KS4 Media with Mr Barton

WALT: Understand the development of radioWILF: Is for you to take appropriate notes and

complete questions about the BBC

JunaidAleemKolsuma

Nawaz

SamranYahya

Shahbaz

Jordan

BAJ

AyaanleYasin

Rhiannon

Unzila

Cameron

Chadwick

Samiya

Neil

Starter Activity

• Name 5 things we learnt about radio last lesson!

Today….

• In the next 2 lessons we will focus on:– How radio is paid for– The development of TV

The Birth of Commerical RadioThe first commercial stations –

known as ILR or Independent Local Radio – went on air in 1973.

The London Broadcasting Company (LBC) was first on air with a news and speech-based service for London.

This was followed shortly by Capital Radio, a music-based station that just served London.

The Birth of Commercial Radio

• 19 stations were then licensed in the first wave of franchise awards.

• Stations were still obliged by law though to include less popular ‘public service’ elements of their schedules such as long news bulletins and religious messages.

• These obligations saw a great deal of ‘token output’ such as one three-hour classical music programme a week, broadcast late on a Sunday night, on a station which otherwise based it’s schedule on rock and pop.

KEY CONCEPT: PSB = broadcasts for education and information, to serve the public

Independent National Radio

The first Independent National Radio station was Classic FM.

For the first time, the BBC faced a UK competitor in the broadcasting of ‘serious’ music.

The launch of Classic FM in 1992 prompted at explosion in orchestral music.

Virgin 1215 was less successful as it was featured on poorer quality AM.

TalkSport came on air in 1995, offering speech-based services and phone-ins.

The introduction of DAB (Digital Audio Broadcasting) promises another revolution in radio, withy more choice of stations and better quality reception than FM.

What is a ‘niche market?’

Station Audience How do you know?

Galaxy

BRMB

Heart FM

Kerrang

Unity FM

How Radio is paid for

Radio delivers news, weather traffic (in a constantly updated form) for FREE!

Listeners can also choose which kind of music they want, sports commentary, drama, film reviews, rock gigs, classical concerts and much more!

What are some of the costs of radio station?1) Salaries

2) Overheads

3) Telecommunication/broadcasting charges

4) Broadcasting of live events

5) Royalties

Raising The Cash?

BBC Radio is paid for by a compulsory levy on every household.

This gives the BBC a guaranteed and predictable income which is not affected by different conditions.

Think of 2 ways commercial radio raises money to pay for costs.

We are now going to look at a ‘Quarterly Summary of Radio Listening from RAJAR (Radio Joint Audience Research Limited) www.rajar.co.uk

How might this be useful to advertisers?

Do-it-yourself RAJAR

• Find 20 people you know and create your own RAJAR audience survey.

• Use the same categories and add one more that you fill in.

• As well as the categories in the RAJAR, I also want you to speculate which companies might advertise on the commercial radio in your survey.

Number of listeners

Average hours per listener

% of my audience

BBC Radio

Commercial Radio

1) Which stations do you listen to? 2) For how long do you listen?