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Subtitle : Wood Flooring Explosion in Korea
Subtitle : Subtitle : Wood Flooring Explosion in KoreaWood Flooring Explosion in Korea
2008.3.19
Namgon KwagNamgon Kwag
Korea & its FlooringKorea & its FlooringKorea & its Flooring
World Forest Institute http://wfi.worldforestry.org
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1. Introduction 1. Introduction EagonEagonKoreaKorea
2. Housing2. Housing& Building Industry& Building Industry
3. Floorings3. Floorings
World Forest Institute http://wfi.worldforestry.org
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Corporate VisionCorporate VisionCorporate Vision
Creating a Beautiful
Living Environment.
1. Eagon Group ( Incheon, Korea )1. Eagon Group ( Incheon, Korea )
Mr. Young-Ju Park
Founder/Chairman of EAGONBoard director of the WFC representing Korea
Mr. Young-Ju Park
Founder/Chairman of EAGONBoard director of the WFC representing Korea
World Forest Institute http://wfi.worldforestry.org
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EAGON CompaniesEAGON CompaniesGlobal Network
Seattle, USA
Lautaro, Chile
Tumen, ChinaDalian, China
Indonesia
Malaysia
Shanghai, China
Incheon, Korea
Solomon Islands
Linyi, China
EAGONEnvironment
EAGONEnvironment
Domestically in Korea ( 5 )
EAGONIndustrialEAGON
IndustrialEAGONLiving
EAGONLiving
EAGONInteriorEAGONInterior
EAGONWindow & Door
EAGONWindow & Door
Overseas Companies ( 6 )EPL
SolomonIslands
EPLSolomonIslands
ERCSolomonIslands
ERCSolomonIslands
ELALautaro
Chile
ELALautaro
Chile
EUSSeattle
USA
EUSSeattle
USA
YELTumenChina
YELTumenChina
ESHShanghai
China
ESHShanghai
China
Representative offices ( 3 )
EAGONMalaysiaEAGONMalaysia
EAGONIndonesiaEAGON
IndonesiaEAGONChina
EAGONChina
Currently 2,500 employees worldwideSales 682 Mil. USD - 2007
( 515 Mil Local & 67 Mil. Overseas )
Since 1972
World Forest Institute http://wfi.worldforestry.org
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Business AreasBusiness AreasBusiness Areas
Import/Distribution:Natural resources and timber, Panels, Boards, Furniture, Building materials, etc.
Reforestation Manufacturing Trading
Area - 25,000 ha. (Solomon Islands)
Plantation - 1,000 ha/yr.Production - 100,000㎥/yr.
Plywood, System Windows & Doors, Flooring, Architectural, Landscapingetc.
World Forest Institute http://wfi.worldforestry.org
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Altitude 2°S to 5°S
EagonEagon Pacific Pacific Plantation Plantation
Ltd.Ltd.
Eagon Resources Development Co., Ltd.
3 weeks E.deglupta( Germination House) 4 months E.deglupta
( Standout Bed) Planting
4 years E.deglupta
9 years E.deglupta
Reforestation ( Solomon Islands )Reforestation ( Solomon Islands )Reforestation ( Solomon Islands )
World Forest Institute http://wfi.worldforestry.org
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Items – Products & TradingItems Items –– Products & TradingProducts & Trading
FlooringFlooring
PlywoodPlywood
Building MaterialsBuilding Materials
Windows & DoorsWindows & Doors
Industrial MaterialsIndustrial Materials
World Forest Institute http://wfi.worldforestry.org
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EAGON CSR initiativesEAGON CSR initiativesEAGON CSR initiatives
Solomon Islands- Eagon Foundation(1989) - Seung-Min Hospital(1991)- National Art Gallery(1997)
Scholarship & Cultural Support- Solomon Islands, China & Chile
EAGON Annual Music Concert in Korea
Mecenat Association from 1994
World Forest Institute http://wfi.worldforestry.org
9
ItIt’’s time to jump s time to jump ……
Break Time !!!Break Time !!!
World Forest Institute http://wfi.worldforestry.org
10 KoreaKorea
2. Korea – ‘Morning Calm’ Country in the Orient
2. Korea – ‘Morning Calm’ Country in the Orient
LocationLocation
40%13.5 Times
248,632 km23.7 Mil.
99,538㎢ ( 108th )48 Mil. ( 24th )
Area & Population
RemarkOregonS.Korea
45%
42°N to 46°NGenerally Mild
67%Forestland
32°N to 48°NTemperate
Altitude& Climate
World Forest Institute http://wfi.worldforestry.org
11 KoreaKorea
HistoryHistory
--5,000 Years History5,000 Years History
* Ancestor : * Ancestor : ““DangunDangun WanggeomWanggeom –– BC 2333 BC 2333 ””First Country First Country –– 고조선고조선((古朝鮮古朝鮮,,KoKo--ChosunChosun))
Motto : Motto : ““Benefit all mankind Benefit all mankind –– 弘益人間弘益人間””
* Divided to 2 after the World War II ( 1945 ) * Divided to 2 after the World War II ( 1945 ) -- North/South KoreaNorth/South KoreaRepublic Government : Aug 15, 1948Republic Government : Aug 15, 1948
Korean War ( 1950 ~ 1953 )Korean War ( 1950 ~ 1953 )
* Industrialization from 1960* Industrialization from 1960’’ssAsian Financial Crisis in 1997Asian Financial Crisis in 1997
* Political Freedom and Human Right in June, 1987.* Political Freedom and Human Right in June, 1987.1988 Olympic Games / 2002 1988 Olympic Games / 2002 WorldcupWorldcup in Seoulin Seoul
--Languages : Languages : Korean(Korean(““HangulHangul”” 한글한글 ))* King * King SejongSejong the Great ( 14 C )the Great ( 14 C )
World Forest Institute http://wfi.worldforestry.org
12 KoreaKorea
EconomyEconomy
1960, Gang-Nam area
Current
-- ““Miracle on the Han RiverMiracle on the Han River””
* The fastest growing economy in the World from 60* The fastest growing economy in the World from 60’’s to 80s to 80’’ss
* GDP : 1.2 * GDP : 1.2 TrilTril. . [ 12[ 12thth ]], 25K+ USD Per Capita , 25K+ USD Per Capita [[ 3333thth ]] in 2007in 2007
* The most developed Country in the World* The most developed Country in the Worldin in ITIT technology.technology.
* Main Industry* Main Industrya. IT & Computers.a. IT & Computers.b. Shipbuildingb. Shipbuildingc. Steel ( #3, POSCO ), Automobile ( #5 Hyundai )c. Steel ( #3, POSCO ), Automobile ( #5 Hyundai )d. Robotics & Biotechnology d. Robotics & Biotechnology
World Forest Institute http://wfi.worldforestry.org
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UrbanizationUrbanization39%(39%(’’60)60)→→50%(50%(’’70)70)→→83%(83%(’’90)90)→→90%(90%(’’07)07)+ Industrialization+ Industrialization
KoreaKorea
DemographicsDemographicsDemographics
Rapidly Increasing, but Rapidly Increasing, but ……(25 Mil. 60(25 Mil. 60’’s s →→ 50 Mil. 2007 )50 Mil. 2007 )
Increasing ImmigrationIncreasing Immigration
Aging of PopulationAging of PopulationLife Expectancy : Life Expectancy : 62(62(’’71)71)→→71(71(’’90)90)→→79(79(’’07)07)Median Age : Median Age : 19(71) 19(71) →→ 27(27(’’90) 90) →→35(35(’’07)07)Birth Rate : Birth Rate : 4.5(4.5(’’71) 71) →→1.6(1.6(‘‘90) 90) →→1.1(1.1(’’07)07)
World Forest Institute http://wfi.worldforestry.org
14 KoreaKorea
Hot & Wet SummerHot & Wet Summer vs. vs. Cold & Dry WinterCold & Dry Winter
ClimateClimate
from June to early Sep.
Summer -Hot & RainyMonsoon rain + Typhoon
from Dec. to mid-March
Winter
Cold & DrySnow
World Forest Institute http://wfi.worldforestry.org
15 KoreaKorea
☆☆ FermentationFermentationKimchiKimchi, , DoenjangDoenjang (Soybean Paste), (Soybean Paste), GochujangGochujang ( Red Chili Paste)( Red Chili Paste)JotkalJotkal ( Salted Fish )( Salted Fish )
CuisineCuisine
-- Rice & Soup, with the numbers of side dishes (Rice & Soup, with the numbers of side dishes (““BanchanBanchan””))
★★ BoiledBoiledSoup, Pot Stew, RiceSoup, Pot Stew, Rice
◎◎ SeasonedSeasonedSesame Oil, Sesame Oil, DoenjangDoenjang, , Soy Sauce, Salt, Garlic, GingerSoy Sauce, Salt, Garlic, Ginger& & GochujangGochujang
World Forest Institute http://wfi.worldforestry.org
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Break Time !!!Break Time !!!
World Forest Institute http://wfi.worldforestry.org
17 HousingHousing
3. Housing & it’s Industry3. Housing & it’s Industry
Common Housing
1900
Current
World Forest Institute http://wfi.worldforestry.org
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Housing Supply
Big Bang - New Construction & Supplies since 80’s
Housing Supply Rate 72% in 1990 → 96% in 2000 → 106% in 2005
Big Bang - New Construction & Supplies since 80’s
Housing Supply Rate 72% in 1990 → 96% in 2000 → 106% in 2005HousingHousing
World Forest Institute http://wfi.worldforestry.org
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Present of Korean Housing
Total Housing : 13 M (48 M People) in 2005Total Housing : 13 M (48 M People) in 2005
Recently half of Koreans live in high-rise concrete condos.Recently half of Koreans live in high-rise concrete condos.
2005, Unit : Mil., %
Row-Housing,1.72, 14%
High-Rise Condos, 6.6, 52%
Non-Residential,0.2, 2%
Detached Housing,4.1, 32%
Housing StatusHousing Status
HousingHousing
World Forest Institute http://wfi.worldforestry.org
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New Construction :New Construction :Big Condos by the Construction CompanyBig Condos by the Construction CompanySmall Condos by the small Construction CompanySmall Condos by the small Construction Company
Remodeling :Remodeling :by the Builders & by the Builders & ContructionContruction CompanyCompany
HousingHousing
World Forest Institute http://wfi.worldforestry.org
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Industrial CharacteristicsIndustrial Characteristics
1. Supplying House is the main concern of Gov’t.
2.2. HighHigh--Rise Condos Rise Condos -- Structure Structure –– Steel & ConcreteSteel & Concrete
100% of Units Must be Sold before building 100% of Units Must be Sold before building ( Model House )( Model House )
PrePre--interioredinteriored ( furnished )( furnished )
3.3. OndolOndol ( Under heating by hot water )( Under heating by hot water )
& & MaruMaru ( Open Floor ( Open Floor –– Living Room )Living Room )
( Standing ( Standing 立式立式 vsvs Sitting Sitting 坐式坐式 ))
HousingHousing
World Forest Institute http://wfi.worldforestry.org
22 OndolOndol
Break Time !!!Break Time !!!
World Forest Institute http://wfi.worldforestry.org
23 OndolOndol
= “Underfloor Heating System”= = ““UnderfloorUnderfloor Heating SystemHeating System””
UnderUnder--floor Heatingfloor Heating
4. What’s “Ondol”???4. What’s “Ondol”???
= Radiant Heating ?= Radiant Heating ?
World Forest Institute http://wfi.worldforestry.org
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What’s “Gudeul”?WhatWhat’’s s ““GudeulGudeul””??Prototype of Prototype of OndolOndol
Roman HypocaustRoman HypocaustKorean Korean GudeulGudeul
OndolOndol
World Forest Institute http://wfi.worldforestry.org
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구들구들((GudeulGudeul, , SmokedSmoked Stone : Stone : 火石火石) ) →→ 온돌온돌((OndolOndol, Warm Stone : , Warm Stone : 溫突溫突))
EtymologyEtymology
Structure & PrincipleStructure & Principle
FlueFlue
OndolOndol
World Forest Institute http://wfi.worldforestry.org
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Modernization of Modernization of OndolOndol-- Heating Floor by Hot Water (using water heater) or Electric HeaHeating Floor by Hot Water (using water heater) or Electric Heatt
"The indescribable comfort of being warmed from below"The indescribable comfort of being warmed from below““- Frank Lloyd Wright (American Architect, Inventor)
OndolOndol
World Forest Institute http://wfi.worldforestry.org
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WhatWhat’’s better???s better???
1. Healthy1. Healthya.a. Clean ( No dust & draft ) & More HumidityClean ( No dust & draft ) & More Humidity
-- No Dust Mites from ductNo Dust Mites from ductb. Bottom Up Heatingb. Bottom Up Heating
Easy to clean while helping to keep the air warm but less dryEasy to clean while helping to keep the air warm but less dryFurthermore, direct heat conduction through the skin helps with Furthermore, direct heat conduction through the skin helps with blood circulation,blood circulation,while conducive to the Oriental medicine idea of wellwhile conducive to the Oriental medicine idea of well--balanced health: balanced health: ““cold head and warm feet.cold head and warm feet.””
頭寒足熱頭寒足熱Cold Head and Warm Cold Head and Warm
FeetFeet
UnderUnder--floor Heatingfloor Heating HotHot--Air VentilationAir Ventilation
VS.VS.
OndolOndol
World Forest Institute http://wfi.worldforestry.org
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WhatWhat’’s better???s better???
2. Comfortable2. Comfortable
3. Efficiency3. Efficiency
a.a. Warm FeelingWarm Feelingb.b. Quiet OperationQuiet Operation
a.a. Energy Efficient +15~20%Energy Efficient +15~20%b.b. Aesthetics (Spacious)Aesthetics (Spacious)
Practical and energyPractical and energy--efficient without polluting the air in a roomefficient without polluting the air in a roomWater temperature : Under heating 100~140 Water temperature : Under heating 100~140 ℉℉ vsvs Conventional 140~180Conventional 140~180℉℉ OndolOndol
World Forest Institute http://wfi.worldforestry.org
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Expansion of Ondol worldwideExpansion of Expansion of OndolOndol worldwideworldwide
China - 4% of New Construction
Most of new homes in Beijing
Japan gov’t aims to increase use of under-floor heating systems to
35 % of new constructionShould be used Should be used
for for the old & disabled peoplethe old & disabled people
Japan Japan ––床暖房床暖房((YukadanbouYukadanbou))
OndolOndol
AsiaAsia
World Forest Institute http://wfi.worldforestry.org
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Expansion of Ondol worldwideExpansion of Expansion of OndolOndol worldwideworldwide
EuropeEurope
Over 50% of the buildings in Central & Western Europe
Copenhagen Opera House
OndolOndol
World Forest Institute http://wfi.worldforestry.org
31 OndolOndol
Tube : Millions of Lineal ftTube : Millions of Lineal ft
Housing Starts : 10,000 UnitsHousing Starts : 10,000 Units
Electric : 100,000 ft2Electric : 100,000 ft2
Expansion of Ondol worldwideExpansion of Expansion of OndolOndol worldwideworldwide
North AmericaNorth America
World Forest Institute http://wfi.worldforestry.org
32 OndolOndol
Break Time !!!Break Time !!!
World Forest Institute http://wfi.worldforestry.org
33 Maru(FlooringMaru(Flooring))
Traditional Korean FloorTraditional Korean FloorTraditional Korean Floor 마루마루((MaruMaru))
World Forest Institute http://wfi.worldforestry.org
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General Floor PlanGeneral Floor PlanGeneral Floor Plan
Maru(FlooringMaru(Flooring))
World Forest Institute http://wfi.worldforestry.org
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Kinds of Floorings in KoreaKinds of Floorings in Korea
PVC Sheet(1~2mm T)PVC Sheet(1~2mm T)
1.1. Resilient ( Vinyl ) Resilient ( Vinyl ) –– PVC Sheet & TilePVC Sheet & Tile
2.2. Engineered Wood Flooring Engineered Wood Flooring –– Since Since ‘‘9696
3.3. Laminate Flooring Laminate Flooring –– Since Since ‘‘9696
4.4. Tile & Marble StoneTile & Marble Stone
5.5. Korean Paper Korean Paper –– OverlayOverlay( Traditional, ( Traditional, BroussonetiaBroussonetia kazinokikazinoki ))
Maru(FlooringMaru(Flooring))
World Forest Institute http://wfi.worldforestry.org
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Market Share by itemMarket Share by item
Maru(FlooringMaru(Flooring))
Wooden & Laminate floor burst for a decadeWooden & Laminate floor burst for a decade1.1. GDP Capita GDP Capita –– Almost 20K USD Before Asian Financial CrisisAlmost 20K USD Before Asian Financial Crisis2.2. House Supply Rate House Supply Rate –– Over 100%Over 100%3.3. Exact Time of New Item introducedExact Time of New Item introduced
World Forest Institute http://wfi.worldforestry.org
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Korean Wood FlooringKorean Wood Flooring
7.5 ± 0.3 mm
0.3~0.45 ± 0.05 mm
7.5 x 75 x 900 mm
Thin / Narrow / ShortThin / Narrow / ShortPlywood BasePlywood BasePrePre--finishedfinishedAlmost nonAlmost non--bevelledbevelled
Mainly installed in the new condosMainly installed in the new condosadopted since 1997 by construction companyadopted since 1997 by construction company
Maru(FlooringMaru(Flooring))
World Forest Institute http://wfi.worldforestry.org
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Installation Installation –– Glue DownGlue Down
Maru(FlooringMaru(Flooring))
For the higher heatFor the higher heat--transfertransfer
World Forest Institute http://wfi.worldforestry.org
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Feel Korea !!!Feel Korea !!!
Enjoy the real warmth of Enjoy the real warmth of OndolOndol & People& People
World Forest Institute http://wfi.worldforestry.org
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“ Thank you! ”
Found by Dr. John Tennent- 1997, Solomon Islands - Deudorix eagonDeudorixDeudorix eagoneagon
World Forest Institute http://wfi.worldforestry.org