker

08:30 - 09:00 Registration

09:00 - 09:30 Opening Remarks

09:30 - 10:50 Belgian Specialty Malts. New trends and new possibilities for craft brewers Thean Leonard Kruger, Castle Malting

11:00 - 12:20 Characteristics of German Malt Youngjin Lee, Bision

12:20 - 13:10 LUNCH TIME

13:10 - 14:40 Designing beers for flavor and efficiency Spencer Tielkemeier, Yakima Chief Hops

14:50 - 16:20 How to manage yeast in craft breweries?- Active Dry Yeast (ADY): a Viable Solution & Implementation Tips

Ruth Leary, Fermentis

16:30 - 17:20 Key Corner Stones in the Development History of American Craft Beer Industry – Past, Current, and Future’ Adam Dulye,

The Brewers Association17:20 - 17:50 American Craft Beer Tasting

Time Program Speaker

09:30 - 10:00 Registration

10:00 - 10:10 Opening Remarks

10:10 - 11:50The history and understanding of Liquor Tax Law and the significance of Specific Tax

Myungjae Jang, The Beer Post

The current status and the prospects of Specific Tax

12:00 - 13:00 LUNCH TIME

13:00 - 14:00 Craft Beer Marketing Heeyoon Kim, The Booth Brewing Co.

14:10 - 15:00 The prospect of imported beers market in the era of Specific Tax Ryan Lee, KMBIA

15:10 - 16:30 Strategies for successful packaging and distribution John Yoon, Platinum Beer

16:30 - 17:30 BEER TIME / Networkng / Q&A

March. 21st (Thu) Exploring Raw materials of Beer

March. 22st (Fri) Beer Policy & Business

· Date

· Venue

· Hosted / Organized by

· Sponsored by

March 21st – 22nd / aT Center Conference Room

Segyero Conference Room, 3F, aT Center

VISITOR SURVEY

The satisfaction survey for

participants in KIBEX 2019

93%

113 Exhibitors

190 Booths

7 Countries

9,237 Attendees

Participation Procedure

Participation Cost

Submit the Application Form Deposit Payment(50% of total payment)

Balance & Utility Fee Payment 2020.03.19

KOREA INTERNATIONAL BEER EXPO(KIBEX)Submit your application to the

Secretariat via email

Make an initial payment for deposit within 7 days after

submission of the application

Make a payment for entire balance and

utility fees

CategoryCost

Space Only Shell Scheme

Early-bird Application( - Dec. 15th, 2019)

USD 1,600 USD 2,000

General Application( - Feb. 14th, 2020)

USD 1,800 USD 2,200

C. F.

- Only space provided- Each exhibitor needs to designated construction company among the list of aT Center official service providers

- Space + Shell scheme booth- Shell scheme, Pytex, Fascia Board, Lighting, 1 Information Desk, 1 Chair

Placement of Booth- Assigned by the organizer considering the size of the booth, exhibit item, special pavilion, and the order of application, and more

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KIBEX Secretariat is looking for partner companies to get engaged to KIBEX! Contact secretariat office in case you are looking for the chance of powerful brand PR in the beer in-dustry. As there is a limited number of partners per item, they can close on a first-come, first-served basis. For further details, please contact us now individually.

KOREA INTERNATIONAL BEER EXPO OFFICIAL SPONSORSHIP PROGRAM

KOREA INTERNATIONAL BEER EXPO Secretariat

T. +82-2-565-0501 / F. +82-2-564-0501

E. koreabeerexpo@gmail.com W. www.beerexpo.kr

PARTICIPATION GUIDELINE