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Kwik-E-KornerBusiness Plan
I’m Snacking it
Overview
1) About the Business
2) The Market
3) Competition
4) The Management
5) Operations
6) The Accounting
7) Quiz
About the Business
The School
Background:Was founded in the 1978
The IBT program started in 2006
Current Situation:Currently has 1350 students enrolled
Hosting the IBT program for 3 years
The Business IdeaConvenience store
Sell food items and beverages at a much more affordable price
Our products appeal to wide variety of students and faculty
The Market
Target Market
Students looking for food and beverages
At a price that is fair for them Faculty
Foods that appeal to them
The servery does not serve
Charts
Competition
CompetitionDirect Competition:The servery
Vending machines
Hasty marketIndirect Competition:Pizzaville
Tim Horton's
McDonalds
Other restaurants
The Management
Management GoalsStrategic Plans: Our business would like to sell snacks and beverages
Operational Plans: we are going to have to work together as a team and co-operatewill need to communicate and share ideas to improve
Contingency Plans: What if the business fails or what if you have gone into too much debt?will consider it to be a learning experience
Operations
The 4 P’sProduct:Different because they will have larger portions
A lower price
Offer a larger
Promotion:2 paper ad
And a radio ad
Place:Manufacturer (various companies) Wholesaler (Costco) us (Kwik-E Korner) Customer
Marketing Ads
Marketing Ads
Marketing Ad
Snacks and Price
Snack Price Each Sold at
Price Each Bought at
Candy $1.00 $0.25Potato Chips Bag $1.00 $0.25Gum $1.00 $0.50Popcorn $1.25 $0.75Fruit $0.25 $0.10Cookies $0.75 $0.20Donuts $0.50 $0.35Samosa $0.33 $0.25Ice Cream Scoop $1.00 $0.10Popsicle $1.25 $0.50Chex Mix Bag $3.50 $2.70Sushi $1.50 $0.75Smorgasbord platter
$2.00 $1.00
Beverages and Prices
Beverage Price Each Sold At Price Each Bought AtWater $1.00 $0.08Freshly Squeezed Juice $2.00 $1.00Soft Drinks $1.00 $0.25Slushie $2.00 $1.00Coffee $1.25 $0.40Tea $1.25 $0.50Hot Chocolate $1.25 $0.35Energy Drinks $1.25 $0.60Lemonade $1.25 $0.50Iced Tea $1.25 $0.50
RecruitingPlace advertisements around school
outside of school will be found on bus stops and benches
Recruiting Ads
Recruiting Ads
Recruiting Ad
SelectionSelection:selected based on the business’s requirements
student employees must have an average of 80 or above
have good learning skills
For non-students, the must have high school diploma
must have one year of work experience
must have a criminal check done.
Orientation and TrainingWill hold workshops after school
Make sure that our employees are aware of how things work
Will learn how to handle transactions with the customer
How to prepare and serve the snacks and beverages
AttitudeWill listen to our employee’s needs
Consider their suggestions
Provide Recognition
Employee appreciation day
Employee discounts
Departures and DismissalsDepartures:Exit interviews
Dismissals: Employee is not reaching standards
3 opportunities -Verbal Warning-Written Warning-Dismissal
Coaching
Store HoursStore Hours:Before School (7:30am- 8:15am)
Both lunches (11:08 am- 1:41 pm)
After school (3:00pm-3:30pm)
EmployeesEmployees:Hard working and co-operative
good verbal skills and polite
The number of people we are looking is 12
2 non-students and 10 students (5 of these students need 3rd lunch and 5 with 4th)
Two non students work every day
2 Student employees for each day of the week.
Accounting
Ratios
28-Sep-09 28-Sep-10 28-Sep-11 28-Sep-12 28-Sep-13
Current Assets 23,360.00 41,133.00 59,926.00 67,933.00 102,097.00
Current Liabilities 11,600.00 5,275.00 6,522.00 3,185.00 4,456.00
Working Capital 11,760.00 35,858.00 53,404.00 64,748.00 97,641.00
Current Ratio 2.013793 7.797725 9.188285 21.32904 22.91225
Net Income 32,386.80 51,552.00 70,822.00 93,540.00 112,810.00
Gross Profit Percentage
55.32% 55.32% 55.32% 55.32% 55.32%
Rate of Return on Net Sales
28.48% 34.65% 38.62% 41.60% 43.48%
ExplanationWorking capital of business is fairly high at end of the
first year By the end of the 5th year the business has $97,641 to
spend on liabilities The current ratio fairly high by end of 1st year The ratio is approximately 2 which means, for every
dollar of liabilities have 2 dollars in assetsBy the end of the 5th year the business has a current
ratio of 22 The gross profit percentage for end of first year shows
that business makes 55¢ gross profit for every dollar of sales
The rate of return slightly low but over 5 year period the rate increase from 28% to 43%
Conclusion
Will be SuccessfulWill be successful because we offer wide variety of
snacks and beverages
affordable prices
It offers them with cheaper food than the cafeteria
Much larger portions
The large variety of snacks and beverages
Quiz
Quiz1) What kind of store will it be?
a) Convenience Storeb) Service Storec) Servery
2) Who is the target market?
3) What was the most popular beverage?
The students and faculty
Slushie
Quiz
4) What are the requirements for non-student employees?
5) What are the school hours before school?
6) How many employees will the business have?
Must have 1 year of experience, high school diploma and criminal record check
7:30- 8:15
12 employees
Any Questions?