The Other Art Fair is partnering with KUNSTMATRIX to create a fully interactive and

immersive virtual fair experience. Each Virtual Edition will be custom built to reflect our Fair

venues and create a sense of being onsite at The Other Art Fair.

The KUNSTMATRIX software caters to the needs of the art world with a focus on ensuring

artwork is digitally showcased to the highest standards. On this platform, Artists will be able

to design and curate their virtual booth. Booths are customisable with the options to

choose your booth layout, wall colour, add signage, add video or audio accompaniment and

more. In the virtual world, the possibilities are endless and we encourage you to

experiment with your booth design and curation.

Artists will receive their KUNSTMATRIX account details (username and password) via

email. Therefore you will not be able to access your account or create your virtual booth

until this time.

Should you have any queries regarding KUNSTMATRIX or your account details, please

contact your Fair Assistant:

Hannah Grout - hannah.grout@theotherartfair.com

Click on the headings below to jump straight to sections within the document:

Step 1: Registration 2

Step 2: Uploading your Artwork 3

Step 3: Booth Design 7

Step 4: Booth Curation 9

Step 5: Publishing your Booth 11

Selling and exchanging artwork 13

Booth Design Inspiration 14

FAQs 15

Once you have received your account details, please follow the instructions on the

pages below to set up your account and virtual booth. This Guide is also accompanied

by a tutorial video which will be is linked below:

Kunstmatrix: a step-by- step video guide to creating your virtual booth

Login to your KUNSTMATRIX account via the unique link and using

your account details (these will have been emailed to you from

anouka@theotherartfair.com - Please check your junk email folder

if you haven’t received them)

You must login via our unique link (not the general website), as this

is the only way to access the Fair’s Virtual Edition and the artist

booths.

https://artfair.kunstmatrix.com/en/fair/toaf2021globalnov/login

Here you can enter basic information about the artwork (title, image,

dimensions etc):

1. From the homepage, click on ‘Art.Depot Inventory

Management’ (top left corner)

2. On the Inventory Management page, click ‘+ Add Artwork’

3. Fill in the basic information (title, image file, year, artist,

dimensions, technique, genre of the artwork)

Please note the following when uploading files:

● The optimum file is a JPG at 72dpi (this won’t impact the

quality of the image and will make it much faster to load when

viewed by the visitor)

● Recommended file-size is between 500KB- 4MB

● Maximum file size is 5MB

● Files should be saved as a compressed JPG at 72 dpi (PNG files

are also accepted, however JPGs are preferred)

● Images must be smaller than 5000 x 5000 pixels (1500px on the

long side recommended)

● Image width of large pieces of art should be approx. 1900 px

Here you can enter more specific information about the artwork which will

also be displayed on the artwork info card, including the link to purchase on

Saatchi Art (accessed by the visitor when they click on your artwork):

1. Fill in the edition number (if applicable)

2. Enter Tags (these are the categories visitors can use to filter

artworks - Please note these are separate from the category tags

requested via the Google Form). Please choose the tag that best

fits your artwork from this list; Painting, Photography, Sculpture,

Printmaking, Drawing, Collage, Digital, Mixed Media, Abstract,

Landscape, Portraiture, Street Art

3. Insert the text ‘Buy this Artwork’ in the ‘Link Title’ box and enter

the Saatchi Artwork URL in the URL link box

4. Add the items price in USD ($)- matching the artwork price as seen

on Saatchi Art (including shipping).

5. Set the status to ‘for sale’

6. Add a description of your work (optional). Here you can add the

price in your local currency and state: Price includes shipping.

STEP 2: UPLOADING YOUR ARTWORK

Add a link to the artwork on your Saatchi Art Profile here

Buy This Artwork

IMPORTANT: please ensure you have linked your artwork to your Saatchi Art page, otherwise visitors will not be able to purchase your work.

Add Title ‘Buy this Artwork’

tAbstract, Painting

Please also note: the mat/passepartout margin needs to be added to the original dimensions from the 1st tab. Same as if you were to buy the mount in a store, you need the final size of it and then the artwork will be placed centrally inside the measure of the mat automatically. This way, you can also have more on top and bottom and a more narrow mat on the sides.

If you wanted to assign no frame, but just tint the edges of your canvasses, assign NO frame and NO passepartout but just pick the colour from the wheel in the passepartout section. The tint will then just wrap around the depth that you assign in the 1st tab.You can use a color #code from the wheel and copy/paste it for the same hue in all frames.

Here you can configure how artworks are displayed in 3D and add

advanced features like a frame or a passepartout (mount).

Useful tips:

● Adding a Mount: if you are adding a mount, the margin of the mount will need to be added to the Artwork dimensions (in the first tab ‘Basic Info’). The same principal of ordering a Mount in a store applies. You will need to provide the final size of it (art + mount) and then your artwork will be placed centrally inside the mount automatically

● PNG Files: If you upload PNG files which have transparency, but

did not check the “transparency” checkbox, the image will appear

black in the 3D space

● Canvas Tint: If you do not want to add a frame, but just a tint to

the edges of your canvasses. Select ‘NO Frame’ and ‘NO

passepartout’ but select a colour from the wheel in the

passepartout section. The tint will then wrap around the depth

that you assign (you can use a color #code from the wheel and

copy/paste it for the same hue in all frames)

STEP 2: UPLOADING YOUR ARTWORK

Here you have the option to include audio, video elements or sculptures

into your exhibition space. E.g. an audio recorded commentary about your

piece, inspiration etc.

Useful Tips:

● File Size: large files take a long time to load for Visitors and

therefore it is strongly recommended to keep the audio/ video

files as small as possible

● Setting a Radius: by setting the “Radius” you can determine when the audio or video file will be played. If the radius is large (e.g. 5m) the audio/video file will be played automatically when the visitor is entering the booth. In case the radius is set to 0m, the audio/video file will be played when the visitor clicks on the artwork - We recommend setting to 0m.

● Sculptures: For sculptures, please refer to the directions on the Kunstmatrix website, here

● 3D Sculptures: if possible, try and create a 3D sculpture with a glb file. If using Billboards, aim to have 4 views/angles of the work. Keep all these png files as compressed as possible though.

STEP 2: UPLOADING YOUR ARTWORK

1. From the homepage, click ‘ART.SPACES’ 2. Once on the ‘Your Virtual Gallery Page’, select ‘Add Exhibition’3. Fill out the Exhibition Information, adding your name in the as

the Exhibition Title and add the dates of the Fair (8–29 November) (see example on the right)

4. Under IMAGE - Add a thumbnail image for your exhibition - 340 x 204 pixels, less than 6 MB in size

5. CLICK SAVE

Useful Tips:

● Test Designs: If you wish to test designs or curation, you will need to create multiple ‘exhibitions’. When you have chosen your favorite, simply move the unwanted exhibitions to ‘archive’

● Make sure to set different thumbnail images for each variation of your exhibitions if you’re testing a few different ones so that you know which one is which.

Add your name here

Add Virtual Fair Dates here

Leave this blank

X

Here you have the option to choose the size of your booth and internal

wall colour. The pre-set coloured walls are where we will add your

Nameboard, Video and links so please do not add anything here.

1. Select your preferred Booth Size a. 3m x 5m x 3m OR 3m x 7m x 3m

2. Select your internal wall colour 3. Click SAVE

Useful Tips:

● Changing your Wall Colour: You can change the wall color anytime. But if you change the booth size, you will have to curate it again – the curation is NOT saved if you switch booth sizes.

1. From the Exhibition Manager, click ‘MANAGE EXHIBITION’ and select ‘Curate Exhibition’ next to your chosen booth

2. Use the screen buttons to navigate (alternatively you can use the arrow keys on your keyboard)

3. Drag and drop artworks from the list on the right hand side to one of the placeholders (‘X’ on the wall). After the artwork is on the wall, you can drag into its intended place

Useful Tips:

● Removing Artwork: if you would like to remove artwork from the wall, drag the ‘X’ placeholder over the artwork. Or you can select the artwork and click ‘remove artwork from wall’ on the left hand side

● Placing Artwork: once you have placed an artwork from the list/selection on the right hand side, it is greyed and thus marked as placed.

● Misplaced Artworks: In case you misplaced artworks, especially sculptures and want to retrieve them, you can access and move to any artwork with the menu on the left hand side in curating mode. You can also edit and remove artworks in that detail mode in curating.

If you would like to add wall text, you will need to create a PNG file with a transparent background in Photoshop or Illustrator and upload like an artwork. Once this is uploaded to your Art Inventory, you will able to position this in your Booth.

Useful Tips when uploading a Text File to your Art Inventory:

● Create and save the text as a PNG File on your computer● When uploading to Art Inventory, click ‘transparency’ in the 3D

Settings ● Click ‘unlisted’ in the Additional Info tab to exclude the text from

the artworks catalog● Try to avoid long text sections or texts with a small font size● If the text is too small on the chosen wall, try and scale it in the

3rd tab of the ‘artwork’ by a factor such as 1.3 or to fit the space. The relation of the file’s proportions and those you assign in the 1st tab should match

● To check your booth after adding your text, click on ‘enter 3D’ in the Exhibition Manager for a visitor preview

For more detailed guide on adding text to booth walls, please visit the KUNSTMATRIX website here.

Once you are happy with your booth curation and design, you will need to publish your booth:

1. Title your Exhibition Booth with your name (this will signal to Fair Team that your booth is ready to be reviewed)

2. From the Exhibition Manager, click the star icon to publish your Exhibition (see right)

3. Published Exhibition Booths will be reviewed by your Fair Team who will provide feedback. If they are happy with your Booth Design this will be approved and ready to feature in the VR Fair

Useful Tips:

● If you are experimenting with your booth designs and creating tests, you may find it beneficial to add different thumbnail images to each exhibition so they are easily identifiable in your Exhibition Manager

● It is possible to publish more than one Exhibition Booth so please ensure you have titled tests with ‘Test’ and your final design with ‘Your Name’.

IMPORTANT: please ensure you publish your Booth. Exhibition Booths that have not been published will NOT be visible to visitors in the VR Fair.

Editing an already published booth is possible anytime, just keep in mind to

hit the ‘publish’ button again after editing anything, even a single artwork:

1. From the Exhibition Manager, click ‘edit exhibition’ (see right)2. Make the edits to your booth 3. Click the star icon to re-publish your Exhibition Booth

Please note: in order to execute modifications to your booth after publication, it goes ‘unpublic’ during editing until you hit ‘publish’ again.

If you have sold an artwork when the VR Edition is live, you will need to mark this as ‘SOLD’ on KUNSTMATRIX:

1. From the ‘Art Depot’, click ‘Manage Artworks’2. Select the sold item and update the status to ‘SOLD’ in the

‘Additional Info’ Tab

We would also encourage you to replace it with a new piece, to do this simply remove the artwork from your booth and upload the new piece (see Step 2 and Step 4).

You can visit the KUNSTMATRIX FAQs on their website, here.

You can visit a list of KUNSTMATRIX tutorials here

What device should I use to curate my virtual booth?

KUNSTMATRIX strongly recommend you use a desktop PC or laptop to access your account and curate your booth. It is quite difficult to curate your booth on a phone and barely

doable on a tablet.

What is the best browser to use with KUNSTMATRIX?

Google Chrome and Firefox work best. Safari is also ok but it is not as tolerant as Google Chrome or Firefox.

When will my Meet the Others (MTO) video, contact information links and nameboard be added?

The Other Art Fair Team will add your nameboard and MTO video to the side panel of your booth for you. This is normally done 1-2 weeks before the Fair.