Starting at $1.00 Starting at $2.50 Starting at $25.00Starting
at $18.00
Slide 7
+ Revenue Model Revenue 20152016201720182019 Number of Walk-in
Customers/day7594108113119 Average Purchase/customer $9.00 $9.23
$9.46 $9.69 $9.93 Total Sales for Walk-in Customers 243,000 311,344
366,996 394,980 425,097 Number of Corporate
Customers/week1015181920 Average Purchase/customer $100.00 $102.50
$105.06 $107.69 $110.38 Total Sales for Corporate Customers 52,000
79,950 98,339 105,837 113,907 Total Sales 295,000 391,294 465,335
500,817 539,004 2016201720182019 Growth Rate Number of Walk-in
Customers 25%15%5% Growth Rate Number of Corporate Customers
50%20%5%
Slide 8
+ Promotion
Slide 9
+
Slide 10
+
Slide 11
+ Critical Variables Customers per DayPrice
Slide 12
+ Payback Gross Payback $587,257 Net Payback $537,257 12345 Net
Cash Flow $8,797 $31,767 $46,487 $15,264 $17,017 Dividends - -
$20,564 $67,051 $82,315 Terminal Value $297,995 Total Cash Flow to
Equity Investors $8,797 $31,767 $67,051 $82,315 $397,327
