mission driven, donor supportedAnnuAl report 2012

The accomplishments highlighted in this 2012 Annual Report rep-

resent the direct expression of our mission: to empower people and

communities to realize their full potential through the transformative

wisdom and practice of yoga. We do this through our immersive in-

house and blended-learning programs, the comprehensive trainings

we offer through the Kripalu Schools of Yoga and Ayurveda, our out-

reach initiatives bringing yoga to underserved populations, and our

research studying the effects of yoga in schools. With your support,

we will continue to sow seeds that will sprout, nourishing this and future

generations’ quest for transformation and fulfillment.

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“ Growth cAn only be GrAduAl. the seed thAt is sown todAy does not sprout into A tree the next dAy. it does so only in the course of time, At its own pAce, And by its own order.”

— swAmi KripAlu

For more than 45 years, Kripalu

Center for Yoga & Health has been

helping individuals to transform their

lives and uplift others. We’ve lived our

mission and feel grateful to be play-

ing a leadership role in bringing yoga

and Eastern contemplative traditions

into the mainstream of our society.

In his recent book, The Great Work of

Your Life, Kripalu author and teacher

Stephen Cope writes, “Each of us

feels some aspect of the world’s

suffering acutely. And we must pay

attention. We must act. This little

corner of the world is ours to trans-

form.” Stephen’s call to action is

especially important at this moment;

2012 was marked by tremendous

challenges for our global community.

In the face of large-scale challenges,

as well as rising stress levels, we are

even more committed to our mission.

It is an unwavering belief in yoga and

the resilience of the human spirit

that propels us forward. We must

keep Kripalu as a sanctuary and

place of respite where people from

all backgrounds can come to heal,

grow, and awaken to deeper levels

of awareness and well-being.

a m

essa

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from

the

ceo

Kripalu is founded in a profound

belief in the goodness of people

and the amazing possibilities with

which life presents us. This report

highlights the many ways in which

Kripalu is serving individuals and

forging new paths in a world in need

of positive change. I invite you to join

the Kripalu community and become

one of the many supporters helping

us to transform the lives of hundreds

of thousands of individuals.

Yours in yoga,

Richard Faulds (Shobhan)

Interim CEO,

Kripalu Center for Yoga & Health

Since its founding in 1966, Kripalu

Center for Yoga & Health has provid-

ed space for experiential education

and personal transformation for peo-

ple from all walks of life. Swami Kri-

palu (the center’s namesake) once

said, “The whole world is one family.

To see this requires a broad mind,

which is the spiritual mind.” Today,

Kripalu is committed to this broad

mind view; our family extends from

coast to coast and across oceans.

As the largest yoga-based retreat

center in the West, Kripalu hosts ap-

proximately 35,000 people annually

and impacts many thousands more

outside its walls.

Kripalu’s retreat center atmosphere

provides many of our most essential

human needs: nourishment, commu-

nity, beautiful natural surroundings,

and a space for introspection and

reflection. Our scholarships and out-

reach programs make Kripalu acces-

sible to those seeking to enhance

their life and realize their potential,

regardless of financial situation.

We invite you to read about our 2012

accomplishments and the many

ways in which we are fostering our

world family. We also invite you to

deepen your relationship by join-

ing our donor family. As a nonprofit

organization, Kripalu depends on

a m

essa

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from

the

boa

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hair

the generosity of our supporters to

further our mission-driven program-

ming and make the Kripalu experi-

ence available to all.

Sincerely,

Marcy Balter

Chair, Kripalu Board of Trustees

The Retreat CenterApproximately 35,000 people come to Kripalu annually to experience pro-

grams led by the world’s most accomplished teachers in yoga, self-discovery,

and holistic health—internationally renowned presenters such as Deepak

Chopra, Jack Kornfield, Joan Borysenko, and Dharma Mittra.

Our own world-class faculty design and teach our ongoing Healthy Living

and R&R Retreat programs, which provide tools for health, connection, and

well-being. R&R Retreat participants choose from a wide variety of experi-

ential and educational workshops, outdoor activities, and yoga and medita-

tion classes. Healthy Living programs focus on issues such as reversing and

preventing heart disease, living with Parkinson’s, stress management, life

after cancer, weight loss, and more.

To ensure that our retreat center evolves along with our programming, we

laid the groundwork in 2012 for extensive facility renovations, including con-

struction of an additional dining area to accommodate 60 guests, expansion

of the Kripalu Shop, the creation of additional office space in Hill House, and

improvements to our Meditation Room, Sun Room, and Children’s Playroom.

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34,400 guests visited Kripalu in 2012.

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97% of guests rated their ex-perience as “excellent” (75%) or “good” (22%).

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91% of guests reported that their lives had changed as a direct result of their time at Kripalu.

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630 invited presenters taught at Kripalu in 2012.

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12,500 guests came to Kripalu for an R&R Retreat.

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1,300 guests attended one or more of our Healthy Living programs.

“ every visit to KripAlu brinGs me closer to my essentiAl nAture, deeply heAlinG pArts of me thAt i’ve forGotten.”

— sAndi n., new pAltz, new yorK

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The Kripalu Schools of Yoga and Ayurveda The Kripalu Schools of Yoga and Ayurveda offer some of the most com-

prehensive, inspired, and transformational yoga and Ayurveda trainings

in the country. To date, our Schools have trained more than 9,000 yoga

teachers and Ayurvedic consultants, who bring their knowledge and skills

back to their communities.

The Kripalu School of Yoga offers an integrated curriculum taught by

expert faculty, in an environment that provides tools to cultivate health,

fosters an attitude of flexibility and positivity, and creates community. The

Kripalu School of Ayurveda provides general education for those who wish

to improve their health through Ayurveda, and professional trainings for

those seeking to start new careers or enhance their current vocations by

helping others achieve optimal health and vitality.

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753 students attended the Kripalu Schools of Yoga and Ayurveda in 2012.

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Our alumni association, the Kripalu Professional Association, has more than 2,300 members.

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Our network of Kripalu Affiliate Studios includes 25 yoga centers across the country and abroad, directed by Kripalu School of Yoga graduates.

“ yoGA chAnGed my life. it helped me Get pAst physicAl limitAtions thAt hAd previ-ously defined me And do thinGs i never dreAmed i could do.”

— Joyce b., KripAlu yoGA teAcher, montclAir, new Jersey

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Healing the HealersOur Frontline Providers program, a research initiative of Kripalu’s Institute

for Extraordinary Living (IEL), aims to inform the way health-care workers

care for their own well-being and the well-being of those they serve. In

conjunction with leading scientists and two major health-care organiza-

tions in Massachusetts, the IEL is evaluating yoga’s benefits for mental-

health workers, physicians, surgeons, and other health-care personnel.

For the third year, Kripalu collaborated with the American Medical Student

Association and the Consortium of Academic Health Centers for Integra-

tive Medicine to offer the Leadership and Education Program for Students

in Integrative Medicine (LEAPS). This five-day intensive, partially funded

by the Weil Foundation, provides education in a wide range of evidence-

based modalities, fostering the next generation of leaders in integrative

medicine.

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Our Frontline Providers program studied the effects of yoga on 65 health-care workers in local hospital and community mental-health settings.

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Thirty medical students attended LEAPS: Leadership and Education Program for Students in Integrative Medicine.

“ leAps students Are immersed in A leArninG-lAb environment, And then they Go bAcK to their home schools And reAlly mAKe A difference.”

— mAry GuerrerA, md, leAps cofounder, director of inteGrAtive medicine At the university of connecticut

school of medicine

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Research shows that the KYIS curriculum reliably improves resilience and prevents increases in negative emotional states in high school students, providing mental, physical, social, and emotional benefits.

Kripalu Yoga in the Schools Yoga can be a profound vehicle for cultivating self-knowledge, self-

acceptance, and self-expression in adolescents. Kripalu Yoga in the Schools

(KYIS), a research initiative of our Institute for Extraordinary Living, is

designed to improve the mental, social, and emotional well-being and

stability of this population.

Since its launch in 2008, KYIS has conducted rigorous research on the

efficacy of integrating yoga practice into the school day, and developed a

curriculum and yoga teacher training based on that research. Outcomes

from KYIS show that high school students who practice yoga regularly

experience more resilience, better anger control, and less fatigue than

those who don’t practice. Students also report more attentiveness and

greater focus in school, less stress, improved sleep, and better relation-

ships with family and peers. KYIS empowers adolescents to shape their

own lives with skillful decision-making.

“ yoGA brinGs A different element into the school. it Gives students A chAnce to be themselves, to relAx, to breAthe, And to diGest different feelinGs or emotions.”

— lisA hoAG, physicAl educAtion teAcher, pittsfield hiGh school, pittsfield, mAssAchusetts

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Kripalu’s Impact Kripalu’s Teaching for Diversity (TFD) program supports teachers who

bring yoga to underserved populations, including at-risk youth, seniors with

physical disabilities, military veterans, trauma survivors, children with special

needs, and many more.

The Rachel Greene Memorial Fund, part of the TFD program, was

established in memory of yoga teacher Rachel Greene by her mother, Zina

Greene. The fund awards scholarships to yoga teachers and elementary-

school classroom teachers for training to bring yoga into disadvantaged

public schools.

Our outreach is also embodied in our scholarship program, which ensures

that our programs and professional trainings remain accessible to all.

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In 2012, the Kripalu Schol-arship Program awarded $543,263, enabling nearly 1,000 people to attend programs and trainings.

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65 yoga teachers were awarded a total of $64,000 in Teaching for Diversity (TFD) grants to bring yoga to underserved and vulner-able populations.

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1,500 people were served through TFD, including at-risk youth, military vet-erans, disabled teens and adults, abused women and children, and many more.

“ mAny of the students in my clAss At the vA Are vietnAm vets; A few hAve recently returned from irAq or AfGhAnistAn. these Are people who would never Go to A yoGA studio or to A yoGA clAss At A Gym, but they wAnt whAt we All wAnt: to con-nect to themselves And eAch other, to be present, to find A sense of peAce.”

— felice b., KripAlu yoGA teAcher And teAchinG for diversity GrAnt recipient, JAmAicA plAin, mAssAchusetts

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Community and Connectivity In 2012, we launched our first blended-learning program, a 10-month

Certificate in Positive Psychology (CiPP) with Dr. Tal Ben-Shahar and Dr.

Maria Sirois. Exclusive to Kripalu, this program combines on-site immer-

sions with an in-depth curriculum of online lectures, discussion forums,

conference calls, and reading assignments. Participants learn the

evidence-based process behind Positive Psychology, and graduate

with tools to help clients cultivate happiness, strengths, self-esteem,

and optimism.

We also reached millions of people via Kripalu-produced publications, Thrive,

the Kripalu blog, and exposure in print, online, and broadcast media across

the country. In 2012, Kripalu was featured in publications including the New

York Times, the Boston Globe, the Wall Street Journal, and the Huffington

Post, and on CNN.com, The Today Show, and other broadcast and online

media—with the potential to reach some 840 million people.

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175 people enrolled in the Certificate in Positive Psychology, our first blended-learning program.

▲

1.65 million Kripalu catalogs were mailed to homes in the United States and Canada.

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Kripalu was referenced in more than 1,000 stories in print, broadcast, and online media.

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The Kripalu blog, Thrive, was launched in February and now receives as many as 2,500 hits daily, with between 800 and 1,500 visitors per day.

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Kripalu Compass, our monthly e-newsletter, reached 65,000 people each month.

“ A life thAt flourishes requires A fierce belief in oneself And A liGhtheArted ApproAch to life.”

—mAriA sirois, psyd, fAculty member for KripAlu heAlthy livinG proGrAms And the certificAte in positive psycholoGy

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Dorothy Cochrane is a

certified Kripalu Yoga and

YogaDance® teacher, as well

as a Mindfulness Yoga and

meditation teacher. In addition

to her nonprofit board work,

Dorothy teaches yoga classes

and hosts workhops in her studio

in Guilford, Connecticut.

Marcy Balter, Chair, Kripalu

Board of Trustees, a former speech

pathologist for special-needs

children, helped create the

Student Nutrition Awareness

Council in her community of Weston,

Massachusetts. While managing a

health-product business and raising

two sons, Marcy helped open and

served as co-chair of The Wellness

Community of Greater Boston, a

cancer day facility that provided

psycho-social support services

to patients with cancer and their

family members, free of charge.

Marcy began coming to Kripalu in

the late 1980s and is a 500-hour-

certified Kripalu Yoga teacher, as

well as a graduate of the Institute for

Integrative Nutrition in Manhattan.

Lisette Cooper is CEO of

Athena Capital Advisors, an

investment advisory firm serving

private clients, foundations, and

endowments. Prior to founding

Athena, Lisette ran the Consult-

ing Services group at BARRA

Inc. (now MSCI BARRA) and

was a vice president and senior

strategist for Merrill Lynch.

Marcia Feuer is the former director

of public policy at the Mental Health

Association in Nassau County, New

York. In that role, she worked to pro-

mote recovery, fight discrimination,

and foster a better understanding

of mental illness. She is a member

of the board of the Mental Health

Association of New York State and

Long Island Families Together.

Steve Dinkelaker is owner and presi-

dent of American Lease Insurance, an

innovative insurance enterprise provid-

ing coverage for small-ticket equipment

leasing, financing companies, and their

customers nationwide. Credited with

“inventing” lease insurance, Steve

founded the first agency to offer lease

insurance in the early 1980s.

David Ellner has 25 years’ experience in

the music, television, and new technolo-

gies industries, with a focus on digital, mar-

keting, business development, strategy,

operations, and finance. He is the founder

of the Panna cooking app, named by Apple

as one of the top apps of 2012. David was

the president of digital and business devel-

opment for 19 Entertainment, home to the

hit television shows American Idol and So

You Think You Can Dance.

Christine Fuchs holds an MBA in

finance from the University of Penn-

sylvania’s Wharton School, and held a

senior position in investment manage-

ment with Wellington Management

before leaving that career to run her

Boston-based interior design and home-

renovation firm, Tassels Home Design.

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Steve Glick is the founder and

former CEO of Applied Energy

Management Inc., a nationally

recognized engineering firm that

specializes in the design and

execution of energy-saving

projects in commercial, industrial,

and institutional facilities. Steve

earned his MEd and PhD in

psychology at Temple University,

using the Kripalu community as

the subject of his doctoral thesis.

Sarah Hancock, formerly a

software engineer for IBM,

Programart, and Compuware,

Inc., now serves on the board of

several nonprofit organizations in

Boston and the Berkshires,

including Shakespeare & Company

and American Repertory Theater.

Timothy Henry has 25-plus

years of national and international

experience as a strategy execu-

tion and leadership consultant,

working closely with executives to

define and address business chal-

lenges. He is a founding member

of Conscious Capitalism, a move-

ment of business leaders at the

forefront of defining business

models for how companies can

“do well and do good.”

Joan Kopperl is a founding

director of the Berkshire South

Community Center, a longtime

board member of the Stockbridge

Bowl Association, and a trustee

of the Robbins de Beaumont

Foundation. In the 1970s, Joan

chaired the Shadowbrook Committee,

which successfully fought a state

plan to turn Shadowbrook, the

building Kripalu now occupies,

into a state prison.

John Taylor is president and CEO of

the National Community Reinvestment

Coalition. He has been the recipient of the

Martin Luther King, Jr. Peace Award, two

United States Congress Citations, the State

of Massachusetts Award for Excellence in

Community Economic Development, and a

presidential appointment to the Community

Development Financial Institutions Fund.

John was also appointed to the Board of

Directors of the Rainbow/PUSH Coalition.

Erin Tunnicliffe is the executive

director of development at the Tuck

School of Business at Dartmouth,

where she earned her MBA. She has

been a yoga practitioner since the mid-

1990s and a yoga teacher since 2002.

Carol O’Neil joined the Kripalu board

with 30 years of experience serving

nonprofit organizations. A graduate of

Boston College, Carol began her career

in accounting at a software firm and a

construction company. She has served as

an active volunteer, educator, and leader

in her local and church communities.

Michael Pulitzer, Jr., runs New View

Tours, which leads custom tours for

small groups to South America. With

his family business, Pulitzer Publishing

Company, he was a station manager

of an NBC affiliate in Winston-Salem,

North Carolina. He was also presi-

dent of the North Carolina Associa-

tion of Broadcasters, president of the

University of North Carolina School of

Journalism, and chairman of the board

for the University of North Carolina’s

School of the Arts.

Kripalu Center for Yoga & Health practices good stew-ardship with all funds entrusted to its mission of empowering people and communities to realize their full potential through the transformative wisdom and practice of yoga.

RevenueKripalu is a tax-exempt 501(c)(3) nonprofit

corporation, with 97% of our revenue com-

ing directly from educational programs,

retreats, seminars, Healing Arts services,

Kripalu Shop sales, and contributions.

Total revenue in 2012 was $34.5 million,

of which $22.5 million was from semi-

nars and retreats, and $3.1 million was

from the Kripalu Schools of Yoga and

Ayurveda, schools licensed by the

Massachusetts Department of Education.

Healing Arts services added $2.9 million to

total revenue. Contributions from individuals

and foundations totaled $1.4 million. The

Kripalu Shop serves in-house guests by

providing an inventory of books and prod-

ucts that supports the educational experi-

ence offered in Kripalu’s programs, work-

shops, and retreats. The Shop’s revenue

was $3.6 million. Also included in revenue

were $289,000 of membership dues,

$416,000 of interest and dividends, and

$247,000 in other income.

ExpensesKripalu classifies expense in four primary

categories: program expense, fundraising

expense, management/general expense,

and cost of goods sold. Total expense

amounted to $32.1 million.

Program expense In 2012, Kripalu spent $27.4 million deliver-

ing educational programs, representing 85

percent of total expense.

Fundraising expense In 2012, fundraising expense totaled

$380,000, representing 1 percent of total

expense.

Management and general expense For 2012, management and general expense totaled $2.3 million, representing 7 percent of total expense. This includes costs of staffing (other than programming and fund-raising staff), utilities, building maintenance, and other costs from day-to-day operations of the center.

Cost of goods sold In 2012, cost of goods sold in the Kripalu

Shop were $2.1 million.

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These financial statements have been excerpted from an independent audi-

tor’s report, conducted by the accounting firm of Alexander, Aronson, Finning

& Co., P.C. They represent the financial position of Kripalu as of December 31,

2012, in terms of activities and changes in net assets and cash flows for the year

then ended. In their letter accompanying the audit, the auditors stated that “the

financial statements present fairly, in all material respects, the financial position

of Kripalu Center for Yoga & Health as of December 31, 2012 and 2011, and the

changes in its net assets and its cash flows for the year ended in accordance

with accounting principles generally accepted in the United States of America.”

Complete financial statements are available upon request and should

be read in conjunction with this Annual Report for a full understanding of the

organization’s financial position.

Statements of Financial Position Year ended December 31

ASSETS 2012 TOTAL 2011 TOTAL

Cash and cash equivalents $ 2,421,998 2,079,026 Investments 12,333,962 10,297,305 Receivables 93,289 199,320 Other assets 32,332,754 31,485,963

$ 47,182,003 44,061,614

LiABiLiTiES AND NET ASSETS

 Total liabilities $ 25,367,700 25,015,436 Net assets: Unrestricted 20,346,905 17,704,658 Temporarily restricted 1,462,912 1,337,036 Permanently restricted 4,486 4,484 Total net assets 21,814,303 19,046,178

$ 47,182,003 44,061,614

Statements of Activities and Changes in Net Assets Year ended December 31

REVENUES AND GAiNS 2012 TOTAL 2011 TOTAL

 Retreats, education, and seminars $ 25,588,955 24,231,546 Retail sales 3,619,034 3,487,210 Holistic therapies 2,940,629 2,862,451 Donations 1,407,685 1,224,963 Memberships 288,559 280,792 Interest and dividends 416,039 331,584 Miscellaneous income 246,790 224,358 Total support and revenues $ 34,507,691 32,642,904

ExPENSES

Programs $ 27,396,153 25,195,673 Management and general 2,252,737 2,142,521 Fundraising 379,852 513,008 Cost of goods sold 2,053,860 1,977,488 Total expenses $ 32,082,602 29,828,690

Change in net assets from operations 2,425,089 2,814,214

 Other revenues, gains, and changes in net assets Gain on investments 343,036 (320,777) Other revenues and gains 343,036 (320,777) Change in net assets 2,768,125 2,493,437 Net assets, beginning of year 19,046,178 16,552,741 Net assets, end of year $ 21,814,303 19,046,178

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Donations and Scholarships

FY2012 scholarships Scholarships funded by donations $156,922Scholarships funded by Kripalu $386,341

FY2012 donations by restriction

Institute for Extraordinary Living  $477,639Teaching for Diversity   $60,704Alfond Fund   $202,812General scholarships   $38,241Miscellaneous restricted donations $192,774Unrestricted donations  $435,515

FY2011 donations by restriction Institute for Extraordinary Living  $614,641 Teaching for Diversity   $73,174Alfond Fund   $200,021 General scholarships   $28,807 Miscellaneous restricted donations $34,336 Unrestricted donations   $273,984

FY2011 scholarships Scholarships funded by donations $137,409Scholarships funded by Kripalu $391,433

11% ALFOND FUND

34% INSTITUTE FOR

ExTRAORDINARY LIvINg

4% TEACHINg

FOR DIvERSITY

31% UNRESTRICTED DONATIONS

17% MISCELLANEOUS RESTRICTED DONATIONS

3% gENERAL SCHOLARSHIPS

16% ALFOND FUND

50% INSTITUTE FOR

ExTRAORDINARY LIvINg

6% TEACHINg

FOR DIvERSITY

23% UNRESTRICTED DONATIONS

3% MISCELLANEOUS RESTRICTED DONATIONS

2% gENERAL SCHOLARSHIPS

76% SCHOLARSHIPS

FUNDED bY KRIPALU

24% SCHOLARSHIPS FUNDED bY DONATIONS

74% SCHOLARSHIPS

FUNDED bY KRIPALU

26% SCHOLARSHIPS FUNDED bY DONATIONS

76% PROgRAM

SERvICES

2% FUNDRAISINg

8% gENERAL ADMINISTRATION

7% RETAIL SHOP COST OF SALES

7% PROMOTIONALExPENSES

74% RETREATS,

EDUCATION, ETC.

2% OTHER

9% HEALINg ARTS

4% DONATIONS

11% RETAIL SALES

74% RETREATS,

EDUCATION, ETC.

2% OTHER

9% HEALINg ARTS

4% DONATIONS

11% RETAIL SALES

Audited Financial Statements

FY2012 use of funds Program services   $25,234,238 Promotional expenses $2,161,915General administration $2,252,737Retail shop cost of sales $2,053,860Fundraising $379,852

FY2011 use of funds Program services   $23,127,244Promotional expenses $2,068,429General administration  $2,142,521Retail shop cost of sales $1,977,488Fundraising $513,008

FY2012 sources of funds Retreats, education, etc. $25,588,955Retail sales   $3,619,034Healing Arts   $2,940,629Donations   $1,407,685Other $951,388

FY2011 sources of funds Retreats, education, etc. $24,231,546Retail sales   $3,487,210Healing Arts   $2,862,451Donations   $1,224,963Other $836,734

78% PROgRAM

SERvICES

2% FUNDRAISINg

7% gENERAL ADMINISTRATION

6% RETAIL SHOP COST OF SALES

7% PROMOTIONALExPENSES

mission to empower people And communities to reAlize their full potentiAl throuGh the trAnsformAtive wisdom And prActice of yoGA

mission driven, donor supported stockbridge, massachusetts 800.741.7353 kripalu.org