CLE INNOVATIONS: AN OXYMORON?

Kristin Huotari

State Bar of Wisconsin

BUSINESS SCHOOL FOR LAWYERSMembers Shared Their Problems:

New graduates can’t land firm jobsExperienced attorneys want more autonomyBoth lack adequate training on business principles

WHAT BUSINESS SKILLS DO LAWYERS NEED?

How to define the competitive advantageHow to find and market to clientsHow to run the office efficiently and within regulatory rules

SOLUTION

PRODUCT CONCEPTBSL 201: Business Plans for LawyersBSL 301: Business Principles for a Successful Law Firm

BSL RoundtablesSpecially Branded Programs at Wisconsin Solo and Small Firm Conference

ADULT LEARNING PRINCIPLES

BSL programs incorporate:Just-in-time learningNetworkingImpromptu learning Continued conversation outside of classroomPractical materialsNetworking lunches and reception

BAR WIDE INITIATIVE

Participation from: Member ServicesPractice 411Professional Development Department

MARKETING

Distinct logoDirect mail brochures, emailsDedicated microsite

PRICING

Reduced price for new lawyers (within three years of admission)

Reduced price for legal professionals who are members of Wisconsin Association of Legal Administrators

FUTURETurnkey: product ready for licensed distributionWebsite content accessible only to attendees via subscription

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