104.1 KRBE is Houston’s #1 Hit Music Station

104.1 KRBE – home of The Roula & Ryan Show, live and local,featuring Roula & Ryan’s Roses every Thursday morning &Houston’s Heroes (our ongoing community/charitable initiative)

104.1 KRBE emphasizes variety in music...blending pop, modernrock, rhythmic hits, popular alternative, & dance music! KRBE’smusic is determined by extensive music research includingSoundscan music sales information, daily phone research, accuraterequest logs, focus groups & perceptual listener studies

104.1 KRBE has personality & heritage in Houston. KRBE hasdominated radio in Houston since the 1970’s, keeping the sameformat over the past 30+ years

104.1 KRBE has 100,000 watts of power, with a signal covering 12counties in the Houston total survey area

104.1 KRBE reaches more than a million potential customers eachweek with 1,307,400 listeners (Arbitron, Aug ’09, M-Su 6a-12a P12+Cume)

104.1 KRBE listeners mirror the ethnic diversity of the Houstonmarketplace

104.1 KRBE successfully combines on-air promotional excitementwith on-going aggressive & ambitious marketing campaigns IE:Shoesday! Free Gas Friday!

104.1 KRBE offers you a multi-media marketing strategy includingradio advertising, direct mail/e-mail, database marketing, a loyaltyprogram (104 Card/KRBE Insider), an interactive website(www.104krbe.com), Internet Radio/Streaming Audio, podcasting,text messaging campaigns, My Video and event marketing (ie: JingleJam, Marriage Madness, Summer Beach Series, Friday Night HookUps, Studio 104 performances, Darke Pavilion, Moscow Ballet &more.)

KRBE Top Plays Week of 1/5/10-1/11/10Rank Artist Title

1 Iyaz Replay2 Owl City Fireflies3 Ke$ha Tik Tok4 Jason Derulo Whatcha Say5 Lady GaGa Bad Romance6 Jay Sean ft. Lil Wayne Down7 Britney Spears 38 Kelly Clarkson Already Gone9 Shinedown If You Only Knew10 Orianthi According To You11 Kings of Leon Use Somebody12 Miley Cyrus Party In The USA13 Beyonce Sweet Dreams14 Boys Like Girls Two Is Better Than One15 Justin Bieber One Time16 Taylor Swift You Belong With Me17 Jay Sean Do You Remember18 Daughtry Lift After You19 Lady GaGa Paparazzi20 Boys Like Girls Love Drunk21 Kris Allen Live Like We’re Dying22 All American Rejects Gives You Hell23 Gavin DeGraw In Love With A Girl24 Jesse McCartney Leavin25 Jordin Sparks Battlefield26 Coldplay Viva La Vida27 Cobra Starship ft. Meester Good Girls Go Bad28 Colbie Caillat Fallin For You29 Fray Never Say Never30 Jesse McCartney How Do You Sleep31 Katy Perry Walking Up In Vegas32 Nickleback If Today Was Your Last Day33 Justin Bieber One Less Lonely Girl34 NeYo Mad35 Shinedown Second Chance36 Kelly Clarkson My Life Would Suck Without You37 OAR Shattered (Turn The Car Around)38 Saving Abel Addicted39 Daughtry No Surprise40 Fray You Found Me

2009 104.1 KRBE Website Stats

MonthUniqueVisitors Pageviews

Jan 60,423 330,659

Feb 77,117 431,972

March 52,042 411,309

April 52,462 422,883

May 50,860 389,769

June 51397 400129

July 41655 312830

August 50133 403193

Source: Scarborough Mar ’08 – Feb ‘09M-Sun 6A-12M

Metro Cume Persons 18+

When looking at the ethnic break out of the Houston Market people ages 18+, Vs. KRBE’s ethnic breakout, they

are nearly identical!How to read: 30% of the Houston market are of Hispanic decent,

whereas 34% of KRBE’s listeners are of Hispanic decent.

White52%

Black13%

Asian3%

Hispanic30%

Other2%

White48%

Black10%

Asian6%

Hispanic34%

Other2%

KRBE-FM Listener ProfileKRBE-FM Target Persons Adults 12+

45%55%

Male Female

Gender Composition

15% 16%

21%24%

14%

10%

12-17 18-24 25-34 35-44 45-54 55+

Age Composition

13%

26%

36%

25%

<HS Grad HS Grad SomeCollege

CollegeGrad+

Education Composition

48%

10%6%

34%

2%

White Black Asian Hispanic Other

Ethnic Composition

10%

31%

15%

44%

<$25K $25K-$50K $50K-75K $75K+

Household Income Composition38%

24% 24%

14%

None One Two Three+

# of Children Composition

Source: Arbitron Mar ‘09, Metro, Mon-Sun 6A-12M, P12+ • Scarborough Mar ’08 – Feb ’09 P18+

KRBE Cume Persons – 1,356,500

Source: Scarborough Mar ’08 – Feb ‘09M-Sun 6A-12M

Metro Cume Persons 18+

Education

13%

26%36%

25%

Less than12th Grade

HighSchool

Graduate

SomeCollege

CollegeDegree +

Number of Children under 17 in Household

38%

24% 24%14%

None 1 2 3+

Home Ownership64%

25%11%

Own Rent Other

Household Income

10% 10%

20%15%

44%

<$25K $25K-$35K $35K-$50K $50K-75K >75K

Do you want to know what the typical 104.1 KRBE listener looks like? 44% make $75K+, 24% have 1 child, 25% have a

college degree & 64% own their own home!

Source: Scarborough Mar ’08 – Feb ‘09M-Sun 6A-12M

Metro Cume Persons 18+

Event Attended # of KRBE listeners

Art Museum 188,646

Circus 66,311

Comedy Clubs 120,399

Country Music Concert 122,235

Dance or Ballet Performance 103,577

Galveston Beaches 412,474

Houston Astros Baseball Game 274,802

Houston Livestock Show & Rodeo 311,571

Kemah Boardwalk 311,271

Live Theater 203,270

Moody Gardens 161,261

Museum of Natural Science/IMAX 296,479

Rock Concert 133,850

Space Center Houston 124,529

The Strand 131,804

Zoo 425,880

Any Professional Sporting Event 580,882

Nightclubs 189,882